You are on page 1of 5

REPORT CHUYN THAM QUAN THC T VNG 3

Ngy hm nay 28-4-2013, cc th sinh lt vo vng 3 ca cuc thi Bn Lnh


Marketer 2014 c i tham quan thc t ti cc c s sn xut, ch bin v
phn phi ca Cng ty cng ng thc phm sch Green Food H Ni. Lch trnh
c th :
- Nh my sn xut thc n chn nui Thaiway
- Nh my ch bit thc phm Vinh Anh Food
- Tri g ging Phng Hin
- Ca hng phn phi ca Green Food
- Bui hp giao lu gia cc th sinh, BTC cuc thi v i din Green Food
H Ni.
Ni dung chi tit :
1, Tham quan Nh my sn xut thc n chn nui Thaiway:
a) Cc i chi c gp g vi ban lnh o cng ty v c ban lnh o
cng ty gii thiu thng tin v nh my Thaiway:
o Thaiway c cng ty c phn sn xut thng mi Hon Dng xy
dng 2005 vi 1 dy chuyn sn xut c cng sut 5 tn/ gi
o Nm 2010 nh my c lp t thm dy chuyn s 2, nng tng
cng sut ln 20 tn/ gi
o Thaiway c sn xut theo quy trnh hin i t chun ISO 1991-
2000
o Hin ti nh my c khong 200 i l phn phi, khu vc t Qung
Tr tr ra, kt hp bn hng v t vn k thut chn nui cho b con.
o Mc tiu 2014 t sn lng 80-90 nghn tn
o c bit Ch trng cht lng sn phm v mi trng

