Career Planning & Professional Branding

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Professional Website &
Social Media Guide

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Introduction
A filmmakers website and social media activity are increasingly vital in achieving long-
term success within the film industry. The website allows you to communicate who you
are and what you are capable of achieving in a way that a simple resume and credit list
could never accomplish. In combination with your social media activity, your website
can differentiate you from competing filmmakers while assisting in the distribution of
marketing and promotional materials and facilitating communications with other
filmmakers and fans.

Personal Website
Together with your IMDb profile, nothing is more important to your digital marketing &
promotion efforts than your personal website.

Your website will need to serve a multitude of purposes and potential visitors, including
future employers, investors, distributors, agents, managers, cast, crew, friends, family and
fans.

The website will act as the central hub of all your marketing & promotional activity.
Everything you publish should direct people to your website for more information on you
and your projects. Your website address should be prominently displayed on your film
posters, promotional post cards, key art, trailers, business cards, letterhead, IMDb profile,
social media accounts, professional biography, resume, and anything else associated with
you or your films.

Ideally, if you havent done so already, youll want to get a URL in the same name you
use for your IMDb profile. And, importantly, youll want to get a .com whenever
possible. If someone already has the URL of your name, try adding a middle-initial or
other appropriate pre or postfix, if applicable. If these are also unavailable (or dont
appeal to you), only then should you use the name of your production company.
Remember, the URL is going to be on essentially all of your marketing materials (as well
as your Email address) be certain that the URL is the best you can possibly obtain. [To
search URL availability and purchase your URL, I highly recommend Bluehost.com]



Website Design Considerations
Having secured your URL, the next step is to obtain hosting ($5-10/month) and then
purchase and download WordPress (www.wordpress.org) to your site. You can obtain
hosting and purchase and install WordPress to your website quite easily and
inexpensively using Bluehost.com. If you have another service that you prefer, by all
means use that service. There are many inexpensive and high-quality providers,
Bluehost.com just happens to be the one I use.
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Next youll want to purchase a WordPress theme or template. I use
templatemonster.com. You might be tempted to purchase a portfolio-style template
specifically designed for filmmakers and/or other artists. By all means, look them over
and see if any appeal to you. However, keep in mind that all the templates are highly
customizable (at little to no cost), so theres no reason to lock yourself into just one
category of theme. Almost any element that appeals to you from one of the many
portfolio-style themes can be applied to other themes or templates. The same goes for
colors, fonts and other aspects of a given theme. All these can be customized to your
preference for relatively little money.

In addition to your choice of theme or template, two other important considerations will
be the design of your logo and web banner. I have developed a habit of conducting
Google Image searches whenever I am working on visual-related projects. Typically, Ill
enter associated key words (such as filmmaker logo) and will copy the jpegs and png
files of 20 or so designs that appeal to me. Ill then send these samples to my designer as
inspiration and partial guidance for the type of design Id like completed. Ill further
instruct my designer to provide me with half a dozen or more samples from which to
choose.

In my case, I have a designer Ive worked with for several years who is familiar with my
eye for design. However, if you arent a designer yourself and/or dont have a designer
of your own, I have another recommendation: hire 3-4 designers from fiverr.com (keep in
mind, each designer will only charge you $5.00) and send each the samples you collected
from your Google Image search and ask each designer to provide you with 2-4 comps
each. Then select the best designs and elements from each comp to include in your final
design. By approaching your design in this manner, youll get the input of several
designers and maximize your chances of getting the strongest possible design.

Similarly, Id suggest you follow the same tactic when designing the web banner for your
website. Keep in mind that you can either (i) use the same web banner for each of your
site pages or you can (ii) have unique banners designed for each page. While the use of
unique banners for each page provides a good opportunity to differentiate each page and
reinforce each pages particular message visually, you may want to start with one
consistent banner design for use throughout the site and then update individual page
banners later when you have more time and financial resources.

An additional consideration is whether or not you want to use a tagline along with your
logo. I really dont have a strong opinion on the use of taglines. On the one hand,
taglines allow you to clearly and succinctly communicate your USP and brand message.
Virtually all your website visitors will read your tagline and will leave your site with a
clearer understanding of who you are and what you do (assuming the tagline is well-
written.) On the other hand, it impresses me as a challenge to write one that reads well
and doesnt sound arrogant particularly from an aspiring filmmaker. My final concern
with regard to taglines is that as you and your career evolve so might your USPs and
brand message. While a tagline might not be permanent, they do strike me as enduring.
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But, once again, the strength of a clearly written tagline in communicating your USP and
brand message is indisputable.


