Syallabus of Mba 1st Sem Jnvu Jodhpur

SYLLABUS
JAI NARAIN VYAS UNIVERSITY

JODHPUR
(Accredited with 'B' Grade by NAAC)
Printed at :
SHANTA PRINTERS & STATIONERS, 1ODHPUR 621-7-10-300
Department of Management Studies
MASTER OF BUSINESS ADMINISTRATION
Two Year Regular Full-Time Four Semester Course
(Recognised by AICTE)
2011 - 2013
2011 - 2013
2011 - 2013
2011 - 2013
2011 - 2013
2011 - 2013
Printed at :
Printed at :
Printed at :
Printed at :
SYLLABUS
JAI NARAIN VYAS UNIVERSITY
JODHPUR
(Accredited with 'B' Grade by NAAC)
IMPORTANT
Wlth o vlow to brlng obout grootor rolloblllt,, volldlt, ond objoctlvlt, ln
tho oxomlnotlon s,stom ond olso lor closor lntogrotlon ol toochlng,
loornlng ond ovoluotlon.
(l) Tho s,llobus hos boon dlvldod lnto unlts. Quostlons wlll bo sot lrom
ooch unlt wlth provlslon lor lntornol cholco.
(ll) ln ordor to onsuro thot tho studonts do not loovo out tho lmportont
portlon ol tho s,llobus, oxomlnors sholl bo lroo to ropoot tho
quostlons sot ln tho provlous oxomlnotlons.
[Rol. Rosolutlon No. 21 (c) ol Acodomlc Councll dotod -2-84]
Tho oxomlnoos bo pormlttod to uso tholr porsonol tronslstorlsod pockot
bottor, oporotod colculotors ln tho oxomlnotlons. Tho colculotor to bo
usod b, tho condldotos ln tho oxomlnotlons should not hovo moro thon
12 dlglts, 6 lunctlons ond 2 momorlos ond should bo nolsoloss ond
cordloss. A colculotor bolonglng to ono condldoto sholl not bo ollowod
to bo usod b, onothor condldoto. Tho Suporlntondont ol tho contro wlll
hovo comploto dlscrotlon to dlsollow tho uso ol o colculotor whlch doos
not conllrm to tho obovo spoclllcotlon.
[Rol. Ros. No. 6/0 ol Acodomlc Councll dotod 20th Jul,, 10]
ln Englnoorlng ond on, othor oxomlnotlons whoro tho uso ol colculotors
ls olrood, pormlttod, lt sholl romoln undlsturbod.
NOTIFICATION
In compllance of declslon of Ihe Hon'ble Hlgh CourI all
sIudenIs are requlred Io fulfll 75% aIIendance rule ln each
subjecI and Ihere musI be 75% aIIendance of Ihe sIudenI
before he/she could be permlIIed Io appear ln Ihe
examlnaIlon.
REGlSTRAR
(Acodomlc)
2011 - 2013
GENERAL INFORMATION FOR STUDENTS

M.B.A. SEMESTER I
M.B.A. SEMESTER II
M.B.A. SEMESTER III
M.B.A. SEMESTER IV
ELECTIVE COURSE
1
4
11
17
21
27
General Information for Students
The Jai Narain Vyas University (erstwhile University oI Jodhpur) has
been oIIering the M.B.A. Course since 1968 under the agies oI the
Department oI Commerce until 1989-90 when a separate Department oI
Management Studies was created and the responsibility oI M.B.A. Course
was entrusted to it. The M.B.A. Programme has, thereIore, completed 35
years oI its existence. The course has been recognised by All India
Council Ior Technical Education and brings together group oI young
persons with mind and motivation needed to occupy managerial positions
in the economic enterprises.
The course was Iounded by the late ProIessor D.N. Elhance, the then
Head, Department oI Commerce who was do yen oI management
education in the Universities oI India.
With economic deregulation and commensurate liberalisation oI public
policy Iavouring growth oI tourism and tourism related economic
enterprises, immense employment opportunities await young persons
entering management Programme through a competitive entrance test.
The chosen group oI young persons undergo rigorous training based on
contemporary syllabi and develop business compatible personality.
Besides, the core Iaculty, the Department enjoys the association oI
academic and proIessional visiting Iaculty toconduct this course.
SCHEME OF EXAMINATION
1. A candidate admitted to Master oI Business Administration
examination may be admitted to the examinations aIter completing the
regular course oI studies prescribed Ior the examination which shall be oI
two years duration comprising oI Iour semesters.
2. There shall be separate course oI studies Ior each semester and there
shall be separate examination Ior each semester. The course oI studies and
examination in relation there to shall comprise oI theory papers, seminars,
viva-voce, term-papers and class-assignments as indicated in the course
design. These will bear maximum marks as indicated inCourse design.
3. The seminars, terms papers and class-assignments will be examined
internally as indicated below while other papers will be examined as per
rules oI the university in Iorce.
(i) Seminars : Teacher concerned and Head, Dept. oI Management Studies
or his nominee. (On non-availability oI the teacher concerned, the Head,
Dept. oI Management Studies will nominate the substitute.)
(ii) Tern.-Paper: Concerned supervisor oI the term-paper (iii) Class-
Assignement : Concerned teacher
4. The minimum pass marks in respect oI each examination shall be
40 in each paper and 50 oI the aggregate marks in respect oI all the
MBA. 2
papers comprising each examination.
5. II a candidate Iails to appear at an examination he or she shall not be
permitted to take the subsequent examination and thereIore, shall have to
reappear at the examination. Thus such candidate shall not be promoted to
the next semester iI he/she has not appeared at one oI more oI the papers in
the concernedsemester examination.
6. However, a candidate, may be promoted to the next semester iI he/she
Iails in only one paper in the examination oI the semester. Such candidates
may be permitted to makeup the deIiciency at subsequent but regular and
scheduled examination only. Subsequent examination will be treated as
main examination. There shall be no makeup or special examination Ior
making up such deIiciency. Also a candidate appearing at and
examination to make up the deIiciency shall have to appear at such an
examination based on the course oI studies in Iorce at the time, unless the
paper itselI no longer Iorms that part oI the course oI studies. In such
eventuality the course oI study soon beIore the deletion shall be deemed to
be relevant. However, the Department shall have no responsibility to
organise and impart teaching in the paper in which the candidate has got
deIiciency. Those candidates who appeared at the subsequent
examination Ior clearing deIiciency and passed shall be awarded the
actual marks obtained but in no case it will be more than 60 oI the
maximum marks in the concerned paper, irrespective oI the marks secured
by them at the subsequent examination.
"A candidate who Iail at an examination and reappears as an ex-student
will not be required to submit term paper, class assignment and appear at
the seminar examination and marks obtained at the previous examination
will be transIerred."
"In the same way iI a candidate Iails at MBA-IV and appears as an
exstudent he will not be required to do Summer Internship Report
Examination and Project Report in case he has got pass marks and marks
obtained at the previous examination will be transIerred."
7. AIter the Iourth semester examination the result will be declared and
M.B.A. Degree will be awarded when a candidate passes all the
examinations in respect oI all the Iour semesters including those paper (s)
Ior which deIiciency, iI any, is to be made up.
8. The Division shall be awarded to a candidate on the basis oI marks oI
all the examinations in respect oI all the semesters as mentioned above on
the Iollowing basis :
Division Percent oI Marks
First with Honours 70 andabove
First 60 andabove but less than 70
Second 50 and above but less than 60
Course No. 101: MANAGEMENT PROCESS AND PRINCIPLES
Obfective .
The objective oI this paper is to Iamiliarize the student with basic
management concepts and behavioural processes in the Organisation. It
aims to help the student to gain an understanding oI the Iunctions and
responsibilities oI the manager provide him tools and techniques usable in
the perIormance oI managerial job and enable him to understand the
environment oI his Organisation.
Course Content .
