Merchandising planning

Reliance Digital follows Auto indent, it is a system which includes stock

keeping units (SKU) and distriution centre (D!)
"his system helps keeping appropriate record of in#entory and makes easy
a#ailaility of the re$uired stock%
"here are two types of product deli#ery
a) &ra ' go( )t consist products like moile, printers, laptops etc% when a
product is sold out then it is replaced y Distriution !entre%
)f the product is moile then it is replaced directly from #endor%
) Distriution centre deli#ery( All the hea#y products like washing
machines, refrigerators, air conditioners etc are replaced directly from
Distriution centre within * days which is located in +hiwandi
"he re$uired orders are replaced on e#ery Saturday and ,ednesday%
"here is an opportunity loss if the following criteria-s are not fulfilled(
a) ,hen a customer asks for a product which is not a#ailale,
) ,hen competitors offer is etter than our offer,
c) .roduct is in display ut out of stock ,
d) ,hen it is not possile to deli#er the product in any particular area%
Daily report is maintained on opportunity loss so as to impro#e on achie#ing
the targets%
"hey set their targets e#ery month and try to achie#e those targets on weekly
and daily asis%
"hey ha#e riefing sessions twice in a day which helps moti#ate employees
towards the targeted goals and keep them focused%
/% .ricing
.rice is generally ased on competitor-s price%
.sychological pricing( "hese kind of pricing are offered to show that the
price is low ut actually it is same% 0or eg% 1222, 3222, 4222%
!omo product pricing( "wo or three products are clued together and
offered at a certain price%
Shelf edge lael( Discount price and MR. oth are laeled on the product%
.rice guarantee( )f a customer gets etter price than offered in Reliance
Digital within 5/ days of purchasing, than the product can e returned to the
store%
)f certain products are not sold out within their age limit, then Reliance
Digital offers them with low price or discount offers so that the products
mo#e out%
"here is also +ulk 6ut done when any product is not sold after gi#ing
discounts then e7tra discount is gi#en on the already discounted product so
as to mo#e out that particular product%
8% 9ayout
Display and walking area( "here is 5%/ tiles distance etween display and
walking area%
Storage area( )t is ased on second floor and there are two ack stores%
a) +ack store 5( )t contains portale products%
) +ack store 1( )t contains ig products like home theatres, washing
machines etc
*% .romotions
Ad#ertisement is done on newspapers like "imes of )ndia%
"ele#ision ad#ertisement is carried on Star news, :ee news, Marathi news
channel and most of the South )ndian channels%
"here are #arious promotional acti#ities throughout the year like summer
carni#al, repulic day offer, independence day offer, world cup offer etc
;% .ersonal selling
"he sales associates in reliance digital attend their customers and pro#ide
them with e#ery help possile in selecting the product and finally purchasing
it%
"here are se#eral sales associates in reliance digital and they carry their <o
efficiently%
!ustomers are generally of upper le#el and thus the e7pected ser#ice is
pro#ided y Reliance Digital%
2% Ser#ice
Reliance digital is the only authori=ed ser#ice centre of Apple%
Reliance digital has its own ser#ice rand named as Res > which is opened
38/ days%
.re ser#ice( .re ser#ice is pro#ided to the customer efore they purchase the
product% A person from reliance digital #isits to the customers place to assist
in deciding the appropriate product% 0or eg% Air condition si=e to e
purchased according to the room si=e and also the place to fit it%
.ost ser#ice( After sale ser#ice is a#ailale%
5?% @isual Merchandising
Visual merchandising is the activity of promoting the sale of goods,
especially by their presentation in retail outlets.
@isual merchandising is one of the final stages in trying to set out a store in a way
that customers will find attracti#e and appealing and it should follow and reflect
the principles that underpin the store-s image% @isual merchandising is the way one
displays Agoods for saleA in the most attracti#e manner with the end purpose of
making a sale% B)f it does not sell, it is not #isual merchandising%B
6n e#ery section there is a oard written how to uy a particular product%
)f a product is not sold out e#en after #arious discounts are offered than it is
the duty of the @%M to locate the product in such a way that it is attracted to
any customers%