To assist in the design of your logo, web banners, website customization, and website
management, the I would be pleased to recommend specific professionals from
oDesk.com who charge, on average, ~$5-7 USD per hour.




Website as Business Plan
While the piimaiy focus of youi website shoulu be as a maiketing anu piomotional
channel, the website shoulu also seive as a "quasi" business plan. Consiuei the
contents of a business plan anu the questions the plan is uesigneu to answei. With
the possible exception of financing, the majoiity of the content of the business plan
shoulu be containeu within youi website.
! !"# %&' (#) %*+ ,"%- %&' (#) ,#&./*0 -#,%&+1 Intiouuce youiself as a
filmmakei, shaie youi past piojects, anu explain youi caieei anu filmmaking
goals anu objectives.
! !"%- /2 (#)& */3"' %*+ 456 %2 % 7/899%.'&1 Again, what makes you anu youi
films unique fiom othei filmmakeis.
! !"%- 7/899%./*0: 9%&.'-/*0 %*+;#& +/2-&/<)-/#* =&%3-/3'2 9%.' (#)
)*/>)'8( 2)/-'+ -# -"' */3"' %*+ &'/*7#&3' (#)& 456 %2 % 7/899%.'&1 Pioviue
the eviuence that youi niche anu 0SP exist ANB ARE INP0RTANT.
! !"# +# (#) ?/', %2 (#)& =''& @#& 3#9='-/-#&2A 0&#)= %*+ /* ,"%- ,%(2 ,/88
(#) <' 2/9/8%& %*+ +/77'&'*- 7&#9 -"'91 Baving iuentifieu you 0SP anu
explaineu why that 0SP is uiffeient, you shoulu place the 0SP in context ielative
to youi peiceiveu peeis. Be conscious to (i) iuentify the most highly-iespecteu
anu visible membeis of youi peei gioup anu (ii) always speak aumiiingly anu
iespectively of youi peeis while, at the same time, uesciibing how you compaie
anu contiast with them.
! !"# %&' (#)& 3#&' %*+ 2'3#*+%&( 9%&.'-2 %*+ "#, ,/88 (#) 9%&.'-:
=&#9#-' %*+ 3#99)*/3%-' ,/-" -"%- 9%&.'-1 visitois shoulu immeuiately
uiscovei you anu youi website aie meant foi them oi not. Anu be suie to post
on youi website all the social meuia, online foiums, anu ieal woilu events wheie
they can expect to finu anu inteiact with you as well as youi contact infoimation.
! !"%- %&' -"' &/2.2 %*+ -"&'%-2 3#*7&#*-/*0 (#)& 0#%82 %*+ #<B'3-/?'2 %2 %
7/899%.'&: %*+ ,"%- ,/88 (#) +# -# 9/-/0%-' -"'91 If we weie wiiting a
sciipt about oui piospective filmmaking caieei, the iisks anu thieats we face
woulu be an impoitant pait of oui "Beio's }ouiney." Be canuiu about the iisks
anu thieats facing touay's films anu filmmakeis anu then uemonstiate a list of
methous anu piactices you will puisue to oveicome those thieats.
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REMEMBER: When creating and authoring the editorial content for your website, these
questions and considerations should remain in the forefront of your thinking.



Website Pages & Content
Unless you have a staff of employees (which is doubtful at this point in your career),
youll have limited time to manage your website and social media accounts. As a result,
I recommend that your website largely remain static (meaning that new content is
added relatively infrequently.) Here are the five pages that I recommend for your
website:


1. Home Page: The single most viewed, and most important, page is the home page.
The home page is the page that most visitors will initially land on during their first
visit. The impression the first page makes on the visitor will largely determine if the
visitor will continue to explore the remainder of your site or not.

In some respects, the required content of the home page will be determined by the
website design you select. However, regardless of design, a successful home page
will have the following pieces of content: (i) a website title, logo, and, often, a
tagline; (ii) an interesting and attention-getting banner; (iii) one or more prominent
pictures of you (preferably on-set with a film camera rig); (iv) engaging editorial
content that explains who you are as well as the websites and any benefits visitors
can expect to derive; and (iv) a call-to-action inviting visitors to both explore the
website and to contact you directly.