Concept oI Management, Iunctions and responsibilities oI the manager;
Evolution oI Management thought, Systems and Contingency approach
Ior understanding organisations, managerial processes, Iunctions, skills
and rules in an organisation, , social responsibilities oI Business
Planning : The nature and purpose oI planning : Objectives; strategies and
policies; Decision making-Types & Process
Organizing : Nature and purpose oI Organizing, Departmentation; Span
oI Management, line and staII relationship; delegation and
Decentralization
Directing
Coordination
Controlling : The nature and purpose oI controlling; control Techniques,
control oI overall perIormance
MBA. 4 MBA. 3
9. Each candidate is required to oIIer one elective group-major and one
elective group minor. An elective Irom which two courses are oIIered is
designated as Elective-Major and elective group Irom which one group is
oIIered is designated as Elective-Minor
The elective groups will be announced at the commencement oI the
relevant semester. The decision oI the Head, Department oI management
Studies in this regard shall be Iinal. The subject oI the seminar to be given
by the candidate and the subject oI the term paper to be submitted by him
shall be subject to the approval oI the Head oI the Department.
The students oI M.B.A. shall be required to undergo internship in an
organisation approved by the Head oI the Department as a part oI the
course oI studies during vacation Ior a period oI six weeks and submit a
report which will be subject to examination as indicated in the course
design.
10. The language oI instructions and examination in each course shall be
English.
11. In order to be eligible to take examination each candidate shall have
to IulIil minimum attendance requirement rules and regulations
prescribed by the University Irom time to time and shall not seek parttime
and Iull time employment during the tenure oI two years course oI studies.
12. This examination scheme is in lieu to the Scheme oI Examination in
Iorce Ior the Examination 1992 and Examination 1993 and Ior subsequent
years.
DEPARTMENT OF MANAGEMENT STUDIES
List of Teachers
2.
1.
3.
ProI. (Mrs.) Kalpana Mathur
M.B.A., Ph.D.
Dr. (Mrs.) Swapna Patawari
M.B.A., Ph.D.
Dr. (Mrs.) Meeta Nihalani
M.B.A., Ph.D.
ProIessor
Assistant ProIessor
and Head
Assistant ProIessor
COURSE OF STUDIES
SEMESTER I
Course
No.
101
102
103
104
105
106
107
Management Process and
Principle
Organisational Behaviour
Managerial Economics
Accounting Ior Managers
Quantitative Methods
Computer Application in
Management
(a) Viva-voce
(b) Teacher supervised
Term Paper
(c) Class Assignment

6
6
6
6
6
6
36

50
50
50
50
50
50
100
400
Course Lecture
per week
Maximum
Marks
50
30
20
SUGGESTED READINGS
Koontz, H. and Wechrich, H. : Management, 10th ed., New York,
McGrawHill, 1995
Luthans, F. : Organizational Behaviour, 7th ed., NewYork, McGrawHill.
1995
Robbins S.P. : Management, 5th ed., New Jersey, Englewood CliIIs,
Prentice Hall Inc,1996
Robbins, S.P. : Organizational Behaviour, 7th ed., New Delhi, Prentice
Hall oI India, 1996 -
Singh, Dalip : Emotional Intelligence at Work, Response Books, Sage
Publications, Delhi, 2001
Staw, B.M. : Psychological Dimensions oI Organizational Behaviour, 2nd
Ed., Englowed CliIs, NewJersey Prentice Hall Inc., 1995
Stoner, J. etc. : Management, 6th ed., NewDelhi, Prentice Hall oI India,
1996
The list oI cases (at least two on compulsory basis) and speciIic reIerences
including recent articles will he announced in the class at the time oI
launching oI the course
R.D. Agarwal ; Organisation and Management, Tata McGraw Hill, New
Delhi, 1982
Newman and Warren : The Process oI Management, Concept Behaviour
and Practise, Prentice Hall oI India, 1982
Course No. 102 : ORGANISATIONAL BEHAVIOUR
Obfective .
The course objective are to helpthe student comprehendperceive and
understand dynamic nature oI groups and intergroups behaviour in
Organisation with a view to enable him to develop and adopt eIIective
strategies to inIluence it. It also aims at helping the students develop
decision making skills throughcase discussions
Course Content .
Introduction to Organisational Behaviour : DeIinition, Assumptions,
SigniIicance, Trends and Prospects; Historical Background Ior Modern
OB, Research Foundations Ior OBIndividual Behaviour in Organisation :
Behaviour as an Input-Output Systems, BelieIs, Nature and Dimensions
oI Attitudes, Values and Perceptions
Motivation : Meaning and importance, Theories oI Motivation; Need
Hierarchy, Theory Xand Y, Two Iactor theory, ExpectancyTheory, Equity
Theory, ERG Theory Three Need Theory (McClel and ), ReinIorcement
Theory
Leadership : Meaning and Importance; Transition in Leadership Theories,
Trait Theories, Behavioural Theories, Contingency Theories; Leadership
Styles and Skills; Managerial Culture and Leadership
MBA. 5 MBA. 6
Communication : Meaning, Importance, Process, Types and Flows oI
Communication; Telecommunication Explosion, Electronics mail and
Voice Messaging, Body Language and Paralanguage; Barriers oI
EIIective Communication
Morale : DeIinition and Measurement oI Morale, Morale and
Productivity, Improving Morale, Impacts oI Modern TechnologyWork
Systems and Human Factors, Work Stress Group Dynamics : Meaning,
Importance. Types oI Groups, Important Dimensions oI Group
Behaviour-A BrieI Sketch; Leadership in Group; ConIlict in Group
Norms. Status in Groups, Decision Making and Communication in
Group; Authority and inIluence Process in Groups, Teams in the Modern
Work Place, Quality Circles, Linking Team and Group Concepts.
Creating High PerIormanceTeams
ConIlict and Collaboration : Meaning and Nature, Types and Changing
view oI conIlict, Process oI ConIlict. ConIlict handling behaviour,
ConIlict resolution technique, Approaches to ConIlict Management;
Bases and Interventions oI Collaboration Organisational Dynamics :
Managing Orgnisational Change, Forces oI Change, Resistence to
Change, Managing Planned Changes, Organisational Development
Approaches, Techniques and Steps, Concept oI Quality oI Work LiIe
(QWL), Modern Approaches and Strategies Ior QWL, BeneIits and
Potential DiIIiculties oI QWL
SUGGESTED READINGS
Fred Luthans : Organisational Behaviour, Tata McGrawHill
Harold Koontz and Heinz Weihrich : Management : AGlobal Perspective,
McGrawHill
Stephen, P. Robins : Organisational Behaviours, Prentice Hall oI India,
1993
John, R. Schermarhorn, James, G. Hunt, Richard M. Osbom : Managing
Organisation Behaviour
Schion : Organisational Psychology, Prentice Hall oI India Ltd. Wondell,
L. French and Cocill, R. Soll : Organisational Development, Prentice
Hall oI India Ltd.
Parance, R. Hitchell : People in Organisation, McGrawHill, International
Book Co., NewYork
Hicks & Guilet : Organisation : Theory and Behaviour, McGraw Hill
International Book Co., NewYork
Davis and Newstorm : Human Behaviour at Work, McGraw Hill
International Book Co., NewYork
The List oI Cases (at least two on Compulsory basis) and speciIic
reIerences including recent articles will be announced in the class at the
time oI launching oI the course.
MBA. 7 MBA. 8
Course No. 103: MANAGERIAL ECONOMICS
Obfective .
The objectives oI this course is to acquaint the participants with concepts
and techniques used in Micro-Economic theory and to enable them to
apply this knowledge in business decision making. Emphasis is given to
change in the nature oI business Iirms in the context oI globalisation.
Course Content .
Meaning and scope oI managerial economics
Fundamental concepts and techniques-marginal principle. diminishing
and equimarginal utility. incremental concept and contribution analysis,
time perspective, discounting Ior time and expectedvalue analysis
Theory oI Demand, demand Iunction, income and substitution eIIect,
elasticity oI demand, demandIorecasting
Production and Cost-production, Iunction returns to scale,. cost analysis
Ior decision making, break-even analysis Theory oI Iirm proIit
maximization, sales maximization, ownership andcontrol
Market structures-competition, monopoly, oligopoly, non-price
competition
Introduction to multiplier, business cycle, inIlation, employment,
economic growth
SUGGESTED READINGS
Adhikary, M.: Business Economics, NewDelhi Excel Books, 2000
Baumol, W.J. : Economic Theory and Operations Analysis, 3rd ed., New
Delhi, Prentice Hall Inc,1996
Chopra, O.P. : Managerial Economics, New Delhi, Tata McGraw Hill,
1985
Keat, Paul G. & Phillips, K.Y. Young : Managerial Economics, Prentice
Hall, NewJersey, 1996
Koutsoyiannis, A.: Modern Micro Economics, New York, Macmillan,
1991
Milgrom, Pand Roberts, J. : Economics Organization andManagement
Englewood CliIIs NewJersey Prentice Hall Inc., 1992
including recent articles will be announced in the class at the time oI
launching oI the course.
