Personal Ring Back Tone (PRBT)

PRBT (RBT) is a Caller

Ring back Tones service
for BSNL Subscribers
Personal Ring Back Tone (PRBT)
Ring Back Tones (RBTs) are tunes people hear between the time the call a user an! the call
is answere!" RBTs can be mo!ifie! as per user preferences# an! can be personali$e! for
in!ivi!ual callers
PRBT application provi!es %ust that& Backe! b secure an! scalable technolog# vast
repositor of songs# live au!io an! monthl up!ates# operators are assure! of customer
satisfaction an! market !ominance"
The main features of PRBTs are
'le(ibilit))))
Supports multiple carrier technologies inclu!ing *S+# C,+-# an! Lan!lines
.nables users to access features to customi$e via !ifferent interaction mo!es inclu!ing /oice)
,T+'# 0-P# an! S+S
Supports both Pre)pai! an! Post)pai! mobile phone users
1ne Touch PRBT2 Love the tone# make it our 1wn# press 3 4 5 67
B Pressing 4 5 6 while hearing a ,ialer Tune of other subscriber
Provi!es multilingual support across all interaction mo!es2 0ith multilingual support# users
can browse content in !ifferent languages).nglish# Tamil# or 8in!i

Personal Ring Back Tone (PRBT)
0hen a caller listens to Calle! part7s PRBT an! likes the song# the can simpl set it as their
own PRBT b %ust clicking the Star 34567 ke"
1ne Touch PRBT is an innovative market solution to capitali$e the opportunit in the market
with %ust one press of a button&
Prior to the launch of 1ne Touch PRBT# a subscriber ha! to spen! a lot of time# energ 5
mone to navigate an! !iscover the song of their choice to be set as their PRBT" The
intro!uction of innovative pro!uct ma!e it e(tremel simple for consumers to select their song"
Now the subscriber can own the PRBT tune with %ust one press of one button

Love the +usic 9 +ake it our own
Press Star34567
Benefits delighted customers, operators, & content providers
The feature has significantl contribute! to all the ke stake hol!ers in the mobile /alue -!!e!
Services (+/-S) eco)sstem
:" Consumers obtaine! instant gratification ) ,elighte! on being able to easil 5 ;uickl set
the song the like as PRBT or activate PRBT at a click of a single ke# whenever the
want"
2. - significant increase in number of net a!!ition per month of RBT subscriber.
<" 8igh Penetration results from the =viral> effect that the service creates" .ach customer
who subscribes to PRBT acts as a catalst in encouraging others to take up the
service" 0e7ve observe! that while one user browses an! selects a song as their
PRBT# several others opt to set their PRBT via the 1ne Touch PRBT feature# their
circle of frien!s7 cop the settings an! it casca!es through the social network"
?" The shelf)life for mobile music has increase!" 0ith the viral nature of 1ne Touch
PRBT# even songs not available for preview on operator portals are still being
!ownloa!e! an! set as PRBT"
Personal Ring Back Tone (PRBT)
Customizability
-llows users to pla PRBT at a specifie! !ate or time
Supports S+S activation of pre)!efine! RBT especiall when the user is not available over the
phone2 'or e(ample# the user can sen! an S+S to the sstem stating @PRBT +eeting : hour@A
this is announce! as @The user is in a meeting@ to the callers for an hour
-llows for multiple PRBTs that can be customi$e! to i!entif !ifferent caller groups
-llows users to cop each otherBs PRBT settings" -ll the have to !o is enter their mobile
number to cop the PRBT settings like song plae!# etc"
Supports live streaming of sports# events# besi!es provi!ing event up!ates an! scores of
various sports# etc
Supports a group of PRBTs in a shuffle mo!e so as to pla !ifferent songs to ever
consecutive incoming call

Personal Ring Back Tone (PRBT)
A User can change songs with following channels


Cser can have when a new song is selecte! user can

D Single Song in the profile D -!! the song in e(isting List
Select
song on
outbound
Call
Select
song on
outbound
Call
SMS DT
<BTCOD
E>
To 56!!
SMS DT
<BTCOD
E>
To 56!!

"#$
S%TE

"#$
S%TE
&'( to
CO$)
&'( to
CO$)

Call
Custome*
ca*e

Call
Custome*
ca*e
SO+,
C-#+,E
O$T%O+
SO+,
C-#+,E
O$T%O+
Call 56!!
Call 56!!
Personal Ring Back Tone (PRBT)
D +ultiple Songs in the profile D Replace ol! Song
S+S Song Search
DCser sen!s a S+S with a few kewor!s like the name of the movie or certain
wor!s in the song"
DThe search results are sent to the user an! the user has the option to repl either
with the song number or +1R."
DEf the user selects a song number# the selecte! song is set as the CRBT"
DEf +1R. is selecte!# then more results are sent to the user base! on the initial
kewor!s that the user ha! sent"
DThe user is charge! Rs :F for this entire process of re;uesting a song an!
!ownloa!ing it"
D1nce !ownloa!e!# Regular monthl subscription charges appl"
Personal Ring Back Tone (PRBT)
Call 56!!
Personal Ring Back Tone (PRBT)
Csers can !ial GHIFF Sstem will check if the caller is a Subscriber to ,ialer
Tunes" Ef not# it will ask for confirmation to subscribe to the service"
D1nce confirme!# the charges woul! be !e!ucte! from the account
DCser can then browse through the songs list an! select an song"
DEf no song is selecte!# !efault song will be set as ,ialer Tune
SMS to 56((
D.ach ,ialer Tune will have a co!e calle! BT Co!e"
DCsers can sen! S+S 9SCB to GHI66
DCsers can also search for ,ialer Tunes b sen!ing the song name to GHI66
S+S to GHI66
Charges2 Subscribers have to pa Rs JGK)Per month for this service for a
!uration of <F !as"
Song Charges2 Csers can change songs an time !uring the service" Rs :J are
charge! for per song change which is vali! for <F !as