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=DiversityWorks!

Urban League

M a g a z i n e
Spring Issue Volume 2 Issue 2

2007 Diversity Works! Career Fair Edition

HEALTH IS WEALTH
An official publication of the
An Affiliate of the National Urban League = Urban League
San Diego County
Empowering Communities.
Changing Lives.
Wherever your job search leads, we’ll take you there.
There are several different ways to find a good job, but search resource, you’ll find quality job opportunities, informative
none better than using The San Diego Union-Tribune and articles that will help you on your career path, and news about
SignOnSanDiego.com. That’s because recruiters know that various jobs fairs that will put you one-on-one with recruiters.
one ad in the Sunday Union-Tribune and Signonsandiego.com If you’re looking, find www.sdjobs.signonsandiego.com.
combined reaches 1,385,800 It’s the vehicle you need on the path to your ideal job.
San Diego adults who have
Source: August 2005 - July 2006 San Diego Scarborough Report.
either read the Union-Tribune
or visited SignOnSanDiego.
com in the month. That’s
62 percent of adults in
San Diego County. When
you utilize the U-T and
SignOnSanDiego as a job-
contents
CREDITS
Publisher - Maurice D. Wilson
Editor-in-Chief - Pamela S. Perkins
Managing Editor - Sheri L. Williams
Assistant Editor - Paulette Bartley-Royster
Research & Development Manager - NJ Mitchell
Layout & Design - Graphics by Design
Photographer - Larry Morgan
Cover Design - Graphics by Design
Cover Design Concept - Union Tribune
Contributing Writers - P.S. Perkins, Walter Davis, Shelia Burrell,
Maria Dowd, Mayumi King, Jaime Arroyo 20. African American Folklore
The MEDICAL FOLKLORE of Black Americans
contains elements from European and African...

Feature Story 23. Must Read Book Reviews:


The Audacity of Hope by Barack Obama
Only 25 years ago under
the notion of “welfare 24. Powerful, Motivational & Powerful Quotes Ahead
capitalism,” it was expected
A motivational and positive quote contains the
that you became educated power to help people overcome their toughest stum-
in your craft, sought a job
bling blocks;...
for life and raised a family.
Loyalty and security were
unspoken agreements 28. Understanding Emotions in Traditional Chinese
between the employee... Medicine
In traditional Asian medicine, emotions and physi-
cal health are intimately connected. Sadness, nerv-
16. Introducing Neo-Professionalism: Power, ous tension and anger, worry, fear, and overwork...
Performance and Prosperity - part 1
30. Success Story: Ruth Sinclair
4. Message from the President/CEO and the Publisher As a young girl growing up in the Caribbean, I
6. Message from the Editor-in-Chief dreamt of going to America for better...

7. Career Fair Expo Chair Persons 32. Cross-Cultural Communication in the Workforce
There is nothing wrong with the way you talk.
As the Co-Chairs of the 18th annual Diversity Works!
Communication...
Career Fair/Expo, we would like to Welcome you!…

38. DiversityWorks! Partners


8. Career Fair Expo Committee As one of over 57000 employers in the region we
are counting on your support to help make
9. Career Fair Expo Schedule of Events
Diversity Work! here in San Diego.
10.Career Fair Expo Exhibitors
11. Career Fair Expo Supporters

13. Health is Wealth: How Diet Affects AA Men’s Health


African-American men have a greater chance of devel-
oping or dying from many chronic diseases,...

15. National Urban League & Walgreens Wellness Tour


Please visit one of the following locations for 5...

18. FYI: Information You Should Know


African American women in the South are about 60
percent more likely than white women to die from.... DiversityWorks!
Cecil H. Steppe Maurice Wilson
President/CEO VP/Publisher

A History of Service:
Not your Grandfather's Urban League
Written by, Cecil Steppe, President and Maurice Wilson, VP/Publisher

ou may not know this, but the Urban League is the oldest diver-

Y sity staffing agency in the nation. Started in 1910, 97 years ago


the Urban League began assisting southern rural Blacks migrat-
ing to the North for jobs in factories. These eager jobseekers lacked the
education, job skills and urban cultural awareness necessary to survive in
the tough industrialized workplace. Because of tough Anti-Negro educa-
tion laws in the South, they were ill-equipped for the task. However, like
most of America's immigrants, they had the desire to make a better life
for themselves and their families.

4 Health is Wealth
Unfortunately, the industrialized mation and not lose our social service Works! Network:
North lacked important integrationist identity and purpose. • The Career Fair
policies and the cultural awareness to Repositioning ourselves as a busi- • The Pacific Institute Work
make this vast pool of workers produc- ness-social agency is also a matter of Readiness Workshops
tive resulting in cultural clashes, stereo- funding. In the past, most of the • Affinity Partnerships
types, racism and misperceptions. This League's operational funds came from • The Job Bank - www.ulsdcjobs.net
led to underutilization, high job turn- grants which created breaks in the • Diversity Works! Magazine
over, low production and appalling business/operational cycles, resulting • Diversity Advisory Council
working conditions for Black workers. in programs with very short life-cycles • Monthly Diversity Works!
As today, far too many capable and will- and minimal impact to the community. Luncheon
ing marginalized workers still find The plan was to convert appropriated • The Employment & Career Guide
themselves experiencing the same levels activities into "fee for service" with the
of inaccessibility. goal of long-term sustainability and THE PERFECT INTERFACE
To overcome these conditions, the effect. In 2002, under the leadership of Because of our new Social
Urban League was formed by two peo- President and CEO, Cecil H. Step, the Entrepreneur model, the Urban League
ple with a vision, Mrs. Ruth Standish Urban League of San Diego County of San Diego County is the perfect part-
Baldwin and Dr. George Edmund began the transformation of its philoso- ner for businesses in the region. Our 53-
Haynes. Mrs. Baldwin, the widow of a phy and is now in the advanced stage year old presence and strong communi-
railroad magnate and a member of one of social entrepreneur transformation ty ties help many companies to see us as
of America's oldest families, had a according to SCORE. a very attractive business resource and
remarkable social conscience and was a Designed by Maurice D. Wilson, community partner. The League has
stalwart champion of the poor and dis- Vice President of Business and positioned itself as a community out-
advantaged. Dr. Haynes, a graduate of Workforce Development, the Urban reach provider who can leverage its
Fisk University, Yale University, and League of San Diego County is now long-term relationships in the communi-
Columbia University (he was the first operating within a business paradigm ty with companies seeking to hire quali-
African American to receive a doctorate while maintaining its roots as a social fied people of color.
from that institution), felt a compelling change agent. ULSDC has created as its It's sort of a one-stop for companies:
need to use his training as a social primary economic engine, the social citizenship, community involve-
worker to serve his people. The two set Diversity Works! Initiative which ment, diversity staffing, cross-cultural
in motion a national movement now focuses on developing jobseekers development, employee participation
called the National Urban League. through behavior modification training programs. Our new organizational strat-
Today, there are over 100 Urban and assisting companies with hiring, egy now involves our Affinity Group
Leagues throughout the nation serving retention, cultural integration and com- Partners, community outreach, out-
communities of color. These local affili- munity outreach. The goals of the sourcing, and Staffing and placement
ates serve as a bridge between commu- Diversity Works! Initiative is to convert agency. The list of companies doing
nities of color and corporations facili- activities into "fee" centers that would business with the League is getting big-
tating cultural awareness, training, and benefit customers, individuals and ger every day as more companies learn
advocacy. They exist primarily through companies. The Urban League is a about the new Urban League. Plans are
grants and donations. place for everyone, at all levels of the now in place to begin a massive aware-
socio-economic scale. This would elimi- ness campaign to introduce our network
FROM SOCIAL SERVICE TO nate the need to rely solely on grants as of services to the entire region!
SOCIAL ENTREPRENEUR a means of existence. Any revenues No, it's not your grandfather's Urban
Based on organizational trends of derived from fees are channeled into League, but we have maintained the
most non-profit organizations, the social services eliminating the need to core mission and integrity of this great
Urban League has to transform itself spend resources chasing grants. It also 97 year old Black institution while look-
from a social service organization try- reduces admin overhead and promotes ing forward to sharing the vast resources
ing to do business to a business-like the sustainability of good programs. a promising future offers us all.
organization that does social service There are a variety of business and
work. The goal is to make the transfor- service areas that create the Diversity

Diversity Works 5
Editor-in-Chief
Speak Your
he readership following Diversity Works!

T Magazine recent issues, is aware that


Communication Skills are a foundational topic
of personal and professional success shared in our
How do our words affect a young mind's perception
of itself? How do our words affect their self-esteem?
Are your children encouraged to have a dream? Is it
writings. As we experience life's choices, we under- a "whatever you desire" dream or a "just get
stand that our communication plays a major role in by"dream? Of course, we lead more by our actions
our relationship to people within our social and pro- than our words. But remember, actions come from
fessional environments. We are connected to one thoughts. What do your actions suggest to your chil-
another through our words. Last months letter dis- dren? We do not always want to ask these hard ques-
cussed the topic of "naming" and "identity" asking us tions but if we do not, who will? Our children are our
to question how we name and what we call our chil- children. We must do all we can to build their self-
dren. (Speak Your Legacy, Winter edition, p.6, esteem and their ability to grow in self-love. But it is
www.ulsdc.org). This Diversity Works! Edition in the words and actions that self confidence and
acknowledges and celebrates the vast career oppor- positive self worth are built, then they can compete
tunities and successes available to anyone who is in the knowledge of knowing who they are. If they
willing to apply their passion! The work-scape has do not know who they are or whose they are, there
changed drastically from the career "job" to the intri- are always hundreds waiting to tell them who they
cate network of career experiences. The Urban are not! Your children should hear and use words
League of San Diego County's Annual Career Fair, that positively affirm their great potential. As a child
featured in this edition, provides an insider's view of thinketh, so is she. Instill concepts of strength, confi-
the career choices available for individuals wanting dence, self worth, self-reliance, talent, faith and per-
to become aware of current market trends. Our youth sistence into the young creator's mind.
must be prepared!
As a community of caring adults, let us work to offer
How do we help young adults become employable? words of healing and hope to our youth. Affirming
How do we assist in ensuring they have a fair chance names of strength and nobil-
in this highly competitive work culture? Effective ity, as well as speaking
communication is the KEY! We must speak confi- words of great expectation
dence and action to them. Young minds are first and tempered in love. Speak a
foremost impressionable. They readily absorb the LEGACY of personal and
words, ideas, concepts, labels and stereotypes set collective responsibility.
before them. They are as their environment shares SPEAK a legacy of creat-
with them until they make different choices. The ing a beautiful life
words, ideas, labels, we speak to our children are the script…thoughts and
images they use to create their lives. How often do words are the pens and
our children hear words and phrases such as: lazy, pencils for the canvas
stupid, ugly, just get a job, let the military take care of called LIFE!
you, you're just like your_______, and other words of
self-hate versus healthy words: have courage, see
your uniqueness, strive for your best, and other
phrases of empowerment. Pamela S. Perkins

6 Health is Wealth
Legacy! Part II
Welcome to the
2007 Career Fair Expo!
Career Fair/Expo
Chair Persons THANK YOU!
To the following
companies for their support
of the Urban League of
San Diego County’s
2007 Career Fair/Expo
Callie Clayton Barbara Webb CAREER FAIR/EXPO SPONSORS
s the Co-Chairs of the 18th annual Diversity Works!

