The Verde Bandito P.O.

Box 1234 Goleta, CA 93117

6.2 Our Product

6.2.1 Where We Get Our Food:

All of Verde Banditos meats and produce will come directly from local, organic farms in
the Santa Barbara area. With the prevalence of green washing in the current market,
one might as what is organic anyways? The Verde Bandito team strives toward the
true guidelines of organic, as Stonyfield Organics defines below:

Organic farmers dont use toxic, persistent pesticides
or chemical fertilizers, which have been known to
contaminate soil, air, drinking water and food. Instead,
organic farmers enrich their soils and control pests by
rotating crops, planting cover crops, releasing
beneficial insects and adding composted manure and
plant wastes to the soil... Organic farmers feed their
livestock only organic feed, hay and pasture. These
farmers dont use antibiotics or synthetic hormones.
They keep their livestock healthy and productive
through good nutrition and low-stress living conditions.
- Stonyfield Organic (2011)

Six reasons to choose organic foods are:
1. Nutrient Density
2. No persistent pesticides or synthetic fertilizers
3. No synthetic growth or breeding hormones
4. No antibiotics
5. No GMOs
6. Quality animal care
(Organic Valley, 2012)

By using all-natural and organic ingredients, we can be
sure we are providing our customers with a top quality
product every day.






The Verde Bandito P.O. Box 1234 Goleta, CA 93117

6.2.2 Whats On The Menu:

Our taco truck will sell delicious organic tacos, along with horchata and weekly authentic
Mexican specials. The menu will include moderately-priced items with all-organic
ingredients. As our business grows, we plan to gradually add items to our menu as
financials permit (see appendix for sample menu).

Table 6.1 includes the primary ingredients that will be used in our tacos. The table also
shows the source of every ingredient we plan on using.

Organic Grass-Fed Beef Rancho San Julian (Santa Barbara)
Organic Chicken & Pork Jimenez Family Farm (Santa Ynez
Valley)
Avocados Santa Ynez Avocado Ranch
Sprouted Corn Tortillas Food For Life Organics
Cheese Cest Cheese (Downtown Santa Barbara)
Lettuce, Tomatoes, Onions, Cilantro Fairview Gardens (Santa Barbara)
Salsa Santa Barbara Olive Co.
Table 6.1

6.2.3 Tamale Tuesdays

In addition to providing tasty organic tacos and operating as a
sustainable business, the Verde Bandito will benefit its
community. As part of our mission to better our community,
we plan to implement Tamale Tuesdays, a weekly
philanthropic event to benefit and empower low-income
families in the Isla Vista Community. Our intention is to
provide a space for low-income families to make their already-
famous homemade tamales and sell them through our
business. All proceeds of the tamales we sell will go directly
back to the families that made them. This venture will not only
broaden the market for our local tamale-makers, but also
provide a philanthropic way for UCSB students to enjoy their
lunch! Figure 6.7

The Verde Bandito P.O. Box 1234 Goleta, CA 93117

6.2.4 Conclusion

Every taco we serve at Verde Bandito will not only leave our customers with full bellies
and satisfied taste buds, but also with the certainty that their consumption is leaving the
smallest possible footprint on the environment. At Verde Bandito, we believe that our
social responsibility and environmental sustainability is what will make us stand out and
ultimately carry us to financial success.