2. About Page: The second most highly viewed page on most filmmakers websites are
the About pages. The principle editorial content of the About page is that same
biography that you prepared earlier for your IMDb profile. Essentially, the about
page should reflect your personality and explain the who, what, why, where and how
of your career as a filmmaker. In addition to distilling your unique selling
proposition and brand message, the biography should convince readers that you are a
talented professional and someone theyd enjoy working alongside.

In addition to the main editorial content, the About page should contain a few pictures
of you as well as a few downloadable documents, including your credit list, resume,
and professional biography. You may also want to post a short video such as an
interview with you explaining your passion for filmmaking, a demo reel with clips of
past projects, trailers, or other related videos.

NOTE: The About Page is the ideal page in which the business plan considerations
described previously should be addressed/answered. However, do not answer those
questions in a literal Q&A format. Instead, we simply want to make certain that the
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About Page (and as many other pages as possible) answer those
questions/concerns.

3. Film Projects Page: This page presents key art and brief summaries of your past
short and feature films youve completed. You can also add projects that are in
development or preproduction. In addition to key art and film summaries, you may
also want to share (i) details on your role and responsibilities on the movie; (i) list
awards or media coverage particular films may have received; (iii) quotes or
testimonials from cast, crew or audience members; or (iv) short flips and/or trailers
produced for each film. When describing your film projects and your role and
responsibilities on these projects, make sure that they clearly communicate and/or
support your USP and brand message.

4. Media Center Page: This is the page where your Electronic Press Kit (EPK) will
reside. In addition to inviting members of the media to contact you directly, the
Media Center page (and EPK) should contain elements such as:

a) Biographies of the filmmaker and of key cast and crew;
b) Film summary(ies)
c) Credit list;
d) List of awards;
e) Portraits;
f) Behind-the-scenes stills;
g) Film clips;
h) Movie trailers;
i) Behind-the-scenes footage;
j) Reviews, quotes and/or testimonials;
k) Key art;
l) FAQ page;
m) Video interview(s) with the filmmaker answering the FAQ questions;
n) Copies of past media coverage (print and/or broadcast);
o) Archive of press releases;
p) Forthcoming films

5. Contact Page: The Contact page should include a message above your contact
information and contact form that reads something like the following:

!"# %&' ()* +,&-)-.% /0..1 234 +)##5&*)/0 )-&'/ 65.44)75*89 2* 6)(/1 234 ).:)%#
.&&75*8 6&, *0: )*; 0<(5/5*8 +,&=0(/#9 26 %&'3,0 :&,75*8 &* ) >').5/% #?&,/ &,
60)/',0@.0*8/? 65.41 .0/ 40 7*&:9 26 4% #(?0;'.0 +0,45/# )*; 2 /?5*7 2 ()* -0 &6 )*%
A).'01 23; -0 ?)++% /& :&,7 :5/? %&' )*; %&', (,0:9 B* /?0 &/?0, ?)*;1 56 234 -'#%
:5/? &/?0, +,&=0(/#1 23; #/5.. -0 +.0)#0; /& +&5*/ %&' /& #&40 &6 4% 4)*% &/?0,
6,50*;# 5* /?0 65.4 5*;'#/,% :?& 4)% -0 )-.0 /& ?0.+9
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C5*)..%1 /& )*% )*; ).. &6 %&' :?& #?),0 4% 5*/0,0#/# 5* D#+0(5)./%E1 23; ,0)..% 0*=&%
?0),5*8 6,&4 %&'9 F'#/G9 D5*#/,'(/5&*#E )*; .0/ 40 7*&:G D;0#(,5-0 #+0(565(
5*6&,4)/5&* &, >'0#/5&*# %&'3; .570 /& ,0(05A0E9
H% /?0 :)%I 2 /,% /& ,0#+&*; /& 0A0,%&*03# 40##)80 :5/?5* ) ;)% &, #&9 H'/1 56 234
-'#% &* ) 65.4 +,&=0(/1 +.0)#0 )((0+/ 4% )+&.&850# )?0); &6 /540 56 5/ /)70# ) .5//.0
.&*80, /& 80/ -)(7 /& %&'9 !

Having shared your passion for filmmaking and encouraged the visitor to contact you,
your Contact page should list whichever methods of contact you prefer as well as a
contact form (dozens of WordPress contact form plugins are available for free.)

A note about contact forms: Research has proven that the more information you
request in your form, the fewer people will actually complete the form. So take care
to limit the information you require to the minimum necessary (name and email
address only perhaps).


Every webpage should have a link to the filmmakers IMDb profile, social media pages
and other relevant sites as well as 2-3 links throughout the page to Contact Me.



