NPOchannel

Steven Chang

[]
2008 _
2004 _ MBA
[]
2001

[]
2013 _Super MVP

[]
2008
-
2009 NPO ()
2010 ()
2010 (20101122)

[NPO]
2013

2005 2013
2008

1997 2000


[PO]
2013 CEO
2003 2004 (6195)
2003 -
2002 -
2000 -

PO vs NPO

2013 Super MVP


Section 1. ,
Section 2.
Section 3.
Section 4. NPOchannel

5

Blog

Blog


http://
careus.npochann
el.net

NPO

NPOchannel.net
Blog
Facebook

//
/

Section 1.
,

9

10

24 8%

11 42%

20121
1. Facebook277600
168 4,478 Facebook 
2. 2400Email
3. 1,300
4. 47App
5. Amazon83
6. Twitter32010
3.

200 Google 

4. 48 YouTube
(48 =22,880=172,800)

11

Google

Morgan Stanley
12

Attention

Interest

Attention

Interest

Desire

Search

Memory

Action

Action

Share

93.2%

79.1%

65.4%

46.1%

63.5%

/Blog

42.2%

39.5%

34.9%

31.3%

MP3//

Nielsen 0801-0812 MI+LIFE INDEX+NW

14

55.5%

14








Google Our Mobile Planet

15

Section 2.

17

6000
80%

430 535

75-83%

NPO

Section 3.

26


2012-01-16 489

Facebook
Water Forward

CausesCrowdriseNetwork for Good

Blackbaud

Allison Fine

DonorsChooseKaXe Bisbee

The Economist Newspaper Limited 2012

28

29

_

_

ON LINE
EDM
BANNER


FaceBook
BLO
Youtube


OFF LINE
DM









ePaper

eDM

NPO

Section 4.
NPOchannel

34

NPOchannel+Hondao


1-1

1-2

1-3

1-4

1-5

(2004)
(2012)
(10)

eDM

1.
NC

2.

3.

4.

5.

6.

7.

NC/

++

TA

38

Thank You