National University of Modern Languages (Lahore Campus) 1
Project of Financial Management
Ration Analysis of Suzuki and Honda Motors (2010-2011)
Submitted to: Mr. Imad ud Din Submitted by: Muhammad Ammar Hassan Roll No: L-11389 Muhammad Umair Mukhtar L-11388
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ACKNOWLEGDEMENT
In the name of Allah, Most Gracious, Most Merciful Praise be to Allah, the Cherisher and Sustainer of the worlds; Most Gracious, Most Merciful; Master of the Day of Judgment. The do we worship, and The aid we seek. The way of those on whom Thou hast bestowed Thy Grace, those whose (portion) is not wrath, and who go not astray. (Ameen)
We heartily thankful to our teacher Mr. IMAD UD DIN whose encouragement, guidance and support enabled us to develop the subject Financial Management. With his dedicated lectures we were able to practically understand and apply what we have learned in the classes.
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TABLE OF CONTENTS
Sr. Contents Page #
1 Introduction
2 Executive Summary
3 SWOT Analysis
4 Horizontal Analysis (2010 2011)
5 Calculation of Ratio (2010 2011)
6 Ratios Analysis
7 Ratio Comparison of both Companies
8 Conclusion
9 Recommendations
10 References
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AUTOMOBILE INDUSTRY The auto market is one of the largest segments in world trade. The annual size of automotive export trade in the world has grown to a massive level of over US$ 600 billion, which accounts for about 10 per cent of the world export. Changing models, improving fuel efficiency, cutting costs and enhancing user comfort without compromising quality are the most important challenges of the auto industry in a fast globalizing world. Hence there is a need for exploring the industrial complementarities in the region for better quality, favourable costs, fuel efficiency and attractive designs. Therefore, the requirement of information exchange in the region is much more pronounced now than ever before for keeping the auto industry afloat and competitive. Pakistan Overview Since its independence in 1947, Pakistan has been able to transform itself to a large extent, from a completely agrarian economy to a fairly developed techno-industrial base. Besides textiles, Pakistans exports are largely manufactured items such as consumer durables and engineering products. However, it is also a fact that Pakistan has not been able to realize its potential due to internal and external compulsions and thus it lags behind many developing countries of the world. The following economic indicators constitute the tell -tale of Pakistans development performance:
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Automobile Industry of Pakistan The existing population of automotive vehicles in Pakistan is 3.9 million. The annual demand is estimated at 300,000, two thirds of which is being met from local sources and imports and the remaining one third is left unmet. The market value of automotive vehicles in dollar terms is estimated at more than 1 billion, out of which import constitutes around US$ 200 million. The after market of auto parts is estimated at US$ 500 million, imports and local production taken together. Production figures of automobiles are given in the following tables: Pakistans strength of production elements lies in its vast reservoir of land, labour and even capital. But technology and purchasing power of the consumers are its major weaknesses. Technology requirements are being met by joint ventures and technology tie-ups with foreign players in automotive sector. Japanese, Korean and European entrepreneurs have invested almost US$ 1.5 billion in Pakistans automotive sector. The local investment in the automotive sector is approximately US$ 1 billion.
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The Group Atlas Honda Limited is a joint venture between the Atlas Group and Honda Motor Co., Japan. The foundation of the Atlas Group was laid in 1962 with the establishment of Shirazi Investments (Pvt) Limited with a capital of half a million rupees and three men doing business in trading shares and real estate. The growth of the Atlas Group is the result of its focus on good corporate governance. Today Atlas is a diversified group dealing in engineering, financial services and trading. It consists of seven public limited companies out of which six are quoted on the Stock Exchanges in Pakistan, and five private limited companies. Atlas shareholders equity now stands over 25 billion rupees; assets have increased to over 60 billion rupees; personnel strength is over 7000 and annual sales have crossed 60 billion rupees. The Group paid taxes of Rs. 15 billion over 2% of the total government revenues. All this progress is due to the Group's reliance on the intellectual capital, dedicated efforts and team spirit of all the stakeholders. Every member is striving for excellence and taking pride in the Group's motto: Vision
Market leader in the motorcycle industry, emerging as a globally competitive centre of production and exports.
Mission A dynamic, profitable and growth oriented company through market leadership, maximizing export and excellence in quality and service; to ensure attractive returns to equity holders; reward employees according to their ability and performance; to foster a network of researchers and engineers ensuing unique contributions to the development of the industry; customer satisfaction and protection of the environment by producing emission friendly green products and to remain a good corporate citizen fulfilling its social responsibilities in all respects.