A Career Fair/Expo, we would like to Welcome you!


Once again we are pleased to have the San Diego
Union Tribune as our presenting sponsor. It is a great honor to
PRESENTING CAREER FAIR/EXPO
SPONSOR
have the largest newspaper in town, proud to present the
largest diversity career fair/expo in town. This example of
San Diego Union Tribune
“Diversity Working!” is a perfect match made in heaven.
We would like to extend a special “thank you” to all of the
employers who made a commitment to the future of San Diego's
GOLDEN GATE SPONSOR (GOLD)
workforce through involvement in this year's fair/expo. We are Cardinal Health
extremely enthusiastic about your continued commitment and
support of not only the Urban League but to community of San
ManPower
Diego County. Science Applications International
A bright spot of every year is the team of radiant profession- Corporation (SAIC)
als whose knowledge, dedication and motivation create this
astonishing community event. The Career Fair/Expo
Committee members are motivated leaders from San Diego's
top organizations that invest their time and money in support of BROOKLYN SPONSORS (BRONZE)
this diverse community we call home. Cubic Corporation
No other Career Fair/Expo provides such a collection of
employment enhancements and opportunities in one setting.
This event brings together an incomparable collection of the
leading players in the San Diego Job Market, all under one roof
for the ultimate “Diversity Works!” Career Fair/Expo.
Take advantage of this once a year opportunity to come
together with colleagues, job seekers and new acquaintances
that are facing the same employment discovery challenges that
you are. Sharing insights, discussing innovations and overcom-
ing employment challenges is what this event is all about.

Diversity Works 7
Committee
2 0 07
Career Fair/Expo

Abuka, Pamela Espinoza, Carla Kaiser, Matt Russell, Dessie


Grossmont College Cubic Corporation NAS Recruitment Comm Volunteer

Bartley-Royster, Paulette Fast, Suellen Karp, Denise Seward, Cathy


Graphic by Design SIFE UCSD Sony Electronics

Brady, Daryl Files, Michael Kell, Heidi Sitz, Adrianna


The San Diego Union-Tribune Space & Naval Warfare Sys. Cen. The Hartford San Diego Zoo

Brady, Ph.D., Leroy Fleming, Letitia Lewis, Carrie Smith, Judith


San Diego City College Employment Services MHS Kyocera America, Inc. Deaf Community Services

Clayton, Callie Gianturco, Judie Light, Jovita Stamp, Bob


Ultimate Staffing Services JenMark Industries Starbucks Coffee Co. Cubic Corporation

Cross, Robert Glass, Clifford Loomis, Janet Thomas, Dee


Guard Management, Inc. Guard Management, Inc. University of California, San Diego SAIC

Davis, Nancy Graham, Tiffani Mason, Mary Kay Thornton, Pearl


Grossmont College FedEx Home Delivery Consultant Volunteer

DeHaas, Wendy Grothen, Shirley Mirano-del Mar, Rosemarie Webb, Barbara


Bernard Hodes Group Unified Port of San Diego UCSD Urban League of San Diego County

Derringer, Edna Hagan, Kea Montague, James Willis, Irateen


Employment Dev. Dept Urban League of San Diego County Guard Management, Inc. Manpower

Dugan, Bridget Hall, Cindy Ostrowski, Maria Wilson, Maurice


SD Marriott Hotel & Marina Grossmont College San Diego Custom Baskets Urban League of San Diego County

Egli, Claire Hinojosa, Randea Parrish, JoDean Woods, Jennifer


San Diego National Bank Loews Coronado Bay Resort & Spa San Diego Zoo Cardinal Health

Elliot, Doug Johnson, Gwendolyn Radiez, Theresa Yates, Michael


Consultant Customs & Border Protection City of San Diego University of California, San Diego

Ellison, Heather Jones, Burke Reese, Stephen Zamora, Phil


Deaf Comm. Services Total Document Solutions Hawthorne Machinery Co. Hawthorne Machinery Co.

8 Health is Wealth
2 0 07
Career Fair/Expo Schedule of Events
URBAN LEAGUE OF SAN DIEGO COUNTY DIVERSITY WORKS! CAREER FAIR EXPO
April 26, 2007, 9:00 a.m. - 4:00 p.m.
Golden Hall - San Diego Concourse Convention • 202 "C" Street, San Diego, North Terrace 202
BRING YOUR RESUME ON CD OR FLASH DRIVE TO REVISE AND REPRINT!!
Success Seminars - North Terrace 202 Upstairs
JOB SEARCH SUCCESS SEMINARS - THE FINEST LINE- TEEN AND YOUNG ADULT JOB SEARCH SUCCESS SEMI-
UP IN SAN DIEGO JOB FAIR HISTORY!! NARS - SILVER ROOM 205 UPSTAIRS
Produced by the Career Development and Placement Advisory Produced by the Students in Free Enterprise class (SIFE), San Diego
Committee of San Diego Continuing Education City College Dr. Leroy Brady, Assistant Professor of Business

9:00-9:30 a.m. PRE-JOB FAIR SESSION 11am-11:30am


How to Work a Job Fair, North Terrace 202 Slamming Cover Letters and Resumes - Silver Room 250
Trevor Blair, Manpower, Inc., & Christina Harrison, Mesa In today's job market developing a winning resume and cover
College letter are important tools in the job search. This brief but dynam-
A career fair is huge room filled with people and over a hundred ic workshop will focus on how to move your resume from "just
booths….don't let it intimidate you! We'll arm you with strate- another piece of paper to - the final selection."
gies and tips to help you put your best foot forward and make the 1pm-1:30pm
most of your time. "I got the job!" - Interviewing Secrets - Silver Room 250
Say what you mean and mean what you say. Learn the secret of
9:30-10 a.m. PRE-JOB FAIR SESSION words in a job interview. In today's work world "Information +
Resumes 101, North Terrace 202 Knowledge = Success. Learn the power of your words and the
Trevor Blair, Manpower, Inc., and Christina Harrison, Mesa 3X3 learning process. How you speak tells people who you are
College and what you are about.
Creating an effective resume is easier than you think, but you still
have questions: What are recruiters looking for? How can I make 2pm-2:30pm
my resume stand out? What's an objective statement? All this "What's Up" - The Politics of the Workplace - Silver Room 250
and more will be covered in this session. Once the wrong words are spoken it's too late to take them back.
Learn the politics of your work place. Think before you talk. This
10:30-11:00 a.m. seminar will focus on listening, observing and thinking before talk-
Job searching en Espanol, North Terrace 202 ing. Office politics can make or break the new employee. Positive
Monica Ruiz, MACC Project workplace communication is good common sense!
What does all this job-seeker jargon really mean? What 2pm-2:30pm
resources are available to Spanish-speakers? No se sienta intim- "What's Up" - The Politics of the Workplace - Silver Room 250
idado! Nosotros le ayudaremos a revisar lo esencial que nesecita Once the wrong words are spoken it's too late to take them back.
para encontrar y comensar una nueva carrera. Learn the politics of your work place. Think before you talk. This
seminar will focus on listening, observing and thinking before
11:30-12:00 p.m. talking. Office politics can make or break the new employee.
Overcoming Job Search Barriers, North Terrace 202 Positive workplace communication is good common sense!
Trevor Blair, Manpower, Inc. and Carol Conger Cross, San
Diego Housing Commission ADDITIONAL SERVICES TO HELP YOUR SUCCESS IN
Has your background or personal situation prevented you from TODAY'S JOB MARKET!
getting the job you really want? Are you trying to juggle child-
9:00am - 4:00pm
care of school or both? What I you have a previous conviction?
Resume Critique
It can be overcome…come to learn how work around barriers!
Have your resume critiqued by our employment and human
resources professionals who will review your resume and pro-
12:30-1:00 p.m.
vide suggestions and handouts on how to maximize its impact to
Apprenticeships & non-traditional Careers, North Terrace 202
prospective employers. One of the most popular services we
Elena Adams, San Diego Continuing Education and Carol
offer at the Career Fair….for free!!!!
Conger Cross, San Diego Housing Commission
Is there a career field you've always wanted to try but you just 10:00am - 4:00pm
didn't fit the profile? Being unique can be an advantage. Come Job Matching
learn from those who have bucked the trend and found reward- Find out which exhibitors have job openings in your career area.
ing careers. We'll also discuss apprenticeships and pathways to Stop by the booth in the lobby and map out a game plan to tar-
success. get potential employers.

