A

Market Survey Report on

Comparative study between HERO CYCLES and HERCULES CYCLES
a case of Bareilly city
CONTENT
CERTIFICATE
PREFACE
ACKNOWLEDGEMENT
CONTENT
INTROD!CTION
COMPANY PROFILE
KNOWLEDGE ABOUT COMPANY
OBJECTIVE OF THE SURVEY
REEARC" MET"ODOLOG#
HYPOTHESIS
COLLECTION OF DATA
QUESTIONNAIER
DATA ANAL#I AND INTERPRETATION
FINDING AND !GGEION
CONCL!ION
BIBLIO GRAP"#
APPENDI$
CERTIFICTE

BBA
DEPARTMENT
Date
Thi i t! "e#ti$ie% that !!!!!!!!!!!!!!!!!!!! i a #e&'(a# t'%e)t !$ B*B*A VI
th
SEM
a)% He ha "!+,(ete% the +a#-et '#.e/ #e,!#t !) the t!,i" A Pro%ect
re&ort o' Co(&arati)e st*+y ,et-ee' "ero Cycles a'+ "erc*les Cycles
" u)%e# +/ ',e#.ii!)*
It i "e#ti$ie% that the 0h!(e +a#-et '#.e/ #e,!#t i 1ae% !) hi i)%i.i%'a(
e$$!#t a)% the a)a(/i i $!')% ', t! +a#-
I the#e$!#e #e"!++e)% that the +a#-et '#.e/ #e,!#t ,#e,a#e% 1/ the
"a)%i%ate 1e e)t $!# e.a('ati!)*
***********
Le"t'#e#
BBA De,a#t+e)t
Ba#ei((/ C!((e&e2 Ba#ei((/*
C#$O%LE&'EME$T

I would like to take this opportunity to express my deep gratitude to all
those who, directly or indirectly made this project possible.
I have got considerable help and support in making this project report a
reality from many people.
I would like to thank Mr!!!!!!!!!( Le)turer( ** &epartment( *arei++y
Co++e,e( *arei++y whose endeavor for perfection, under fatigable zeal,
innovation and dynamism contributed in a big way in completing this
project. This work is the reflection of his thought, ideas, concept and
above all his modest effort.
S-as-ank S-arma
** .I
t-
SEM
/REFCE
The project was undertaken to study the Indian Bicycle Industry in
reference to know the various products and basic services provided by
these Bicycles ompanies. !arious theoretical and practical aspects were
studied in regard to this project. The project is aimed at studying the
reason why the consumer purchases any particular Bicycle of any
particular segment and what are those attributes which attracts the
consumer towards them and compel them to make their decisions.
!ari ous parameters were anal yzed to know the current status of
the Indi an Bi cycl es Industry and thei r vari ous products which
are offered to the customers.
I'tro+*ctio'
HERO CYCLES
" name synonymous with the two wheelers in India began its journey
around four decades ago. #ike every success story, $ero%s saga contains
an element of spirit and enterprise& of achievement through grit and
determination, coupled with vision and meticulous planning.
The $ero 'roup began with a simple philosophy( )To provide e0)e++ent
transportation to t-e )ommon man( at a pri)e -e )ou+d easi+y
a11ord". It is this spirit which drives $ero, even today the dream of
providing total satisfaction in all its spheres of activities.
T-e sa,a o1 HERO started in 2345. *tarting as manufacturer of bicycle
components, $ero has today grown into multi+unit, multi+product,
geographically diversified, manufacturing companies for bicycles, motor
cycles, mini motor cycles, mopeds, cold rolled steels and components.
The flagship company of the group $,-. /#,* #T0. entered into the
6'UI$$ESS *OO# OF %ORL& RECOR&S" as the largest bicycle
manufacturers of the world in 1234 and continues to hold the envious
record ever since then. urrently it is producing 51677 bicycles per day.
'roup Turnover is -s. 57777 rore in 5778+5773 of which ,9:.-T share
is more than 16;. The exports are being made to all parts of the world
including sophisticated markets of ,urope < =*. Today $ero is the
largest exporter of two+wheelers in India, besides being the fastest
growing Indian Two+wheeler ompany.
.ne of the group companies, $ero $onda also awarded as Company o1
t-e Year by E)onomi) Times in 7883 as it increased its market share
from 6>; to 63 ;.The main component of all $ero group companies are
- *teel therefore growth in these companies means growth in $ero
ycles - 0ivision.
