Print Buyer University January 2011

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Publishing Information
Printed in: 05/08
Photographs: Heidelberger Druckmaschinen AG
Platemaking: Suprasetter
Printing: Speedmaster
Finishing: Stahlfolder
Fonts: HeidelbergGothicMl, HeidelbergAntiquaMl,
HeidelbergGothicCapsMl
Printed in Germany
Trademarks
Heidelberg, the Heidelberg logotype, Speedmaster,
Stahlfolder and Suprasetter are registered
trademarks of Heidelberger Druckmaschinen AG in the
U.S. and other countries. All other trademarks are property
of their respective owners.

Subject to technical modications and other changes.
Heidelberger Druckmaschinen AG
Print Media Academy
Kurfuersten-Anlage 5260
69115 Heidelberg, Germany
Phone +49 6221 92-00
Fax +49 6221 92-4929
www.print-media-academy.com
Print Media Academy
Print Buyer University
dates
For information on dates, please see the
attached fax reply form or visit our website at
www.print-media-academy.de.
venue
Heidelberg, Germany
fee
EUR 1,550 plus value-added tax. This price includes
all documentation, lunch, beverages, the Print
Buyer University Certicate, the Special Appli cation
Book, the Handbook of Print Media by Prof.
Kipphan, and the DVD World of Print Media. (Travel
costs, accommodation and per sonal expenses are
not included in the price.)
accommodations
For hotel reservations please check: www.hrs.de.
travel information
The Heidelberg Print Media Academy is located in
the middle of Heidelberg close to the main railway
station. It is easy to reach from Frankfurt Inter-
national Airport by car, shuttle or train. For detailed
instructions on how to get to Heidelberg and the
Print Media Academy, please consult our website at:
(under How to nd us).
contact and enrollment
If you have any questions or require more informa-
tion, please contact Silvia Becker at the Heidelberg
Print Media Academy or a local Heidelberg re-
presentative.
Silvia Becker:
Tel.: +49 6221 92-5011
Fax: +49 6221 92-4929
E-mail: pma-seminare@heidelberg.com
Online registration: www.print-media-academy.com
print buyer university
Organizational Details
The City of Heidelberg
and the Print Media Academy
The Print Media Academy building is one of the
citys most prominent architectural sights: modern
and open to change. Let yourself be inspired by this
light-ooded glass cube and experience forward-
looking seminars in a futuristic building. Break free
of your familiar surroundings and spend time in
the impressive Print Media Academy quenching your
thirst for knowledge. Nestled on the banks of the
Neckar, Heidelberg fascinates its visitors with a unique
and harmonious mix of traditional and modern,
old and new. The world-famous castle, Heidelbergs
best-known landmark, looms majestically some
80 meters above the Neckar River where it affords a
spectacular view of the his toric Old Town.
Heidelberg is also a modern center of research and
science and a city brimming with culture hosting
myriad activities including international conventions
and various music, art and theater festivals.
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2 3 4
Are you involved in managing offset print pro-
jects from the customer side? Do you want to take
your competence to a higher level? The Print
Media Academy of Heidelberger Druckmaschinen,
the worlds leading manu facturer of sheetfed offset
press es and equipment, has designed a training
pro gram for just this purpose: the Print Buyer Uni-
versity. It gives professional marketers, creatives
and purchasers like you the skills you need to com-
municate better with printers and to work with
them for a more efcient production process.
Take Your Offset Print Projects to a New Level.
Whether you handle print projects for your own
company or a client, youll benet enormously
from this intensive four-day program of informa-
tion-packed seminars and workshops with a
strong practical emphasis. You receive exactly the
specialized knowledge you need to manage com-
plex, high-value offset print pro jects and to
achieve top quality ideally supplementing the
expertise you already have in areas such as
design, marketing or purchasing.
objectives
As a brand professional you know that the more
prestigious a print product is, the more important
it becomes to ensure consistent, high-quality
results. Packaging, annual reports and corpor ate
communications, for example, have to con form
to your organizations standards worldwide.
Youll learn at Heidelbergs Print Buyer Univer sity:
How to make sure that a job printed at different
times and/or at multiple locations around the
world results in interchangeable high quality.
Innovative techniques for making your offset-
printed piece stand out.
International standards for offset print
production.
How to tell whether an offset printer meets
your organizations environmental
requirements.
The focus is on ushering a job through the pro-
curement and pro duction process, on determining
when a job is ready for printing, and on success-
fully working with your print service provider to
make this decision. You gain an understanding
of print in all its complexity, straight from the best
possible source: the worlds largest offset press
manufacturer. You learn how to ensure the consis-
tency, quality and efciency of print production,
regardless of where and when a job is printed. You
receive guidance in applying international stan-
d ards for drawing up job specications, selecting
providers and managing projects. You acquire a
repertoire of guidelines, tools and tips for judging
print quality.
Youll interact with prominent experts and profes-
sionals with ex tensive experience in the print
media industry. Our trainers and seminar leaders
have rst-hand familiarity with the print buyer
per spective. The groups are kept small to ensure
effective learning. Heidelbergs outstanding
technical facilities are available for prac tical exer-
cises involving actual pressruns.
print media advisor
At the end of the program, you are certied as a
Print Media Advisor to document your ability to
manage complex offset print projects. Youll be
able to make press pass decisions with condence
as well as communicate much better with your
offset print service providers.
Schedule
Day 1 World of Print Media
9.009.30 a.m. Introduction
9.3010.45 a.m. Printing Technologies & Applications
Break
10.45 a.m.12.30 p.m. Offset Printing & Digital Workow
Lunch
1.303.00 p.m. Printing Demonstration &
Special Effects
Break
3.005.30 p.m. Prepress Demo, Finishing Demo
Day 2 How to Judge Print Quality
9.009.10 a.m. Review/Overview
9.1010.45 a.m. Color Reproduction
Break
10.45 a.m.12.30 p.m. Process Standardization
Lunch
1.303.00 p.m. Process Control and Measurement
(Heidelberg, PMA)
Break
3.005.30 p.m. Job Specication
Evening Event
Day 3 OK to Print
9.3010.45 a.m. Judging Print Quality Part I
(Eppelheim, Educ@te Center)
Break
10.45 a.m.12.30 p.m. Judging Print Quality Part II
Lunch
1.303.00 p.m. Judging Print Quality Part III
Break
3.005.30 p.m. Judging Print Quality Part IV
Day 4 Premium Printing
8.4010.15 a.m. Special Effects in Printing & Finishing
(Wiesloch/Walldorf factory)
Break
10.15 a.m.12.30 p.m. Special Applications
Lunch
1.302.30 p.m. Green Printing
2.303.00 p.m. Wrap-Up
End of Program
for more information, please contact silvia.becker@heidelberg.com phone +49 6221 92-5011 fax +49 6221 92-4929
2 3 4
objectives
production.
requirements.
print quality.
print media advisor
Schedule
Break
Lunch
Special Effects
Break
Break
Lunch
(Heidelberg, PMA)
Break
Evening Event
Day 3 OK to Print
Break
Lunch
Break
Break
Lunch
2.303.00 p.m. Wrap-Up
End of Program
2 3 4
objectives
production.
requirements.
print quality.
print media advisor
Schedule
Break
Lunch
Special Effects
Break
Break
Lunch
(Heidelberg, PMA)
Break