Diversity Works 9
2007 Career Fair/Expo Exhibitors
Ace Parking RevCare
AGC Apprenticeship & Training Trust SAIC
AIG American General Life & Accident San Diego Community College District
AMN Healthcare San Diego Convention Center
Asymtek San Diego Electrical Training
ATK Space Systems & Sensors San Diego Fire-Rescue/City of San Diego
Biosite San Diego Hotel Human Resources Assoc.
Business Consultants San Diego Gas & Electric
California Conservation Corps San Diego National Bank
Coca-Cola Bottling Company San Diego Sheriff's Department
Cox Communications San Diego Unified School District
Cubic Corporation San Diego County Water Authority
Deaf Community Services/EDD Scripps
Einstein Industries SDSU Research Foundation
Evans Hotel Sedona Staffing
Federal Bureau of Investigation Senior Areospace, Jet Products
Geico SmartEdge by GMAC
General Atomics Solar Turbines
General Dynamics NASSCO Sony Electronics
GKN Aerospace Chem-Tronics Southern California Edison
Goodrich Aerostructures Starbucks Coffee Company
Grossmont-Cuyamaca Comm College Dist The Active Network, Inc.
Har Bro, Inc. The Hartford
Hawthorne Machinery Co. The San Diego Union Tribune
Hilton Family of Hotels The Scripps Research Institute
Kaiser Permanente Time Warner
Kyocera America/The Eastridge Group UCSD Medical Center
Lindberg Parking Ultimate Staffing
Lockheed Martin United States Army
Loews Coronado Bay Resort & Spa United States Navy
Los Angeles County Sheriff Universal Protection Service
Los Angeles Police Department University of California, San Diego
Manpower Urban League of San Diego County
Marriott International US Customs and Border Protection
Mesa Distributing Company US Forest Service
Port of San Diego Vons
Qualcomm Wal-Mart Stores, Inc.
Raytheon Company Zoological Society of SanDiego
Remec Defense & Space
10 Health is Wealth
Career Fair/Expo Supporters
Special thanks to the following companies for their generous
support of the Urban League of San Diego County - San Diego
Union-Tribune 2007 Diversity Works! Career Fair/Expo:
94th Aerosquadron Hash House A GO GO San Diego Community College Dis.

Alex’s Brown Bag Hawthorne Machinery Co. San Diego Continuing Education

Angelica Textile Services House of Blues San Diego Customs Baskets

Anthony's Fist Grotto Hyatt Hotels San Diego Housing Commission

Antique Row Café of Lemon Grove Jack 100.7 San Diego Humane Society

Asian Journal JenMark Industries San Diego Job Corps

Atlas Mechanical Joe's Mobile Auto Detailing San Diego Marriott Hotel & Marina

Authentic Flavors Catering KFMB San Diego National Bank

Barona Casino KFMB TV San Diego Referrals, Inc.

Bernard Hodes Group KPRZ 120 San Diego State University

Boll Weevil Imperial Beach KUSI San Diego Union-Tribune

Boll Weevil Restaurant Kyocera America, Inc. San Diego Voice & View Point

California Conservation Corps La Prensa San Diego Zoo

Casper Company Loews Coronado SeaWorld

Cement Cutting, Inc. MACC Project Select Electric

Chef's Wok Manpower Shorty's Deli

CIC Research Mary Kay Mason Consulting SignOnSanDiego.Com

Citibank Mesa College Sony

City of San Diego Mike's Mobile Auto Detailing Southland Envelope

Coca-Cola Millenium Dining Starbucks

Courtyard Marriott - Downtown NAS Recruitment Communications Subway

Cubic Corporation Pepsi Cola Subway – Imperial Beach

Daphne's Greek Café Port of San Diego Sundt Construction Company

Deaf Community Services Radio Latina 104.5 The Butcher Shop

D’Lush Ralphs UCSD Birch Aquarium

EDD RMH Catering UCSD Human Resources Dept

Erreca's, Inc. Road Runner Sports UPS Store Copy & Print Ctr.

Evans Hotel Rubio’s Viejas Casino

Glaceau SAIC Westin Hotel

Grossmont College San Diego City College SIFE XX Sports 105.7/1090/Cash 1700 Financial Talk

Guard Management, Inc. San Diego City Schools

The Urban League of San Diego County would like to thank Manpower
For sponsoring the printing of our 2007 Career Fair bags.
Diversity Works 11
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HEALTH IS WEALTH

mind
body
& spirit
How Diet Affects African
American Men's Health
frican-American men have a greater chance of developing or dying from
A many chronic diseases, including certain cancers, diabetes, heart disease,
and high blood pressure, than their Latino, Caucasian, Asian/Pacific Islander, and
Native American brothers. Lifestyle factors such as poor diet and lack of physi-
cal activity contribute to their increased risk of disease.
The link between eating plenty of fruits and vegetables and decreasing the risk
of disease is well established. The Centers for Disease Control and Prevention
(CDC) estimates that, in America, at least 300,000 deaths each year are associat-
ed with poor nutrition and lack of physical activity. According to the CDC,
improving dietary habits to include more fruits and vegetables could reduce the
incidence of some chronic diseases. The National 5 A Day For Better Health
Program recommends that all Americans eat five to nine servings of fruits and
vegetables a day to promote health and reduce the risk of chronic diseases.
Continued on p. 14

Diversity Works 13
The good news is that fruit and veg- white men, African-American men are dis- • Heart disease killed more than
etable consumption has gone up in the proportionately affected by cancers of the 725,000 Americans in 1999.
United States. Yet, the most recent esti- lung, prostate, colon, rectum, and pan- • The mortality rate of heart disease for
mates show that consumption of fruits and creas, among other sites. African-American men aged 35 to 44
vegetables is declining among African- years is more than twice that for
40,000 LEADING CAUSES OF DEATH OF
American men. Indeed, data show that 37,077 AFRICAN-AMERICAN MEN white men.
30,000 32,542 Source: National Center for Health Statistics,
African-American men aged 35 to 50 eat 20,000
Vital Statistics System, 1999 Risk factors for heart disease include
only 3.5 servings of fruits and vegetables a 10,000 8,629 7,823
poor nutrition (a diet high in fat and low in
0 7,823
day, approximately one-third of the nine Heart
Disease
Cancer Accidents Stroke Homicide fruits and vegetables), lack of physical
servings recommended for men by national activity, smoking, being overweight or
health authorities. Moreover, only 14 per- • African-American men are 1.4 times obese, and having diabetes or high blood
cent of African Americans are even aware more likely than white men to die pressure. African Americans have the
of the recommendation to eat at least five from cancer. highest rates of diabetes, high blood pres-
servings a day. Black men eat fewer fruits • Overall, people whose diets are the sure, and obesity, and have the lowest con-
and vegetables than any other group. In lung, mouth, pharynx, esophagus, sumption of fruits and vegetables, placing
focus groups, African-American partici- stomach, colon, and rectum. They are many of them at a markedly increased risk
pants were less likely than other population also less likely to get cancers of the for heart disease.
groups to make a connection between fruit breast, pancreas, larynx, and bladder. PREVALENCE OF HYPERTENSION IN AFRICAN AMERICANS AND WHITES
Source: Centers For Disease Control And Prevention, 1988-1994.
and vegetable consumption and reduced • A growing body of evidence supports 50

40

risk for disease, particularly cancer. a role for diet in reducing incidence 30
36.4%
20
35.9%
Interestingly, African Americans were (rates of newly diagnosed cancer) and 10
25.5%
19.7%
more likely to believe health messages mortality (death rates) for some other 0
Black Black White White
Men Women Men Women
about diet if they were related to hyperten- cancers. For example, new research
sion and diabetes, and if they included clear suggests that diets rich in cruciferous HIGH BLOOD PRESSURE
messages about which specific foods are vegetables (broccoli, cauliflower, African Americans have the highest rate
best to eat to prevent those diseases. Brussels sprouts) and lycopene-rich of high blood pressure in the world.
Because African-American men experi- foods (tomato sauce, tomato paste) • Hypertension affects one of every
ence a disproportionate burden of diet- may reduce the risk of prostate cancer. three African Americans.
related chronic diseases, the National 5 A CANCER INCIDENCE AMONG AFRICAN AMERICANS AND WHITES
• 36.4 percent of black men aged 20 and
Source: SEER Cancer Statistics Review, 2003
Day For Better Health Program is launch- 700
older have high blood pressure, com-
600 696.8
Per 100,000

ing a campaign to encourage black men to 500


555.9
pared to 25.5 percent of white men.
400 431.8
eat five to nine servings of fruits and veg- 300 406.3 • Black men develop hypertension at an
200

etables a day. This summary provides back- 100


Black White Black White
earlier age than white men.
Men Men Women Women
ground information about the important • African Americans are more likely to
link between eating fruits and vegetables Scientists estimate that as many as 50 to experience hypertension complica-
and the health of black men. 70 percent of cancer deaths in the United tions and are less likely to receive
LEADING CANCER DEATHS IN AFRICAN-AMERICAN MEN
States are caused by human behaviors such treatment than whites.
Source: SEER Cancer Statistics Review, 2003
100
as smoking and dietary choices. Some Risk factors for hypertension include
80 107.0
Per 100,000

60 important steps in preventing cancer poor diet, tobacco use, obesity, diabetes,
40 73.0
20 34.6
include maintaining a healthy weight, and lack of physical activity. Significant
16.4
0
Lung Prostate Colorectal Pancreas being physically active, avoiding tobacco improvements in controlling blood pressure
use, and eating a low-fat diet that is high in have been achieved through diet modifica-
DIET-RELATED CHRONIC DISEASES fruits and vegetables. tion to include more fruits and vegetables. In
THAT DISPROPORTIONATELY the Dietary Approaches to Stop
AFFECT AFRICAN AMERICANS HEART DISEASE Hypertension (DASH) trial sponsored by the
Heart disease is the leading cause of National Heart, Lung, and Blood Institute,
CANCER death for African-American men. Despite African-American men who adopted a diet
The African-American community has recent declines in heart disease death rates rich in fruits and vegetables and low in fat
higher overall rates of newly diagnosed in the general population, the disparity had even greater reductions in blood pressure
cancers and deaths from cancer than any between African Americans and whites has than white men who did the same.
other racial or ethnic group. Compared to increased.