Course No. 104: ACCOUNTING FOR MANAGERS
Obfective .
The basic purpose oI this course is to develop insight oI postulates,
principles and techniques oI accounting and utilisation oI Iinancial and
accounting inIormation Ior planning, decision-making and control.
Course Contents :
Financial Accounting-Concept, Importance and Scope, Generally
Accepted Accounting Principles, preparation oI Financial Statements
with special reIerence to analysis oI a Balance sheet and Measurement oI
Business Income. Inventory Valuation and Depreciation, Financial
Statement Analysis, Funds FlowAnalysis. The Statement oI Cash Flows;
Management Accounting-Concept, Need, Importance and Scope; Cost
Accounting-Records and Processes, Cost Ledger and Control Accounts,
Reconciliation and Integration between Financial and Cost Accounts;
Overhead Cost and Control, Job and Process Costing, Budget and
Budgetary Control. perIormance Budgeting, Zero-Base Budgeting,
Relevant Costing and Costing Ior Decision-Making, Standard Costing
and varianceAnalysis, Marginal Costing and Absorption Costing
SUGGESTED READINGS
Anthony, R.N. and Reece, J.S. : Accounting Principles, 6th ed.,
Homewood, Illinois, Richard D. Irwin, 1995
Bhattacharya, S.K. and Dearden, J. : Accounting Ior Management Text
and Cases, NewDelhi, Vikas, 1996
Heltger, L.E. and Matulich, Serge : Financial Accounting, NewYork, Mc-
GrawHill, 1990
Hingorani, N.L. and Ramanathan, A.R. : Management Accounting, 5th
ed., NewDelhi, Sultan Chand,1992
Horngren, Charles etc : Principles oI Financial and Management
Accounting, Englewood CitlIIs, NewJersey, Prentice Hall Inc, 1994
Needles, Belverd, etc. : Financial and Manager. al Accounting, Boston,
Houghton MiIIin Company, 1994
Vij, Madhu : Financial and Management Accounting, NewDelhi, Anmol
Publications 1997
The list oI cases and speciIic reIerences including recent articles will be
announced in the class at the time oI launching oI the course.
Course No. 105: QUANTITATIVE METHODS
Obfective .
The objective oI the course is to make the students Iamiliar with some
basic statistical and linear programming techniques. The main Iocus,
however, is intheir applications in business decision making.
Course Contents .
Mathematical basis oI managerial decisions; Functions/Applications oI
Iunction-Some special Iunctions A.P. & G.P. and their managerial
application, Matrics, Basic concepts; Iundamental operations on matrics,
MBA. 9 MBA. 10
Adjoint and inverse oI a matrix, elementary transIormations and solution
oI linear equations
Linear Programming-Basic concepts, Model Iormulation, solution
Methods, Duality, Introduction to Some Basic Quantitative methods
packages
Theory oI Games; Two person Zero-sum games, sadle point maximum
and minimum criteria, concept oI dominance, graphical methods,
conversion into L.P problems Sequencing, Network scheduling by
CPM/PERT
SUGGESTED READINGS
Chadha, N.K. : Statistics Ior Behavioural and Social Sciences Reliance
Publishing House, Delhi. 1996
Gupta, S.P. and Gupta, M.P. : Business Statistics, New Delhi, Sultan
Chand, 1997
Kazmier, L.J. and Pohl, N.E. : Basic Statistics Ior Business and
Economics, NewYork. Mc-GrawHill, 1988
Levin Richard I. and Rubin, David S. : Statistics Ior Management, New
Delhi, Sultan Chand, 1995
Narang, A.S. : Linear Programming and Decisiong Making, New Delhi,
Sultan Chand, 1995
Sharma, J.K. : Fundamentals oI Operations Research, Macmillan, New
Delhi, 2001
Terry, Sineich : Business Statistics by Examples, London, Collier
MacMillan Publishers, 1990
Shrivastava, Shenoy and Sharma : QuantitativeTechniques Ior
Managerial Decision Making, WileyEastern Ltd., NewDelhi
Course 106: COMPUTERAPPLICATIONS IN MANAGEMENT
Computers Overview-Computers in business, elements oI a computer
system, peripheral devices, generations oI computers and computer
languages, PCs in business. Applications oI InIormation Technology
SoItware development-Flowcharting, System analysis and design
overview
Operating Systems overview-Disk Operating System, Windows World
Processors (MS Word)-Document Iormatting, Table-sorting, mail merge,
Grammar and Spell check
Spreadsheet (MS Excel)-creation, graphics, database Iunctions range,
Iormulas, Iunctions
Presentations SoItware (MS Power-Point)-Slide creation, layout,
templates, animation, embedded audio andvideo
Databases (MS Access)-Data processing, data hierarchy, Iiltering,
sorting, relationships, Iorms and reports
Networking-LAN, WAN, types, topologies, connectivity
Internet based Business applications and web Technologies E-
Commerce, B2B B2C. Electronic Data Interchange (EDI), IT Laws in
India Long term ITpolicy
SUGGESTED READINGS
Burch, John and Grudnitsky Gary : InIormation Systems : Theory and
Practice, 5th ed., NewYork, John Wiley, 1989
David Van Over : Foundations oI Business Systems, Fort Worth, Dryden,
1992
Eliason, A.L. : On-line Business Computer Applications 2nd ed.,
Chicago, Science Research Associates, 1987
Estrada Susan : Connecting to the Internet, Sebastopol, C.A. O' Reilly,
1993
John, Moss Jones : Automating Manager : The Implications oI
InIormationTechnology Ior Managers, London, Pinter, 1990
Long, L. : Computers, Englewood CliIIs, New Jersey, Prentice Hall Inc.,
1986
Summer, M. : Computers Concepts and Uses, 2nd ed., Englewood CliIIs,
NewJersey, Prentice Hall Inc., 1988
The list oI cases (at least two on compulsory basis) and speciIic reIerence
Course No. 107: VIVA- VOCE
100Marks
Viva-Voce 50
Term-paper 30
ClassAssignment 20
100
MBA. 11 MBA. 12
SUGGESTEDREADINGS
To be givenby Class Instructor
Course No. 202: HUMAN RESOURCE MANAGEMENT
Obfective .
In a complex world oI industry and business, organisational eIIiciency is
largely dependent on the contribution made by the members oI the
organisation. The objective oI this course is to sensitize students to
various Iacts oI managing people and to create an understanding oI the
various policies and practices oI human resource management.
Course Contents .
Concepts and Perspectives on Human Resource Management, Human
Resource Management in a changing Environment, Corporate objectives
and Human Resource Planning; Career and Succession Planning; Job
Analysis and Role Description; Methods oI Manpower Search, Attracting
and Selecting Human Resources; Induction and Socialisation, Manpower
Training and Development; PerIormance Appraisal and Potential
Evaluation; Job Evaluation, & Wage Determination; Employees WelIare;
Industrial Relations & Trade Unions; Dispute Resolution & Grievance
Management, Employee Empowerment
SUGGESTED READINGS
Aswathappa, K. : Human Resource and Personnel Management, Tata
McGrawHill, NewDelhi, 1997
De Cenzo, D.A. & Robbins, S.P. : Human Resource Management, 5th ed.,
NewYork, John, Wiley, 1994
Guy, V & Mattack, J. : The New International Manager, London, Kogan
Page,1993
Holloway, J. ed., : PerIormance Measurement and Evaluation, NewDelhi,
Sage, 1995
Monappa, A. & Saiyadain, M. : Personnel Management, 2nd ed., New
Delhi, TataMc-GrawHill, 1966
Stone, Lloyed and Leslie W. Rue : Human Resource and Personnel
Management, Richard D. Irwin, Illinois, 1984
The list oI cases (at least two cases on compulsory basis) in the class and
speciIic reIerence including recent trend articles will be announced in the
class at the time oI launching oI the course.
Course No. 203: FINANCIAL MANAGEMENT
Obfective .