Day 3 OK to Print
Break
Lunch
Break
Break
Lunch
2.303.00 p.m. Wrap-Up
End of Program
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Printed in: 05/08
Printed in Germany
Trademarks

Print Media Academy
Phone +49 6221 92-00
Fax +49 6221 92-4929
Print Media Academy
dates
www.print-media-academy.com.
venue
Heidelberg, Germany
fee
accommodations
For hotel reservations please check: www.hrs.com.
travel information
presentative.
Silvia Becker:
Tel.: +49 6221 92-5011
Fax: +49 6221 92-4929
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Print Media Academy
Registration Form
Please fax back to +49 6221 92-4929
participant person to receive conrmation and invoice,
if different from participant
Last name, rst name
Company
Street address
ZIP/post code and city
Country
Phone
Fax
E-mail
Last name, rst name
Company
Street address
ZIP/post code and city
Country
Phone
Fax
E-mail
cancellation policy
No fee will be payable for cancellations received by January 10, 2011.
The entire course fee will be payable for any cancellations received after January 10, 2011.
The General Terms and Conditions of the Print Media Academy apply. You can find these at www.print-media-academy.com
I consent to receiving information about new offerings from the Print Media Academy by e-mail or letter.
Date Signature
name of the event
dates (from/to)
January 25-28, 2011

price
EUR 1,550
(excluding 19% VAT, ights, accommodation and
personal expenses)
event venue
Heidelberg, Germany
language of event
English
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Printed in: 05/08
Printed in Germany
Trademarks

Print Media Academy
Phone +49 6221 92-00
Fax +49 6221 92-4929
Print Media Academy
dates
www.print-media-academy.de.
venue
Heidelberg, Germany
fee
accommodations
For hotel reservations please check: www.hrs.de.
travel information
presentative.
Silvia Becker:
Tel.: +49 6221 92-5011
Fax: +49 6221 92-4929
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Print Buyer University January 2011

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