The group has redefined the concept of $CILLIRISTIO$ by
extending technical < managerial support to the ancillaries. onse?uently,
$,-. $.@0" has managed to achieve indigenization of over 26; + a
$onda record worldwide.
$ero is proud to have a 0,"#,- @,TA.-B of more than >777, which has
been cemented with warmth of personal relationship, rapport < fraternity.
Aith a deep sense of belonging to the $ero fraternity, the 'roup%s dealers
have catalyzed growth and act as a strong bridge between the customers
and the group.
Core than 57,777 employees of the group have vividly and continuously
demonstrated that human endeavor can ceaselessly achieve excellence
and distinction given a congenial and conducive environment. This has
been amply testified in very low employee turnover and world+class
productivity.
The flag ship company of the group HERO CYCLES LIMITE& -as been
pra)ti)in, 9UST:I$:TIME ;9IT< I$.E$TORY since the period when the
term was not widely known. The practice is prevalent in all the group
companies.
The group hairman Cr. Brijmohan #al, is one of the leading business
personalities of the country. $e was awarded Businessman of the year
award in 122> by a leading business journal of India. Cr. Brijmohan #al is
the former :resident of "ssociation of Indian "utomobile Canufacturers
D"I"CE as well as of onfederation of Indian Industries DIIE, the premier
Industry "ssociation of India.
.n ,nterprise -esource :lanning, the 'roup has already started its
journey and has started working on S/ R=> modu+e in Hero Honda(
Hero Cy)+es Ltd! and Hero Cy)+es Ltd! ;C! R! &ivision<. Aith the
expertise available in+house the group has mustered to implement *": in
other ompanies on its own.
COM/$Y /ROFILE
Hero Cy)+es Limited ;Co+d Ro++in, &ivision< has been promoted under
backward integration plan by $ero ycles #imited, the world%s largest
bicycle manufacturer. The plant was commissioned in Fuly, 1221 at
Bareilly at a cost of -s. G57 million with an installed capacity of 67,777
CT in consultation with C,.@, "sia%s largest engineering consultants
which had a technical collaboration with A,"@ =@IT,0, =.*.".
n additiona+ 5:HI COL& RE&UCTIO$ MILL based on a ?oint
En,ineerin, @ desi,n by MECO$ @ Hero Cy)+e Ltd. along with
hydrogen annealing and ,lectro cleaning line has been installed for better
product ?uality and capacity enhancement to 1,G7,777 T:" with an
additional investment of -s. 877 million.
The plant was commissioned primarily to cater to the group re?uirements.
$owever the product was soon accepted by major automotive and Ahite
'oods manufacturers and today has been supplied to other market
segment also, e.g. automobile sector, Caruti =dyog #imited
ancillariesHvendors for both formed and drawn components +in 0. 00,
,00, C+11 and other medium and high carbon grades.
Towards realization of =*T.C,- 0,#I'$T, the plant has been investing
constantly in up ,radation o1 Te)-no+o,y and Human Resour)es.
old -olling 0ivision is renowned for its tradition in maintaining high
standards in the :roduct Iuality constantly, -eliability in customer
servicing and is also committed to attune to the changing ?uality
standards through continuous up gradation of :roduct, :rocess and
$uman -esources.
t t-e base o1 a++ Hero 'roupAs a)tivities is one basi) in,redient :
)o+d ro++ed stee+! Co,niBant o1 t-e importan)e to ensure per1e)t
Cua+ity o1 t-e basi) raw materia+( t-e 'roup estab+is-ed its own
)o+d ro++in, mi++ 1or stee+ pro)essin, in 2338. Aith an installed
capacity of 67,777 CT per annum, the mill has state+of+art e?uipment
including >+$I reversible cold rolling+cum+skin pass mill with rewinding
line, . -. *litter, and a modern close annealing facility to maximize the
?uality of its products. The mill has several firsts to its credit, including
hydraulic auto gauge controls, computerized pass schedules, automatic
slow down and a totally enclosed, semi continuous pickling line& apart
from effective anti+pollution and safety controls which were incorporated
from the very beginning.
T-e )ompany -as a+so imp+emented S/ R=> wit- t-e assistan)e
o1 SIEME$S @ MECO$!
