706
Sharing Knowledge
for Training:
Social Networking in
Action at Toyota

Rodolfo Rosales, Haig Barrett, Inc.  

 November 10 - 13, 2009
San Jose, CA

ƒ Los Angeles

Case Study
Initiating a Social Network for National Product
Knowledge Collaboration

ƒ New York
November, 2009

ƒ London

www.haigbarrett.com
General Introduction 8_09.ppt 1 Copyright © 2009 Haig Barrett, Inc.

About Your Presenter

Rudy is the champion for community learning,

social media & emerging technologies for Haig
Barrett, Inc. As a Web 2.0 & Collaboration thought
leader, he adds creative solutions to knowledge
management & training programs. Rudy is the
proverbial "hacker" that comes into a business unit
& proposes fresh approaches utilizing sound
educational methodology, adult-learning principles,
& Web 2.0 pieces to influence change.
Rodolfo R. Rosales, MA
Emerging Technologies
Consultant He has developed a platform and process
(310) 382-6599 recommendation for a major corporation's
rudy@haigbarrett.com
Twitter: XicanoWan
community learning portal, including the
Skype: XicanoWan development of a wiki / social network to support
http://www.linkedin.com/in/ internal business processes
rodolforrosales

General Introduction 8_09.ppt 2 Copyright © 2009 Haig Barrett, Inc.

Session 706 – Sharing Knowledge for Training: Social Networking in Action Page 1
at Toyota – Rodolfo Rosales, Haig Barrett, Inc.
 November 10 - 13, 2009
San Jose, CA

Points for Discussion

z What Web 2.0 functions were discussed?

z How do these functions support critical
business processes?
z What needs were defined?
z How important is co-design into
implementing a social network?
z What were the 4 key elements to
implementation?

General Introduction 8_09.ppt 3 Copyright © 2009 Haig Barrett, Inc.

Web 2.0 basic characteristics:

Session 706 – Sharing Knowledge for Training: Social Networking in Action Page 2
at Toyota – Rodolfo Rosales, Haig Barrett, Inc.
 November 10 - 13, 2009
San Jose, CA

Social networks for training professionals allows you to

Share Education
zOther
Regions
z/PDs

Product
Managers

Social networks for training professionals has SMEs that can answer

Product Training
Questions

Session 706 – Sharing Knowledge for Training: Social Networking in Action Page 3
at Toyota – Rodolfo Rosales, Haig Barrett, Inc.
 November 10 - 13, 2009
San Jose, CA

Social networks for training professionals connects you to

Discuss Hot Topics

"The true value of a network is less

about information and more about
community. The information
superhighway is more than a
shortcut to every book in the
Library of Congress. It is creating a
totally new, global social fabric"
Being Digital (1995) by Nicholas Negroponte (p.183)

General Introduction 8_09.ppt 8 Copyright © 2009 Haig Barrett, Inc.

Session 706 – Sharing Knowledge for Training: Social Networking in Action Page 4
at Toyota – Rodolfo Rosales, Haig Barrett, Inc.
 November 10 - 13, 2009
San Jose, CA

Updating/collaborating on training materials

• “Your information is instantly published so that it can

start a conversation that will enhance training and
educational progress”
• You are in control by posting your thoughts and
materials to get your documentation into good shape
for training.
• Once your materials are live online, community peer
review begins. (remember that anyone can download
and use your materials as they wish)

General Introduction 8_09.ppt 9 Copyright © 2009 Haig Barrett, Inc.

Manage Knowledge in a technological and social way

•User-driven social content space

•Editorial Board –

•Reporters – Managers from each

training region
•Opinion leaders – Product champions

•Most content shared can be viewed by

everyone, and is manageable and
searchable

General Introduction 8_09.ppt 10 Copyright © 2009 Haig Barrett, Inc.

Session 706 – Sharing Knowledge for Training: Social Networking in Action Page 5
at Toyota – Rodolfo Rosales, Haig Barrett, Inc.
 November 10 - 13, 2009
San Jose, CA

Clarification of Need

• What requirements has your organization

defined
• Are there other processes or avenues of
communication that would be included in
this social network
• What functions were critical for training
and curriculum development needs?

General Introduction 8_09.ppt 11 Copyright © 2009 Haig Barrett, Inc.

Co-Design With Users and Champions

• What platform(s) did we look at, and why

did we ultimately make the choice we did?
• What other applications or processes were
in place that would have to be altered or
enveloped in the RTM Network?
• How many hands need to be in the “pot” in
order to get “build-in”?

General Introduction 8_09.ppt 12 Copyright © 2009 Haig Barrett, Inc.

Session 706 – Sharing Knowledge for Training: Social Networking in Action Page 6
at Toyota – Rodolfo Rosales, Haig Barrett, Inc.
 November 10 - 13, 2009
San Jose, CA

Implementation

• What were some of the successes of the

project?
• What were the struggles of implementing a
web 2.0 application in a constrained IT
environment?
• What did the communication plan consist
of?
• How did we measure success?

General Introduction 8_09.ppt 13 Copyright © 2009 Haig Barrett, Inc.

Contact a Haig Barrett Team Leader

Rodolfo R. Rosales, MA
Emerging Technologies Consultant
1801 Century Park East, 24th Floor, Los Angeles, CA 90067
Office: (310) 382-6599
Mobile: (323) 376-6012
rudy@haigbarrett.com

General Introduction 8_09.ppt 14 Copyright © 2009 Haig Barrett, Inc.

Session 706 – Sharing Knowledge for Training: Social Networking in Action Page 7
at Toyota – Rodolfo Rosales, Haig Barrett, Inc.