Naufal Shukri

Year 11 Business Studies

Jamba Juice Business Proposal




Executive Summary
This Jamba Juice business proposal aims to outline the strategies and analyze the market situation within Malaysia.
This business plan will act as a blueprint for the direction in which the company wishes to take the Jamba Juice
franchise in Malaysia. Included in this document will be Jamba Juices market strategies, projected expenses, goals,
and also operational plans.

What is Jamba Juice?
Established in 1990, San Luis Obispo, California, Jamba Juice serves healthy and nutritional beverages derived from
natural ingredients such as nuts and fruits and vegetables. Jamba Juice Company is an American company that runs
a chain of juice stores around the United States. The company operates within the restaurant industry, and has
specialized in providing healthy, specialty beverage. These beverages include; fresh juice, smoothies, juice blends,
yoghurt, tea and coffee. The stores also provide light foods such as sandwiches, oatmeal, mini-wraps, breakfast
wraps, and bread. Jamba Juice operates on a franchise model. Taking this franchise to Malaysia, Jamba Juices plan
is to start a branch in Mont Kiara

Vision Statement
Establishing Jamba juice as the world leading source of healthy energy in the form of newly combined beverages
with an unwavering commitment of making a difference through values

Business Goals
Financial Goals
Increase in financial stability in the first 10 years
increase in market share over 10% in the next 10 years
Increasing size of outlets and opening new branches in Malaysia
Expanding the Jamba Juice franchise beyond Kuala Lumpur and neighboring areas, to the
entire peninsula.
Grow Jamba Juice into the largest healthy lifestyle franchise in Malaysia
Increase share price
Maximize profits

Social/Environmental Goals
Bringing more awareness to the community towards a healthy lifestyle and diet
Educating the Malaysian community on the benefits of healthy living
Train young employees through mentoring with senior employees to buy into Jamba Juices
healthy lifestyle motto.

Provide employees with counselling and advice, keeping them motivated to be a part of
Jamba Juice
Minimizing the environmental impacts caused by Jamba Juices stores and its neighboring
areas.
Satisfying customers who come in through our doors, and have them leave with a better
feeling about themselves, since choosing Jamba Juice, they are choosing a healthier
lifestyle
Making Jamba Juice the brand of choice for a healthy beverage and snacks
Giving back to the Malaysian community through community events, promotions
programs, and other opportunities

SWOT


Strengths
Significant financial resources
Quality ingredients
Consistent, quality product
Serving specialty beverages that are healthy
Opportunities
Improving economic situation
increasing awareness healthy living
Unsaturated market for healthy foods
Little competition from similar business selling
specialty juices and smoothies.

Weakness
Young employees
unskilled employees
Inexperienced employees
Expensive startup investments
Threats
Possible new business providing similar
specialty beverages within Jamba Juices
operating area
Increase in competition
Competition from existing beverage businesses











Finance

Start Up Expenses:

Item Cost(MYR)
Franchise fee 82,475
Store set-up(ventilation system, bathroom plumbing, etc.) 2,500
Internet and phone connection 400 per month
Electricity 400 per month
Interior design/ architectural plan 15,000
Employee wages 10,720 per month
Accounting 1,000 per month
Rental fee 1,000 per month
Licensing fee 2,000
Legal work/lawyer 1,500
Marketing/Advertising and promotion fee 15,000
Insurance fee 3,000 per year
Food handling Certificate 1,000
Equipment (cashier machines, blenders, refrigerator, etc.) 20,000
Uniforms 500
Furnishing 7,000
Stocks (Ingredients: fruits, vegetables; snacks) 2,000 per month








Marketing Analysis and Strategies

Market Analysis
With Malaysias improving economic performance, there is an increase amount of indulgence products,
such as snacks and drinks, coupled with an increasing number of the health conscious Malaysians in the
population who find an importance in the health properties of food (especially juices), there is a strong
potential market for Jamba Juice to enter. Malaysia has an increasing market for cafes and stores serving
beverages, with big competitors such as Starbucks and Coffee Bean. Furthermore, there is a fairly
untapped, niche market for specialty stores serving healthy, fresh, juices. The only major competitor in this
niche market is Boost Juice, creating a huge potential for Jamba Juice enter and become the leading
competitor in the target market. The target demographic within the market has been recognized as
primarily teens to adult (15-30) from a middle to high financial income family who are health conscious.
Jamba Juice targets loyal customers who would help create a strong customer base in Malaysia.

Market Strategies

Product Smoothies and juice blends made with high-quality,
fresh ingredients.
Breakfast drinks, and healthy snacks also served.
Variety of products and choices.
Healthy drinks that offer great nutritional benefits
such as the essential vitamins and protein.
Drinks served in a simple, practical, and appealing
cup designs with the Jamba Juice spiral logo
apparent

Price Jamba Juice aims to provide the most affordable
price for its products using the highest quality of
ingredients will attract target demographic.
Beverages priced ranging from RM 7 - 13.
Providing slightly lower prices will attract some
customers from competitors.
Promot
ion
Advertising done through billboards, magazines,
social media, posters, and flyers handed out.
Samples could be given out near the store to attract
potential customers.
Vouchers and discounts could be given to
encourage the creation of a loyal customer base.
Place/
Distribu
tion
Store located at Mont Kiara, an area of Kuala
Lumpur with a high number of expats who could
potentially be familiar with the brand, creating a
group of regular customers who will insure sales.
Flyers and coupons will be distributed in and
around area areas to attract more customers.

Operational Plans
Jamba Juice stores will receive deliveries of fruits, vegetables and all the other necessary ingredients, which will be
then be used to produce a variety of different beverages. When a customer orders a drink, such as a smoothie with
a selection of fruits, one of the employees at hand will take the order.

A number of juice blenders, and other necessary equipment will be accessible for employees so that customer
orders made and served efficiently. To ensure that Jamba Juices products are of high quality, any ingredients will
be inspected to ensure none have gone bad or are of low-quality.

Fresh Ingredients from suppliers sent to Jamba Juice store
o Quality of ingredients inspected
Ingredients are kept and maintained in required temperatures
Customer orders a product
Ingredients are taken out and a concoction is made following the recipes
Product is served to customer


Human Resources

Jamba Juice plans on recruiting four employees. 3 team members and one manager. Employees will be paid
accordingly to their positions: RM40 per hour for team members and RM 1000 a month for managers. Salary of
managers will vary based on experience, while there is no experience required for team members. To get and
maintain employees with the required skills and motivation, Jamba Juice will:

Post job ads on websites and social media
Once employees are recruited, a 3 day training course will be required for all low-level employees to
attend. This will help new employees learn the required skills knowledge for their position.
Whenever a new system or technology is introduced, it will be done in a gradual process where senior
employees are trained, and later will mentor the newer employees.
Managers are expected to play a role in ensuring communication between and to employees on what the
regular standard of performance is.
Every 3 months, Team members will be evaluated by performance by the manager.