b) Tham quan cc dy chuyn v c s ca nh my:
o Kho nguyn liu: Nguyn liu c nhp khu trn 95% t cc nc
ln nh M, Brazil.. , c kim nh cht ch v thnh phn dinh
dng trc khi nhp kho cng nh trong qu trnh nhp liu cho dy
chuyn sn xut cng c kim tra thng xuyn.
o 2 dy chuyn sn xut: h thng dy chuyn sn xut t ng, hin i
c nhp khu hon ton, c cng sut ln tng trn 20 tn/ gi.
o Kho bao b: trn bao b c in y thng tin v ngun gc cng nh
thnh phn dinh dng ca sn phm..
o Phng Lab: ti y c h thng th nghim v my kim nh rt hin
i, ch trong 40s cho kt qu. Phng Lab l ni din ra cc th
nghim kim nh cht lng nguyn liu u vo v cht lng sn
phm trc khi ng gi bao b..
** Nh vy: sn phm ca nh my c kim sot rt cht ch v ng tiu chun
ISO cng nh cc tiu chun kim nh ca c quan chc nng ti Vit Nam, t
khu nguyn liu n sn xut ri ng gi.
2, Nh my ch bin thc phm Vinh Anh Food
- Tt c ngun ln u vo c kim nh v truy xut r ngun gc ri phn
l, nh s cn thn.
- Ln ti y c git m theo 1 quy trnh t ng, hin i vi chu trnh:
Nhp ln vkim nh, phn l, nh s Nh tm My kch in Chc
tit My co lng nh ra, xoonng hi, kh My ct iPhng mt (
ti y tin hnh kim dch v ng du tht ln)
- Green Food cam kt thi gian t khi git m n cc im phn phi <=8h,
v tt c tht ca Green Food s ch tiu th trong ngy, m bo s ti ngon.
- Nh my rt coi trng n vn mi trng: h thng x l cht thi 16 t
t tiu chun ISO
3) Tri Ging Phng Hin
- H thng 5 my p, 1 my n. Cng sut mi l 19200 trng/my c nhp t
Trung Quc
- trung bnh 1 tun s tri s xut 2 l, mi l 25 nghn g cn. G con c s
dng lm con ging cho trang tri chn nui g Phng Hin thuc Green Food v
1 s c xut cho cc c s chn nui Min Nam
- Tri tun th nghim ngt cng tc phng dch v kim dch.
- kim sot ti a u vo, 100% trng c nhp t tri g Phng hin
4) C s phn phi Green Food: Nh Hng 102 T Hiu, H ng
- Hin tai GreenFood c 5 ca hng ti H Ni, c thnh lp nm 25/4/2014
Mc tiu cui nm s c 20 ca hng ti H Ni, tng lai s pht trin h thng
bn hng lu ng.
- Ton b ngun thc phm by bn ti ca hngc ly trc tip t cc c
s sn xut v ch bit ca GreenFood
- Thc phm c nhp mi hng ngy
- Ngun gc con ln c nim yt r ti ca hng. Khch hng s tr li
c cc cu hi nh? Ln ny th git u? Nui u? n g?...
- Sn phm bn ra c gn tem mac rt cn tht, ghi r ngun gc xut x
- Hin ti ca hng ang p dng nhng chiu khuyn mi hp dn nh:
trong tun u: tng th 5%, tng phn qu 5ok nu ha n trn 200k
5) Bui giao lu
a) Hi p GreenFood v chuyn tham quan:
1. Kh khn ca GF l g?
. GF l 1 thng hiu mi, trong lnh vc an ton v sinh thc phm
ht sc nhy cm nn phi mt thi gian c th to lng tin cho khch
hng.
. a s tm l ngi Vit Nam u quan nim: Ln, g m n thc n
cng ngip hin nhin l khng an ton. chnh l kh khn trong
nhn thc ca khch hng. y cng chnh l bi ton m GF mun
cc bn gii quyt? lm th no thay i tm l trn ca ngi VN.
. Ngoi ra ngi tiu dng c xu hng nh ng cc sn phm sch
v khng sch. Vy lm th no KH tin tng vo tt c cc sp s
u c tiu th trong ngy???( bi ton GF mun cc th sinh gii
quyt)
2. nh gi hiu qu truyn thng hin ti?
. Chin lc ca GF l chm m vng, GF i tng bc chm ri m
chc chn. Hin ti GF k truyn thng qu rm r m qu khoa
trng, GF tp trung chnh v cht lng ca sp.
. 1 s du hiu tch cc:- Khch hng GF tng ln nhanh chng, nhiu
n t hng t ni xa..
. Chin lc khuyn mi rt hp dn ti ca hng :- tng th gim gi
5%, tng qu tr gi 55k cho n hng t 200k tr ln
. .
3. Chin lc cnh tranh vi cc sp khc?
. S khc bit v li th ca GF: Thc phm an ton truy xut ngun
gc
. Tt c cc ca hng u c ghi dng ch ny. Trong ca hng ngun
gc ca l hng cng c nim yt cng khai :? Git m ti u?
Nui ti trang tri no? Ngun thc n l g? Tiu chun kim dch.
. Thc phm ti, sch c tiu th trong ngy. GF cam kt thi gian
t khi git m n cc ca hng phn phi vi ln <8h, g<6h
. Mi khu trong chu trnh ca GF u c gim st, nh gi cht ch
t cc c quan gim nh.
4. Lin kt gia GF v h nng dn trong chu trnh chn nui? Lm th
no GF kim sot c cht lng sn phm t cc h nng dn lin
kt?
. GF a ra cc tiu chun chn nui ht sc nghim ngt vi cc h
nng dn: tiu chun chung tri, con ging, thc n
. GF tin hnh kim tra nh k theo cc giai on pht trin ca gia sc
gia cm. Nu pht hin s tng trng bt thng ( ln qu nhah,
hoc ci k hn), t l d lng hooc mn qu mc cho php.. th
cc h nng dn s phi chu trch nhim.
. Tt c ln, g trc khi xut chung di chuyn n c s git m, ch
bin u c tin hnh xt nghim mu nu ng tiu chun ca
GF ra th mi tin hnh xut i, cn khng s tr li
5. Vn mi trng?
. Tt c cc chu trnh sn xut, chn nui, phn phi ca GF u t
tiu chun ISO, v u c h thng x l cht thi hin i. ( Vinh
Anh Food c h thng x l nc thi 16 t ng t tiu chun ISO
2005-2008)
. Cnh quan cc khu ch bin, sn xut cng rt p v xanh, sch s.
6. Hi BTC v cch tnh im vng 3;
. Khi cc i np bi vit 7/5: BGK s chm bi vit ly 1 u im
. Sau cc i debate 10/5 BGK s chm 1 u im na.
. Trng s, chi tit chm th no s hon ton ph thuc vo Trng
Ban Giam Kho.

You might also like