$ero ycles #imited, . -. 0ivision has also entered into an agreement for
technical assistance to improve operation < maintenance of the plant with
the help of technology < know how from Bawasaki *teel orporation,
Fapan. Bawasaki *teel orporation will help . -. 0ivision for
improvement of :roduction /ield, removal of 0efects, reduction of
ustomer -eturns < improvement of Caintenance .perations against
certain predetermined Targets.
Bawasaki *teel possesses expertise based on the wealth < experience and
expertise ac?uired through development, operation < maintenance of its
own old -olling :lant in hiba and Cizushima Aorks, Fapan.
:rimarily old -olling is done for two purposes(
2< To improve t-e sur1a)e 1inis- o1 t-e stee+
7< To improve t-e ,au,e a))ura)y!
Introdu)tion
HERCULES Cy)+es
The 'roup has
forged strong joint
venture alliances
with leading
international
companies like
Citsui *umitomo,
Joskor, argill and
'roupe himi?ue
Tunisien has
consolidated its
status as one of
the fastest
growing diversified
business houses in
India.
Tube Investments
of India #imited is
the flagship
ompany of
Curugappa 'roup.
The ompany has
16
manufacturingHassembly units spread across the country. These units are
ably supported by marketing offices that act as interface between
customer re?uirements and production team. The ompany%s shares are
listed on the @ational, Cumbai and hennai stock exchanges within India
and '0-s on the #uxembourg *tock ,xchange. The ompany%s product
segments are + ,ngineering, Cetal Jormed :roducts, ,+*cooters, Jitness
,?uipments and ycles.
The 'roup traces its origins to 1323, when 0ewan Bahadur " C
Curugappa hettiar went as an apprentice to Burma Dnow CyanmarE.
Iuick to learn financial skills and Burmese, he realized he was destined to
greater achievements& he founded a firm in Coulmein, a large port+city in
#ower Burma. This grew into a prosperous family+owned business, with
interests in Banking, -ubber and Trade, covering Calaya DCalaysiaE,
eylon D*ri #ankaE, Indonesia and !ietnam. The outbreak of the Aorld
Aar II and subse?uent political upheavals in the region cut short the
firm%s growth. Ahile a good portion of its hard earned fortunes were lost,
the family had the foresight to move significant assets to India& this
financial prudence ensured that the business would rebound after the
disaster. "nd rebound it did.
In India, the 'roup had engaged in businesses like -ubber, *teel
cabinets, /arn and other traded goods. But the real major industrial
opportunity came soon after Independence. :olitical Independence
spawned ,conomic Independence( and "CC Curugappa hettiar, 0ewan
Bahadur%s eldest son Dand by then, head of the familyE was ?uick to
realise it. $is vision was to start a business that would manufacture a
product for the common man which they could sell in large numbers.
Thus, in 12>2, TI ycles of India DTIIE was born in collaboration with TI
of =B. It was the 'roup%s first of many successful Foint !entures and also
its first foray into large scale manufacturing. #ater, as a measure of
backward integration two more companies were formed( Tube :roducts of
India DT:IE in 1266, to make steel tubes for bicycle frames and TI
0iamond hain DTI0E in 1247 to make bicycle chains. .ver a period of
time these two businesses have moved up the value chain from bicycle
parts to higher technology products.
0uring the 1227s TII made many bold ac?uisitions to enhance its
presence in its core businesses. The most notable, was the case of
*atavahana chains, a sick BIJ- company that was turned round to a
highly profitable unit. .ther success stories were the ac?uisition of a
Fapanese Tube plant and a 'erman hains plant which were re+erected in
hennai to address the growing export markets. " successful '0- issue
in 122> increased its financial muscle and accelerated both ac?uisitions
and expansions. apacities were increased in all its units to meet the
growing customer demands.
In the six decades of its existence, TII has built significant skills in
engineering and metallurgy, which is fully supported by a central -<0
function. " Total Iuality Canagement approach has ensured a satisfied
community of customers and TII is the preferred supplier in all the
markets it operates. TII continues the tradition of financial discipline and
prudence set by the founding fathers. It is this tradition that has earned
TII the uni?ue distinction of uninterrupted dividend distribution since
126>.
T:I was set up in 1266, in collaboration with Tube :roducts, =.B. Today,
T:I is a true global player, with five manufacturing facilities, including one
in hina.
