1 May 2014 Knowledgethe Power to Prevent Distracted Driving A vibration to the beat of a catchy songthat is all it takes for a car crash to occur. One sound emitted from a cell phone and one person yearning to know the purpose behind that sound, can create one car accident that changes lives forever. A moment of distraction, a simple outreach to answer the phone, ruined the Bratton familys lives. Monica Garske, a reporter from Southern California, explains how Angela Bratton lost control of her vehicle and crashed into a car killing her nephew, Jaime Bratton, at a mere age of five (Garske). Jaime Brattons life was lost through a cell phone distraction, and his family keeps his legacy alive through awareness about distracted driving. Distracted driving takes the lives of thousands of people, and specifically, cell phone distractions take away hundreds of those lives. Society accepts distracted driving as a social normality: as though it truly is not dangerous. Our society is driven by social acceptance, and cell phone usage, while in the car, impacts our society to the extent that lives are lost because of meaningless distractions. Statistics from the official U.S. Distracted Driving website found that 39 out of 50 states have a law referring to the use of texting while driving, and throughout those 39 states, more restrictions are being created revolving around any use of cell phones while in the car (Distracted Driving). Due to the inability to enforce laws, due to the common miscommunications between the officer and the driver, due to the ignorance on this issue, distracted driving should not be reinforced van Ommeren-Egberts k 2 through laws and bans on distractions, but instead our resources should be directed at the social acceptance of the issue and public awareness and education of distracted driving. With prevention programs and laws being announced to the public, those laws are suspected to influence others to stay focused behind the wheel. In an article by the company Macleans, it is mentioned that a Canadian program in 2013 had major success when they implemented laws reducing cell phone usage (Macleans). Although Canada received successful results from their new laws, the population of the United States is larger than that of Canada. With more people, our laws become more difficult to enforce, versus Canadas successful laws. In Macleans article, How the War on Drunk Driving Distracts from the Real Danger, he points out that, If drivers have a greater sense theyre being watched, perhaps theyll think twice about engaging in such risky behavior (Macleans). Most drivers follow laws and respect enforcement, however many drivers do not believe that they themselves will receive a ticket. Besides the factor that drivers know how these laws are unattainable, people also have little knowledge and guidance to prevent them from texting or calling while driving. Statistics from USA Today reports that 3,092 people died last year from distracted driving. If drivers knew those statistics, the law would not have to be enforceddrivers would take it upon themselves to avoid distractions while driving (USA Today). Laws will focus drivers to be safe on the road, but the lack of enforcement and the abundance of drivers make the laws unattainable to enforce. Although police officers protect the public from danger, there are still issues that the police cannot resolve through tickets and jail time such as distracted driving. Distracted driving would be controllable if there was enough police force; however, the van Ommeren-Egberts k 3 lack of officers prevent the task from being properly enforced. Statistics from USA Today, a website specializing in American and World news, reports that 77% of people answer a phone call and 41% of those surveyed make the phone call while driving (USA Today). Evidently, peoples fear of danger will not prevent cell phone usage and other distractions while driving. Law enforcement wont change those decisions, as 77% of people engage in phone calls while driving. The danger doesnt faze drivers and neither will the law. Larry Copeland, a transportation reporter for USA Today, describes the growth of driving while online, as 13% of drivers in 2009 went online while driving, while in 2014, 24% of drivers admitted to going online while driving (USA Today). Even with laws combatting cell phone usage, distracted driving is occurring more than ever. If the laws were enforceable, there would be less cases of distracted driving. From this data, law enforcers are incapable of dealing with the vast majority of distracted drivers and will not have any affect over the public. The percentage of drivers going online, rather than texting, nearly doubled, and through this growth, law enforcers did not have authority over drivers. If this is further continued, officers will ultimately become a vexation, rather then a respectable public figure. Altogether, distracted driving laws does not only override police authority, it takes away a police officers figure in society, and drivers will find themselves ignorant to the law. The restrictions of cell phone driving tactics do not have a clear definition, so they are incapable of restricting. Adapted from the U.S. Official distracted driving website, distracted driving is any activity that can distract a persons attention away from their number one task of driving. This can include eating, texting, calling, and other actions (Distracted Driving). With many diverse interpretations of distracted driving, it will be van Ommeren-Egberts k 4 difficult to regulate just one type of distraction. Cell phones are not the only type of distraction that occur while driving, so where do we draw the line? USA Today explains that, Only a small portion13% to be exactinvolved calling or texting on cellphones. The vast majority involved other distractions, including things such as rowdy toddlers or pets, eating in the car, or rubbernecking at