14 Health is Wealth
DIABETES Findings from the CDC’s Diabetes Prevention Risk factors for obesity include physical
Diabetes mellitus is one of the most serious Program showed that a healthy diet, which inactivity and a diet that is high in calories and
health challenges facing the African-American includes fruits and vegetables, and exercise fat. Fruits and vegetables are naturally low in
community. can reduce the risk for developing diabetes in calories and high in fiber and water. Research
• 2.8 million African Americans have dia- high-risk populations. suggests that people with higher fruit and veg-
betes. etable intakes tend to eat fewer calories overall
• For every six whites with diabetes, ten OBESITY and have better weight control.
African Americans have the disease. Over 60 percent of adults in the United
• Diabetes contributes to many health prob- States are overweight or obese, and African EAT 5 TO 9 SERVINGS OF FRUITS &
lems — including heart disease, kidney Americans are disproportionately affected. VEGETABLES A DAY FOR BETTER
failure, leg and foot amputations, and Excess weight from fat increases the chance of HEALTH
blindness — that often result in disability developing many health problems, including Researchers are beginning to unravel the
and death. African Americans with dia- cancer, diabetes, and heart disease. mystery of why fruits and vegetables are able
betes are more likely to develop these • In 1998, 22.8 percent of African- to help fight disease and protect health.
complications and experience greater dis- American men were obese and 43.2 per- Vitamin A, vitamin C, fiber, and thousands of
ability from them than whites. cent were overweight. phytochemicals in fruits and vegetables are
• African Americans have a 27 percent • Obese people (Body Mass Index 30 and thought to play a part in helping to reduce the
higher mortality rate from diabetes than above) have a 50 to 100 percent increased risk for disease. While the exact mechanisms
whites. risk of death from all causes, compared of specific phytochemicals are being studied,
Risk factors for diabetes include poor nutri- with normal-weight people (Body Mass one thing is clear: the different colors of fruits
tion, lack of physical activity, and obesity. Index 18.5 – 24.9). and vegetables — green, red, yellow/ orange,
Continued on p. 27

National Urban League & Walgreens


Wellness Tour
Please visit one of the following locations for 5 FREE Health Screenings
5 FREE Health Screenings Include: CHOLESTEROL, GLUCOSE, BONE DENSITY, BLOOD PRESSURE,
AND BODY MASS INDEX
2007 Boy Scout Fair, 9449 Friars Rd.
Saturday 21-Apr 8:30am-2:30pm
Qualcomm Stadium San Diego, CA
1111 3rd Ave.
Sunday 22-Apr Walgreens 11am-5pm
Chula Vista, CA
3222 University
Monday 23-Apr Walgreens 11am-5pm
San Diego, CA
ULSDC Career Fair, 202 C Street
Thursday 26-Apr 10am-4pm
San Diego Concourse San Diego, CA
885 Euclid Ave.
Friday 27-Apr Walgreens 11am-5pm
National City, CA
2001 Newton Ave.
Saturday 28-Apr Mercado Apartments 11am-5pm
San Diego, CA
5825 Imperial Ave.
Sunday 29-Apr St. Stephen's Cathedral 9am-3pm
San Diego, CA
336 Euclid Avenue
Monday 30-Apr Market Creek Plaza 11am-5pm
San Diego, CA
111 W. Washington
Thursday 3-May Walgreens 11am-5pm
Escondido, CA
8766 Navajo Rd.
Friday 4-May Walgreens 11am-5pm
San Diego, CA
President John Adams 5471 Bayview Place
Saturday 5-May 11am-5pm
Manor San Diego, CA
3115 Altadena Ave.
Sunday 6-May The New Creation 8am-2pm
San Diego, CA
1430 Eastlake Pkwy
Monday 7-May Walgreens 11am-5pm
Chula Vista, CA
Visit www.walgreens.com or call 1-866-484-TOUR (8687)
for future cities and locations
Diversity Works 15
HEALTH IS WEALTH

mind
body
& spirit
INTRODUCING NEO-PROFESSIONALISM:
Power, Performance and Prosperity - PART I

he Heyday of Welfare Capitalism


T Only 25 years ago under the notion of “welfare capitalism,” it was expected
that you became educated in your craft, sought a job for life and raised a family.
Loyalty and security were unspoken agreements between the employee and
employer. Your company was like an extended family and when it was time to
“retire,” your company and government took care of you and your family.

The Inevitability of Change


Massive merging, purging of companies and people, and the exportation of thou-
sands of jobs in the 1980s came as the most “logical” answers to the calls to
streamline operations, increase profitability and stock values. The icing was the
9/11 attacks on our country, economy and psyche. As a result, the remaining strands
of security, loyalty and responsibility we once knew under “welfare capitalism”
went wayside.

The “New” Welfare Capitalism


“In the early 1990s, corporations invested significantly in workforce diversity,
employee development and promoting family values,” explains Maria Dowd,
women's empowerment expert, author and founder of the now-retired African
American Women on Tour conferences for Black women. “Telecommuting, job
sharing and contract work saved companies millions of dollars. The unemployed
got new positions, and entrepreneurs trekked out on their own, creating new jobs
within new industries.” Despite the dramatic changes in workplaces, employers
continued to acknowledge the need for greater collaboration, trust, empathy, per-
sonal involvement and ethical use of power.

16 Health is Wealth
Is It Really About the Money? • Performance - Healthy lifestyles enhance performance. It's
Jared Bernstein, senior economist at the Economic Policy Institute been proven that by creating a wellness or fitness program with-
reflects the views of many experts that more pay is part of the solu- in the workplace, employers can lower health-care costs, absen-
tion and says, “…too often (employee) paychecks fail to reflect their teeism and stress, while increasing productivity, morale and time
contribution, and they struggle to balance work and family. utilization. “Company health programs are not costly, especially
Employers who address these shortcomings will find that investments relative to the benefits for employers and workers,” according to
in their workforce yield impressive returns, building a more dedicat- two-time Olympian and health and fitness expert, Shelia Burrell.
ed, productive staff and lifting the bottom line.” “Let's face it, when there are problems with your health, who
cares about solving work-related problems.”
“While we agree that companies who offer work-life balance solutions • Prosperity - Wealthy mindsets fuel innovation. Most employers
reap measurable rewards, we believe it isn't about the money,” con- and employees operate from a scarcity mind set. Finding ways to
tends Mayumi King, CPA and Founder of Club Freedom, who devel- retain valuable employees may be the very thing that drives great
ops and delivers nationwide financial education programs that trans- people away. If even a 10-year tenure at a company is the excep-
form one's emotional relationship with money. “More money creates tion and not the rule, what would it look like to assist an employ-
only an illusion of security, but does little to curb the real impact of ee in their exit strategy, so that she can leave powerfully? Why
life's challenges with housing, health, family, and debt. The psycho- not work from a prosperity mindset and encourage people to pur-
logical toll often finds its way into the workplace. The solution begins sue their passions and support their journeys. In return, the com-
with redefining 'job security.'” pany is rewarded by loyalty and commitment.
• Partnership - Will it be WIN-WIN or WIN-LOSE? Honestly,
Neo-Professionals: Professionalism Redefined if starting, growing and sustaining a business were simple, we'd
There's a new call for employers and employees to address head-on all be business owners. Corporations have no greater guarantees
their fears and indifferences. The new challenge is to arrive at a new of security or loyalty than any of its workers. Employers need
agreement that produces a win-win solution for all parties involved. employees and employees need employers. The question is: can
We achieve this by continuing to ask the questions: “What does it employers and employees both profit from this new partnership
mean to be a professional, an employee, an employer today?” What of Neo-Professionalism? We enthusiastically say YES! Let us
is Neo-Professionalism? Who is the Neo-Professional? show you how.

What? No Room for Compromise? In Part II of this article, Maria, Mayumi and Shelia will offer ideas on
Neo-Professionalism doesn't allow space for “compromise” where creating community and coaching for the Neo-Professionals for
someone must give up something. Instead, it empowers employers and greater workforce diversity, retention, quality of life, freedom of
employees to partner and re-define the context for each organization, choice and well-being. ###
through a marriage of values, internal and external environmental fac-
tors, needs and desires that builds and nurtures holistic Co-authored by Shelia Burrell, U.S. Olympian/Health & Fitness
employer/employee relationships. It acknowledges that performance, Expert; Maria Dowd, Inspirational Speaker/Author of three books,
retention and company profitability are directly tied to the physical, including of Journey to a Blissful Life; and Mayumi King, CPA and
emotional, spiritual, material, educational and experiential well-being, Founder of Club Freedom.
as well as the prosperity consciousness of its workforce. Here's the
basic formula: Power + Performance + Prosperity = Partnership &
Profitability

• Power - Empowered people


improve productivity. In this
model, both the employer and
employee have power and are 100
percent responsible. The employer
is 100 percent responsible for
PROVIDING ACCESS or
REMOVING BARRIERS, and the
employee is 100 percent responsi-
ble for taking INSPIRED ACTION
or PREVENTING HARM.
Empowering companies provide
access to valuable life tools,
resources and information, and
empowering employees utilize and
implement those opportunities.

Diversity Works 17
INFORMATION
YOU SHOULD KNOW
Diversity and Medicine
By Jaime Arroyo, M.D., San Diego, CA

Did you know that…?


L African American women in the South are about 60 percent more like-
ly than white women to die from breast cancer after diagnosis.

L One of the Five Precepts of Buddhist tradition states: 'I undertake to


abstain from intoxicants which cloud the mind', which for individual
Buddhists might include some medicines. Some Buddhists may there-
fore refuse to take medications that include alcohol.

L Among Mexican American and Puerto Rican women, cervical cancer


incidence is two to three times higher than in non-Hispanic White
women.

L In general, smoking rates among Mexican American adults increase as


they learn and adopt the values, beliefs, and norms of American culture.

