SUMMARY OUTPUT

Regression Statistics
Multiple R 0.5061148597
R Square 0.2561522512
Adjusted R Square 0.2399816479
Standard Error 3.0833370156
Observations 48

ANOVA
df SS MS F Significance F
Regression 1 150.5961776751 150.59617768 15.84061197 0.0002425677
Residual 46 437.3204889915 9.506967152
Total 47 587.9166666667

Coefficients Standard Error t Stat P-value Lower 95%

Intercept 30.147788579 5.092178437909 5.9204108706 3.810665E-07 19.8977748144
Price of store brand -5.899755581 1.482340730502 -3.980026629 0.000242568 -8.8835498604

30.147788579
Price of store brand
 Upper 95% Lower 95.0% Upper 95.0%
40.397802343 19.897774814 40.397802343
-2.915961302 -8.88354986 -2.915961302
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.312608893
R Square 0.09772432
Adjusted R Square 0.0881256425
Standard Error 4.1109210015
Observations 96

ANOVA
df SS MS F Significance F
Regression 1 172.0558808308 172.05588083 10.18101926 0.001929244
Residual 94 1588.569119169 16.899671481
Total 95 1760.625

Coefficients Standard Error t Stat P-value Lower 95%

Intercept 29.224250284 5.355843176938 5.4565171754 3.924922E-07 18.5901035196
Price of store brand -4.978018649 1.560130365436 -3.190770951 0.001929244 -8.0756924851

29.224250284
Price of store brand
 Upper 95% Lower 95.0% Upper 95.0%
39.858397048 18.59010352 39.858397048
-1.880344814 -8.075692485 -1.880344814
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.6148522557
R Square 0.3780432964
Adjusted R Square 0.3577620995
Standard Error 3.4500039718
Observations 96

ANOVA
df SS MS F Significance F
Regression 3 665.5924786692 221.86415956 18.64008811 1.5721719403951E-09
Residual 92 1095.032521331 11.902527406
Total 95 1760.625

Coefficients Standard Error t Stat P-value Lower 95%

Intercept 4.9253937233 9.547079677669 0.5159057942 0.607157884 -14.0359305978038
Price of store brand -5.018517228 1.309333401772 -3.832879556 0.00023147 -7.61896638245292
# of Customers 0.0012140453 0.000188815302 6.4298033207 5.611916E-09 0.000839041767971
Price of name brand 1.0625202243 1.483290642934 0.7163263851 0.475604259 -1.88342302674122

Lower 95% Upper 95%

Sales 12.640344414 5.740336470436 19.540352358 Price of Store Brand
Price of store brand 3.15 3.15
# of Customers 15000
Price of name brand 5

Price of Name Brand

5.00
 Upper 95% Lower 95.0% Upper 95.0%
23.886718044461 -14.0359305978038 23.8867180444607
-2.4180680735038 -7.61896638245292 -2.4180680735038
0.0015890487437 0.000839041767971 0.001589048743717
4.0084634752538 -1.88342302674122 4.0084634752538

Initial Sales New Store Brand Price New Sales % change S% change
12.64 3.18 12.48 1.0% -1.25%
Elasticity -1.25