Jor over 67 years, Tube :roducts of India DT:IE has been an undisputed
leader in the Indian market for precision+welded ,-A and 0A steel
tubes, and manufactures specialty old -olled lose "nnealed D-"E
strips catering to international standards and high strength tubular
components. T:I caters to the demanding needs of the automobile,
general engineering, boiler, white goods and fine blanking industries.
T:I is the market leader in precision tubes in India, with a dominant share
of business in telescopic front fork inner tubes and cylinder bore tubes for
shock absorber and gas spring applications. It also manufactures
propeller shaft tubes for the automotive segment and specialty products
such as rear axle tubes, side impact beams, tie rods and drag links.
T:I produces special extra deep drawing, high tensile, medium carbon,
and high carbon -" strips that are used in industries such as bearings,
automobile, fine blanking auto ancillaries and general engineering.
Investments are also being made for manufacturing dual phase steels,
hardened < tempered steels and highly spheroids steel for fine blanking
applications.
HERCULES Cy)+es o1 IndiaD
TI ycles of India Da =nit of Tube Investments of India #td.E is one of the
leading bicycle manufacturers in India. *tarted in 12>2 by the Curugappa
'roup and *ir Ivan *tedeford of Tube Investments 'roup in =B, TI ycles
is the maker of the countryKs most famous cycle brands like $ercules and
B*" cycles.
" pioneer in the ycles market, TI ycles, has constantly come up with
new trends in line with evolving consumer needs. -ecently, the company
has entered the growing fitness e?uipment segment in order to cater to
the contemporary consumer needs.
TI ycles of India has manufacturing plants at "mbattur near hennai,
@asik in Caharastra and @oida in =ttar :radesh. urrently it is the first
largest cycle manufacturer in India and number one manufacturer in
special segments like Countain bikes, *ports #ite -oadsters, -acing bikes
etc. It has manufacturing capacity of around three million bicycles per
year.
Aith a network of 5677 plus dealers and backed by a strategic
outsourcing policy, the company has a nationwide presence. TI ycles is
an exporter to many regions across the globe + ,urope, *outh ,ast "sia
and "frica& being some of them.
The vision of the company is )To be the most preferred brand in fitness,
recreation < personal mobility solutionsL.
M 23E3 + Currugappa 'roup founded TI ycles, with Tube Investments,
=B.
M 2342 : $ercules bicycles rolls out on to Indian streets.
M 2345 : Tube :roducts of India established for producing tubes for
bicycles.
M 2358 : The one+millionth cycle hits the streets.
M 23FE : TI ycles celebrates 56 years of pioneering existence across
various fields.
M 23G8 : B*" *#- is launched and soon becomes the largest selling in its
class.
M 23G> : The new B*" hamp sets children free.
M 2332 : *treet cat prowls the Indian *treets.
M 2337 : -iding over mountains turns smooth with $ercules CTB.
M 233> : -ough and tough B*" -ockshox takes on Indian roads
M 233E : B*" #adybird brings smiles to many Indian girlsK faces
M 7885 : TI #aunches its first flagship store, B*" '. in "hmedabad.
M 788F : B*" None, the 5nd retail format is launched and by the year+
end grows to 37 outlets.
M 788G : Ahile consolidating the retail business, TI introduces $ercules
,xpress, B*" Aorkouts and Track < Trail. The retail footprint increases to
577 $ercules B*" None and >> B*" '. outlets.
M 7883 : TI retail consolidates further to >56 outlets across the country in
a variety of formats.
Ob?e)tive O1 T-e Survey
O*9ECTI.ESD
To appraise the present scenario of the Indian Cotor Bike Industry.
To identify the key factors of consumer satisfaction .
To have a comparative analysis of the customer satisfaction level for
the $,-. and $,-=#,* ycle ompanies.
RESERCH METH&OL'Y
RESERCH &ESI'$D
-esearch design is a research plan which re?uires that (
Ahat data are to be collected O
Ahat research techni?ues and instruments are to be used O
$ow a sample is to be selected O and
$ow information is to be collected from this sample O
" research design specifies the methods and procedures for conducting a
particular study. *road+y speakin,( resear)- desi,n )an be ,rouped
into t-ree )ate,ories:e.&loratory researc/0 +escri&ti)e researc/
a'+ cas*al researc/1
RESERCH I$STRUME$T
,xploratory research is used in this project report in order to understand
the perceptions of different consumers towards bike industry, and their
behavior pattern by studying their different demographics D such as P
age, occupational, income level etc.E. This is the most popular type of
research techni?ue, generally used in survey research design and most
useful in describing the characteristics of consumer behavior.
