1

INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Liting Zhu
NetID Lzhu281
Group Number: 011
Website Link: http://infosys1102014ssgroup011.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Kit-Wah Huang Friday 10am
Time Spent on
Assignment:
15 hours Word Count: 1203

2


2
INSERT AN APPROPRIATE TITLE HERE
INTRODUCTION
Basically, weight is determined by the balance between how many calories you consume
and the amount of energy you burn everyday. According to research , some of New
Zealanders were overweight or obese, being overweight can become a factor of live and
death ,in other words ,the risk of death will increase with obesity .It become a serious health
problem we need to solve as soon as possible. A good way to control weight is to utilize
calorie camera that measure how many calories you consume every meal.


3. BUSINESS SECTION
3.1 Vision
To help people all over the world balance the diet in order to decrease number of serious health
problem
3.2
Industry: Health and Fitness Software application industry Benefit from growing awareness of
health issue and the importance of balance diet in maintain good health.
Force: High/Low: Justification:
Buyer power:

High
Constomers can get similar benefit from
many application even though lower cost or
free such as ,completegym guide lite ,weight
watchers simple start AU .(iTunes n.d)
Supplier power:

low
Supplier power is low as there are many
choice of suppliers available in the market.
Sritching costs from onre supplier to another
is low as well (Too softerware 2013)
Threat of new entrants:

High
To build an health an health and fitness
software application step by step without
much techinal and cost.These people who
have no experience are still able to design a
revelant software application.(Tom
May ,2014)
Threat of substitutes:

High
To read relevant books and physical training
equipment are substitutes of the health and
fitness software application.

3


3
Rivalry among existing
competitors:

High
There are lots of competition between the
already established companies as they have
to distinguish between very similar
application.(iTune n.d.)
Overall attractiveness of the industry: Using health and fitness software application would
save time cost and convinent to customers.
3.3 Customers and Thei r Needs
Those people who overweight even though obese are our customers . Obviously, they aim
to lose weight though an effective way. Large amount food database of calories is the main
problem causes fat. Not only they needs to calculate how many calories they consume per
day, but also they want to time-saving and convenient way.
3.4 The Product and Service
To create application called check calories camera is to fufils customers needs, which is
quite easy and convinent to use.First, uesr upload their meal photo on aplication before
eating.Only take two seconds you create a way to be diet.Once you take photo ,our product
will automatically identify amount of protein,sugar,fat.etc,then the amount of calories you
consumed will be calculated. Finally , system will sent the data on photo album.Gradually,
your specific food album has set up.Moreover.we create three degree for food though
higher calories to lower calories.Customers are base on food album could change their
eating habit to keep health and lose weight.Overall,our product more
accessibility,sustainability and accurately
3.5 Suppliers and Partners
One of the suppliers is Google. Once customer enters the calorie camera download page,
some details will came out such as version history, developer apps and developer website.
Customer may want to realize more information about our product and then they need to
click on developer website to look through. Google could be a browser to provide those
details. Another supplier is design company .First step to build an app of calories camera is
to design logo and planning homepage. Unique logo and creative homepage will appeal
more peoples attention.
Advertising agency could be a partner of our company .Some of advertising agency attempt
to put advertises into our homepage. When customers intend to download our software,
they can clearly see some advertise at bottom .Facebook also could be a partner of our

4


4
company. It is a platform to advertise our product that is a good way to popularize our
product.
3.6 STRATEGY: COST LEADERSHIP
Calorie camera application target all the customer who regard health and keep in health
Our company offer calorie camera application to users for free.
The overall strategy is therefore Cost leadership
3.7 Value Chain Activity: Make the product or service
The most important value chain activity for our business is make the products or
service.Make the product or service plays an essential role for our business .In order to
adept the changing environment, apps are popularized among all of fields .There are many
competitors in the industry .Therefore,to building an unique and creative apps could attract
more customers attention.Without make the product or service,we cannot satify
customers need and fulfil our vision.
3.8 Business Processes
3.8.1. PRODUCT DESI GNI NG PROCESS
First step to make product is to search what customers needs and analyse how to create valuable
product for customers. Next step is to create a main function which will be a vital step for making
product, because it indicates what customers can benefit from our product. Creating a unique logo is
also one of the step to make product .An creative logo could attract more customers. Once all of the
steps are completed demo will be came out.


ACE WITH BUSINESS PROCESS 1 MODEL






5


5
Start
End
Build an
idea
Interfacial
design
Programmin
g
Demo
Decision making system
Decision making system
Knowledge bade
Knowledge bade












6


6



3.8.2. PRODUCT MAINTAI NANCE PROCESS
In general, demo will tried out in order to find out which step need to be fixed. Then, by
adding some icon and UI picture to look for beda users. Based on testing results decided if
products could be upload to iTunes or need to repeat previous step until standard can be
reached.







REPLACE WITH BUSINESS PROCESS 2 MODEL

7


7
Start
End
Trial demo
and fix
Add icon
and UI
Looking for
beta users
Examined
Upload to
iTunes
Approval
Yes
NO
Information Systems
Product maintainance system
Product maintainance system


8


8
3.9 Functionalities
3.9.1PRODUCT DESI GNING PROCESS

(1)PERFECT INTERFACE WI LL PROVIDE
(2)COMFORT VISION TO CUSTOMER

3.9.2. PRODUCT MAINTAI NANCET PROCESS
(1) TO I MPROVE THE LEVEL OF FUNCTION
(2) HI GHLY SATI FIED CUSTOMER' S NEEDS


3.10 SYSTEMS

3.10.1. Organi se interface system
The basis of app is to organise interface that link some function together.
3.10. 2. FUNCTION IMPROVING SYSTEM
The manager need to make decision that how to improve the level of function.To reduce the
threat of rival must build an unique positioning that requrie competitive advantage.,in other
words, our product need to constantly update to adjust changing environment.
3.10.3 Customer service system
Our company will be the ability to improve our service to customer by getting feedback
from customer. At the same time, we also analyse the trend that customers consumption
and preference .Based on those factors that provide valuable product to service customers

9


9
.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Make the
produce and
service
Product
Designing
process

1. Perfect interface will provide

2. Comfort vision to customer

Organise interface system

Design inferface systment
Decision making system


Supply chain management

Product
Maintainance
process
1. To improve the level of function

2. Highly satified customer's needs
Function improving system

Customer service system
Decision making system

Customers relationship
management

10

10
CONCLUSION
Overall, our company tend to create an effective way to help those people who want to
keep in shape and health. Building apps to practice our vision is an essential task of our
company. Apps would better than other ways that can be due to apps are more time-saving,
accessibility and accuracy. However, with the development of technology, our product need
to publish new version periodically in order to gain competitive advantage and build unique
positioning in the industry.
REFERENCES
1. .The iTune store Retrieved from https://itunes.apple.com/nz/genre/ios-health-
fitness/id6013?mt=8
2. http://www.creativebloq.com/app-design/how-build-app-tutorials-12121473