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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Juo Wen LEE (Selina)
NetID jlee832
Group Number: 291
Website Link: http://infosysgroup291.blogspot.co.nz/p/d1.html
Tutorial Details
Tutor: Day: Time:
Yvonne Hong Thursday 11am
Time Spent on
Assignment:
21 hours Word Count: 1416

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PET ADOPTION SMARTPHONE APPLICATION
INTRODUCTION
By adopting pets via smartphones or any smart technology devices, users are able to view stray cats or
dogs and puppies that the animal shelter is taking care of at any time any place and any where. This
application will store an user personalization database and recommend pets that will best fit the users
interest and characterstics which the users can either choose to adopt, donate or keep browsing for more
pets that are available. With this smartphone application, it reduces the amount of homeless animals on
the streets efficiently by providing them shelter through convenience in adoption while also allow others
to realise the existence of overcrowded animals in animal shelter and improving it with the donations
received.
3. BUSINESS SECTION
3.1 Vision
To reduce the number of homeless animals by providing convenience for adoption through the use of an
online application on a technology device.
3.2 Industry Analysis: Pet Adoption Application Industry
Industry: Pet Adoption Application Industry. This industry will focus on reducing the overcrowded animal
shelter by allowing users to browse animals available for adoption with just the use of an smart technology
device.
Force: High/Low: Justification:
Buyer power: Low Buyers will be the people who are interested in
adopting a pet. Although there are quite a few
online websites set up that has pet available for
adoption, adopting a pet through a smartphone
adoption application on technology devices is still
in the making process. (Bay of Plenty Times,
2010)

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Supplier power: High The supplier power will be considered as low as it
is not hard to find software developers or
designers nowadays.
Threat of new entrants: High As this industry of business is not hard to enter,
the threat of new entrants will be high. This is
due to the idea of first mover advantage, as
others realise how this smartphone application
industry is new, the entry barrier will be low.
Threat of substitutes: High There are quite a few of alternatives when it
comes to pet adoption. Buyers will have the
options of either purchasing a specific pet they
like through a walk-in in pet shops, or choosing to
buy from friends and family. They could also
choose to take home any animals that they see
on the street. (Northshore Animal League
America, 2014)
Rivalry among existing
competitors:
Low As this industry is focusing on adoption online
through an application on smart phone devices,
the rivalry among existing competitors is low
because there are only online websites that
allows users to adopt online but not through an
application with smartphones. (SPCA Canterbury,
2013)
Overall attractiveness of the industry: This industry is believed to be highly attractive as we have a first-
mover advantage due to the fact that there has not been any online adoption application developed within
New Zealand yet, where people will be more willing to try out this new smartphone application.



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3.3 Customers and Thei r Needs
Our customers will be the people who are interested in pet adoption through this smartphone application
that we provide. Profit will come from the adoption fee each adoption incurred by the customers who uses
this application. This application aims to reduce the adoption process for people who are seeking for fast
and convenience in terms of adopting a pet. Users will download the application from either android or
apple market for free but fees will be charged once they decide to proceed in adopting a pet.
3.4 The Product and Service
Our service is to provide an application that allows people to adopt pets easily online through the touch of
a smart technology device. This application will improve the adoption process by reducing the time it takes
for those who are not willing to spend time and effort on the paperwork required.
More varieties of pets are also available now that most of the animal shelter will work together and using
the same database to record each animals they take in the shelter. This will reduce the number of
homeless animals as the shelter will have more space to take in more animals when each adoption is taken
place.
3.5 Suppliers and Partners
In order to provide this service as an online application, we will need a software developer to create this
application before we are able to launch it onto the market place. An application designer is also needed to
complete the application as not all developer are able to design it too. These will be the two main suppliers
that we need for our application.
On the other hand, our partners will be any SPCA or animal shelters where they will be updating us
regularly on the animals available each time an animal is taken in. Another partner for our service will be
the courier company where a specialised equipped vehicle is needed to deliver the pets. A courier
company is needed as our vision is to provide further convenience for people to adopt the pets when our
service is able to deliver the pets to the customers doors.
3.6 Strategy: Cost Leadership
As an online smartphone application will not need a huge start up cost to create, our service will be aiming
at a broad market where anyone from any age is able to download the application from the market online.
Although the download cost will be free to the users, they are still required to pay an adoption fee if they

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were to make an adoption on the pets they want. If adoption was not successful, no cost will be taken
place.
The overall strategy is therefore Cost Leadership.

