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Report

Assortment Planning
Arrow

Submitted to:
submitted by:
Ms. Nethravathi
Pramod Kumar

Krishanu Bose

Abhigyan Mishra

Himani Goyal
MFM - 1st sem

NATIONAL INSTITUTE OF FASHION TECHNOLOGY


BANGALORE

CONTENTS

1. Acknowledgement.

2. Company Profile.

3. Product Range.

4. Price Range.

5. Styles

6. Assortment Planning Factors.

a)Target Market.
b) Past Sales Record.
c) Budget Available.
7. Assortment Table For Season.
8. Bibliography.
Acknowledgement

We are thankful to Arrow store situated at


44/45 brigade road for providing us valuable
information and helping us complete our
assignment.
We are also thankful to our subject lecturer
Ms. Nethravathi for providing us the
opportunity so, that we can enhance our
knowledge.
Abhi
gyan Mishra
Krish
anu Bose
Pram
od Kumar
Hima
ni Goyal
ARROW IN INDIA

A Brief profile

The epitome of the brand is heritage and craftsmanship. The parent


company of the brand namely Cluett Peabody & Co., USA, began
operations in the US in 1851. Till 1920 Arrow was a brand known for
manufacturing collars. It was only in 1920 when a man named C.R.
Palmer came up with an idea to make Arrow shirts. Since then Arrow
is known for heritage a master craftsmanship. In 1993 Arrow was
launched in India and the first exclusive store was opened at
Commercial Street, Bangalore. In 2000 Phillips Van Heusen got the
license for the brand in the US and in 2004 history was made for
Philips Van Heusen when they got the world rights to the Arrow
brand.
ARROW in India is a lifestyle brand targeted at men between 25 to
44 years. Arrow is a benchmark for formal dressing but also caters to
the leisure wardrobe of the customer with a range in Arrow Urban and
Arrow Sports. Arrow’s product range comprises of Shirts, Trousers,
Knits, Suits, Blazers, Innerwear, and Accessories.
Arrow is expanding its exclusive retail network. Arrow now has 64
outlets across India. It is also present in 30 retail chains including Life
Style, Shoppers’ Stop and Pyramid among others. Arrow, which is in
the process of adding more showrooms, is focusing on a new format
for stores. With a strong channel wise distribution network ,its really
doing a great business and catering to Metropolitan ,Urban as well as
Suburban customers.
The customer connect takes place through five channels – Exclusive
brand stores ,department stores, multi brand outlets ,exports and
institutional sales. Each of these is headed by channel heads. The
business and channel heads supported by specialist teams –supply
chain, production, sales, finance, information technology and human
resources .Each of these teams is headed by senior professionals.
PRODUCT RANGE

1) Shirts
2) T-shirts
1) Trousers
2) Suits
3) Blazers
4) Accessories:
a) Belts
b) Socks
c) Ties
d) Handkerchief
e) Suspenders
f) Cravat
g) Wallets
h) Cufflink
Arrow

ASSORTMENT PLANNING

Factors affecting assortment planning:

1. Target Market.

2. Past sales record.

3. Budget Available.
TARGET
MARKET

It generaly refers to the market segment which Arrow is targeting it.


Arrow targets a particular set of customers that are working class
youth and adults.
Arrow is a brand of premium shirts which target the age group
ranging from 28 yrs to 40 yrs. It has only formal shirts along with a
assortment of urban and sports t-shirts.

So the merchandise of Arrow is basically


consist of formal wear with light pastel colours to suit working people
needs. It is also having a nice range of party wear with vibrant
colour.
PAST SALES RECORD

Assortment planning is always done keeping in mind past sales record


that what was the sale in the same period last year.

A year is divided into two basic sales period i.e.


1. Autumn Winter – This period starts from August to
January.
2. Spring Summer- This period starts from February to
July.

Past sales record also helps in determining budget for a


particular period or month for the coming year.
BUDGET

Budget here is referred to amount of money available for merchandise


purchase in a particular season or month.
Budget is determined keeping in mind past
year sales at the same period. Budget of arrow mainly is kept high
during 2 months of autumn winter and one month of spring summer.
Also the size ratio kept in a store suggests the budget for that
particular product.
PRICE RANGE

✔ SHIRTS: Rs. 1,199 – 5,099


✔ TROUSERS: Rs. 1,199 – 3,999
✔ T-SHIRTS: Rs. 6,99 – 1,699
✔ SUITS: Rs. 5,999 – 29,999
✔ BLAZERS: Rs. 3,999 – 6,999
✔ ACCESSORIES:
✔ TIES: Rs. 999 – 1499
✔ SOCKS: Rs. 149 – 189
✔ HANKY: Rs. 179 – 279
✔ CUFFLINKS: Rs. 999 – 1499
✔ CRAVAT: Rs. 699
✔ SUSPENDERS: Rs. 999
✔ BELT: Rs. 799 – 1299
✔ WALLET: Rs. 599 - 999
STYLES

○ SHIRTS: 100 options ( all cotton shirts)

• 35 % half sleeve in summer.


• 20 % half sleeve in winter.
• Formal: 60% (30% staple shirts + 70%
fashion shirts).
• Sports: 25%
• Urban : 15%

○ TROUSERS: 60 options ( polyester/viscose, polyester/wool,


cotton)
• 40% cotton + 60% non cotton trousers
• 20% pleated + 80% flat front trousers

○ Size Quantity Ratio


Shirt Trouser
38 28 1

39 30 2

40 32 3

42 34 3

44 36 2
ASSORTMENT TABLE
Categor Style Unit Retai Autumn/ winter collection
y l
price
Shirts Aug Sep Oct Nov Dec Jan
Form
al-
Uni- 120 1,19 110 140 140 120 120 1000
Color/ 0 9– 0 0 0 0 0
Stripe 5,09
s/Che 9
ck

650
Urban 800 1,19 700 100 100 800 800
9– 0 0
5,09
9

Trouser
s
Pleat 400 1,19 300 450 450 400 400 300
ed 9–
3,99
9

300 250 400 400 300 300 250


Flat 1,19
front 9–
3,99
9

300 200 400 400 350 350 300


BLAZER
S 3999
-
6999

NOTE-
1. Unit in assortment table refers to no average of unit
which has to be maintained in the store at any point
of time during the season.
2. Units in the assortment always has to be
maintained in a ratio of sizes in both shirts as well
as trousers which is as follows-

Size Quantity Ratio


Shirt Trouser
38 28 1

39 30 2

40 32 3

42 34 3

44 36 2
BIBILIOGRAPHY

STORE MANAGER,
44/45, Brigade Road,
Bangalore.

www.arrowlife.com