The methods used were following(
Iuestionnaire method
0ata collection.
0irect Interaction with the users.
HUESTIO$$IRE METHO&
This is the simplest method of collecting data. In this method a list of
printed ?uestions is placed to the people, in which ?uestions are asked
with the given objective answers, from which people have to select the
best option. This is to be found that ?uestionnaire must be interesting,
objective based, unambiguous, ease to complete and generally not
burdensome, just to motivate respondents to answer truthfully and
completely because consumers are often unwilling to give time for
responding the surveys. The format and wording of ?uestionnaire should
be simple and ?uestions are arranged in a proper se?uence so that
consumers can understand it easily.
The interview was conducted by filling up the ?uestionnaire by different
categories of people and they are given full liberty to fill up these
?uestionnaire.
Therefore our ?uestionnaire is prepared on the basis of(+
1. .pen ended ?uestions.
5. Cultiple+choice ?uestions.
G. 0ichotomous ?uestions.
>. #ikert+*cale ?uestions.
&T COLLECTIO$
%-at is dataI
0ata could be anything, it could be a name, and number, etc., which is
meaningless. 0ata collected is always in raw form. It doesn%t convey any
msg. because it is facts and figure.
0ata collected are of two types(
:-IC"-/ 0"T"
*,.@0"-/ 0"T"
/RIMRY:&T
:rimary data is that kind of data which is collected by the
investigator himself first time for the purpose of the specific study.
The data such collected is original in nature.
This method of collecting data is authentic.
Ae can also say that the data collected by the investigator by
primary sources is called primary data.
@ow the ?uestion arise that, what are the sources of primary data.
$ere we use 2*estio''aire a'+ &erso'al i'teractio' with the
customers as our primary sources of data collection.
HUESTIO$$IRED
The printed set of ?uestions in a paper is called as ?uestionnaire& it
facilitates the consumers to answer the ?uestions freely. These ?uestions
are based on objective answers type, in which the consumers have to
select the best option as per their choice.
" ?uestionnaire of about 13 ?uestions was made and it was given to the
customers to fill it up for our research.
/ERSO$L I$TERCTIO$D
:ersonal interaction means direct communication with the consumers to
get some information about their needs and re?uirement. In this method
face to face communication takes place.
Ae also go to the market and to near people and interact with them
personally, about their problem and what they actually need.
SECO$&RY:&T
0ata already collected by any person or institution is called
secondary data.
These data are often used by the investigators and other people
having its need.
The advantages of the secondary data can be PIt is economical,
both in terms of money and time spent.
The researcher of the report also did the same and collected
secondary data from various internet sites.
The researcher of the report also visited various libraries for
collection of the introduction part.
The sources of secondary data were
Books,
Cagazines and
Internet sites.
The secondary data could be collected from Fournals, -eports, and
various publications.
&IRECT I$TERCTIO$ %ITH USERS
Is one of the most popular and easy method of data collection from users.
In this method the investigator directly approaches the users of the product
or services.
$ere investigator must know the techni?ues, how to take out the
information of their interest from the users.
In this method investigator must be close to the users in order to take
related information, otherwise he may not be succeed.
SM/LE SIJE /L$$I$'D
*ampling is simply the process of learning about the population on the
basis of sample drawn from it. It is that part of the universe QpopulationR
which is selected for the purpose of investigation. *ampling may be
defined as a part of the whole QpopulationR that represents all the
features of the whole under consideration.
*ample size( 48
"pproach( Convenien)e samp+in,
SU''ESTIO$S @ RECOMME$&TIO$S
The customers of - *teel *tripsHoils perceive ?uality as the most
important factor while purchasing. Core customers will be attracted
towards the products if ?uality parameters such as surface finish, peeling
off etc. are improved upon by getting continuous feedback on the ?uality
and other services provided by the company.
The second most important factor is delivery system and price. The price
should be competitive with the other suppliers. The third most important
factor is redit policy of the company. Better credit facility should be
given to the customers and payment norms should be simplified. Iuality
should be used to cover the price. Improvement in ?uality, *ervices,
0elivery and -ate reduction should be made to further increase the
market share and to attract the new customers of .-. *teel *tripsH
*heets. There are some *uggestions, which should be considered in the
future for better customer satisfaction. These areD :
:rices should be competitive.