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Our Slogan For Honda to remain Honda, and for everyone to realize their aspirations, we must believe in "The Power of Dreams" SWOT
STRENGHTS WEAKNESSES OPPORTUNITIES THREAT
Strengths: Qualified and well trained staff Biggest sale network Best production plant in the world Financial Strong Biggest market share People Trusted Products High Quality Products ISO Certified Resale value Customer Care Customized products Brand Image Availability of Spare parts Best delivery system (Transportations)
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Weaknesses High Price of Products Political instability Low per capita income of public Less overhead rates of competitors Increasing Prices of Oil Rising inflation
Opportunities Industry expansion Technology upgrading Strong Position Market Integration opening up Opportunity growing in other countries Newly developed Areas/Markets (e.g. Gawader) Favorable govt. policies Big Market Economy is expanding
Threats Chinese cheaper products challenges Free Trade & WTO Strong competition from competitors in near future Instability of Government High rate of Taxation
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INTRODUCTION
Suzuki
It is third selling brand in Pakistan and it also targets the villagers. Its image is also approximately same as Yamaha in the mind of people and it also targets the village areas. Pak Suzuki Motors Company Ltd. Is a company assembling and distributing Suzuki Japan's cars in Pakistan. Currently they are one of the most successful motor companies in Pakistan.
The firm was founded in 1983 as a joint venture between PAK and Suzuki, formalizing the arrangement by which AWAMI Auto Ltd. had produced the Suzuki SS80 from 1982. Suzuki originally owned 25% of the stock, and has gradually increased their holding; they now own 73.09%. The company now assembles a wide range of Suzuki vehicles and aims to produce 150,000 vehicles per year. (2005 production was 100,000)
Our Vision
To be Excellent All Around
Our Mission
To provide automobile of international quality at competitive price
These are Mission and Vision Statement of Pak Suzuki, and they always try to improve skills of employees by imparting training and inculcating in them a sense of participation.
To achieve maximum indigenization and promote the automobile vending industry.
To contribute to Pakistani society through development of industry in general and automobile industry in particular.
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Statement of Ethics and Business Practices Here are the code of ethics and Business Practice of Pak Suzuki Motors Company,
1. Pak Suzuki insists on integrity and honesty of its employees in doing business. Any unfair or corrupt practices to solicit business is fundamentally inconsistent with business codes of company
2. Pak Suzuki believes in compliance to regulatory obligation
3. Pak Suzuki believes in free and fair business practices and open competitive markets. Developing any association with competitors to distort the pricing and supply of products is contradictory to companys business code of conduct.
4. Pak Suzuki believes in transparency in business transaction and they are to be recorded accurately and fairly in books of accounts in accordance with standard procedure.
5. Pak Suzuki expects its employees to act in companys best interest while holding confidential information. Company expects its employees neither to solicit internal information from other nor to disclose companys data or any other material information to any un- authorized person/body.
6. Pak Suzuki believes in individuals respects and growth. Its employment policies do not discriminate on basis of race, religion, gender or any other factor.
7. Pak Suzuki does not believe in political affiliation.
Corporate Strategy
Pak Suzuki is built on the idea of a responsible corporate citizenship thereby managing environmental, safety & occupational health matters as an integral part of our business. In fulfilling this responsibility Pak Suzuki adheres to the following principles:
1) We are committed to provide top quality products to the satisfaction and requirement of our customers.
2) We conduct our operations in compliance with applicable environmental, occupational health & safety laws and regulations.
3) We recognize the interrelationship between energy and the environment, and we promote the efficient use of energy throughout our system. Ratio Analysis National University of Modern Languages (Lahore Campus) 11
4) We ensure safe disposal of waste generated from our facility
5) We minimize the discharge of waste materials into the environment by utilizing responsible pollution control practices.
6) We will continuously seek opportunities to improve our adherence to these principles.
As it is clearly mentioned in their Vision Statement that to be excellent all around, and they always operate in Environment friendly. And their Product will always be the environment friendly.
With the globalization of markets, greater foreign competition, and the reduction of entry barriers, it becomes all the more important to benchmark a companys financial indicators on a worldwide basis. World stock markets have recently witnessed a return to fundamental financial analysis. Sound management as opposed to hype will in the long run generate shareholder value
.