For more ideas and inspiration, check out some of the following filmmakers websites:

Michael Bay (www.michaelbay.com)
Alan Parker (www.alanparker.com)
D.B. Sweeney (www.dbsweeney.com)
Gary Fleder (www.garyfleder.com)
Roger Deakins (www.rogerdeakins.com)


The websites above represent a broad spectrum in terms of quality and purpose. Some
will set a benchmark to which you might hope to aspire. Others should provide
considerable motivation given that it should be relatively easy for you to create a higher
quality design and content. As suggested earlier, spend considerable time looking at the
themes available on templatemonster.com and samples from various filmmaker and
portfolio sites via Google searches.



Frequently Asked Questions (FAQ) Sheet
A Frequently Asked Questions (FAQ) sheet should be produced that can be posted
throughout your website (About and Media pages in particular) and other marketing
channels. The FAQ sheet provides you an opportunity to create ready-made quotes for
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the Internet, print and broadcast media while answering questions that have inherent
appeal to your audience and fans (as well as potential investors, distributors, agents,
managers, employers and cast and crew members.)

Here are five questions that should appear on every filmmakers FAQ sheet:

1. What inspired you to become an independent filmmaker?
2. Your current film is entitled, [Insert Title]. Give us a little background on the
story and how you became interested in the project.
3. Weve heard some interesting stories about the production. Could you share one
or two?
4. As an independent filmmaker, I would imagine that there are unique challenges
and opportunities in the production of a film like [Insert Title] challenges and
opportunities that might differ had the film been produced by a major studio.
Would you agree?
5. Whats next for you? What can fans look forward to?

Below each question you should provide your answer/response, in quotations, within 2-3
brief paragraphs (each paragraph should be no more than 4-5 sentences each.) Please try
to write your responses in your own voice. And, whenever possible/appropriate,
reference personal stories and interesting events that have occurred over the course of
your life and filmmaking career.

In addition to the many other benefits, the FAQ sheet allows members of the media to
easily quote you. In fact, you may want to hire someone to interview you using the FAQ
questions and record your responses on video. Members of the broadcast media can then
use the video interview as recorded, or they can replace the interviewer with a recording
of their host or newscaster asking the same questions essentially showing them
conducting their own interview of you.



Website Meta Titles, Descriptions, & Tags
Each page of your website should include meta titles and meta descriptions. These meta
titles and descriptions are the page titles and the brief descriptions that appear on Google
and other search engines when people conduct a search for particular terms or phrases.
Your page titles and descriptions are imperative in successfully driving traffic to your
site. So its important that you do all that you can to make certain that titles and
descriptions are well written, contain key words, and prompt readers to click on your
search link.

When using WordPress, your site will have an administration area that runs in the
background. Once youve logged onto the administration section of your WordPress site,
you simply visit each webpage and the area for meta titles, descriptions and tags will be
easily located. For the meta title, Google only displays 70 characters while the
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description will show no more than 160 characters. Keep these in mind while crafting
your titles and descriptions.

While not as critical, you may also want to include a list of meta tags. These are key
words which describe the content of your site and each specific page. While Google
doesnt use meta tags for its search and ranking algorithm, other search engines do. So
its worth a couple of minutes to populate the meta tag section of each page as well.
Metatags should include your name and words and phrases such as filmmaker,
independent filmmaker, director of photography, Cinematographer, film making,
or any other words that reflect the topic of a given page and the terms that best reflect
you and your career aspirations.



Film Demo Reel
In addition to the importance of your website, your film reel is clearly one of the most
critical aspects of, not only your website, but your entire marketing & promotional
campaign. Given this fact, you may want to add a dedicated webpage entitled Film
Reel. Otherwise, Id suggest you consider adding your film reel to several website
pages, including the Home, About, Film Projects and Media pages. Your film
reel should also be posted to your IMDb profile as well as to both YouTube and Vimeo.

Face it: Most demo reels are boring. But they really dont have to be. Two suggestions.
(1) First, create two demo reels. One of no more than 45 seconds in length and a second
longer version of no more than 90 seconds. (2) Secondly, visit reelroulette.net,
vimeo.com/groups/demoreels, or vimeo.com/groups/showreelsdemoreels for inspiration.
Here are some really cool reels (not all are film reels) worth checking out:

http://www.reelroulette.net/nicolasdomerego
http://vimeo.com/9931080
http://vimeo.com/9470878
http://vimeo.com/32028232

Heres one thats definitely for adults-only. Im not sure I would recommend it, but, on
the other hand, its a fantastic example of someone who knows his market quite well and
has gotten quite creative: Take a look here: http://vimeo.com/6054507 (and, if that
wasnt offbeat enough, here is his follow up demo reel: http://vimeo.com/84173402.)