0elivery should be on time as per Iuantity scheduled.
#ifting of Caterial should ?uickly after the sale for better customer
satisfaction
Better credit facility should be given to the customers
In future to attract the new customers 0iscount should be given.
ommunication channels should be improved for providing the
maximum satisfaction.
LIMITTIO$S OF STU&Y
/resen)e o1 Human ErrorD : *ome respondents have not given
the proper answers, they are not aware of the objectives undertaken for
research purposes.
Time ConstraintD : Time has also affected the research due to less
availability of number of days& survey was conducted in few days.
Te)-ni)a+ Comp+e0itiesD + There was no proper record maintained
by the customers about the consumption of .-. *teel *tripsH *heets.
$on Co:operation o1 some RespondentsD : *ome -espondents
did not properly co+operated for giving answers, the basic reason was
non+availability of time.
Respondent *iasnessD + *ome companies were very much favor
in one company but they were unable to provide logic behind it.
Hues2! %-at type o1 produ)ts do you manu1a)tureI

TY/E OF
/RO&UTS
K'E OF
RES/O$&E$TS
$O! OF
RES/O$&E$TS
utomobi+e
parts
>6; 58
*i)y)+e parts G6; 51
Ot-ers 57; 15
I$FERE$CE
The graph represents that >6; of the industries that use cold rolled steel
in #udhiana are manufacturing automobile parts, G6; of the industries
manufacturing bicycle parts < rest of them i.e. 57; industries are
manufacturing *tampings, -adiators, Ahite 'oods etc.
Hues7! %-at is your status in supp+y )-ainI
STTUS I$
SU//LY CHI$
K'E OF
RES/O$&E$TS
$O! OF
RES/O$&E$TS
2
st
tier 67; G7
7
nd
tier 5G.GG; 1>
>
rd
tier 54.48; 14

I$FERE$CE
50%
23%
27%
1 tier 2 tier 3 tier
The major amount of industries using cold rolled steel D67;E in #udhiana
comes in 1
st
tier means they are direct vendors of the industries like $ero
cycles, $ero $onda Cotors #imited, Caruti =dyog #imited etc.The 5G.GG;
of industries comes in 5
nd
tier that are vendors of 1
st
tier industries <
54.48 ; industries comes in G
rd
tier that are vendors of 5
nd
tier industries.
STTUS
I$
SU//LY
CHI$
UTO
I$&USTRY
*ICYCLE
I$&USTRY
OTHER
I$&USTRIES
2
st
tier 12 3 G
7
nd
tier 4 6 G
>
rd
tier 5 3 4
I$FERE$CE
The graph indicates the distribution of various industries under different
levels of supply chain. This analysis will be further helpful in analyzing the
impact of market fluctuations among various industries.
Hues>! &o 1+u)tuations in market a11e)t your buyin, be-aviorI
O/TIO$
K'E OF
RES/O$&E$TS
$O! OF
RES/O$&E$TS
Yes 47; G4
$o >7; 5>

I$FERE$CE
.ut of the total number of respondents >7; of the respondents said that
market fluctuations do not affect their buying behavior while remaining
47; industries are affected by fluctuations in market. This shows that if
there are market fluctuations, then there is a change in buying behavior
i.e. while making purchase, the factors normally kept in mind are ignored
< some other factors are considered keeping in view the prevailing
circumstances.
2
ST
TIER 7
$&
TIER
>
R&
TIER
I$FERE$CE
The above graphs show the effect of fluctuations in market on various
industries classified according to their status in supply chain. Through
these we can infer that most of the industries in 1
st
tier are not very much
affected by market fluctuations while 5
nd
tier industries are less affected
by the same. G
rd
tier industries are the most affected ones when market
fluctuations take place.
HuesE! In w-i)- 1orm do you buy stee+I
FORM OF CR
STEEL
K'E OF
RES/O$&E$TS
$O! OF
RES/O$&E$TS
CR Coi+s 56; 16
CR Strips 16; 2
*OTH 47; G4

I$FERE$CE
The graph shows that most of the companies use both - steel strips as
well as coils in their manufacturing operations. - strips are purchased by
very less number of companies I.e. most of those which do not have their
own T# Dut to #engthE machines. *o they specify their strip sizes
according to their product re?uirements.