L Lesbians may experience a breast cancer risk twice as high as hetero-


sexual women, but this increased risk is based on risk factors such as a
history of no pregnancies or a first pregnancy after age 30, not on sex-
ual orientation.

L African American men in South Carolina are nearly 80 percent more


likely to get prostate cancer and nearly three times more likely to die of
the disease than white men.

L Some Muslims, especially the older generation, may refuse pain relief
on the basis that all suffering is sent to them as a test of their faith and
so ought not to be avoided.

L Approximately 22 percent of Chinese women often use herbal remedies


when diagnosed with breast cancer, a fact that has to be incorporated
into their treatment plan.

L In San Diego, California, the highest number of tobacco displays is


found in Asian American stores, roughly twice as many as for stores in
predominantly White neighborhoods.
18 Health is Wealth
These points indicate the remarkable variety such as Latinas, with a greater inci- system is doomed to fail. Physicians
in disease and risk profiles that health care dence of cervical cancer). who start working with a Latino popu-
providers encounter among various ethnic lation are often surprised that patients'
and racial populations in the United States. K Make allowances for socio-economic spouses and other family members are
They also highlight the importance of under- factors that may present barriers to care, almost always present during visits,
standing the beliefs and other cultural charac- such as the reduced ability of patients which in other cultures may be consid-
teristics of the populations we serve in order with low incomes or poor access to ered a loss of privacy. Most of us come
to provide optimal care. Our population is convenient transportation to return for to see this family participation as a
becoming increasingly ethnically and racially multiple follow up visits, and design an great asset, since it can help insure that
diverse. For example, US Census data show evaluation and care plan accordingly. the information discussed will be
that between 2000 and 2003 the growth rate remembered, and since the family
among Asians and Hispanics was four times K Understand and respect the cultural member can become a "therapeutic
that of the rest of the population. beliefs and traditions regarding health ally" in the care of the patient.
issues among different patients and
Our ability as medical professionals to how they may impact their treatment We all recognize diversity as a critical ele-
deliver effective care to patients from a vari- (e.g., the greater use of complementary ment of successful business in corporate
ety of cultural, racial and ethnic back- or alternative medicine remedies America. Medicine is no longer exempt
grounds, or "culturally competent health among Latino and Asian populations.) from this paradigm. Health Care organiza-
care," is an area of increasing focus for tions that provide effective diversity training
every physician and every health care organ- K Assess and utilize the most effective to their medical staff and who take the nec-
ization in the country. Not only is this focus communication tools for a given essary steps and invest the resources to pro-
the result of our common interest in promot- patient's care. In patients with limited vide a welcoming, culturally sensitive care
ing and preserving the health of our patients, English fluency this may require the use environment for their patients will be richly
it is also being driven by the "pay for per- of trained medical translators. In patients rewarded. The two major areas on which
formance" trend in medicine in the U.S. with limited reading skills this may medical providers of any size are measured-
Increasingly, purchasers of health care, such require verbal or pictorial education. patient health care outcomes and patient sat-
as large corporations, are demanding that From time to time I see new patients in isfaction- will reflect these efforts, and will
the remuneration for these services be based my practice who have been treated for serve as a means to set these providers apart
on measurable results in the healthcare out- diabetes for years and who do not know from competitors who have failed to under-
comes of their insured employees. Some of they are diabetics! It reminds me of the stand the need to move away from a "one
these measurements include the rates at large gap that can exist between the size fits all" style of medical care.
which our patients undergo necessary pre- information one believes one is commu-
ventive medicine tests, such as pap smears nicating and the message that gets Resources
and mammograms. They also include meas- through, and how important it is to veri- There are many government and private on-
urements of our success at managing chron- fy that the gap has been closed. line resources that provide information on
ic illnesses like diabetes and hypertension, relevant health care data on U.S. ethnic and
with very specific numerical targets. K Understand the cultural differences racial populations and on resources to
that may influence a patient's decisions measure and achieve "cultural competency"
To care well for his/her patients, a health on medical care and the compliance for health care organizations. Here are a
care provider needs to: with a proposed treatment. In some few to get you started:
ethnic groups, such as those with an • Cultural Competence Resources for
Providers from the Dept. of Health and
K Understand the differences in the Asian Pacific or Middle Eastern back-
Human Services http://www.hrsa.gov/cul-
health risks among different patients ground, it may be necessary to involve turalcompetence/
(e.g., the need to start prostate cancer a family elder who may have ultimate • National Center on Minority Health
screening at least five years earlier for say on such matters. Spiritual and reli- Disparities-National Institutes of Health
http://ncmhd.nih.gov/
African American than for other males gious beliefs need to be considered as
• U.C. San Francisco School of Medicine
or the need to make pap smear screen- well, since a treatment plan that puts http://medicine.ucsf.edu/resources/guide-
ing easily accessible for populations, the patient at odds with his/her belief lines/culture.html
Diversity Works 19
Medical History

mind
body
& spirit
African American
Medical Folklore
HE MEDICAL FOLKLORE of Black

T Americans contains elements from


European and African beliefs, blended with
religious elements associated with Christianity and
African voodoo. Folk medicine consists of traditional
healing concepts and methods used in past cultures by
people deemed to have the healing power. Often based
on religious beliefs, these practices are used to cure
diseases and promote emotional and physical well
being. The practice of folk medicine is usually handed
down from generation to generation by word of mouth.
In general, this system was used because traditional
medicine failed to support blacks and poor whites.

20 Health is Wealth
SPANISH MOSS CAYENNE PEPPER of the moon to be most effective
(Also referred to as Crape-moss and Old • Mix some cayenne pepper with aloe RATTLESNAKE SKIN
man's beard) juice and rub over sore muscles or • A snake skin, especially the skin of a
• When boiled, the concoction is used to arthritic joints rattlesnake, dried and tied around the
bathe swellings and also relieve pains • Also good for bee stings wrist or leg is good for rheumatism
associated with rheumatism ALOE VERA • Worn around the waist, it will prolong life
• Boiled (when green) - drink the "tea" • Aids the healing of burns and sores • The flexibility of the snake may have
for easy delivery at childbirth • Can also be taken internally for stom- been the quality which first suggested
• Increases the flow of mother's milk ach disorders its use to cure stiffness
• Assists in promoting the delivery of the BAKING SODA BUZZARD FEATHERS
"afterbirth" • For acid stomach, make a drink of ½ • For rheumatism, asthma, and "jerking
• Taken twice daily to "clean out" after teaspoon baking soda and a few drops fits" (epilepsy), two wing feathers of a
giving birth of lemon juice in ½ cup warm water buzzard are effective if burned under
• When green, can be put in shoes to LEECHES the nose and the smoke inhaled
lower blood pressure • Many rheumatism specifics are found SILVER DIME
• When crushed, apply to hemorrhoids in Negro "leechcraft" • A coin, especially a (silver) dime, worn
• When tied around the neck, it relieves • Leeches are used in many modern ortho- about the neck or ankle will surely stop
sprained neck pedic facilities today to keep the circula- rheumatism
VITAMIN E OIL tion in injured limbs and digits from GARLIC
• Apply twice a day for herpes to encour- gumming up during the healing process • Used to regulate blood pressure and
age the healing process (SIMULATED) BLACK DOG relieve cramps
• Avoid eating peanuts during this time • Grease stewed from a black dog is a • Crush one clove of garlic in a glass of
since they work against the natural helpful cure for rheumatism, though hot milk and drink quickly
healing in the body some say it should be put on in the dark Continued on p. 22

Diversity Works 21
DRINKING TOOTHACHE
Continued from p. 21
EELSKIN • To break your husband of drinking, skin • Pick an aching tooth with a splinter
• Tie the hair up with eelskin to make it grow a live eel, put the skin in some liquor and (from the north side of a pine tree that
• Wear it around the head to cure give it to him. He will never drink again. has been struck by lightning) and throw
headache CHICKEN-POX the sliver into running water.
• If worn about the wrist, it will relieve • Go into the chicken house and let the HICCOUGHS
pain there chickens fly over you, or simply push • May be cured by holding your breath and
• Rubbing the part of an aching back with the patient backward into the henhouse. taking nine swallows of water. Nine
an eelskin is an effective relief CHILLS AND FEVER grains of pepper for nine mornings or
WOODLICE • Cut a notch in a piece of wood for every nine shots held in the mouth are equally
• Sew "live woodlice" into a pouch and chill you have had, blow on it, and effective.
hang around baby's neck to relieve pain throw it into a running stream where you SORE THROAT
and fever associated with "teething" never expect to pass again. Go home • Tie the sock that you have worn all day
• When the woodlice die, the teeth come without looking back, and you will have around your throat with the sole of the
through no more chills. sock turned towards your skin. Some
• Currently used in the rural south TYPHOID believe that salt or warm ashes should
• The "woodlouse" is the Porcellio scaber • Typhoid fever may be cured by taking a be put into the stocking and some insist
• Not to be confused with white ants or bath in steeped peach leaves, while a upon using a dark stocking.
termites young black chicken is split open and EARACHE
applied bloody and hot to the chest. • Take the head off a wood beetle and
OTHER FOLK BELIEFS OF THE BACKACHE drop the one drop of blood that comes
SOUTHERN NEGRO (From: Folk Beliefs • Let a child who has never seen his father out into the aching ear. For similar
of the Southern Negro, 1926) or the seventh daughter of anyone walk results, get some hair from a young girl
across your back. and place it in your ear.