The purposes oI this course is to acquaint the students with the broad
IrameworkoI Iinancial decision making in a business unit.
COURSE OF STUDIES
SEMESTER II
Course
No.
201
202
203
204
205
206
207
208
Statistical Methods Ior
Business Decision
Human Resource
Management
Financial Management
Marketing Management
Production and Operation
Management
Purchasing Management
Seminar on Contemporary
Issues
Viva-voce
(i) Term Paper
(ii) Class Assignment

6
6
6
6
6
6
6
42

50
50
50
50
50
50
50
100
450
Course Lecture
per week
Maximum
Marks
50
30
20
Course No. 201: STATISTICAL METHODS FOR BUSINESS
DECISIONS
Course Obfective .
The course is designed to equip the students with statistical techniques
applicable to the solution oI business problems. The emphasis will be on
application oI concepts and tools to various business situations and not on
development oI computational skills.
Course Design .
Measures oI central tendency and dispersion. Sampling Theory and
Design oI Sample surveys : Objectives and Principles oI Sampling. Types
oI Sampling, Sampling and Non-Sampling Errors. Census vs. Sample
Enumeration. Basic Probability Distribution, The Binomial, Normal and
Poisson, Distribution and their application in Business Estimation and
Hypothesis Testing, Estimation Theory, Point and Interval Estimation
Setting and Testing Hypothesis Standard Error and Sampling Distribution
Test oI SigniIicance. Tests in Variables (Large Samples), Standard Error
oI the Mean and oI the DiIIerence oI two samples Means, SigniIicance
Tests in small Samples oI Variables, Tests Ior means and Ior diIIerence oI
Two sample Means
Chi-SquareTest Ior Goodness oI Fit
Statistical Decision Theory and Bayesian Approach, Decision Tree
Analysis
MBA. 13 MBA. 14
Course Contents .
Aims and Objectives oI Financial Management; Financial Analysis and
Control; Cost-Volume-ProIit Analysis; Operating and Financial
Leverage; Time Value oI Money, Investment and Capital Structure
Decisions; Instruments oI Long Term Finance; Cost oI DiIIerent Sources
oI Raising Capital; Weighted Average cost oI capital; Optimum Capital
Structure; Valuation and Rates oI Return; Methods oI Capital Budgeting;
Short-term Financing Investment; Management oI Working Capital-Cash
Receivables and Inventory Management, Internal Financing and
Dividend Policy An introduction to valuation oI Iirm; and merger and
acquisitions
SUGGESTED READINGS
Archer, Stephen H. etc. : Financial Management, New York John
Willey,1990
Bhalla, V K. : Financial Management and Policy, 2nd ed., New Delhi,
Amnol,1998
Brealey, Richard A. and Myers, Stewart C. : Principles oI Corporate
Finance, 5th, ed., NewDelhi, McGrawHill, 1996
Hampton, John : Financial Decision Making Englewood CliIIs, New
Jersey, Prentice Hall Inc., 1997
Van Home, James C. : Financial Management and Policy, 10th ed., New
Delhi, Prentice Hall oI India, 1997
Winger, Bernard and Mohan, Nancy : Principles oI Financial
Management, NewYork, MacmillanPublishingCompany, 1991
The list oI cases (at least two cases on compulsory basis) and speciIic
time oI launching oIthe course
Course No. 204: MARKETING MANAGEMENT
Obfective .
To Iamiliarise students with the basic marketing concepts and Iunctions,
market environment and decisions variables.
Course Contents .
Nature and scope oI marketing, Corporate orientations towards the
market place. The Marketing environment, Environment scanning,
Marketing inIormation system and Marketing research. Understanding
consumer and industrial markets, Market Segmentation. Targeting and
positioning; Product decisions-product mix, product liIe cycle, new
product development, branding and packaging decisions, Pricing
methods and strategies, Promotion decisions, promotion mix, advertising,
Sales promotion publicity and personal selling; Channel management-
selection, co-operation and conIlict management, vertical marketing,
Implementation and systems, Organising and implementing marketing in
the organisation, Evaluation and control oI marketing eIIorts; Newissues
in marketing-Globalisation, Consumerism, Green marketing, Legal
issues
SUGGESTED READINGS
Enis, B.M. : Marketing Classics : ASelection oI InIluential Articles, New
York, McGrawHill, 1991
Kotler, Philip and Armstrong, G. : Principles oI Marketing, New Delhi,
Prentice Hall oI India, 1997
Kotler, Philip : Marketing Management : Analysis, Planning
Implementation and Control, NewDelhi, Prentice Hall oI India, 1994
Rameswamy, V .S. and. Namakumari, S. : Marketing Management;
Planning, Control. NewDelhi, MacMillan, 1990
Stanton, William, J.: Fundamentals oI Marketing, NewYork, McGraw
Hill, 1994
Neelamegham, S. Marketing in India; Cases and Readings, New Delhi,
Vikas, 1988
Course No. 205: PRODUCTIONAND
OPERATIONS MANAGEMENT
Obfective .
The course is designed to acquaint the students with various important
aspects oI production and operations management, which constitute
design and speciIication oI required resources, laying down processes and
technologies, providing eIIicient quality control and quality assurance an
applying techniques oI methods study and process improvement in
manuIacturing as well as nonmanuIacturing and service organisations.
Course Contents .
Nature and scope oI production and operations management; Factors
inIluencing operations management; Activities perIormed in production
andnon-productionsystems
Types oI manuIacturing systems; Facilities location; selection oI sites Ior
locating plants; Determination oI plant capacity; Layout planning;
Requirements oI equipment machines, manpower and materials. Material
handling requirements
Production planning and control : Aggregate capacity planning; Routing,
scheduling, dispatch and Iollow up operations Ior Jobbing, batch and
MBA. 15 MBA. 16
mass Production. Proceeds andProduct planning
Materials management : Inventory control; Materials planning and
control; Purchases and stores management : Spare parts control Work
study : Methods study and work measurement Ior cost reduction and
improved productivity; Value engineering and value analysis; Work
sampling; SaIetymanagement andaccidents prevention
Quality assurance : Application oI statistical quality control; quality
control as applied during design, manuIacture, inspection and testing oI
goods and services; Acceptance sampling; S.P.C. Total quality
management; Basic requirements oI ISO-9000
Human resource development : Motivation and productivity; Training oI
workers and staII; worker participation in management; Qualitycircles
SUGGESTED READINGS
BuIIa, E.S. : Modem Production Management, JohnWiley, N:Y1993
Adam, E.E. & Ebert, R.J. : Production and Operations Management,
Prentice Hall oI India, NewDelhi, 1995
Chary, S.N. : Production and Operation Management, Tata McGrawHill,
NewDelhi, 1989
Jain, PL. : Production Management, CBS Publishers, NewDelhi, 2001
Jain, P.L. : Quality Control andTotal Quality Management, Tata McGraw
Hill, NewDelhi, 2001
Course No. 206: PURCHASING MANAGEMENT
Obfective .
The course aims to help students in acquiring the basic knowledge and
understanding oI purchasing management and realize the growing
signiIicance.
Course Contents .
Concept and scope oI purchasing management, principles and objectives
oI purchasing, integration oI purchasing with other managerial Iunctional
areas
Purchasing procedure : requisitioning. Selecting source oI supply,
ordering. alteration and cancellation oI orders, Delivery and Invoices,
purchasing Iorms and records, purchasing in Centralised and
Decentralised organisations, purchasing in government organisations,
computerised purchasing system
Purchasing planning, Purchasing Policy; Purchasing Techniques ;
Purchasing Research, ValueAnalysis, Standardisation and simpliIication.
Organising a standardisation programme, classiIication and coding.
Inventory Management : Meaning and Iunctions, classiIication oI
inventory systems, selective inventory management, deterministic and
probabilistic inventory models, Recent Developments in inventory
management
SUGGESTED READINGS
Ammer, D.S. : Materials Management and Purchasing, Richard Irwin, Inc
Rept, Edn. Taraporevala, Bombay
Dobler, D.W., Lee. L., Jr. and Burt, D.N. : Purchasing and Materials
Management : Text and Cases, McGrawHill Inc., NewYork
Gopalakrishna, P. and Lunderesan, M. : Materials Management : An
Integrated Approach, Prentice Hall oI India (P) Ltd., NewDelhi
Pigors, Myers and Maim : Management oI Human Resources. McGraw
Hill
Davar Rustum : Personnel Management and Industrial Relations in India
Arun Monappa and Mirza S. Saiyadian : Personnel Management, Tata
McGrawHill
reIerences including recent articles will be announced at the time oI
launching the course.