Initial Sales New Name Brand Price New Sales % change % change
12.64 5.05 12.69 1.0% 0.42%
Cross Elasticity -2.98
Store # Weekly Sales Price of store brand # of Customers Price of name brand
1 16 3.29 14181 4.82
1 12 3.27 13965 4.73
1 6 3.37 13538 4.91
1 12 3.3 13735 4.91
1 10 3.34 13735 4.82
1 13 3.38 14553 4.82
1 11 3.32 14229 4.93
1 9 3.32 13890 5
1 9 3.32 13890 5
1 8 3.29 15164 4.85
1 17 3.31 14136 4.91
1 10 3.31 14561 4.88
1 11 3.3 14692 4.9
1 16 3.55 15758 5.28
1 4 3.43 14936 5.16
1 10 3.56 15714 4.78
1 11 3.53 16886 4.67
1 11 3.46 14249 5.13
1 18 2.53 14713 5.19
1 10 3.58 14637 5.28
1 8 3.55 16514 5.16
1 13 3.5 14514 5.3
1 9 3.49 14701 5.33
1 10 3.51 14854 5.35
1 10 3.47 15918 5.28
1 9 3.54 13834 5.14
1 6 3.48 13259 5.12
1 6 3.48 13259 5.12
1 5 3.56 13508 5.32
1 9 3.61 13798 4.51
1 4 3.51 13108 5.25
1 12 3.52 12993 5.11
1 6 3.55 13991 5.05
1 6 3.55 13991 5.05
1 6 3.55 13991 5.05
1 7 3.56 12830 4.92
1 11 3.64 14864 4.24
1 18 1.74 13098 5.24
1 6 3.53 12142 5.06
1 5 3.61 11470 4.61
1 13 3.54 15714 5
1 10 3.57 12279 5.22
1 12 3.59 14280 5.43
1 8 3.52 13674 5.29
1 11 3.58 14360 5.49
1 8 3.63 13736 5.32
1 11 3.58 13041 5.18
1 15 3.54 14148 5.23
2 18 3.33 18299 4.65
2 19 3.35 17691 4.71
2 16 3.36 17490 4.77
2 17 3.28 17835 4.85
2 10 3.27 18284 4.82
2 11 3.31 18391 4.81
2 24 3.29 18132 4.73
2 12 3.29 17494 4.84
2 9 3.35 17122 4.88
2 9 3.35 17122 4.88
2 13 3.31 15935 4.84
2 12 3.23 16043 4.87
2 19 3.26 16163 4.69
2 12 3.42 17545 5.21
2 12 3.53 16775 5.09
2 7 3.63 16862 4.61
2 17 3.53 17028 4.78
2 19 3.51 17125 5.01
2 18 2.18 17568 4.99
2 15 3.56 17249 5.08
2 15 3.46 19166 5.09
2 19 3.5 16733 5.08
2 15 3.52 16960 5.11
2 11 3.57 17216 5.14
2 16 3.6 17187 5.17
2 13 3.47 16908 5.03
2 11 3.51 16637 5.03
2 20 3.53 17352 5.19
2 19 3.5 16708 5.21
2 12 3.51 17292 4.65
2 14 3.56 16417 5.27
2 17 3.44 16760 5.21
2 14 3.52 17167 5.26
2 11 3.55 17923 5.16
2 15 3.57 16728 5.33
2 14 3.53 16919 4.6
2 19 3.57 16893 4.54
2 18 2.75 17724 5.28
2 13 3.54 16360 5.19
2 5 3.52 16066 4.55
2 14 3.54 21890 4.6
2 15 3.55 15911 5.02
2 11 3.56 18149 5.15
2 13 3.45 17840 5.16
2 21 3.53 18433 5.25
2 10 3.59 18329 5.08
2 14 3.49 17334 5.12
2 14 3.52 17122 5.2
Quantity Price Total Revenue Estim. MR MC MR TC Profit
1 138 138.0 134 16 136 16 122.0
2 136 272.0 130 16 132 32 240.0
3 134 402.0 126 16 128 48 354.0
4 132 528.0 122 16 124 64 464.0
5 130 650.0 118 16 120 80 570.0
6 128 768.0 114 16 116 96 672.0
7 126 882.0 110 16 112 112 770.0
8 124 992.0 106 16 108 128 864.0
9 122 1098.0 102 16 104 144 954.0
10 120 1200.0 98 16 100 160 1040.0
