Refer the materials provided to you “Strategic intent” and “Blue Ocean Strategy”

1. In the present context of your organization, describe how the strategic intent paper fits within it.

2. How the philosophy of the paper “Strategic intent” can be re-represented by the recent phrase
“Next Practices”.

3. Narrate through examples, how Indian IT industries are practicing value innovation and blue ocean
strategy.

4. Compare and contrast with examples, the contributions in both of the above papers.

Ans2. For representing the ‘Strategic Intent’ by the phrase ‘Next Practices’ we first should define what
‘Strategic Intent’ was meant to be.

Strategic Intent Defined:

Strategic intent is a high-level statement of the means by which your organization will achieve its
vision. It is a statement of design for creating a desirable future (stated in present terms). Simply put, a
strategic intent is your company's vision of what it wants to achieve in the long term.
In complexity science's terms, strategic intent is decomposition of exploration rules into the next level
of detail, the linkages to the exploration rules and the transition rules that define how it will migrate
from its current design and ecosystem to a future business design and ecosystem.1

Purpose of Strategic Intent:

The logic, uniqueness and discovery that make your strategic intent come to life are vitally important
for employees. They have to understand, believe and live according to it.
Strategy should be a stretch exercise, not a fit exercise. Expression of strategic intent is to help
individuals and organizations share the common intention to survive and continue or extend
themselves through time and space.

Developing a Statement of Strategic Intent

Strategic intent takes the form of a number of corporate challenges, specified as short term projects
and opportunities.
The strategic intent must convey a significant stretch for your company, a sense of direction,
discovery, and opportunity that can be communicated as worthwhile to all employees. It should not
focus so much on today's problems, which are normally dealt with by company visions and missions,
but rather on tomorrow's opportunities.
The strategic focus is the starting point for developing a statement of strategic intent. A statement of
strategy must become then a statement of design through which the principles, processes and practices
of an organization are developed. These statements must represent the whole as seen from any location
in the organization.
Strategic intent should specify the competitive factors, the factors critical to success in the future. The
end result should lay beyond the present planning period. Your strategic intent should also be
accompanied by intermediate goals against which company achievements can be measured. It cannot
be developed in a one-day strategy session, it should develop and mature with time.
Discovery and detection of opportunity serve as platforms for developing strategic intent. It is based on
a vision of how the future will look in 10-15 years. A strategic intent creates a picture of the customer
daily life and describes discontinuities and anticipated changes from the world of today. It describes
future customer's needs and the success factors required for meeting these needs. "To achieve great
things, you need ambitious visions. And it does not matter that vision cannot be laid out in details. It is
the direction that counts.”