Name Zhenlin Kang NetID Zkan667 Group Number: 390 Website Link: http://infosys110groupxxx.blogspot.co.nz/ Tutorial Details Tutor: Day: Time: Kit-Wah Friday 12pm Time Spent on Assignment: 13 hours Word Count: 1551
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2 DRUNK DRIVING PREVENTION INTRODUCTION Nowdays, we are getting so much conveniency from vehicles, but also we are suffering from the problems that associated with them, one of the most effective problem addressed to it- drunk driving has really become a serious issue in sociaty , therefore we are responsible to solve it. The solution that take place in this situation is called driving controller, it consist two main parts: one can detect alcohol level and thus the other one will prevent the vehicle from ignition. This solution is effective in the way which can assure drivers safety. 3. BUSINESS SECTION 3.1 Vision By providing effective and high quality product to the world to avoid the risk of drunk driving. 3.2 Industry Analysis: automotive safety systems industry Industry: Automotive safety systems industry. This is the industry that focuses on automotive safety. It has become more and more important due to the increasing occurrence of road accidents. Force: High/Low: Justification: Buyer power: High Buyer power is quite high in this industry, this is because customers have lots of choices, there are various products that they can choose from(Automotive safety product suppliers, 2014). Supplier power: High Supplier power is relatively high because the system contains three parts, and some of them may require advanced technology in order to
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3 guarantee the quality. Threat of new entrants: low The threat of new entrants will be quite low as the barrier of entry is high. This is because technologies are developing so quickly, those new entrants may require lots of capitals to manufacture(high set up cost). Threat of substitutes: Low The threat of substitutes is low, because there are currently no affective product that will reduce the amout of accidents happened in the market, therefore, the threat of substitutes is not a concern. Rivalry among existing competitors: low The rivalry among existing competitors is low, this is because there is no well known brand in the market, also, high barriers leads to few firms in this industry, thus low competition. Overall attractiveness of the industry: The overall attractiveness of this industry is quite high, even though buyers and suppliers have high power, but it has low threats and competition, therefore it is a relatively attractive industry 3.3 Customers and Thei r Needs The driving controller is for anyone who has a concern with their drunk driving behaviour, especially those who usually go out and social with friends at nights. When people go out at night to meet friends, they will need this driving controller due to reasons like: drivers may underestimate the amout they going to drink, or they may have too much confident on their driving skills after drinking a significant amount. In 2012, driver alcohol was a contributing factor in 73 fatal crashes, 331 serious injury crashes and 933 minor injury crashes. These crashes resulted in 93 deaths, 454 serious injuries and 1,331 minor injuries (NZ statistics, 2012). This shows that drunk driving accidents contribute a significant proportion between all road accidents. Also a huge contributor in drunk driving is teenagers; Figures show that
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4 during the past two years a total of 9703 teenagers were found guilty of drink driving in New Zealand (Amy Maas, 2012 para. 2). Therefore customers will need a product that have an effective function which will prevent them from drunk driving when they are unconscious. 3.4 The Product and Service The driving controller will satisfy customers as it contains three parts: alcohol detector, engine stopper, and an app which connects the whole system. The general process is that when alcohol sensor has detected alcohol in an excess level, it will sent information to the engine stopper thus prevent the car from ignition, at last, it will connect with the app in drivers phone and automatically sent message with location to the contact person which has been stored previously. This device will satisfy customers needs and address to the core problems and concerns. 3.5 Suppliers and Partners In order to make good quality products, its necessary to find suppliers and partners. Our potential suppliers will be those who make quality alcodol sensors, and engine controllers like highly qualified technicians and engineers. Apart from that, we need to find partners to establish relationships with us which helps with promoting and marketing. A potential partner will be a non-profit organization called IDDPA, they have different sponsors and taking an active role in the prevention of drink driving by advocating safety messages to the public(Drunk Driving Prevention Association, 2003). Another potential partner will be SADD, its a highly effective peer education programme targeting secondary aged students across New Zealand to reduce the harm caused on our roads by intoxicated drivers (Students against driving drunk, 2014). Those partners can use campain and education to popularise and promote our product, in return, we can also promote their actions and also offer them our product at the lowerst price
3.6 Strategy: Differentiation The strategy for our product will be Differentiation. This driving controller can be installed into any vehicle, therefore it focuses on broad market, as one part of this product have control on the engine, and all three parts are supported by specific information system, therefore high technologies are required, so this product is relatively high cost.