22 Health is Wealth
mustreads Book Review

THE AUDACITY OF HOPE


By Barack Obama

"A government that truly represents these Americans-that truly serves these Americans-will
require a different kind of politics. That politics will need to reflect our lives as they are
actually lived. It won't be pre-packaged, ready to pull off the shelf. It will have to be con-
structed from the best of our traditions and will have to account for the darker aspects of
our past. We will need to understand just how we got to this place, this land of warring
factions and tribal hatreds. And we'll need to remind ourselves, despite all our differences,
just how much we share: common hopes, common dreams, a bond that will not break."
-from The Audacity of Hope

n July 2004, Barack Obama electrified the Democratic National Convention with an address that spoke to
I Americans across the political spectrum. One phrase in particular anchored itself in listeners' minds, a
reminder that for all the discord and struggle to be found in our history as a nation, we have always been guid-
ed by a dogged optimism in the future, or what Senator Obama called "the audacity of hope."
Now, in The Audacity of Hope, Senator Obama calls for a different brand of politics-a politics for those
weary of bitter partisanship and alienated by the "endless clash of armies" we see in congress and on the cam-
paign trail; a politics rooted in the faith, inclusiveness, and nobility of spirit at the heart of "our improbable
experiment in democracy." He explores those forces-from the fear of losing to the perpetual need to raise
money to the power of the media-that can stifle even the best-intentioned politician. He also writes, with sur-
prising intimacy and self-deprecating humor, about settling in as a senator, seeking to balance the demands of
public service and family life, and his own deepening religious commitment.
At the heart of this book is Senator Obama's vision of how we can move beyond our divisions to tackle
concrete problems. He examines the growing economic insecurity of American families, the racial and reli-
gious tensions within the body politic, and the transnational threats-from terrorism to pandemic-that gather
beyond our shores. And he grapples with the role that faith plays in a democracy-where it is vital and where it
must never intrude. Underlying his stories about family, friends, members of the Senate, even the president, is
a vigorous search for connection: the foundation for a radically hopeful political
consensus.
A senator and a lawyer, a professor and a father, a Christian and a skeptic, and
above all a student of history and human nature, Senator Obama has written a
book of transforming power. Only by returning to the principles that gave birth to
our Constitution, he says, can Americans repair a political process that is broken,
and restore to working order a government that has fallen dangerously out of
touch with millions of ordinary Americans. Those Americans are out there, he
writes-"waiting for Republicans and Democrats to catch up with them."

Book Review
http://bookmarked.target.com/book/

Diversity Works 23
HEALTH IS WEALTH

mind
body
& spirit
Powerful Motivational
& Positive Quotes Ahead
motivational and positive quote contains the power to help people

A overcome their toughest stumbling blocks; be it smoking, low self-


esteem, weight loss, health issues or to improve their golf game. The
power is there.
Motivational and positive quotes also have the power to rewrite negative
thoughts that may have been recorded in your mind from even decades pre-
viously. Perhaps it was a former boss, or teacher, or even a parent who contin-
ually made statements that caused you to feel bad about yourself and believe
you could not succeed.
We all know it takes longer to undo a bad Journal of Applied Psychology found that the
habit than it does to create it. This is also true results of positive affect on motivation are
with negative thoughts. It may take much internal change and improved performance.
longer to erase those negative thoughts and
replace them with positive thoughts, but the mo•ti•va•tion n.
effort is well worth it and more and more 1. a. The act or process of
people are choosing to make that effort. motivating.
Many choose to inscribe a keepsake with a 1. b. The state of being
special motivational quote as a way to rein- motivated.
force positive thoughts. 2. Something that motivates;
Recent scientific studies have found a direct an inducement or incentive.
link between the results of positive affect and
motivation. Studies released in the 2002 Motivation forces acting either on or within a

24 Health is Wealth
person to initiate behaviour. The word is derived from the
Latin term motivus ("a moving cause"), which suggests
the activating properties of the processes involved in psy-
chological motivation.
The synopsis of the story, try a motivational and posi-
tive quote for yourself; you will see the difference in your
overall mental health and your vision of life will change.
Secret to fulfilment many people seem to enjoy could be
found in a motivational and positive quote.
The cognitive processes involved in a daily motivation-
al and positive quote could be linked to the reason some
people may be happier than others according to Scientific
studies. Everything from the promotion of positive per-
sonal development, more self-confidence and improved
self-awareness can all be accomplished through positive
thinking or even in a simple motivational quote.

MOTIVATIONAL & POSITIVE QUOTES

"Our deepest fears is that we are powerful beyond measure. It is


our light, not our darkness, that most frightens us. We ask our-
selves, who am I to be brilliant, gorgeous, talented, fabulous?
Actually, who are you NOT to be? Your playing small doesn't
serve the world."
-Marianne Williamson (RETURN TO LOVE)

"The best thing about the future is that it comes one day at a time."
- Abraham Lincoln

"The value of a man resides in what he gives and not in what he


is capable of receiving."
- Albert Einstein

"Challenges are what makes life interesting; overcoming them is


what makes life meaningful."
-Joshua J. Marine

"Wisdom is not a product of schooling, but of the life-long


attempt to acquire it."
-Albert Einstein

"motivation." Encyclopædia Britannica. 2005. Encyclopædia Britannica


Premium Service 26 Feb. 2005 http://www.britannica.com/

http://www.motivationalcentral.com/index.html

Stay Motivated!
Diversity Works 25
26 Health is Wealth
Continued from p. 15
blue/purple, and white—all contain a unique USDA and the U.S. Department of Health and American men’s consumption of fruits and
array of disease-fighting phytochemicals that Human Services in 2000, recommend that: vegetables is declining. African-American
work together with vitamins and minerals to • Children over age six, teenage girls, and men ate 3.9 servings of fruits and vegetables a
protect our health. Here are just a few exam- active women eat seven servings of day on average in 1991, compared to about 3.5
ples of the phytochemicals found in different fruits and vegetables a day. servings in 1997—approximately one-third of
colored fruits and vegetables: • Teenage boys and active men eat nine the amount recommended for good health by
• Carotenoids from red and yellow/ servings a day, based on calorie needs. national health authorities. To address this, the
orange fruits and vegetables (such as What is a serving? What counts toward five National Cancer Institute has embarked on a
tomatoes, sweet potatoes, carrots) to nine A Day? All varieties of fruits and veg- comprehensive communications campaign to
• Lycopene in tomato-based foods (such etables—fresh, frozen, canned, dried, and 100 reach African-American men aged 35 to 50
as tomato sauce, tomato paste) percent juice. A serving size is smaller than years with the 9 A Day message.
• Lutein and Zeaxanthin in leafy greens many people think. The National Cancer The U.S. Department of Health and
(such as spinach, Romaine lettuce) Institute defines a serving as: Human Services is committed to reducing
• Flavonoids in brightly colored fruits and • One medium-sized fruit (apple, orange, health disparities in America. Encouraging
vegetables (such as blueberries, cher- banana, pear) African-American men to eat 9 servings of
ries, strawberries) • 1/2 cup of raw, cooked, canned, or fruits and vegetables a day is a critical piece
The 5 A Day For Better Health Program frozen fruits or vegetables of that mission. In focus groups with African-
recommends eating five to nine servings of • 3/4 cup (6 oz.) of 100-percent fruit or American men, researchers found that clear
colorful fruits and vegetables every day. vegetable juice messages about the specific benefits of eat-
The recommendation to eat five to nine • 1/2 cup cut-up fruit ing more fruits and vegetables would res-
servings of fruits and vegetables a day dates • legumes (beans and peas) 1/2 cup onate well with African-American audiences.
back to 1991 when the U.S. Department of cooked or canned NCI’s 5 A Day For Better Health Program is
Agriculture (USDA) first published the Food • 1 cup of raw, leafy vegetables (lettuce, committed to delivering those messages.
Guide Pyramid. The pyramid recommends spinach)
eating two to four servings of fruits and three • 1/4 cup dried fruit (raisins, apricots, mango) For more information on the benefits of
to five servings of vegetables every day for a eating fruits and vegetables, state-specific
total of five to nine daily servings. The Dietary CONCLUSION program information, recipes, and more,
Guidelines for Americans, released jointly by According to the latest estimates, African- visit www.9aday.cancer.gov.

Diversity Works 27
Understanding
Emotions in Traditional
Chinese Medicine From Cathy Wong

n traditional Asian medicine, emotions and physical health

I are intimately connected. Sadness, nervous tension and


anger, worry, fear, and overwork are each associated with a
particular organ in the body. For example, irritability and inap-
propriate anger can affect the liver and result in menstrual pain,
headache, redness of the face and eyes, dizziness and dry
mouth.
The traditional Asian diagnosis is highly individualized. Once
an organ system is identified, the unique symptoms of the
patient determine the practitioner's treatment approach.
Using the liver again as an example, breast distension, men-
strual pain, and irritability during menses are treated with cer-
tain herbs and acupuncture points, and migraines headaches,
dizziness, and inappropriate anger with redness of the face
point to a different type of liver pattern and is treated in a dif-
ferent way.
What does the liver have to do with migraine headaches?
Organ systems in the traditional Asian sense may include the
Western medical-physiological function, but are also part of a
holistic body system.
The liver, for example, ensures that energy and blood flow
smoothly throughout the body. It also regulates bile secretion,
stores blood, and is connected with the tendons, nails, and eyes.