Course No. 207: SEMINAR ON CONTEMPORARY
MANAGEMENT ISSUES
Marks : 50
Course No. 208: VIVA-VOCE
Marks
Viva-Voce 50
Term-paper 30
ClassAssignment 20
100
MBA. 17 MBA. 18
SUGGESTED READINGS
Adhikary, M. : Economic Environment oI Business, S. Chand and Sons,
Delhi .
Agarwal, A.M. Emerging Dimensions oI Indian Environment; Asia
Publishing House, Delhi
Ulworth, Julian S. : The Finance Investment and Taxation oI
Multinationals, London, Basil Blackwell, 1988
Bhalla, VK. and S. Shivaramu : International Business Environment and
Business, NewDelhi, Anmol, 1995
Bhalla, V. K. International Economy; Libralisation Process, New Delhi,
Anmol, 1993 .
Daniel, John, D. and Radebangh, Lee : International Business, 5th ed.,
NewYork, Addision Wesley, 1989
Eiteman, D.K. and Stopnehill, Al. : Multinational Business Finance, New
York, AddisionWesley, 1986
Johnston, R.B. : The Economics oI the Euromarket History, Theory and
Practice, NewYork, Macmillan, 1983
Parks Yoon and Zwick, Jack : International Banking in Theory and
Practice, NewYork Addison-Wesley, 1985
Tata Economic Consultancy Service; Business Environment Special
Report to Management
The list oI cases (at least two on compulsory bases) and speciIic reIerences
including recent articles and reports will be announced in the class at the
time oI launchingoI the course
Course No. 302: MANAGERIAL COMMUNICATIONS
Obfective .
The course is aimed at equipping the students with the communication
concepts and methods skills oI communication to inIorm others, inspire
them and enlist their activity and willing cooperation in the perIormance
oI their jobs
Course Contents .
Nature, scope, Role and importance oI Business Communications.
Interdependence oI organisation, management and communication.
Relationship among communication. morale, productivity and
organisational objectives
EIIective Communication skill, process oI communication Barriers and
gateways incommunication
Types oI communication : Physical personal semantic, organisational
inter-personal and intra-personal communication variables, verbal and
non-verbal communication, Individual and group communication
COURSE OF STUDIES
SEMESTER III
Course
No.
301
302
303
304
305
306
307
Business Environment
Managerial Communi-
cations
Organizational EIIectiveness
and Change
Elective-Major I
Elective-Minor
Management Issues
A. Viva-Voce Examination
B. Teacher Supervised
Term Paper
C. Class Assignment
6
6
6
6
6
6
36
50
50
50
50
50
50
100
400
Course Lecture
per week
Maximum
Marks
50
30
20
Course No. 301: BUSINESS ENVIRONMENT
Obfective .
The primary objective oI this course is to acquaint the students to
emerging trends in business environment; and to develop the ability to
analyse the competitive business environment to appraise the
environmental pressures on business; to understand the government
policies and current issues inIndianperspective
Course Contents .
Nature and signiIicance oI Business Environment, The external
Environment; The Economic, Political, Legal, Technological and Social
Environment. The Human Cultural Environment; inIluence on Trade and
Investment Patterns; Recent World Trade and Foreign Investment Trends;
Balance oI Payments Accounts and Macro economic management;
Theories and Institutions; Trade and Investment-Government inIluence
on Trade Investment; Determination oI Trading Partner's Independence,
Interdependence and Dependence; World Financial Environment Cross-
national Cooperation and Agreements; TariII and non-TariII Barriers,
WTO, Regional Blocks, Global Competitiveness Export Management;
Licensing; Joint Ventures Technology and Global competition;
Globalisation and Human Resource Development; Globalisation with
Social Responsibility, Government policies; FEMAandMITP
Communication media : Individually oriented, commercial letters,
writing Business Reports; Oral Communication-presentation oI reports.,
public speaking and negotiations; Do's and Dont's oI Business Writing;
Legal aspects oI Business communication-Proposals, Contract, Directive
Organisationally oriented Manual Forum, Brouchers
SUGGESTED READINGS
Bowman, Joel P. and Branchaw, Bernadine P: Business Communication;
From Process to Product, 1987, Dryden Press, Chicago
Hatch, Richard : Communication Business 1977, Science Research
Associates, Chicago
Murphy, Herta A. and Pock, Charrles E. : EIIective Business
Communications, 2nd ed., 1976, Tata McGrawHill, NewDelhi
Pearce, C Glenn etc. : Business Communications; Principles and
Application, 2nd ed., 1988, JohnWiley, NewYork
Treece, Maira : SuccessIul Business Communications, 3rd, ed.,1987,
Allyn and Bacon, Boston
The list oI cases (atleast two on compulsory basis) and speciIic reIerences
launching oI the course
Course No. 303: ORGANISATIONAL EFFECTIVENESS AND
CHANGE
Obfective .
To Iamiliarize the students with basic organizational processes to bring
about organizational eIIectiveness and change.
Course Contents .
An Overview oI Concepts oI Organizational Change EIIectiveness and
Development; Skills oI Change agent, Organizational Climate and
Culture; Power and Politics : The process oI Empowerment.
Organizational Learning; Creativity and innovation; ConIlict and
Negotiations; Intergroup Behaviour and Collaboration; Business Ethics
and Corporate Governance; Management oI Gender Issues; Cross-
Cultural Dynamics
SUGGESTED READINGS
Anderson, A.H. and Barker, D. : EIIective Enterprise and Change
Management, OxIord Blackwell Publishers Ltd., 1996
French, W .E. and Bell, C.H. : Organization Development, New Delhi,
Kao, S.R. etc. : EIIective Organization and Sodal Values, New Delhi,
Sage.1994
Khanqwala, P.N. : Organisation Design Ior Excellence, New Delhi, Tata
McGrawHill, 1992
Luthans, F. : Organizational Behaviour, 7th ed., NewYork, McGrawHill,
1995
Mendonca, M. and Canungo; R.N. : Work Motivation, New Delhi, Sage,
1994
Robbing, S.P. : Organizational Behaviour, 7th ed., New Delhi Prentice
Hall oI lndia, 1996
The list oI cases (atleast two on compulsory basis) and speciIic reIerences
launchingoI the course.
MANAGEMENT ISSUES
Viva-Voce 50 Marks
Teacher Supervised Term Paper A 30 Marks
ClassAssignment 20 Marks
Total 100 Marks
MBA. 19 MBA. 20
Homewood, Illinois, RichardD. Irwin.
Glueck, William F. : Strategic Management and Business Policy, 3rd ed.,
NewYork, McGrawHill.
Hax, A.C. and MajluI, N.S. : Strategic -Management, Englewood CliIIs,
NewJarsey, Prentice Hall Inc.
Hamel, G. and Prahlad, C.K. : Competing Ior the Future, Boston, Harvard
Business School Press.
Peters, Tom; Business School in a Box, NewYork, Mac Millan.
The list oI cases (at least two cases are compulsory) and speciIic
time oI launching oI course.
Course No. 402: ENTREPRENEURSHIP
Obfective .
The course is designed to provide study and analysis oI the distinctive
Iactors that inIluence entrepreneurial activity in various cultural
environments; and to encourage entrepreneurial spirit and skills.
Course Contents .
The concept oI entrepreneurship: Nature and historical evolution
Entrepreneurship and economic development
Factors inIluencing the kind oI entrepreneurship required Ior diIIerent
kind and size oI business
Entrepreneurshipand culture
Sociological and Psychological theories oI entrepeneurship.
Entrepreneurship development : Role oI training Iacilities, incentives,
Protection
Entrepreneurial successes : The key analytical and Iunctional skills to
cope with the turbulent marketplace
SUGGESTED READINGS
To be givenby the Class Instructor
The list oI cases (at Least two cases are compulsory) and speciIic
Course No. 403: SMALL BUSINESS MANAGEMENT
Obfective.
This course aim oI providing the students insight into the nature oI SSI. He
will be exposed to various aspects oI establishment and management oI
small scale industries.