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SWOT Analysis
Strengths:
Highest Market Share Low Price Vehicles Resale of Local Assembled Cars Large Distribution Channels Rising per capita income with changing demographic distribution Highly Innovative and deep product line Highly maintained supply chain Well Managed and highly competitive staff Well defined and bureaucratic organizational structure complete understanding between Distributors Easy availability of spare parts
Weakness:
Scarcity of raw material Lack of coordination and linkage with Government/semi government supporting bodies Less focus on Looks and Design Less Technical Training Institutes Less distribution channels in sub urban areas
Opportunities:
Increasing Demand for Cars Efficient EFI engines Large Market size to operate Global spare part market Space saving Small size CNG cylinders
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Threats:
Tough Competitors like Toyota and Honda Foreign Investment and setup production facilities Smuggling of Auto Parts Heavy Taxes Inflation Rate
Competition from cheaper imported cars Increase in Fuel Prices.
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HORIZENTAL ANALYSIS
Operating Results 2011 2010 2009 Rupees in Thousand Production Volume Motor Car 92529 78840 51032 Motor Cycle 20210 19618 14530
Sales Volume Motor Car 92705 79138 52011 Motor Cycle 21154 190133 14659 Capital Employed
Sales Revenue 52718563 42642762 26234061 Gross Profit 1869410 1003787 569299 Profit Before Taxation 1365297 668015 427843 Profit After Taxation 794421 211143 255219 Dividend 164600 41150 41150 Profit Retained 629821 169993 214069 Share Capital 822999 822999 822999 Reserves 13629414 13459414 13244414 Share Holder Equity 15293032 14497915 14325600 Current Liabilities 8008085 4752449 3325134 Fixed Assets 4200317 4226582 4684671 Non Current Assets 515806 710650 543430 Net Current Assets 18584994 14313132 12427633
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RATIO ANALYSIS OF SUZUKI MOTORS
Accounting Profit: A company net income as reported on its income statement
Net Worth: The capital supplied by common stock holder paid in capital rational earning.
TOTAL EQUITY
Total Equity: Common stock equity + preferred stock equity
2010 14497915 2011 15293032
Analysis: Total equity in 2011 is greater then in 2011 so it shows that the company has improved its position with time.
Non Operating Assets:
The investment in subsidies for e.g. land held for future use
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Analysis: Both the companys showed the decreasing trend in both the companies
Debt to Equity Ratio 2010 2011 Suzuki Motors 0.327 0.5236 Honda Motors 4.472892 5.286714
Analysis: this analysis shows that however both the companies has increased its debt to equity ratio but the analysis showed that Honda is greater than Suzuki
Debt to Acid test Ratio 2010 2011 Suzuki Motors 0.246 0.343 Honda Motors 1.646121 2.153532
Analysis: Here, acid test ratio shows the increase in trends but again Honda is in profit while comparing it with that of Hondas.
Analysis: Interest coverage ratio of Suzuki has showed increases so as of Hondas. However, while comparing both we see that Suzuki is rather much greater then Hondas.
Debt to Total Capital Ratio 2010 2011 Suzuki Motors 0.1234 0.2618 Honda Motors 0.930645 0.869757
Analysis: The debt to equity ratio of Suzuki rather of increasing still less then that of Honda. Ratio Analysis National University of Modern Languages (Lahore Campus) 28
Analysis: Total asset turnover of Honda has increased so as of Suzukis but Honda has always been greater so the value of Assets of Honda is greater.
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CONCLUSION
We have studied the financial statements of both HONDA and SUZUKI MOTORS and after analyzing the financial statements of both companies we conclude that the condition of Suzuki motors is more better then Honda because Suzuki motors is more profit conditions as compare to Honda because the financial situations of Honda is not better then Suzuki if the debtors of Suzuki demands their debts from company then the Suzuki is in this situation that it can easily pay to their debtors by selling their assets but on the other hand Honda is not in such position because their liabilities are more than their assets. The financial statement of Suzuki shows that their values of assets are more than their liabilities and their profit and comprehensive income for year 2011 is greater than 2010, so by studying and analyzing financial statement of Suzuki motors we conclude that their financial position in market is better than Honda.
RECOMMENDATION
We have observed that Honda motors have to more focus on their weakness and by using their strengths they should gain more opportunities to face their threats. They should raise capital for further investment to be good competitor for Suzuki motors as well as other companies.