28 Health is Wealth
y understanding these connec- and resistance to viruses and bac- Insomnia, heart palpitations and
B tions, we can see how an eye dis- teria. Regulates sweat glands and irregular heart beat, excessive
order such as conjunctivitis might be body hair, and provides moisture dreaming, poor long-term memo-
due to an imbalance in the liver, or to the skin. ry, psychological disorders.
excess menstrual flow may be due to • Symptoms of Lung Imbalance:
dysfunction in the liver's blood-storing Shortness of breath and shallow KIDNEY
ability. Besides emotions, other factors breathing, sweating, fatigue, cough, • Emotions - fearful, weak willpow-
such as dietary, environmental, frequent cold and flu, allergies, er, insecure, aloof, isolated.
lifestyle, and hereditary factors also asthma, and other lung conditions. • Kidney Function - Key organ for
contribute to the development of Dry skin. Depression and crying. sustaining life. Responsible for
imbalances. reproduction, growth and devel-
LIVER opment, and maturation. Involved
SPLEEN • Emotions - anger, resentment, with lungs in water metabolism
• Emotions - worry, dwelling or frustration, irritability, bitterness, and respiration. Connected with
focusing too much on a particular "flying off the handle." bones, teeth, ears, and head hair.
topic, excessive mental work • Liver Function - Involved in the • Symptoms of Kidney Imbalance:
• Spleen Function - Food digestion smooth flow of energy and blood Frequent urination, urinary incon-
and nutrient absorption. Helps in throughout the body. Regulates tinence, night sweats, dry mouth,
the formation of blood and energy. bile secretion, stores blood, and is poor short-term memory, low back
Keeps blood in the blood vessels. connected with the tendons, nails, pain, ringing in the ears, hearing
Connected with muscles, mouth, and eyes. loss, and other ear conditions.
and lips. Involved in thinking, • Symptoms of Liver Imbalance: Premature grey hair, hair loss, and
studying, and memory. breast distension, menstrual pain, osteoporosis.
• Symptoms of Spleen Imbalance: headache, irritability, inappropri-
Tired, loss of appetite, mucus dis- ate anger, dizziness, dry, red eyes References
charge, poor digestion, abdominal and other eye conditions, ten-
distension, loose stools or diar- donitis. 1. Kaptchuk TJ. The Web That Has No
rhea. Weak muscles, pale lips. Weaver. Chicago: Congdon and Weed,
Bruising, excess menstrual blood HEART Inc., 1983.

flow, and other bleeding disorders. • Emotions - lack of enthusiasm and 2. Tierra M, Tierra L. Chinese Traditional
Herbal Medicine Volume 1: Diagnosis
vitality, mental restlessness,
and Treatment. Twin Lakes: Lotus
LUNG depression, insomnia, despair.
Press, 1998.
• Emotions - grief, sadness, detached. • Heart Function - Regulates the
• Lung Function - Respiration. heart and blood vessels.
Created: December 21, 2003
Forms energy from air, and helps Responsible for even and regular
to distribute it throughout the pulse. Influences vitality and spir-
http://altmedicine.about.com/cs/anxietydepression/a/
body. Works with the kidney to it. Connected with the tongue, EmotionsTCM.htm
regulate water metabolism. complexion, and arteries.
Important in the immune system • Symptoms of Heart Imbalance:

Alternative Medicine
Diversity Works 29
Ruth Sinclair

success
story
Urban League Success Story

s a young girl growing up in the Caribbean, I dreamt of going to

A America for better opportunities. In the mid 80's I finally got the
opportunity to migrate to the United States and stayed with rela-
tives in the Maryland area. To my surprise when I arrived, I realized that
life in this country is not as easy as I had perceived.

30 Health is Wealth
I could not enroll in college, could not open not have a car to get back and forth to pose and direction to achieve my dream, I
a bank account or even get a driver's work. It became extremely difficult using applied for several job positions there and
license. I soon discovered that I would need public transportation so I went back to was hired through the UCSD Temporary
a green card to stay in the country and that retail. Later, I was recruited by one of my Agency and worked for eight days as an
the only viable option for me was to find a clients to work as a Front Receptionist at a Administrative Assistant in the Payroll
job with a company who would be willing day spa where I was able to utilize the department. I was quickly offered a perma-
to sponsor me before my visa expired. This office skills and computer training I nent position as Front Desk Receptionist in
effort was further challenged with the real- received from the Urban League. I was the Human Resources department. After
ization that the opportunity to acquire gain- soon promoted to front desk supervisor one year in that position, I applied for and
ful employment is slim to none for a naive and stayed with the company for three and was promoted to Administrative Assistant
young black woman with no specialized a half years. In the meantime, I enrolled in II; this position was with Staff Education
skill or training. As luck would have it, I college and was taking courses in business and Development, a unit of Human
found and accepted a position as a full-time management. Resources. I was then reclassified to high-
nanny with a family that was located not During my tenure there, the company er level position within that unit. I held that
too far from home. Although I was delight- went through a period of financial difficul- position until 2004. I then applied for and
ed to be employed, the job was very ty which was mitigated by management was promoted to a Human Resources
demanding. I worked seven days a week, imposing an employee-wide pay cut strat- Specialist in the Vice Chancellor Health
fourteen to sixteen hours a day, for five egy. I realized that I could no longer sup- Sciences Dean's office and after a year in
long years at a salary below the going min- port my family on the lower salary so I that position was reclassified to a Human
imum wage at the time before I finally made a decision to resign my position and Resources Analyst. Throughout my career
received my green card. There were many seek better employment opportunities that advancements at UCSD, I was very fortu-
times I almost felt like giving up, but I will provide for me and my family. nate to work with some wonderful people
struggled to persevere knowing that one Although I recognized that my state of who mentored me and provided wonderful
day it would finally pay off. unemployment was only a transitional opportunities for me to achieve my goals. I
In November of 1989, I moved to San period, I felt as though I as was wasting my acknowledge that I must also give proper
Diego and found a temporary job as a sales life. I received all this wonderful training recognition to the San Diego Urban
clerk in a large department store. The job from the Urban League but for some rea- League, for without their training and tute-
did not pay much; I struggled financially son, I felt as though I was still settling for lage none of this would be possible. I shall
trying to meet the obligations of support- less. For six months I stayed at home and always be grateful to Barbara Webb and
ing my son and helping out my family in tried to find a better job but to my dismay the wonderful staff at the San Diego Urban
the Caribbean. In 1990, a gentleman, who nothing worthwhile came along. I grew League for giving me my start and offering
later became my husband, told me about desperate and took a job at another day spa me the opportunity to give back by partic-
the training program that was offered which was a huge mistake. I hated every ipating in various programs that facilitate
through the San Diego Urban League and minute of it and after six months I quit and the inspiring work the San Diego Urban
introduced me to their top career place- stayed at home for another three months. League performs along with the many
ment specialist, Barbara Webb, now This time I was determined to find a job services it provides for the community.
Deputy Director, Workforce Development. with a reputable company, one that chal-
Barbara was instrumental in getting me lenged me and offered potential for
enrolled in their Office Automation growth. I did not want to accept another
Program. I learned typing and received aimless job, I wanted a career. From that
training in the latest office productivity moment on, I knew that in order to realize
software at the time, including my objective, I had to change my attitude;
WordPerfect, Lotus 1-2-3, and Dbase. Six I had to stay positive and focus on my goal.
months later, I graduated from the program I remembered that one of my aspirations
and received my typing certificate for 55 was to work for one of the most esteemed
wpm. A placement coordinator placed me educational institutions in California, for
with a company in La Jolla but I could not me this was the University of California,
keep the job as I lived in Poway and did San Diego (UCSD). With a new found pur-
Diversity Works 31
Cross-Cultural
Communication
in the Workplace
"What's Wrong with the Way I Talk?"
othing and perhaps something. There is munication prescriptions concerning volume, eye

N nothing wrong with the way you talk.


Communication is either appropriate or
inappropriate. When a person says that the way an
contact, appearance, space, time, touching and all
sorts of rules of what is appropriate. The rules are
created and governed according to the values and
individual talks, is good or bad, they are actually mission of the creators of the organization. The
confusing syntax with communication - the order of dominant culture (creators) of the organization
words with expression of words. The use of a spe- governs the communication environment. Each
cific language grammatically can be good or bad; individual is asked to adapt and adopt the
but communication is appropriate or inappropriate prescribed patterns of verbal and nonverbal
for the audience. So we are all always either com- communication. All members of the organization
municating appropriately for the listener and the are expected to assimilate to the dominant
setting or we are not. communication pattern.
However, this does not cover the something. The There are hundreds, by some counts thousands, of
appropriateness of communication style depends on ethnic and regional dialects in the United States.
the place and space you are speaking in. Work, These dialects do not only belong to migrants of
home, or out socially having fun - each one of these Mexican, East African or Asian heritage, but many
communication environments have a certain way of these dialects belong to early European immi-
you communicate with the people that are listening grants and migrants that came to the U.S. through
to you. The problem can be that some dialects and Ellis Island. You can still hear their dialects through-
nonverbal communication do not translate effec- out Pennsylvania, North Dakota, Coast of Virginia,
tively in certain environments where there are pre- Massachusetts and other areas congregated by
scribed communication rules of what is considered European ethnic groups. We tend to look at recent
appropriate. immigrants and migrants as the individuals with
Take the workplace for instance. There are com- accents and dialect. EVERYONE has an accent and

32 Health is Wealth
a dialect. It is just that society holds one environments is a part of living in a global pluralistic approach to originality and prob-
accent and dialect as the preferred one to village. Within the organizational setting, lem solving. The global village is mandat-
listen and give validation to. We tend to the employer and employee, dominant cul- ing diversity of perspective to solving
only hear the "general American dialect" ture and co-culture, must understand the world problems and the sharing of world
heard on major television networks. Many interplay and interconnection of communi- resources. Find clear ways to affect inclu-
ethnic and regional dialects find them- cation and the organization's productivity. sion, open and available on all levels of
selves being relegated to the confines of The considerations below are addressed to decision-making. Adopting a model of
home and social community instead of dis- both the dominant prescriber and the indi- organizational acculturation (aggressive
playing the rich fabric of U.S. American vidual having to make primary adjust- inclusion of patterns of thinking, communi-
cultural dialects. Environments outside the ments. cation and cultural paradigms that vary and
community are not often receptive to enhance but do not adversely disturb orga-
speaking patterns that do not mimic their I. Seek to empower the organizational nizational effectiveness) is much more
own. We are all aware that language pat- environment with the innovation pro- effective and employee friendly than the
tern including sound of an individual's duced through acculturation versus model of assimilation requiring that an
speech, labels him or her in a variety of assimilation as a way to effectively individual just conform. Develop cross-cul-
ways. An example of this would be level of utilize your workforce: tural communication skills amongst
intelligence and socio-economic level. employees to create culturally aware, inno-
So, how does this affect the way YOU The organizational culture/environment vative and productive environments. Help
talk at work? Do you use the same dialect must broaden the decision making and individuals broaden their circle of uncer-
at home and at work? Do you talk the same innovation sharing table. Encourage a more Continued on p. 34
way in the community and in a
work environment that is differ-
ent from your cultural surround-
ings? I know of many women
and other co-cultures that have
been asked to adjust their com-
munication pattern, verbal and
nonverbal, to fit into the pre-
scribed pattern of the workplace.
Certain complaints include:
being too loud or too soft, gram-
mar correctness, inappropriate
appearance, hard to understand,
verbal clutter (too many details),
and being emotional, to name a
few. All of these patterns relate
to culture and its expression
according to the perception of
those involved. It is often con-
fusing to a worker when they are
being constantly corrected for
things that they feel are "just
them", "who they are" - the way
the normally express themselves.
We should all understand that
communication is rule governed.
Making the necessary adjustment
to your various communication

