Professional Documents
Culture Documents
June2011
2 COLDCHAINSMARKETININDIA2011.PPT
ExecutiveSummary
Market
Drivers&
Challenges
Trends
Competition
ColdchainareimportantforagriculturalproductivityinIndia
ThemarketisexpectedtogrowtoINR157bnby2015ataCAGRof11%
Itisgoingtowitnessstronggrowthincapacitycreationbacked bygovernmentpolicies
Drivers:
Growthinorganizedretail
Shifttowardshorticulturalcrops
Growthinprocessedfoodsector
Demandfrompharmaceuticalsector
Changingconsumptionpattern
Challenges:
Lackoflogisticalsupport
Unevendistributionofcoldchains
Coststructure
Powersupply
Entryofforeignplayers
Railbasedreefers
Coldchainsfacilitiesatairports
Backwardintegration
Development
Scenario
Hugeamountsoffoodgrain,fruitsandvegetablesgetwastedmainlyduetopoorstorage
infrastructure,creatinghugescopeforthedevelopmentofcoldchaininIndia
Privateparticipationisexpectedtobringinefficiencywhichisrequiredfortheagriculturalsector
Governmenthasclassifiedcoldchainasinfrastructure asannouncedinthe201112budget
MajorPlayers
BrahmanandHimghar Gati FutureSupplyChainSolutions
FreshandHealthyEnterprise DevBhumiColdChain RadhaKrishnaFoodland
3 COLDCHAINSMARKETININDIA2011.PPT
Introduction
MarketOverview
DevelopmentScenario
Drivers&Challenges
Trends
Competition
4 COLDCHAINSMARKETININDIA2011.PPT
Coldchainshelptopreserveproductsbymaintainingthe
surroundingtemperature
ColdChain
Acoldchainisatemperaturecontrolledsupplychain,itconsistsofstorageanddistribution
activitieswhichmaintainsaproductatagiventemperaturerange
Segments
RefrigeratedTransport SurfaceStorage
Itusesrefrigeratortrucks,cars,van,rail,
containersandshipsfortransporting
perishableproducts
Itconsistsofrefrigeratedwarehousesfor
storageofessentialproducts
Manufacturers/
Farms
ColdStorage
Refrigerated
Transport
Refrigerated
Transport
Retail/
Terminal/
Markets/
Factory/
Port/
Airport
Supply/Procurement Storage Transport Endcustomer Transport
Key
Activities
Transportation Procurement
Itincludesallactivitiesrelatedto
transportationofproducetothemarket
fromfarmsormanufacturinglocation
Involvesactivitiessuchasaggregation,
grading,sorting,precooling,packaging
fromfarmsormanufacturers
Source:PressArticles
5 COLDCHAINSMARKETININDIA2011.PPT
Introduction
MarketOverview
DevelopmentScenario
Drivers&Challenges
Trends
Competition
6 COLDCHAINSMARKETININDIA2011.PPT
ColdchainmarketinIndiaisgoingtowitnessstronggrowth
incapacitycreationbackedbygovernmentpolicies
Cold chain is an important infrastructure for
agriculturalproductivityinIndia
Marketwillgetaboostincapacitycreationfromthe
lasttwobudgetsannouncedbythegovernment
Multinational corporations and PE firms have also started
investingincoldchainservices
In 2010, with a capacity of 23.6 mt in 5,386 cold
storage,Indiahadtostoreaproduction180mt
Around30%offruitsandvegetablesand5% offoodgrain
getwastedinIndia
Indiahashugeopportunityforcoldstoragefacility
Only2% offruits and vegetables in India get processed as
comparedto65%inUSAand70%inBrazil
While 80% of fruit and vegetable production in USA go
throughcoldstorage,only0.2%ofitgoesthroughinIndia
Wastageoffruitsandvegetablesduetolack ofcoldchain