Hues4! %-i)- ,rade;s< o1 stee+ do you pur)-aseI
I$FERE$CE
The percentage share of 0 D0rawingE 'rade steel is much higher because
it is the main material grade used in manufacturing of bicycles < #arge
amount of 0 'rade steel is consumed by the $ero ycles only. Coreover
0 grade steel is cheaper than other grades as it has lesser carbon
content. .ther higher grade steels like 00, ,00, C+11, 15, IJ etc are
'R&E /ERCE$T'E
& >>
&&=E&& G4
MC:22(27 16
OTHERS 6
used in manufacturing other components that re?uire more strength like
auto parts, stampings, white goods etc.
HuesF! %-i)- 1a)tors do you )onsider t-e most w-i+e pur)-asin,
CR stee+I
;Rank 2 L 4 in order o1 pre1eren)e<
TTRI*UTES
.ER'E R$#I$'
UTO
I$&USTRY
*ICYCLE
I$&U!
OTHERS
/RICE 5.GG 1.68 G.56
HULITY 1.32 5.52 G.71
&ELI.ERY
TIME
5.11 5.34 5.22
CRE&IT
/ERIO&
>.>> >.71 5.23
FTER SLES
SER.ICE
>.55 >.53 5.88
I$FERE$CE
"s the graph represents that most of the customers in "uto industry
prefer Iuality as the major factor while making purchase decision.
0elivery time is another factor influencing their buying behavior followed
by price and after sales service. It can be seen that in auto industry credit
period allowed by the seller is given the lowest rank. This does not mean
that this factor is not taken under consideration but it suggests that
keeping in view the other factors, this attribute is given the lowest
preference.
I$FERE$CE
It can be seen very clearly that in bicycle industry highest preference is
given to :rice as an attribute while making purchase. The other factor
influencing choice of buyers is ?uality followed by delivery time, credit
period allowed < least preference is given to after sales service.
I$FERE$CE
"s the graph indicates that in other industries, after sales service < credit
period allowed by sellers are major factors that influence the minds of
customers while making purchase decision. .ther factors are also closely
held with all these attributes.
HuesG! From w-i)- supp+ier;s< you are buyin, present+yI
45
30
10
5
10
% AGE MARKET SHARE
HERO CRD
BHUSHAN
STEELS
AVON CYCLES
ATLAS STRIPS
OTHERS
I$FERE$CE
" major chunk of #udhiana - steel users purchase - steel from $ero
ycles - 0ivision. "s per the graph Bhushan *teels is a major
competitor of $ero -0 with almost G7; of total sales. Jollowed by "von
'roup, "tlas strips, T"T", *"I#, etc.
Hues3! &o you -ave any e0pansion p+ans in near 1utureI
I$FERE$CE
"s we know that bicycle as well as auto industry is expanding rapidly, so
most of the organizations have expansion plans to cater to the increasing
future market demand.
37; of the companies said that they have expansion plans in near future
i.e. within a period of 1+5 years. The capacity is expected to increase by
approx. G7;. This means that the future of - *teel industry is very
bright.
Hues22! %-at are t-e ma?or Cua+ity re+ated prob+ems t-at you
1a)e w-i+e
pur)-asin, CR stee+I
Hua+ity Re+ated /rob+ems /er)enta,e
Over %idt- 4
Camber 8
Rustin, 12
T-i)kness 3
Lamination 11
'rain openin, >
/itted 6
$o /rob+em >7

I$FERE$CE
The above graph shows the major ?uality related problems as faced by
customers. Cost of the customers do not face any kind of ?uality related
problem. If at all, problems like rusting, steel being pitted, improper
lamination, inappropriate thickness etc are faced by the customers. If
encountered fre?uently, the customer may reduce the amount of
purchasing from that particular seller and may shift to some other source.
Ratin, o1 HERO CYCLES LIMITE& CR &I.ISIO$ I$ TERMS OF
FOLLO%I$' /RMETERS
a! Company ima,e
b! &e+ivery
)! Con1orman)e wit- spe)i1i)ations
d! 1ter sa+es servi)es
e! Response time
1! ))ommodation o1 ur,en)ies

TTRI*UTES /ERCE$T'E RTI$'
COM/$Y IM'E 31.44
&ELI.ERY 65.44
CO$FORM$CE %ITH
S/ECIFICTIO$S
21.44
FTER SLES SER.ICES 81
RES/O$SE TIME >7
CCOMMO&TIO$ OF
UR'E$CIES
46
I$FERE$CE
The graph indicates that $,-. -0 enjoys a very ,ood ima,e
from the customers% point of view. Core than 37; customers
believe that $,-. -0 is a well known and reputed company. This
is a major factor considered while major factor that customers
consider while making their purchase decisions.