Diversity Works 33
Continued from p. 33 everyone has something to bring to the table bring forth the solutions that impact the
tainty avoidance. Encourage different voic- - something worth including. We get to know diverse clientele. We all have a role of adop-
es to bring forth suggestions and remedies. and understand where we each are coming tion and adaptation to play! The synergy of
Make sure your Orientation programs from in the way that we see things, solve creative minds communicating effectively
include vital sessions on Cross-Cultural problems, talk about concerns, etc. It's all in moves forward the organizational goal more
Communication and how to best acclimate the "Way you see it!" Sharing across cultures than any other single factor. We can create
to the organizational culture. helps to understand there is not one way to vibrant, progressive work environments. It
Visit: www.hci-global.com approach any aspect of life and it is the diffu- takes ALL of us!
sion of ideas and innovations that help to
II. "When in Rome do as the Romans.
When at home do as the Homies"™

As a member of a co-culture working


within the dominant-culture communication
context, understand the need to adjust your
communication to the environment you are
in. Expand and grow your ability to feel
comfortable to contribute your ideas. You
can only do this if you adopt a pattern of
communication that crosses cultural bound-
aries. Learn to adjust your patterns of com-
munication to arrange sentences, use words
and formulate ideas in a way that everyone
understands you in that specific setting.
There are personal, social and professional
patterns of communicating. You communi-
cate differently with different people. Am I
saying not to be authentic? NO! Vigorously
maintain your language, dialect, tradition,
customs, and the heritage that defines your
global contributions of greatness. And bring
them to the table, yes, bring them to the
table! But this must be done in a manner that
takes in consideration who is listening and
how they can best receive the message. To
borrow, "Become all things to all people." It
is also important to engage in Professional
Development and gain valuable oral and
written communication skills. There is noth-
ing wrong with learning to express yourself
in different ways while knowing who you
are, where you come from and where you
are planning to go!
As you can see, it's a win-win situation - a
give and take on both ends that seeks to meet
in the middle of understanding, mutual
respect and collective goals. This is the major
quotient that learning to communicate effec-
tively cross-culturally offers. We must
assume for the good of all concerned that
34 Health is Wealth
So do we. Since 1951, Cubic Corporation has been developing innovative solutions in
two diverse corporate segments: Defense and Transportation.
At Cubic Defense Applications, we provide realistic live combat training systems for
military forces, as well as virtual training systems, constructive simulation support,
force modernization, battle command training and education and engineering & technical
support. The group also supplies tactical battlefield systems and communications
electronics, including tactical data links and surveillance receivers for "C4ISR"
applications and search-and-rescue avionics.

Cubic Transportation Systems designs, manufactures and integrates automatic fare


collection systems for public transit projects throughout the world. This includes rail,
bus and parking lot systems. The company supplies contactless smart cards; magnetic
stripe cards; device software; and transit hardware including gates, ticket machines and
card readers.
If you’ve been searching for a career opportunity that will allow you to maximize your
potential and impact real world issues, we might have just the right position for you. We
invite you to explore the options that Cubic Corporation has to offer. For a list of current
openings, please visit us online at www.cubic.com.

Cubic offers a competitive salary and benefits package that includes 401 (k), with a 9/80
work schedule that includes every other Friday off. Qualified individuals should email
resumes to jobs@cubic.com; fax to (858) 505-1524; or mail to Cubic Corporation, M/S
10-23, P.O. Box 85587, San Diego, CA 92186-5587. E.O.E. M/F/D/V.

www.cubic.com

Diversity Works 37
DiversityWorks! Partners



AIG Insurance - http://www.aig.com/gateway/
American Airlines - http://www.aacareers.com
Bank of America - http://www.bankofamerica.com/careers/
Become a DW! Partner
• Cardinal Health - http:// www.cardilan.com
• Citibank - http://www.citigroup.com s one of over 57000 employers in the region we are


CIC Research - http://www.cicresearch.com/newhome2/
Cost Plus World Markets - http://www.worldmarkets.com
A counting on your support to help make Diversity Work!
here in San Diego. For over 50 years, the Urban League of San
• Cox Communications - http://www.cox.com/CoxCareer/
• Cubic Corporation - http://www.cubic.com Diego County has assisted many of its citizens in preparing for
• Curtis Moring Insurance Agency, Inc. - http://www.thinkcmi.com/ and finding meaningful employment. For most of that time,
• Enterprise Rent-A-Car - http://www.erac.com/recruit/ you, our area employer, has been assisting us along the way.
• Federal Bureau of Investigations - http://www.fbijobs.com And now more than ever, your help is needed to help us meet
• Genentech Inc. - http://www.gene.com/careers/ our mission. That is why we are asking you to become a
• Hawthorne Machinery - http://www.hawthorn.cat.com
Diversity Works! Partner.
• IBM - http://www-03.ibm.com/employment/
• Integrits - http://www.integrits.com According to research by the Hudson Institute, a nationally
• Keith Goosby Inspirations & Motivations - http://kgim.blackportal.com recognized social trends think tank, within the next 10 to 15
• Kaiser Permanente - http://www.kaiserpermanentejobs.org/ years, demographic trends, technological advances, and eco-
• Kyocera - www.kyocera.com/kai nomic globalization will shape the workplace. The U.S. work-
• Lockheed-Martin, Maritime Systems & Sensors - www.lockheed- force will continue to expand, although at a much slower rate.
martin.com
However, its composition will shift to a more balanced distri-
• Loews Coronado Bay Resort & SPA - http://www.loewshotels.com/
• Manpower of San Diego - bution by age, sex, and race/ethnicity.
http://www.manpowerprofessional.com/sandiego/ Keeping pace with these changing workplace dynamics,
• National University - http://www.nu.edu/ while implementing the mandate of our mission to assist
• Neighborhood National Bank - http: African Americans and other underserved people achieve social
www.neighborhoodnationalbank.com and economic equality, the Urban League of San Diego County
• NorLab Business Solutions
has strategically positioned itself to better serve San Diego
• North Island Financial Credit Union - http://www.myisland.com/island/
• San Diego Padres - http://www.padres.com through our Diversity Works! initiative.
• Qualcomm - at: https://jobs.qualcomm.com/ Through Diversity Works! we help you find, and if neces-
• Science Application International Corp. (SAIC) - sary, develop scarce diverse human resources. For example,
http://www.saic.com/career/find.html our Diversity Job Bank has attracted over 1000 jobseekers.
• Scripps Research Institute - http://www.scripps.edu And the students who attend our workshops undergo behavior
• SDSU Research Foundation - http://www.foundation.sdsu.edu
• San Diego Business Journal - http://www.sdbj.com
modification training in conjunction with our award-winning
• San Diego Gas & Electric - http://www.sdge.com/careers or workreadiness and diversity training, producing outstanding
• San Diego Monitor News -http://www.sandiegomonitor.com results. This combination produces employees who are truly
• San Diego National Bank - http://www.sdnb.com work-ready. Consequently, as our employer investor-partner,
• San Diego County Sheriff's Department - http://www.sdsheriff.net/jobs/ you will benefit not only from finding highly qualified job
• SeaWorld San Diego - http://www.seaworld.org/career-resources/ candidates in our job bank, but perspective employees who
• Sempra Utilities - http://www.sempra.com/careers.htm
• Solar Turbines - http://esolar.cat.com/solar/
attend our workshops are also prepared attitudinally to enter
• Sony Corporation - http://www.sonyjobs.com the workplace.
• Southern California Edison - http://www.edison.com/careers/ We are asking you to invest $1,200 year. This is not a dona-
• Starbucks Coffee Company - http://www.diversityconnections.com/ tion, but an investment and a smart business move. It will pro-
• Sycuan Casino - http://www.sycuan.com/sycuan_casino/human_resources.html vide you with unlimited posting/reviews to our Diversity Job
• The Hartford - http://www.thehartford.com/ Bank (www.ulsdcjobs.net), mention in our Diversity Works!
• The San Diego Union Tribune - http://www.signonsandiego.com
• The Pacific Institute - http://www.pac-inst.com/
Magazine, featured employer on our website and discounts on
• Timmis J Moore our next Career Fair scheduled for (27 April, 2006).
• UCSD - http://www.ucsdhcjobs.org/ To facilitate answering your questions, we will conduct
• Union Bank of California - http://cce.uboc.com/ monthly luncheon seminars to explain the benefits of this ini-
• United Way of San Diego - http://www.uwsd.org/about/jobs.asp tiative here at the League’s corporate office; 720 Gateway
• UPS - https://ups.managehr.com/ Center Drive, San Diego CA 92102. Please RSVP with
• US Bank - http://www.usbank.com/cgi_w/cfm/careers/careers.cfm
• Viejas Casino - http://www.viejas.com/html/aboutus/employment.cfm
Barbara Webb, Deputy Director, at 619-266-6232 as space is
• Wal-Mart Stores, Inc. - http://www.walmartstores.com/careers/ limited and for lunch ordering purposes.
• Wells Fargo Bank - https://www.wellsfargo.com/employment/ Here’s to the continued success of our social venture part-
• Washington Mutual Bank - http://www.wamu.com/about/jobs/default.asp nership.

38 Health is Wealth
Diversity Works!
=
Urban League
Online Diversity Network for
Diversity Works! Diversity Recruitment
Job Bank

Post your resume


on-line today!

www.ulsdcjobs.net

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