facilitieshavebeenestimatedatINR500bnannually
Cold chain will get a boost from the reduction of duty on
airconditionersandstorageequipmentfrom7.5%to2.5%
With integrated cold chain and supply management,
IndiaisexpectedtosaveINR800bnannually
ColdChainMarket Overview MarketSizeandGrowth
Source:ConstructionUpdateColdstorage:thechaingetshotter,Apr2011;RetailFranchiseIndiaColdStorageStory,Sep2010;FNBnewsMakecoldstorageprivate
playersfriendly,Sep2010;KPMGKBuzzSectorInsights,Feb2011
24 21
0
50
100
150
200
127
18
109
2012e
113
15
98
2011e
101
12
89
2010
89
9
80
2009
84
9
75
INRbn
+11%
2015e
157
133
2014e
141
120
2013e
Transportation Storage
MarketSegmentation
10%
90%
15%
85%
2010 2015e
Transportation Storage
7 COLDCHAINSMARKETININDIA2011.PPT
Governmentbackingtoboostthecapacitycreationforcold
storagesinIndia
Surface storage accounts for majority of the cold
chainservicesinIndia
India has 5,386 cold storages with a capacity of 23.7
mnmetrictonnes
Majorityofthecoldstoragefacilitiesareutilizedfor
potato storage and are located in states of UP,
Uttaranchal,Maharashtra&WestBengal
Cold storage infrastructure is set to undergo major
revampwithgovernmentbacking
SurfaceStorageMarket Overview ColdStoragesDistribution(2009)
Source:DirectorateofMarketingandInspectionColdStorage;FNBnewsMakecoldstorageprivateplayersfriendly,Sep2010
SurfaceStorage
8%
30%
2%
7% 5%
9%
5%
3%
5%
2%
3%
3%
6%
10%
Comprise2%oftotal
coldstorages
CommodityWiseDistribution(2009)
9%
Meat and Fish
4%
Milk and Milk Products
3%
Fruits and Vegetables
2%
Others
56%
Potatoes
27%
Multipurpose
8 COLDCHAINSMARKETININDIA2011.PPT
Newplayersarenowventuringintothemoreprofitable
refrigeratedtransportservices
Refrigeratedtransportinvolvesusageofrefrigerated
vehiclesfortransportationofgoods
Keyproductsthatmovethroughreefersinclude
Icecreamanddairyproducts
Processedmeat&poultry
Marineproducts
Preventivemedicine(mainlyvaccines)
Chemicals
Smallquantitiesoffreshfruitsandvegetables
In terms of volume, current reefer transportation
businessisabout4mnmetrictonnesandisexpected
toreach14mnmetrictonneswithin5years
Refrigerated transport offers the largest margins in
coldchainlogistics
At least 50 companies are offering refrigerated transport
servicesinIndia
Keyplayersinthissegmentinclude
GatewayDistriparks
Gati Kausar
DevBhumiColdChain
RefrigeratedTransportMarket Overview
Source:TransportReporterColdChaingettinghot ;U.S.Trade&DevelopmentAgencyBuildingCapacityinIndia'sColdChainInfrastructure 2008;SupplyChainsFood
chainstobenefitfromincentivesforcoldstorageinIndia;PressArticles
Refrigerated
Transport
RefrigeratedTransportProcess
Grading/
Sorting/
Precooling/
Packing
DomesticSupply Exports
Procurement
RefrigeratedTransport
ColdStorages
9 COLDCHAINSMARKETININDIA2011.PPT
Introduction
MarketOverview
DevelopmentScenario
Drivers&Challenges
Trends
Competition
10 COLDCHAINSMARKETININDIA2011.PPT
Current
Scenario
Hugeamountoffoodgrainandfruitsandvegetablesgetwastedmainlyduetopoor
storageinfrastructurecreatinghugescopeforthedevelopmentofcoldchaininIndia
Beingthesecondlargestproduceroffruitsandvegetablesglobally,Indianmarketis
highlyattractiveforinvestmentsincoldstoragesolutions
