How to Have Brilliant Ideas

How do the people have brilliant ideas? The fact is anyone can. Your brain is the
most complex object in the universe. Every second, more than ten billion neurons send
electrochemical signals round your head at speeds of up to 400 kilometres an hour.
o !hat can !e do to help coax out spectacular ideas" #ere are their professional tools for
brilliant thinking from some innovative and successful inventors $
1. Exercise
Eileen %ulligan, a personal succes coach, recommends that her clients take regular excercise,
&'hen you exercise, the conscious brain can go into a relaxed state, almost like meditation,(
she says. &)n this frame of mind the more creative half of the brain can start !orking.(
2. Keep a pen and paper by the bed
&)maginative solutions often hit !hen somebody is either asleep or half asleep as that is !hen
the subconscious can carry on!orking,( says usan *reenfield, proffesor of pharmacology at
+xford ,niversity. The brilliant idea can !oken up in the night is like a dream, so you keep a
pen and paper handy and !rite do!n your ideas straight a!ay.
3. Bounce ideas around
-onstructive criticism is invaluable and just talking your concept through !ith someone else
can help you to see both its strengths and its !eaknesses.
4. han!e your environ"ent
& . change in environment make you more alive to your surroundings,( explains /rofessor
*reenfield. &)n this receptive state your brain can be more alert to ne! ideas too.(
#. $et your "ind wander
'hat if socks could be joined together as a pair and !ashed" )f they came !ith free
small plastic fasteners they could stay together from the moment they !ere taken off till the
moment they !ere put back on. )ris received the silver a!ard for her idea at the 0112
)nternational )nventors 3air and made the top ten at the 4ritish 3emale )nventor of the Year
a!ards this year. nappy ox !ill be on the market this summer.
&-louds are uni5ue and abstract and so are !ithout associations,(notes /rofessor
*reenfield.(This frees the brain from rigid lines of thought, allo!ing it to make unusual
connections.(
%. &or!et about it
The brain doesn6t just !ork nine to five, it !orks all the time. ays cognitive scientist
/rofessor teven /inker, +ne theory is that if !e put a problem aside it actually incubates in
the unconscious. Then !ithout !arning something triggers off an idea and afully formed
solution presents itself.(
Indra Radyasta
131040000709 ( 2E/ 15 )
'. Believe you can
)n 0112 7eborah 'ithington6s idea !on the /rince of 'ales a!ard for innovation
and is used today in many forms of live8saving e5uipment. The latest is the 7irectional 3ire
.larm, !hich can guide people to!ards door!ays in smoke8filled buildings.
%any of us are let do!n by an everyday object and think, I know whats wrong with
this design, but !e take it no further. )n fact, having the idea is just the start. &The lesson )6ve
learnt,( says 7eborah, &is believe in yourself and stay commited, no matter !hat others say.(
()eader*s +i!est ,uly
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