Health and fitness software application industry benefit from growing awareness of health issue and the importance of balance diet in maintain good health.
Health and fitness software application industry benefit from growing awareness of health issue and the importance of balance diet in maintain good health.
Health and fitness software application industry benefit from growing awareness of health issue and the importance of balance diet in maintain good health.
Name Liting Zhu NetID Lzhu281 Group Number: 011 Website Link: http://infosys1102014ssgroup011.blogspot.co.nz/ Tutorial Details Tutor: Day: Time: Friday 10am Time Spent on Assignment: 30 hours Word Count:
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2 INSERT AN APPROPRIATE TITLE HERE INTRODUCTION Basically, weight is determined by the balance between how many calories you consume and the amount of energy you burn everyday. According to research , some of New Zealanders were overweight or obese, being overweight can become a factor of live and death ,in other words ,the risk of death will increase with obesity .It become a serious health problem we need to solve as soon as possible. A good way to control weight is to utilize calorie camera that measure how many calories you consume every meal.
3. BUSINESS SECTION 3.1 Vision To help people all over the world balance the diet in order to decrease number of serious health problem 3.2 Industry: Health and Fitness Software application industry Benefit from growing awareness of health issue and the importance of balance diet in maintain good health. Force: High/Low: Justification: Buyer power:
High Constomers can get similar benefit from many application even though lower cost or free such as ,completegym guide lite ,weight watchers simple start AU .(iTunes n.d) Supplier power:
low Supplier power is low as there are many choice of suppliers available in the market. Sritching costs from onre supplier to another is low as well (Too softerware 2013) Threat of new entrants:
High To build an health an health and fitness software application step by step without much techinal and cost.These people who have no experience are still able to design a revelant software application.(Tom May ,2014) Threat of substitutes:
High To read relevant books and physical training equipment are substitutes of the health and fitness software application.
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3 Rivalry among existing competitors:
High There are lots of competition between the already established companies as they have to distinguish between very similar application.(iTune n.d.) Overall attractiveness of the industry: Using health and fitness software application would save time cost and convinent to customers. 3.3 Customers and Thei r Needs Those people who overweight even though obese are our customers . Obviously, they aim to lose weight though an effective way. Large amount food database of calories is the main problem causes fat. Not only they needs to calculate how many calories they consume per day, but also they want to time-saving and convenient way. 3.4 The Product and Service To create application called check calories camera is to fufils customers needs, which is quite easy and convinent to use.First, uesr upload their meal photo on aplication before eating.Only take two seconds you create a way to be diet.Once you take photo ,our product will automatically identify amount of protein,sugar,fat.etc,then the amount of calories you consumed will be calculated. Finally , system will sent the data on photo album.Gradually, your specific food album has set up.Moreover.we create three degree for food though higher calories to lower calories.Customers are base on food album could change their eating habit to keep health and lose weight.Overall,our product more accessibility,sustainability and accurately 3.5 Suppliers and Partners One of the suppliers is Google. Once customer enters the calorie camera download page, some details will came out such as version history, developer apps and developer website. Customer may want to realize more information about our product and then they need to click on developer website to look through. Google could be a browser to provide those details. Another supplier is design company .First step to build an app of calories camera is to design logo and planning homepage. Unique logo and creative homepage will appeal more peoples attention. Advertising agency could be a partner of our company .Some of advertising agency attempt to put advertises into our homepage. When customers intend to download our software, they can clearly see some advertise at bottom .Facebook also could be a partner of our
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4 company. It is a platform to advertise our product that is a good way to popularize our product. 3.6 STRATEGY: COST LEADERSHIP Calorie camera application target all the customer who regard health and keep in health Our company offer calorie camera application to users for free. The overall strategy is therefore Cost leadership 3.7 Value Chain Activity: Make the product or service The most important value chain activity for our business is make the products or service.Make the product or service plays an essential role for our business .In order to adept the changing environment, apps are popularized among all of fields .There are many competitors in the industry .Therefore,to building an unique and creative apps could attract more customers attention.Without make the product or service,we cannot satify customers need and fulfil our vision. 3.8 Business Processes 3.8.1. PRODUCT DESI GNI NG PROCESS First step to make product is to search what customers needs and analyse how to create valuable product for customers. Next step is to create a main function which will be a vital step for making product, because it indicates what customers can benefit from our product. Creating a unique logo is also one of the step to make product .An creative logo could attract more customers. Once all of the steps are completed demo will be came out.
ACE WITH BUSINESS PROCESS 1 MODEL
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5 Start End Build an idea Interfacial design Programmin g Demo Decision making system Decision making system Knowledge bade Knowledge bade
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3.8.2. PRODUCT MAINTAI NANCE PROCESS In general, demo will tried out in order to find out which step need to be fixed. Then, by adding some icon and UI picture to look for beda users. Based on testing results decided if products could be upload to iTunes or need to repeat previous step until standard can be reached.
REPLACE WITH BUSINESS PROCESS 2 MODEL
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7 Start End Trial demo and fix Add icon and UI Looking for beta users Examined Upload to iTunes Approval Yes NO Information Systems Product maintainance system Product maintainance system
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8 3.9 Functionalities 3.9.1PRODUCT DESI GNING PROCESS
(1)PERFECT INTERFACE WI LL PROVIDE (2)COMFORT VISION TO CUSTOMER
3.9.2. PRODUCT MAINTAI NANCET PROCESS (1) TO I MPROVE THE LEVEL OF FUNCTION (2) HI GHLY SATI FIED CUSTOMER' S NEEDS
3.10 SYSTEMS
3.10.1. Organi se interface system The basis of app is to organise interface that link some function together. 3.10. 2. FUNCTION IMPROVING SYSTEM The manager need to make decision that how to improve the level of function.To reduce the threat of rival must build an unique positioning that requrie competitive advantage.,in other words, our product need to constantly update to adjust changing environment. 3.10.3 Customer service system Our company will be the ability to improve our service to customer by getting feedback from customer. At the same time, we also analyse the trend that customers consumption and preference .Based on those factors that provide valuable product to service customers
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9 .11. Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Make the produce and service Product Designing process
1. Perfect interface will provide
2. Comfort vision to customer
Organise interface system
Design inferface systment Decision making system
Supply chain management
Product Maintainance process 1. To improve the level of function
2. Highly satified customer's needs Function improving system
Customer service system Decision making system
Customers relationship management
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10 CONCLUSION Overall, our company tend to create an effective way to help those people who want to keep in shape and health. Building apps to practice our vision is an essential task of our company. Apps would better than other ways that can be due to apps are more time-saving, accessibility and accuracy. However, with the development of technology, our product need to publish new version periodically in order to gain competitive advantage and build unique positioning in the industry. REFERENCES 1. .The iTune store Retrieved from https://itunes.apple.com/nz/genre/ios-health- fitness/id6013?mt=8 2. http://www.creativebloq.com/app-design/how-build-app-tutorials-12121473