FutureOutlook
Infrastructurestatusalongwith100%FDIallowanceisexpectedtoboostthe
probabilityofinvestmentbyprivateplayersinthecoldchainsector
Thiswillhelpininvestmentascoldchainisahighlycapitalandtechnologyintensive
industrywithalargesizecoldchainhavingapaybackperiodof aroundfiveyears
GlobalanddomesticplayershavestartedbuildingcoldchainsolutionsacrossIndiaand
havealreadyinvestedaroundINR54.2bntill2010
Policy
100%FDIallowanceforthesettingupofprocessingplantswillattracthugeinvestments
fromtheprivateplayersinthecoldchainsector
Concessionsimposedonimportdutyandexemptionofservicetaxesforinstallationand
commissioningequipmentwoulddriveextensiveforeigninvestment
Demandforcoldchainandfavourablepolicycreatinghuge
investmentopportunityIndianandglobalplayers
InvestmentOpportunities
Source:TransReporterColdChaingettinghot,Mar2010
Withrisingdemand,100%FDIallowanceandtheinfrastructurestatusconferreduponit,thecoldchain
marketexpectstoseeahugecapacityadditionwithinvestmentexpectedtoincreasebymanymanifolds
11 COLDCHAINSMARKETININDIA2011.PPT
Publicprivatepartnershipisexpectedtohelpinthe
developmentofcoldchaininabigway
Source:ConstructionUpdateColdstorage:thechaingetshotter,Apr2011
Properwarehousinginfrastructurewillhelpfarmerstoavailfacilitiestohold,meettheliquidityandrestore
distresssale
ExpectedtogivehugescopetoPPPincoldchain,whichmainlyaddressescashcrops,horticulturalandfloriculturalcrops
Inordertoaddresswastageanddeficitinstoragecapacity,FoodCorporationofIndia(FCI)ishiringgodowns
fromprivatepartiesforaguaranteedperiodofsevenyears
Privateplayerscanincreasetheirstoragecapacitysothatwheneverstorageisrequired,thecapacitycanbehiredbyFCIs
IndianRailwaysisplanningtosetupcoldchainandwarehousing facilitiesinPPPmodelacrossalmost7,000
railwaystationsandisalsoplanningtointroducespecialtrainsforcarryingagriculturalproducts
Willhelpincreaseprivateparticipationinagreatextent
Willalsohelptoreducethelossesofagriculturalproductscausedduetolackofstoragefacilities
StatewiseinitiativesarebeingtakenfordevelopmentofcoldchainsunderPPPmodel
KarnatakahasalreadysetupacoldchainthroughpartneringofKAPPECandKenAgritech
MaharashtraandTamilNaduarealsoplanningfordevelopingcold storagefacilitiesthroughprivateparticipation
Privateparticipationincoldchainisthusexpectedtobringsustainableefficiencytotheagriculturalsector
PublicPrivatePartnership(PPP)modelisbeingconsideredasan efficientwaytodevelopcoldchaininIndia
Althoughreturnsincoldstorageisexpectedtobeless,thescopeforexpansionishugeasbothMinistryof
AgricultureandMinistryofFinanceareinvolvedinensuringthattheprofitmotiveofprivateplayersisinsured
Althoughreturnsincoldstorageisexpectedtobeless,thescopeforexpansionishugeasbothMinistryof
AgricultureandMinistryofFinanceareinvolvedinensuringthattheprofitmotiveofprivateplayersisinsured
PrivateParticipation
12 COLDCHAINSMARKETININDIA2011.PPT
Coldchainsectorisexpectedtoreceivemajorimpetusfrom
thegovernment
GovernmentofIndiahasclassifiedcoldchainasinfrastructureinits201112budget
Itwillprovideprojectimportstatusforcoldstorage,warehouseandmandis
Italsoprovidesprojecteligibilityforraisingfundsthroughexternalcommercialborrowingandviabilitygapfunding
