THE SOCIAL WORLD CUP

Soccers Rise in the U.S.

2010 WORLD CUP REACHED
about one-third of all U.S. Internet users
from 2006
(37% of all U.S. TV Viewers)
26%
112 Million Americans
2nd
64 Million
People
visited a World Cup-related website such as ESPN.com,
Univision.com, FIFA.com, or Yahoo! Sports
most popular sports video
game in the U.S. behind the
Madden Franchise
FIFA Soccer is the
FIFASOCCER
(Source: Nielsen, ESPN)
Since Then, Popularity Has Only Continued to Grow
LIONEL MESSI
RANKED:
among all ages
8th
RANKED:
among ages 12-24
4th
RANKED:
among ages 12-24
7th
is the first soccer player to crack into the
top 10 favorite athletes among Americans
Ranks high especially with younger Americans
CRISTIANO RONALDO
RANKED:
among all ages
21st
(Source: ESPN)
Soccer is King
Twitter
Facebook
TOP 10 ATHLETES
ON FACEBOOK
TOP 10 ATHLETES
ON TWITTER BY FOLLOWERS
Cristiano Ronaldo*
Lionel Messi*
David Beckham*
Dwayne Johnson (The Rock)
Ricardo Kak*
Michael Jordan
John Cena
Neymar Jnior*
Kobe Bryant
Andrs Iniesta*
75M
54.6M
34.6M
30M
26.2M
25.4M
20.5M
18.3M
18.2M
17.1M
Cristiano Ronaldo*
Ricardo Kak*
LeBron James
Neymar Jnior*
Ronaldinho Gacho*
Wayne Rooney*
Shaquille ONeal
Andrs Iniesta*
Gerard Piqu*
Xabi Alonso*
24.8M
18.2M
11.8M
9.9M
8.6M
8.2M
8.1M
8.1M
7.9M
6.7M
*Denotes Soccer Player *Denotes Soccer Player
(Source: FanPageList.com)
Real-Time Equals Real Opportunity
Out of those who saw Oreos DUNK IN THE DARK tweet before or after the Super Bowl
On the post via Social Media
GroupM Next, April 2014
RETWEETED LIKED COMMENTED
31
%
(Source: GroupM Next)
Favorite U.S. Sports Among Ages 12-24
(Source: ESPN)
NFL
24
%
NBA
13
%
NCAA
Football
9
%
MLB
8
%
NCAA
Basketball
5
%
NHL
4
%
Professional
Soccer
14
%
SPORTS MAKE A PLAY IN SOCIAL
of sports fans check social media
while attending a sporting event
63
%
(Source: Google)
83
%
of sports fans check
social media during a game
156
Clubs with Channels Soccer News Channels Leagues with Channels Soccer Channels
Refers to official videos
49
24
250+
(Source: Google)
YouTube Reaches More Soccer Enthusiasts
Than Any Other Leading Portal or Social Media Site
FOLLOWERS PER TEAM (AVG)
840K
LIKES PER TEAM (AVG)
6.3M EPL
(English Premier League)
NBA
NFL
MLB
NHL
620K
2.9M
380K
2M
320K
1.3M
250K
600K
HOW DO YOU USE TWITTER WHEN IT
COMES TO PROFESSIONAL SOCCER?
HOW DO YOU USE FACEBOOK WHEN IT
COMES TO PROFESSIONAL SOCCER?
48
%
Keep up with breaking news
45
%
40
%
47
%
Follow or connect with favorite teams
42
%
Read articles and columns
32
%
28
%
Follow or connect with favorite players
36
%
33
%
Talk soccer with my friends
29
%
15
%
Meet new people who are fans of my team
22
%
18
%
Follow or connect with soccer
journalist and/or analyst
21
%
13
%
14
%
Taunt fans of other teams
(Source: FanPageList.com)
(Source: GroupM Next)