roadside accidents (USA Today). There are unavoidable distractionslike roadside accidentsthat can not be outlawed, yet they remain as distractions nonetheless. If children in cars, food in cars, and driving around areas that can cause distractions are not outlawed, then how can cell phones be outlawed? No other distraction is outlawed other then cell phone usage, and that has been proven to be ineffective. The bans on one specific distraction causes drivers to think that other distractions are acceptable. Larry Copeland reported the ages that drivers texted while they drove: Half of drivers 30-39, 31% of those 40-49, and 19% of those 50-64 said they text while driving (Copeland). With some states targeting novice drivers with bans on cell phones being used in a vehicle, the research provided represents data that novice drivers should not be the only target. This generation is associated with the use of social networking and texting, but one can see that all ages have succumb to texting while driving. The laws inaccurately target teens, while they should target the whole population. Whether it is one generation or one distraction that is being restricted, with so many different interpretations about distracted driving, the laws dont combat distracted driving clearly and effectively. The lack of education and awareness about distracted driving causes society to be ignorant towards its dangers which establishes an acceptance in people towards distracted driving. A reporter from the Gannett News Service, Julius Genachowski, argues that van Ommeren-Egberts k 5 texting and driving needs to become as unacceptable as drunk driving, and that this will only be accomplished through public education (Genachowski). If the education was offered to the public, people would become aware of the serious dangers, which currently are rather unknown. This social norm is compared to the process that drunk driving laws underwent. When drunk driving was first banned, the law was ignored; however, through education and awareness, this issue became socially denied and unaccepted. With evidence from Larry Copeland and statistics from Julius Genachowski, a 2009 study by Road and Driver magazine concluded that a drunk drivers reaction time was faster then a driver that was texting while driving (Copeland), and people who drive while text are 23 more times likely to have an accident than a non-distracted driver (Genachowski). Since, in this case, cell phone usage has reaction times and accident rates that are more problematic than drunk driving, then shouldnt it be socially unaccepted as drunk driving is? Society needs to change their acceptance to this topic, just as drunk driving social acceptance changed. In the article by Targeted News Service, Jeffrey Coben and Motao Zhu believe that it will take long-term and concerted efforts, as have been employed with encouraging seat belt use and discouraging drunk driving (Targeted News Service). The changes of societys thinking occurred through education, and with long-term efforts. In these traffic safety scenarios, social acceptance drove a revolution of change, not laws. Being that the laws are ineffective in controlling drivers, our resources should be directed at education and awareness. The social aspect of distracted driving captivates our society to continue breaking laws. Once more public awareness is implemented, then people will change their habits, mirroring the changes the occurred in the past with drunk driving and seat belt laws. van Ommeren-Egberts k 6 Although there should be some restrictions, the overall conflict of distracted driving should be addressed through public awareness and education. Rather then create laws that are incapable to reinforce, people should be educated on the dangers of distracted driving. Our resources should be directed at the social norms of society, not the laws and bans of cell phone usage. Through awareness, people would be influenced to make the moral decision to focus behind the wheel; furthermore, becoming a better person in society. Public awareness can consist of many different medias; there should be clear representations of the dangers of distracted driving and the importance it plays in traffic safety. The knowledge to ignore the distraction and to keep focus can be a deciding factor between life and death. The life of Jaime Bratton ended shortly, as his aunt picked up the phone. If the car didnt swerve, if Angela Bratton didnt pick up the phone, Jaime Bratton would be 17 years old today. The Bratton tragedy is a reminder of how easy it is to lose a life over a meaningless phone call or text. Angela Bratton should not go to jail for the accident, but if Bratton was knowledgeable of the effects picking up the phone could have, the whole accident could have been avoided. Laws will not stop distracted driving, but knowledge has the power to do just that.
van Ommeren-Egberts k 7 Works Citied Copeland, Larry. "Drivers Still Surfing Web While Driving, Survey Finds." Gannett aaaaaaaNews Service. 11 Nov. 2013: n.p. SIRS Issues Researcher. Web. 17 Apr. 2014. "Distracted Driving." Distracted Driving | Facts and Stats | Texting and Driving. aaaaaaaaaaAnthony Foxx, n.d. Web. 03 May 2014. Garske, Monica. "Grieving Mom: "I Lost My Son to Distracted Driving""NBC Southern aaaaaaaaCalifornia. N.p., 19 Sept. 2013. Web. 05 May 2014. Genachowski, Julius. "Time to Put the Brakes on Texting and Driving." Gannett News aaaaaaaService. 23 Sep. 2012: n.p. SIRS Issues Researcher. Web. 17 Apr. 2014. "How the War on Drunk Driving Distracts from the Real Danger." Maclean's. 11 Oct. aaaaaaaa2013: 4. SIRS Issues Researcher. Web. 17 Apr. 2014. "Laws, Education Not Enough to Curb Distracted Driving." Targeted News Service. 06 aaaaaaaaaMar. 2013: n.p. SIRS Issues Researcher. Web. 17 Apr. 2014. "Yes, Cellphones Can Be Dangerous. No, a Nationwide Ban Won't Work." USA TODAY. aaaaaaaa16 Dec. 2011: A.10. SIRS Issues Researcher. Web. 17 Apr. 2014.