Hasreducedcustomdutyto2.5%oncoldstorageequipmentwhileexcisedutyhasbeenexemptedforcoldstorageconveyerbeltsand
refrigerationpanels
ItalsoemphasizesonhiringprivatewarehousesbystaterunfoodCorpto7yearsfrom5yearstomeetthestoragedeficit
GovernmentInitiatives
Source:TheHinduColdstorageunitinVizagnearingcompletion,Apr2011;FreshPlazaFirmscansetupcoldstoragecentresnearrailwaystations,Sep2010
DuringFY2011,24coldstorageprojectswithacapacityof0.14 mthavebeenapprovedunderNationalHorticultureMissionwhile
107coldstorageprojectswithacapacityofover0.5mthavebeenapprovedbytheNationalHorticultureBoard
DuringFY2011,24coldstorageprojectswithacapacityof0.14 mthavebeenapprovedunderNationalHorticultureMissionwhile
107coldstorageprojectswithacapacityofover0.5mthavebeenapprovedbytheNationalHorticultureBoard
Terminal
Market
Railways
Portand
shipping
Governmentisworkingonrevampingmandis(terminalmarket)soastoreducepostharvestlosses,
linkthefarmerdirectlytothemarketandprovidemorealternativetoselltheirproduce
Halfoftheprojectcostisexpectedtobefundedbythegovernment
Atpresentthereareabout20terminalmarketsacrossMaharashtra,TamilNadu,Bihar,andOrissaand75more
terminalmarketswithsophisticatedstoringandcoolingtechnologyarestillrequired
Railwaysministryisalsoworkingonproposalstoallowcorporateentitiestosetupcoldstorage
centresalongsiderailwaysstations
Prospectiveoperatorswouldfacilitatecoldchainsupplyofperishablecargoandtheagreementwillbevalidfora
periodof3years
Shippingandportindustryisalsolookingtointroducecoldstoragefacilitiesattheport
Ithasbeenestimatedthatcoldstorageunitswith20,000tonnecapacitybeingsetupinVishakhapatnamwithINR
75mnandwillbecompletedinnexttwomonths
13 COLDCHAINSMARKETININDIA2011.PPT
Introduction
MarketOverview
DevelopmentScenario
Drivers&Challenges
Trends
Competition
14 COLDCHAINSMARKETININDIA2011.PPT
Drivers&Challenges Summary
DemandfromPharmaceuticalsector
GrowthinProcessedFoodSector
Changingconsumptionpattern
Drivers
GrowthinOrganizedRetail
Shifttowardshorticulturalcrops
CostStructure
LackofLogisticalSupport
Challenges
UnevenDistributionofColdchains
PowerSupply
15 COLDCHAINSMARKETININDIA2011.PPT
Growthinorganizedretailandshifttowardshorticultural
cropshascreatedademandforcoldchainsinIndia
Modernretailsectornecessitatesefficientsupplybetweensourceandtheendconsumer
Accordingtoestimates,nearly40%offruitsandvegetablesarespoiledduringtransportation
Anumberofplayersarethusinvestinginsupplychains,includingawarehouseandacoldchain
networktoensurethepreservationoftheproduce
GrowthinOrganizedRetail
Duetoincreasingrisksandinvestmentsingraincropsfarmersarecultivatinghorticulturalcrops
Horticulturalcropsneedrefrigeratedstorage,hencedemandforcoldchainsislikelytoincrease
ShiftTowardsHorticultural Crops
Impact
Source:CRISILnews OrganisedretailinIndiatotripleby2010 Dec2005;DirectorateofEconomicandStatisticsAreaandProductionofHorticultureCrops
GrowthinOrganizedRetail
1,090
350
0
1,000
2,000
INR bn
+26%
2010 2005
Production (Thousand Tonnes)
Area (Thousand Hectares)
202,678
192,210
182,817
0
50,000
100,000
150,000
200,000
250,000
0
10,000
20,000
30,000