COURSE OF STUDIES
SEMESTER IV
Course
No.
401
402
403
404
405
406
407
408
Business Policy and
Strategic Analysis
Entrepreneurship
Small Business Management
Project Management
Decision Support Systems and
Management InIormation System
Elective Major II
Management Issues
Viva-Voce
Summer Internship
Report Examination
Term Paper
Class Assignment

6
6
6
6
6
6
6
42

50
50
50
50
50
50
50
150
500
Course Lecture
per week
Maximum
Marks
50
50
30
20
Course No. 401 : BUSINESS POLICYAND STRATEGIC ANALYSIS
Obfective .
The objective oI this course is to develop a holistic perspective oI
enterprise, critical Irom the point oI viewoI the topexecutives.
Course Contents .
Business Policy as a Field oI Study : General Management Point oI View,
Vision, Mission, objectives and Policies; Environmental Analysis and
Internal Analysis; SWOTanalysis; Impact Matrix; The experience curve;
BCGMatrix; GECModel IndustryAnalysis; Concept oI value Chain; Mc
Kinsey's 7S Analysis, Concept oI Value Chain, Knowledge Management.
Corporate Philosophy and Corporate governance, objectives and Policy
distinction and SigniIicanes-Business ethics and social responsibility.
Corporate strategy : Concept, types, Iormulation and implementation,
integrated approach to central management.
SUGGESTED READINGS
AnsoII, H. Igor; Implanting Strategic Management, Englewood CliIIs,
NewJersey, Prentice Hall Inc.
Budhiraja, S.B. and Athreya, M.B. : Cases in strategic Management, New
Delhi, Tata McGrawHill.
Christensen, C.R. etc. : Business Policy : Text and Cases, 6th ed.,
MBA. 21 MBA. 22
Cost and ProIitability : Estimation oI cost oI Project, means oI Iinance.
Estimation oI Working Capital, estimation oI cost oI Production, working
results and proIitability
Financial Project : Projection Balance Sheet and Projected Cash Flow
Statements
Project Appraisal Criteria : Pay Back Period : Accounting Rate oI Return.
Debt Service Coverage Ratio. Net present value, BeneIit Cost Ratio,
Internal Rate oI Return and Annual Capital charge Project
Implementation and Management : Project Monitoring and Cost Control
System. Network analysis, Resource Scheduling and Levelling Crashing
oI project cost
SUGGESTED READINGS
Prasana Chandra : Project Preparation. Appraisal and Implementation,
Tata McGrawHill Publishing Co., NewDelhi
D.K. Jain : Project Planning and Appraisal in Planned Economy, Uppal
Publishing House, NewDelhi
Deneis Look : Project Management, Geleotia Book Service, NewDelhi
M. Mohsin : Project Planning and Control, Vikas Publishing House, New
Delhi
A.K. Sinha and Rama Singh : Project Engineering and Management,
Vikas Publishing House, NewDelhi
The list oI Cases (at least two cases on compulsory basis) and speciIic
Course No. 405: DECISION SUPPORT SYSTEMS &
MANAGEMENT INFORMATION SYSTEM
Obfective .
The objective oI the course is to develop the basic understanding oI D. S.
S. & MIS Ior business organisations.
Course Contents .
MIS Meaning & Role oI Management InIormation Systems- systems
Approach, systems view oI business, concepts oI synergy & entropy.
Management, Organisation, Theory and systemsApproach.
Physical and conceptual models oI organisation, database management
systems-objectives and technical overview oI hierarchial, network and
relational models. Management responsibility.
Evolution oI computer Based InIormation Systems-EDP, Basic InIo.
Systems Ior Iunctional areas-programmed and non-pprogrammed
decisionmaking, Enterprise wide inIormation systems.
Course Contents .
DeIinition oI SSI. DiIIerence between SSI & Cottage Industry. Legal
Frame-work, Sources oI InIormation, Forms oI Organisation. Feasibility
Report, Registration, Licencing Regulation Covering SSI Institutional
Assistance Incentive etc. : Financial Incentives, Tax BeneIits
InIra-structure Ior SSI. inputs oI SSI
Production planning : Selection oI Site, Plant Location and layout,
Production Planning and Control
Cost oI Production Cash Flow Management, Working Capital
Management, Capital Structure
Marketing the product Price, Distribution,. Promotion, Export Marketing
Problems and Prospects oI SSI
SUGGESTED READINGS
Vasant Desai Organisation and Management oI SSI, Himalaya Publishing
House, Bombay
Vasant Desai : Problems and Prospects oI SSI in India, Himalaya
Publishing House, Bombay
Vasant Desai Management oI SSI, Himalaya Publishing House, Bombay
B.N. Ahuja: SSI in India, Verma Bros., Delhi
G. D. Sharma : Howto Start Your Own Small Industry
Dr. Shashikala :.Management oI SSI, Deep & Deep Publication. New
Delhi
The list oI cases (at least two cases on Compulsory basis) and speciIic
reIerence including recent articles will be announced in the class at the
time oI launching oI the course
Course No. 404: PROJECT MANAGEMENT
Obfective .
The objective oI the course is to help the students to acquire practical
understanding and develop skills Ior project preparation and
implementation.
Course Content .
Project Management : Aspects oI Project Management in Iorms oI project
organisation, project control, human aspects oI project management. The
project Manager's jobs
Market Potentiality Analysis IdentiIication oI Opportunities, Evaluation
oI Market and Potential Demand
Technical Analysis : Materials andInputs ProductionTechnology,
Product Mix, Plant Capacity, Location and Site Selection, Projection
Charts, Layout and work schedules
MBA. 23 MBA. 24
Planning Ior an InIormation System-setting goals and objectives, LiIe-
cycle concept, Prototype approach, System Analysis and Design. Major
Trends in technology, CASE tools.
DSS Managerial Decision Making: Decision making process, problem
solving techniques, how decisions are being supported, decision styles,
group decision making Ieatures oI various CBIS. Features oI GDSS and
EIS/ESS. Basic conIiguration oI a DSS, support Ior decision making
phases, approach to development oI DSS. Models and Facilities used in
DSS. Dichotomous model oI mind-Newell Simon model, cognition
theory/style, heuristics their application in inIormation system design. AI
& Expert systems.
SUGGESTED READINGS
Keen, Peter G.W. : Decision Support System an Organisational
Perspective, Addison, Wesley Pub.
TheierauII, Robert J. : Decision Support System Ior EIIective Planning,
Prentice Hall, 1982
Krober, Donald W and Hugh J. Watson : Computer Based InIormation
System NewYork, 1984
Davis L. Michael W.A. : Management Approach, Macmillan Publishing
Company, Prentice Hall NewJersey, 1988
Andrew, P. : Decision Support System Engineering, Sage, John Wiley &
Sons, NewYork, 1991
Leod, Raymond Me J.R. : Management InIormation Systems, Macmillan
Publishing Company, NewYork, 5th ed., 1993
Turban, EIrain : Decision Support & Expert System, Management
Perspective, Macmillan Publishing Company, NewYork, 1988
Management InIormation Systems by Gordon B. Davis & Margarete
Olson, Tata McGrawHill Publication
InIormation System Ior Modem Management-Murdick, Ross &. Clagget.
PHI.
Management InIormation System-Laudon & Laudon, PHI
The list oI Cases (at least two cases on compulsory basis) and speciIic
MANAGEMENT ISSUES
Marks
Viva-Voce 50
Summer InternshipReport 50
Term Paper 30
ClassAssignment 20
150
MBA. 25 MBA. 26
(A) Marketing Group Course
MM-0 1 : CONSUMER BEHAVIOUR
Obfective .
The basic objective oI this course is to develop and to understand about the
consumer decision-making process so as to equip them with abilities and
skills to use the behavioural concepts in eIIective marketing decision
making.
Course Contents .
Consumer Behaviour : Issues and Concepts; Basic issues in consumer
Behaviour; Consumer Attitude change; InIluence oI personality and selI
concept on Buying Behaviour, Models oI Consumer Behaviour
(Including Industrial Buyers Behaviour) The Buying Process : Consumer
Involvement and Decision Making : Consumer motivation InIormation
search Process and marketing strategy. Evaluation Criteria, Alternative
Evaluation and Decision Rules, BelieI, attitude, Purchase Behaviour and
Post Purchase behaviour
InIluence on Consumer Behaviour : Family buying inIluence, Family LiIe
Cycle, Buying roles, Social and Cultural inIluences, social class.