Also, be sure to check out this informative two-part video that offers some great tips and
insights on creating an amazing demo reel:

http://fstoppers.com/tips-for-making-a-better-video-demo-reel-which-can-get-you-new-
clients-part-1

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http://fstoppers.com/tips-for-making-a-better-video-demo-reel-which-can-get-you-new-
clients-part-2



Pay particular attention to the use of titles, motion graphics, music (very important), and
the choice of film clips and edits. Make certain that each reel begins and ends with your
title card complete with contact details. Although not common, consider including a
montage of you behind-the-scenes, voice over commentary, or a few quick clips of you
speaking directly to the viewer.




Social Media
At the beginning of a filmmakers career, social media is particularly useful in reaching
out and forming relationships with other professionals. As a filmmakers career expands
and forms a fan-base, social media becomes a greater source for inbound marketing &
promotion to an audience and specific target markets.

Initially, the filmmaker should begin to post (i) demo reels, (ii) film clips, (iii) behind-
the-scenes videos, (iv) trailers, and other work to video sites such as YouTube and
Vimeo. These files can then be embedded within your website and other social media
accounts.

In addition to YouTube and Vimeo, the other two social media powerhouses are
Facebook and Twitter. With regard to Twitter, Id set up an account in your own name
or the name of your studio only. However, for Facebook, in addition to your own
account (or that of your production studio), Id also suggest establishing fan pages for
each of your short and feature film projects.

As Ive mentioned previously, as an individual at the beginning of your career, youre
likely to be constrained for time. As a result, you need to be careful how you allocate
your time. Facebook pages can remain relatively static with occasional updates.
However, to be effective, Twitter requires a regular stream of new posts. One helpful
suggestion is to prepare Facebook and Twitter posts in bulk and then schedule the release
of individual posts over an extended period of time using a service such as
Hootsuite.com. If you arent sure of what topics to post, here is a list I prepared of 55
social media post topics:


55 Social Media Post Topics
In no particular order, here are 55 topic ideas for your blog, tweets, and/or Facebook
posts:
1. Share details on film festivals attended
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2. Share details on film you recently watched
3. Share details on film equipment you recently purchased
4. Ask for suggestions on film equipment
5. Request opinions/reviews about a specific brand and model of equipment
6. Recommend a recent filmmaking book youve read
7. Crowdsource opinions on a movie title or key art
8. Share discussion you had with a fellow filmmaker
9. Share your excitement with regard to new film project on which you are working
10. Share progress with regard to a current film project
11. Forward link to an interesting film short
12. Forward link to helpful filmmaking instructions (video, PDF, etc.)
13. Ask for references to any necessary cast or crew
14. Request opinions about specific shooting locations
15. Request opinions about city to which you might be relocating
16. Request opinions for what to do at a city you are planning to visit
17. Ask for suggestions on (i) who you should get together while visiting a particular
city or (ii) activities you should do while visiting
18. Ask if anyone else shares your disappointment/frustration with regard to a specific
film or career-related issue
19. Ask opinions with regard to a festival or institute you are considering attending
20. Share an interesting experience with a member of your cast or crew
21. Share information on discounts or sales on filmmaking gear
22. Share a new piece of film business or industry news
23. Share websites or web-groups that you recommend
24. Let everyone know you just posted something new of interest on your website
25. Share a picture or video of yourself meeting a celebrity filmmaker or attending a
film festival, awards program or other film-related event
26. Share behind-the-scenes pictures or videos of you on set
27. Share an event that recently reminded you why you love filmmaking
28. Share a surprising statistic about the film industry or business
29. Share an interesting piece of trivia about a filmmaker, star, movie or other film-
related personality or institution
30. Let everyone know about the deadlines for an interesting film festival, contest or
award
31. Share an interesting filmmaking trick you just learned
32. Admit that you think you may have made a mistake (nothing too serious) and ask for
advice from others on how to make it right
33. Ask for opinions regarding your website or other digital marketing and promotional
material
34. Share excitement for forthcoming graduation from Full Sail University
35. Share career progress since graduation from Full Sail University
36. Thank someone for commenting on one of your social media posts and provide
additional information or more detailed comments
37. Share a powerful quote that is meaningful to you as a filmmaker
38. Let people know you have some downtime and ask for suggestions on things you
should do or projects you should complete
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39. Share a film business or industry-related joke or funny story
40. Talk up someone in the industry who you know and really like (ideally someone you
personally know and consider a friend)
41. Ask for support for some activity, such as an Indiegogo or Kickstarter campaign or
to vote for you for a particular award or contest
42. Ask people about their experiences with a particular business or service
43. Let people know you are having a get-together with fellow filmmakers and invite
them to join you
44. Ask if anyone can introduce you to someone youd like to meet
45. Share the story of a filmmaking opportunity that you had but that you either didnt
follow up on or simply slipped away
46. Comment on someone from the film community (producer, director, actor, crew, etc)
who recently passed away and share what their work meant to you
47. Share a list of your favorite online tools and resources
48. Share a list of your favorite music that you listen to when you need to crank out
various projects or work
49. Ask people for advice or instruction on how best to achieve a particular film effect
50. Congratulate a friend and fellow filmmaker who recently accomplished something of
importance
51. Publicly thank individuals who recently agreed to join one of your film projects (cast
or crew)
52. Invite people to the premier or a public showing of your most recent film project
53. Discuss in what ways youve evolved as a filmmaker and a person
54. Share a list of your favorite local and internet-based stores and/or sources for film
equipment, wardrobe, props and other filmmaking items
55. Share an important goal and ask for advice/help in achieving it