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5 Because this is a product that minimise safety issues for drunk drivers, thus perfect quality are required in this situation, customer are likely to pay for an effective and high quality product which can keep them safe from drunk driving. Therefore the product focuses on broad market, high cost. The overall strategy is therefore Differentiation. 3.7 Value Chain Activity: Technology development The most important value chain activity for this business is Technology Development. The most important value chain activity will be Technology development, because the type of product that we are designing is not widely used by the general public, therefore lots of researches are required, enable us to provide high quality and effective product and follow our vision, new and advanced technologies are needed, it is a product that aims to satisfy all drunk drivers, thus it has a differentiation strategy. 3.8 Business Processes 3.8.1. PRODUCT TESTING PROCESS - This process allows the product testing department to make a sample of this product (prototype), and run through the whole driving controller system, and this process is supported by product testing support system. This process aims to test out the imperfections and any improvements that can be made. REPLACE WITH BUSINESS PROCESS 1 MODEL
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7 3.8.2. PRODUCT ONLINE ORDERING PROCESS This process is important because our product need to be installed in vehicles, customers can ask for installing guide or book a time to let us install(if the location allows), this process is supported by decision support system. Online ordering is an essential process but it can influence the whole organisation significantly. The web designing department need to make the ordering process as clear, easy, and carefree as possible, otherwise customers may want to cancel the order. REPLACE WITH BUSINESS PROCESS 2 MODEL
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8 3.9 Functionalities 3.9.1. PRODUCT TESTING PROCESS Make any improvements Fix imperfections 3.9.2. PRODUCT ONLINE ORDERING PROCESS Make product sale Email customers transaction scripts 3.10 Systems
3.10. 1. PRODUCT TESTING SUPPORT SYSTEM This system will support the prototyping process, it will test the product by run through the whole process with the prototype and test out any part that are not stable enough or have latent danger, the result will be send automatically to the production department which enable them to fix imperfections and to make decisions on the improvement of this product. 3.10. 2. RESEARCH SUPPORT SYSTEM This system is used when researches on technologies or other researches are required. When production department are making improvement on this product, they may need to research about the specific technologys information such as cost, service life, publics reaction etc, therefore this system will help deparment to choose the most suitable improvement that can be made thus enables a more effective product. 3.10. 3. TRANSACTION SUPPORT SYSTEM - This system allows the process of sale faster and easier, it will automates the process and also make a record for both business and customer. Because this system support many people to operate at the same time , therefore it can save significantly amount of time , which allows business to focus on other processes, e.g. improvement.
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9 3.11. Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Technology Development 1. Product testing process 1. Make any improvements
2. Fix imperfections 1.Research support system
2.Product testing support system
1.Decision support system
2.Decision support system
2. Product online ordering process 1. Make product sale
2. Email customers transaction scripts . 1.Transaction support system
2.Transaction support system 1.Transaction processing system
2.Transaction processing system
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10 CONCLUSION Overall, driving controller is an effective product for drunk drivers, because it has not only kept drivers safe by locking the engine but it also sent messages to family/friends, so they wont worry about the driver. This product is lying in a quite attractive industry with differentiation strategy, the relatively high cost is because of the high technology and information system that has been used. We believe that with the help of our suppliers and partners, this device will help us to achieve our vision, and will be a popular, high quality and widely used product. REFERENCES Amy Maas. (2012). Teens turn blind eye to drink-driving. Retrieved from http://www.stuff.co.nz/national/crime/7875291/Teens-turn-blind-eye-to-drink- driving
Automotive safety product supplier. (2014). Retrieved from http://www.thomasnet.com/products/automotive-safety-products-2319002-1.html
IDDPA. (2003). Drunk Driving Prevention Association. Retrieved from http://www.iddpa.org/
Ministry of transport. ( 2012).Road traffic crashes and deaths.. Retrieved from http://www.alcohol.org.nz/research-resources/nz-statistics/road-traffic-crashes-and-deaths
SADD. (2014). Our organisation. Retrieved from http://www.sadd.org.nz/
Operations Management in Automotive Industries: From Industrial Strategies to Production Resources Management, Through the Industrialization Process and Supply Chain to Pursue Value Creation
S.110 Business Systems: Deliverable 2: Business Section 2014 Name Marthalena Heather Netid Group Number: Website Link: Tutorial Details Tutor: Day: Time: Time Spent On Assignment: Word Count: 1641