Psychographics and LiIestyles, ReIerence Group Cultural and its
Iundamental values shaping behaviour, Consumer - Behaviour Studies in
India
ELECTIVE COURSE
Course
No.
MM
MM
MM
MM
MM
MM
FM
FM
FM
FM
FM
FM
POM
POM
POM
POM
POM
POM
OBH
OBH
OBH
OBH
OBH
OBH
(A)
(C)
(D)
OR
Production and Operation Management
(B)
Marketing Group Course
Finance Group Course
Production Group Course
Organising Behaviour and Human
Resource Development
01
02
03
04
05
06
01
02
03
04
05
06
01
02
03
04
05
06
01
02
03
04
05
06
Consumer Behaviour
Advertising Management
International Marketing
Sales and Distribution Management
Industrial Marketing
Brand Management
International Financial Management
Management oI Financial Services
Management Control System
Project Planning Analysis and
Management
International Financial Markets
Working Capital Management
Purchasing and Material Management
Total Quality Management
Production Planning and Control
Applied Operations Research
Transportation Management
World Class ManuIacturing
Management oI Industrial Relations
Man power Development Ior
Technological Change
Compensation Management
Management Training and Development
Organisational Change and
Intervention Strategies
Human Resource Development :
Strategies and Systems
Course Maximum
Marks
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
ITM
ITM
ITM
ITM
ITM
ITM
SBE
SBE
IB
IB
IB
IB
IB
IB
(E)
(F)
(G)
Information Technology Management
Small Business and Entrepreneurship Management
International Business
01
02
03
04
05
06
01
02
01
02
03
04
05
06
Management Support System
Business Process Re-engineering
System Analysis and Design
Strategic Management oI InIormation Technology
Data Base Management
Telecommunications Ior Business
Small Business Marketing
Financing oI Small Business
International Accounting
International Financial Management
International Financial Markets
Foreign Exchange Management
Export-Import Procedures Documentation and
Logistics
International Economic Organisations
MBA. 27 MBA. 28
promotion-Role oI Creative Strategies, Comparative Advertising; Public
Service Advertising; Advertising-Retail, National, Cooperative Political,
International, Legal Interventions in Advertising
SUGGESTED READINGS
Aaker, David A. etc. : Advertising Management, 4th ed., New Delhi,
Beleh, George E. and Beleh, Michael A. : Introduction to Advertising and
Promotion, 3rd ed., Chicago, Irwin, 1995
Borden, William H.: Advertising, NewYork, JohnWiley, 1981
Borden and Marshall : Advertising Management, Richard D. Irwin Inc.,
Homewood, Illinois, 1971
C.H. Sandage : Advertising Theory and Practice, Richard D. Irwin Inc.,
Homewood, Illinois, 1956
David Ogilvy : Ogilvy on Advertising, Pan Books Ltd., London, 1985
S.A. Chunawala and K.C. Sathia : Foundation oI Advertising Theory and
Practice, Himalaya Publishing House, 1985
Hard, Norman : The Practice oI Advertising, OxIord, Butter-worth
Heinemann, 1995
Gilgon, Colin and Growther, GeoIIary : Advertising Management,
Heritage Publishers, NewDelhi, 1983
Kirkson and Kroegar : Advertising Management
Kleppner, Otto : Advertising Procedure, Englewood CliIIs, New Jersey,
Prentice Hall Inc., 1986
Kirkson, Charlen, J. and Kroojer : Adverting Principles and Problems,
Richard Irwin Inc., Homewood, 1960
Mahendra Mohan : Advertising-Concepts and Cases, New Delhi,
McGrawHill
Ogilvy, David: Ogilvy on Advertising, London, Longman, 1983
Sengupta, Subroto : Brand Positioning, Strategies Ior Competitive
Advantages, NewDelhi, Tata McGrawHill, 1990
The list oI cases and speciIic reIerences including recent articles and
reports will be announced in the class at the time oI launching oI the
course
MM-03 INTERNATIONAL MARKETING
Obfective .
The basic objective oI this course is to acquaint the Students with
environmental, procedural, institutional and decisional aspects oI
international marketing and to Iamiliarise them with India's Export-
Import Policyand DocumentationProcedure.
SUGGESTEDREADINGS
Assael, H. : Consumer : Behaviour and Marketing Action, Ohio, South
Western, 1995
Engle, J.F. etc. : Consumer Behaviour, Chicago, Dryden Press, 1993
Howard, LA. and J.N. Seth : Theory oI Buyer Behaviour, John Wiley &
Sons, NewYork
Howard, John A. etc. : Consumer Behaviour in Marketing, Englewood
CliIIs, NewJersey, Prentice Hall inc., 1989
Hawkins, D.I. etc : Consumer Behaviour : Implications Ior Marketing
Strategy, Texas, Business, 1995
Kerby, J.K. : Consumers Behaviour, Dunna Donnelley, NewYork
Mehta, S.C. : Indian Consumers, Tata McGrawHill, NewDelhi
Mowen, John C.: Consumer Behaviour, NewYork, Macmillan, 1993
SchiIIman, L.G. and Kanuk, L.L. : Consumer Behaviour, New Delhi,
reports will be announced at the class at the time oI launching oI the
course.
NM-02 : ADVERTISING MANAGEMENT
Obfective .
The aim oI the paper is to acquaint the students with concepts, techniques
and give experience in the application oI concepts Ior developing an
eIIective advertising programme.
Course Contents .
Advertising's Role in the Marketing Process : Legal Ethical and Social
Aspects oI Advertising; Process oI Communication Wilbar Schramm's
model, Two Step Flow oI communication. Theory oI Cognitive,
Dissonance and clues Ior Advertising Strategies : Use oI Advertising Ior
Stimulating Primary and Selective Demand-Objective setting and Market
Positioning Dagmar Approach-Determination oI Target Audience
Creative Strategy : Building oI Advertising Programme Message,
Headlines, Copy, Logo, Illustration, Appeal, Layout. Campaign Planning
Media Planning : Media characteristics, Media Selection, Media
Scheduling; Media Planning, Budgeting
Measuring Advertising EIIectiveness : Evaluation-Rationale oI Testing
Opinion and AptitudeTests, Recognition, Recall. Experimental Designs
Advertising Organisation : Selection Compensation and Appraisal oI an
Agency : Electronic Media Buying
Advertising Campaign : Advertising V/s Consumer behaviour; Sales
MBA. 29 MBA. 30
Chand & Co., NewDelhi, 1984
Walter, I. and Murray, T. : Handbook oI International Business, NewYork,
John Wiley, 1988
Winter and Mehta : Export, Marketing Operations, Indian Institute oI
Foreign Trade, NewDelhi
course.
MM-04: SALES AND DISTRIBUTION MANAGEMENT
Obfective .
The purpose oI this paper is to acquaint the students with the concepts
which are helpIul in developing a sound sales and distribution policy and
in organising and managing sales Iorce and marketing channels
Course Contents .
Sales Management-Nature and Scope oI Sales Management setting and
Formulation, Personal Selling Objectives, Potential Determining Sales
Policies, Formulating personal Selling strategy Sales Iorce management :
Personnel Management in the selling Iield. Recruiting and selecting sales
personnel Developing and conducting sales. Training Programme;
Designing and Administering compensation plans; Supervision oI
Salesmen; motivating sales, Personnel Sales meeting and sales contests
Organising the Sales EIIorts : Purpose oI sales organisation, setting up a
sales organisation. Basic types oI sales organisation, Iunctions and
Relationships; An overview oI the marketing channels; channel inter-
mediateries Wholesaling and Retailing; Logistics oI Distribution;
Channel Planning Operationalising Sales Management : Designing and
Assigning territories and Allocating Sales EIIort; Objectives and Quotas
oI Sales Personnel Developing and Managing sales Evaluation
Programme
Controlling the Sales EIIort : The Sales Budget purposes and procedure
Quotas. Types oI quotas and quota setting procedures. Administering the
quota system. Non-use oI sales quotas, Managing Marketing Channels;
Marketing Channel Policies and Legal Issues; InIormation System and
Channel Management; Assessing PerIormance oI' Marketing, Channels;
International Marketing Channels Overall Sales Control and analysis
SUGGESTED READINGS
Sill, CundiII and Govani : Sales Managements, Prentice Hall oI India,
NewDelhi
Albert Newgarden : The Field Sales Manager, D.B. Taraporevala Sons &
Co. Pvt. Ltd., Bombay
Course Contents .