&e+ivery does not get much rating essentially due to recession as
there has been a shortage of raw material in the market since
couple of months. It was seen that the customers shifted to other
suppliers owing to poor delivery by $,-. -0.
The company gets high rating in )on1orman)e wit-
spe)i1i)ations i.e. delivering the material having exactly same
chemical as well as mechanical properties as specified by the
customers.
The company was given average rating in terms of a1ter sa+es
servi)e i.e. it is neither too good nor too bad.
The company is very poor in giving proper response to customer%s
grievances. This factor may affect the company in a bad way.
s the graph shows, $,-. -0 is ?uite good in a))ommodatin,
ur,en)ies as posed by the customers.
3!ETIONNAIRE
Company nameD
MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMM
Conta)t personD
MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMM
ddress D
MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMM

MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMM
Hues2! %-at type o1 produ)ts do you manu1a)tureI
a! utomobi+e parts
b! *i)y)+e parts
)! Ot-ers
Hues7! %-at is your status in supp+y )-ainI
a! 2 tier b! 7 tier )! > tier
Hues>! &o 1+u)tuations in market a11e)t your buyin, be-aviorI
a! Yes b! $o
HuesE! In w-i)- 1orm do you buy stee+I
a! CR Coi+
b! CTL ;Cut To Len,t-<
Hues4! %-i)- ,rade;s< o1 stee+ do you pur)-aseI
a! & b! && )! E&&
d! MC:22 e! MC:27 1! IF
Hues5! %-at is your mont-+y reCuirement o1 CR stee+ ,rade wiseI
a! & MMMMMMMMMMMMMMMMMMMMMMMMMMMMM
MT
b! &&=E&& MMMMMMMMMMMMMMMMMMMMMMMMMMMMM MT
)! MC:22=27 MMMMMMMMMMMMMMMMMMMMMMMMMMMMM
MT
d! Ot-ers MMMMMMMMMMMMMMMMMMMMMMMMMMMMM MT
HuesF! %-i)- 1a)tors do you )onsider t-e most w-i+e pur)-asin,
CR stee+I
;Rank 2 L 4 in order o1 pre1eren)e<
a! /ri)e
b! Hua+ity
)! Lead time
d! Credit 1a)i+ity
e! 1ter sa+es servi)es
HuesG! From w-i)- supp+ier;s< you are buyin, present+yI
/+ease spe)i1y t-e Cuantity a+so!
a! MMMMMMMMMMMMMMMMMMMMMMMMMMMHty MMMMMMMMMM
MT
b! MMMMMMMMMMMMMMMMMMMMMMMMMMMHty MMMMMMMMMM
MT
)! MMMMMMMMMMMMMMMMMMMMMMMMMMMHty MMMMMMMMMM
MT
Hues3! &o you -ave any e0pansion p+ans in near 1uture @ w-at
wi++ be your
in)reased )apa)ityI
a! Yes b! $o
MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMT
;appro0!<
Hues28! %-at Cuantity o1 your in)reased )apa)ity o1 CR stee+ wi++
you
pur)-ase 1rom HERO CYCLES Ltd ;CR &ivision<I
MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMM MT
;appro0!<
Hues22! %-at are t-e prob+ems t-at you 1a)e w-i+e pur)-asin, CR
stee+I
a! MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMM
b! MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMM
Hues27! %-at are t-e su,,estions t-at you )an ,ive to )ounter
t-ose prob+emsIN
a! MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMM
b! MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMM
Rate HERO CYCLES Ltd ;CR &ivision< in terms o1 1o++owin,
parametersD
;'ive ratin, 1rom 2:4< 2 O /oor @ 4 O E0)e++ent
1! Company ima,e
,! &e+ivery
-! Con1orman)e wit- spe)i1i)ations
i! 1ter sa+es servi)es
?! Response time
k! ))ommodation o1 ur,en)ies
&ateD ;Si,nature<