11 118 1298.0 94 16 96 176 1122.0
12 116 1392.0 90 16 92 192 1200.0
13 114 1482.0 86 16 88 208 1274.0
14 112 1568.0 82 16 84 224 1344.0
15 110 1650.0 78 16 80 240 1410.0
16 108 1728.0 74 16 76 256 1472.0
17 106 1802.0 70 16 72 272 1530.0
18 104 1872.0 66 16 68 288 1584.0
19 102 1938.0 62 16 64 304 1634.0
20 100 2000.0 58 16 60 320 1680.0
21 98 2058.0 54 16 56 336 1722.0
22 96 2112.0 50 16 52 352 1760.0
23 94 2162.0 46 16 48 368 1794.0
24 92 2208.0 42 16 44 384 1824.0
25 90 2250.0 38 16 40 400 1850.0
26 88 2288.0 34 16 36 416 1872.0
27 86 2322.0 30 16 32 432 1890.0
28 84 2352.0 26 16 28 448 1904.0
29 82 2378.0 22 16 24 464 1914.0
30 80 2400.0 18 16 20 480 1920.0
31 78 2418.0 14 16 16 496 1922.0 MONOPOLY
32 76 2432.0 10 16 12 512 1920.0
33 74 2442.0 6 16 8 528 1914.0
34 72 2448.0 2 16 4 544 1904.0
35 70 2450.0 -2 16 0 560 1890.0
36 68 2448.0 -6 16 -4 576 1872.0
37 66 2442.0 -10 16 -8 592 1850.0
38 64 2432.0 -14 16 -12 608 1824.0
39 62 2418.0 -18 16 -16 624 1794.0
40 60 2400.0 -22 16 -20 640 1760.0
41 58 2378.0 -26 16 -24 656 1722.0
42 56 2352.0 -30 16 -28 672 1680.0
43 54 2322.0 -34 16 -32 688 1634.0
44 52 2288.0 -38 16 -36 704 1584.0
45 50 2250.0 -42 16 -40 720 1530.0
46 48 2208.0 -46 16 -44 736 1472.0
47 46 2162.0 -50 16 -48 752 1410.0
48 44 2112.0 -54 16 -52 768 1344.0
49 42 2058.0 -58 16 -56 784 1274.0
50 40 2000.0 -62 16 -60 800 1200.0
51 38 1938.0 -66 16 -64 816 1122.0
52 36 1872.0 -70 16 -68 832 1040.0
53 34 1802.0 -74 16 -72 848 954.0
54 32 1728.0 -78 16 -76 864 864.0
55 30 1650.0 -82 16 -80 880 770.0
56 28 1568.0 -86 16 -84 896 672.0
57 26 1482.0 -90 16 -88 912 570.0
58 24 1392.0 -94 16 -92 928 464.0
59 22 1298.0 -98 16 -96 944 354.0
60 20 1200.0 -102 16 -100 960 240.0
61 18 1098.0 -106 16 -104 976 122.0
62 16 992.0 -110 16 -108 992 0.0 PERFECTLY COMPETITIVE
63 14 882.0 -114 16 -112 1008 -126.0
64 12 768.0 -118 16 -116 1024 -256.0
65 10 650.0 -122 16 -120 1040 -390.0
66 8 528.0 -126 16 -124 1056 -528.0
67 6 402.0 -130 16 -128 1072 -670.0
68 4 272.0 -134 16 -132 1088 -816.0
69 2 138.0 -138 16 -136 1104 -966.0
70 0 0.0 -142 16 -140 1120 -1120.0
71 -2 -142.0 -146 16 -144 1136 -1278.0
72 -4 -288.0 -150 16 -148 1152 -1440.0
73 -6 -438.0 -154 16 -152 1168 -1606.0
74 -8 -592.0 -158 16 -156 1184 -1776.0
75 -10 -750.0 -162 16 -160 1200 -1950.0
76 -12 -912.0 -166 16 -164 1216 -2128.0
77 -14 -1078.0 -170 16 -168 1232 -2310.0
78 -16 -1248.0 -174 16 -172 1248 -2496.0
79 -18 -1422.0 -178 16 -176 1264 -2686.0
80 -20 -1600.0 -182 16 -180 1280 -2880.0
81 -22 -1782.0 -22 16 -184 1296 -3078.0
MONOPOLY
PERFECTLY COMPETITIVE