Note: Most social media platforms allow you to customize your page. Work with a
designer to have layouts prepared for each of your social media accounts so that they
reflect a consistent design across platforms and, in particular, with your website.


In addition to popular sites such as YouTube, Vimeo, Facebook and Twitter, you should
also identify online forums that will allow you to connect with your fellow filmmakers
and potential audience members.



Conclusion
You will be required to complete a considerable amount of work to develop, launch and
maintain your website(s) and social media accounts. Once completed, its imperative that
each of us monitor our digital media & promotional sites to confirm that they are having
performing adequately. Here are some of the key website performance metrics available
from Google Analytics (www.google.com/analytics/.):
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! Total Number of Visits
! Percentage of New Visitors (aka unique visitors)
! Bounce Rate
! Pages Per Visit
! Average Visit Duration
! Landing and Exit Pages
! Traffic Sources


In addition to Google Analytics, you should also test the performance of your internet
marketing efforts using Hubspots Marketing Grader (www.marketing.grader.com)
and sign up to get your Klout score at (www.klout.com.) Hubspots Marketing Grader
analyzes your website and social media activity before assigning you a grade on a scale
from 0 to 100. By using the marketing grader, you can benchmark your performance
against the performance of other filmmakers. Marketing Grader also offers specific
suggestions to improve your marketing. Your Klout score, on the other hand, is a
measure of your online reputation, influence and reach. Like Hubspots Marketing
Grader, the Klout Score is based on a scale from 0 to 100 (the President of the United
States Klout Score is 99.)

By the way, the use of Google Analytics, Hubspots Marketing Grader, and the Klout
Score are all entirely free.

And while numbers are great, keep in mind that you only need a handful of the right
people to see your digital marketing and promotional efforts. Consider the impact if
Steven Spielberg, Harvey Weinstein, or Megan Ellison where the only one to ever read
your website and social media accounts and became incredibly impressed with you as
a filmmaker?! In this case, it might only take that one visitor to cement your entire
filmmaking.

Again, numbers are great but concentrate on the impact of your efforts on your career
and filmmaking.


Note: As you may have noticed, your marketing & promotional efforts will require a
considerable amount of written material. However, not all filmmakers are going to feel
comfortable with the quality of their writing or copy-editing. This is nothing to be
ashamed or embarrassed about. In this case, I highly advise you to work with
professionals from fiverr.com and/or oDesk to help you write, refine and edit your
marketing & promotional materials. Fair or unfair, carelessly written website and
marketing copy will reflect badly on you as a filmmaker and industry professional
potentially costing you several career-making opportunities.


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Recommended Resources



The following is a list of services and sites recommended within this guide (this list
doesnt include links to any sample websites, demo reels or similar sites or content):


Bluehost.com
Wordpress.org
Templatemonster.com
Fiverr.com
oDesk.com
YouTube.com
Vimeo.com
Twitter.com
Facebook.com
Hootsuite.com
Google.com/analytics/
Marketing.Grader.com
Klout.com