3.7 Value Chain Activity: Deliver the product or service
The most important value chain activity for this business is Deliver the product or service.
We are aiming to deliver an adoption service through the use of an smartphone application online. This
application will be able to provide a service to any customers who are interested in adopting a pet by
improving the adoption process. It will also allow easy access to the customers in order to view the animals
that are up for adoption at anytime rather than heading down to an animal shelter personally. The service
will also include delivery of the pets to the customers doorstep to improve convenience for our customers.
3.8 Business Processes
3.8.1. RECOMMENDATI ON MANAGEMENT PROCESS The users will be required to fill in details about
themselves when they first sign up in order for the system to create a user profile based on their
characteristics. This process will then find similarities of the users with every single animals that has been
updated onto the database from the animal shelter regularly and then recommend it to the users. The
process will also make recommendation based on their previous adoption or recent search keywords on
characteristics of the pets.






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3.8.2. ADOPTION MANAGEMENT PROCESS When the user log in, they will have a choice of searching for
their ideal pets on the search bar based on characteristics such as color of the pets, the pets species and
the type of pets they want etc. This process will allow users to make an adoption on the pet once they
have found a good match to their ideal pets. From this, the process will continue with sending the receipt
to the customers and allowing them to pay online in order to complete the adoption process. It will also
record the pet the users have adopted each time in order for the system to recommend other pets to them
next time they log in again.



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3.9 Functionalities
3.9.1. PET RECOMMENDATI ON MANAGEMENT PROCESS
Recommend pets to users
Search for similarities between users and the pets database
3.9.2. ADOPTI ON MANAGEMENT PROCESS
Purchase recommended or ideal pet
Record each adoption made by user



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3.10 Systems

3.10. 1. CHARACTERI STI CS RECOGNI TION SYSTEM This system will recognize the similarities between both
the pets and users database and will then recommend pets that best fits the users according to their
characteristics profile when they first set up the account. It will regularly updates the users with new
recommendation each time a new pet is taken in at the animal shelter.
3.10. 2. PET ORDERING SYSTEM Users will be ordering the pets through this system. Once they have
searched for an ideal pet or is happy to adopt the ones that was recommended to them, the system will
place an order down at the animal shelter or SPCA and proceed with adoption. The system will also ensure
that the application is showing pets that are available in stock for the users, from the moment they are
taken in and when they have been adopted and sent out to deliver to their new house.
3.10. 3. ADOPTI ON MANAGEMENT SYSTEM This system is the main system provider for our service as it
allows users to adopt pets that will fit well under their care at anytime and anywhere on a smartphone
device. It will record all adoptions made and updates the database at the animal shelter in order to make
sure there are space for more pets to be taken in when found on streets.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Deliver the
product or
service
1. Recommendation
Management Process
1. Recommend pets to users.

2. Search for similarities between users and
pets database.
Characteristics recognition
system

Pet ordering system
Collaboration system

Transaction processing
system
2. Adoption
Management Process
1. Purchase recommended or ideal pet.

2. Record each adoption made by user
Adoption management
system


Pet ordering system
Customer relationship
management system

Transaction processing
system

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CONCLUSION
Overall, this smartphone application industry is highly attractive as we will maintain a first-
mover advantage if we are able to provide a service which allows to adopt pets online while
also able to show the existence of overcrowded homeless animals down at animal shelters
or SPCA. With each adoption made, we are reducing the amount of homeless animals and
improving the adoption process by making it faster, easier and more convenient.
REFERENCES

1. Bay of Plenty Times. (2010). Retrieved from http://www.nzherald.co.nz/bay-of-
plenty-times/news/article.cfm?c_id=1503343&objectid=10990943

2. SPCA Canterbury. (2013). Retrieved from
http://www.spcacanterbury.org.nz/donate/2ndchance/the-issues/

3. Northshore Animal League America. (2014). Retrieved from
http://www.animalleague.org/expert-advice/adoption/articles/why-adopt.html

4. The Encyclopedia of New Zealand. When good pets go bad. Retrieved from
http://www.teara.govt.nz/en/pets/page-5

5. SPCA Auckland. Our Current Appeal. Retrieved from
http://spca.org.nz/donate/CurrentAppeals.aspx

6. Science Media Centre. Science Alert: Experts Respond. (2013). Retrieved from
http://www.sciencemediacentre.co.nz/2013/01/23/cats-impact-on-native-wildlife-
experts-respond/

7. Hamilton City Council. Feral Cats & Possums. Retrieved from
http://www.hamilton.govt.nz/our-services/animal-
control/feralcatspossums/Pages/default.aspx