International Marketing : International Marketing-DeIinition, Concept
and Setting : Distinction between International Trade, Marketing and
Business : Economic Environment oI International Marketing;
International Institutions-World Bank, IMF, UNCTAD, WTO, Custom
Union, Common Markets, Free Trade Zones, Economic Communities,
Constraints on International Marketing-Fiscal and Non-Fiscal Barriers,
Non-tariII Barriers; Agreements trading Partners-Bilateral Trade
Agreements, Commodity and GSP India Scene : India and World Trade,
Import and Export Policy (EXIM Policy). Direction and Quantum oI
India's Exports; Institutional Intra structure Ior Export Promotion : Export
Promotion Councils. Public Sector Trading Agencies, ECGC,
Commodity Boards etc; Procedure on Documents-Registration oI
Exporters, Export Quotations, Production and clearance oI Goods Ior
Exports, Shipping and Transportation. Insurance, Negotiation oI
Documents; Instruments oI Payments-Open Account, Bill oI Exchange;
Letter oI Credit-Export Finance; Strategies Ior India's Globalisation
International Marketing Mix : IdentiIication oI Markets, Product Policy,
International Product LiIe Cycle, Promotion Strategy. Pricing Strategy
and Distribution strategy; Various Forms oI International Business;
Marketing oI Joint ventures and TurnkeyProjects
SUGGESTED READINGS
Bhattacharya, B. : Export Marketing; Strategies Ior Success, New Delhi,
Global Business Press, 1991
Johri, Lalit M. : International Marketing Strategies Ior Success University
oI Delhi, Faculty oI Management Studies, 1980
Gillihon & Hird : International Marketing, Room Helm, 1986
Kahler : International Marketing, South, WesternPublishingCo., 1983
Kripalani, V H. : International Marketing, PHI, New Delhi, 1987
Keegan Warren : Global Marketing Management, Englewood CliIIs,
Kiemer, Ronald : International Marketing, South Western Publishing Co.
Majaro, Simon : International Marketing, English Language-Book
Society, 1984
Pripalomi, VH. : International Marketing, Prentice Hall
Paliwoda, Stenley O: International Marketing
Saxena and Kapoor : International Marketing, Tata McGraw Hill
Publishing Co. Ltd., NewDelhi
Terpstra, Vern and Sarathy. R. : International Marketing, Orlando, Dryden
Press, 1991
Varshney and Bhattachary International Marketing Management, S.
MBA. 31 MBA. 32
Control, Englewood CliIIs, Newjersey, Prentice Hall Inc., 1991
Webster, F.E. : Industrial Marketing Strategy, 2nd ed., New York, John
Wiley, 1979
course.
MM-06 : BRAND MANAGEMENT
Obfective .
The Objective oI this course is to impart in depth knowledge to the
students regarding the theory and practice oI Brand Management.
Course Contents .
Understanding Brands : Brand Hierarchy, Brand Personality, Brand
Image, Brand Identity, Brand Positioning; Brand Equity; Value addition
Irom Branding-Brand-Customer Loyalty; Managing Brand; Brand
Creation, Brand Extensions. Brand-product Relationships, Brand
PortIolio; Brand assessment through research Brand Identity, Position,
Image, Personality Assessment and Change, Brand Revitalisation;
Financial Aspects oI Brands; Branding in DiIIerent Sectors : Customer
Industrial, Retail and Service Brands
SUGGESTED READINGS
Aaker, David, A. : Managing Brand Equity, NewYork, Free Press, 1991
Cowley, Don : UnderstandingBrands, London, Kogan Page, 1991
Czerniawski, Richard D. & Michael W. Maloney : Creating Brand
Roylity, AMACOM, N.Y, 1999
KapIerer, J.N. : Strategic Brand Management, New York, Free Press,
1992
Murphy, JohnA. : Brand Strategy, Cambridge, The Director Books, 1990
Steward, P: BuildingBrands Directly London, MacMillan, 1996
Upshaw, Lyhn B. : Building Brond Identity : AStrategy Ior Success in a
Hostile Market Place, NewYork, John Wiley, 1995
course
Thomas C. Wotmbaj : Sales Management, Holt, Rinehart and Winston,
NewYork
James M. Comer : Sales Management, Goodyear Publishing Co. CaliIorni
P. Allen : Sales and Sales Management, Macdonald and Evans Ltd.,
London
MM-05 : INDUSTRIAL MARKETING
Obfective .
The objective oI this. course is to lay a Ioundation Ior an understanding oI
the complex dimensions oI the industrial marketing.
Course Contents .
Industrial Marketing : DeIinition, Nature and Scope DiIIerence between
Industrial Marketing and Consumer Marketing; Nature oI demands in
Industrial Markets; Types oI Industrial Goods and Services; Machinery
and equipment; Raw Material, Fabricated Material; Component Parts;
Research Goods and operating supplies; Widely Iunctioning Demand;
Sensitivity to inventory Policy Market Characteristics; Geographic
Concentration; Industrial Buyer Behaviour; Industrial Purchasing
Planning Product Outline : Competitive SigniIicance, Determining
Product Objectives; Need Ior ReviewoI Product Objectives; Establishing
market Needs; Market Research and Market InIormation systems;
Segmentation oI Industrial Markets;Technology and the Industrial
Markets; Product Decisions and Strategies; Industrial Services; Industrial
Pricing; Customer Demand Volume, Price Relationship; Factors Other
than price aIIecting volume, Price DiIIerentation among customer groups
: Competitors Reaction to price changes, Customer Relations, Impact on
other products. The pricing process
Product Distribution : Direct Indirect Mixed Industrial Middle Men;
Marketing Logistics, Promotion oI Industrial Products; Logistic
Management, Industrial Marketing Communication. Sales Force
Management; Industrial Marketing Strategy, Planning and
Implementation Advertising, Sales Promotion, AIter Sales Service;
Personal Sellingto various types oI customers Government, Private etc.
SUGGESTED READINGS
Alexander : Industrial Marketing
Corey, E. Raymod : Industrial Marketing; Cases and Concepts, 3rd ed.
Englewood CliIIs, NewJersey, Prentice Hall Inc., 1983
Gross, A.C. etc. : Business Marketing, Boston, Houghton MiIIlin, 1993
Hill. Richard etc. : Industrial Marketing, Homewood Illinois,
Richard DIrwin, 1975
Reeder, Robert R. etc. : Industrial Marketing : Analysis, Planning and
MBA. 33 MBA. 34
management strategies and steps which may equip the organization and
its human resource to adequately cope withsuch changes
Course Contents .
Manpower Management in the 21st Century : Environmental Context oI
Human Resource management; The Emerging ProIile oI Human
Resources; Special Features oI NewTechnology; Concept and Process oI
Technological Innovation; Organisational Implications oI Technological
Change : Human Resource Implications oI Technological Change;
PerIormance/Potential Evaluation in the Context oI New Technology;
Technology TransIer with Human Face; New Issues in Manpower
Training and Career Development
SUGGESTED READINGS
Clark, Jon : Managing Innovation and Change, University oI
Southampton, 1995
Clark, Jon : Human Resource Management and Technological Change,
London, Sage, 1993
Campbell, A. and Warner, M. : NewTechnology, Skills and Management,
London, Houtledge, 1992
Rastogi, P.N. : Management oI Technology and Innovation, New Delhi,
Sage, 1995
Warner, M. : NewTechnology and ManuIacturing Management, London,
Wiley, 1990
Womack, J.P. etc. : The Machine That Changed the World, New York,
Maxwell Macmillan, 1990
Whittakar, B.H. : Managing Innovation, Cambridge, Cambridge
University Press, 1990
The list oI case and speciIic reIerence including recent articles will be
announced at the itme oI launching oI the course.
OBH - 03: COMPENSATION MANAGEMENT
Obfective .
The course is designed to promote understanding oI issues related to the
compensation or rewarding human resources in the corporate sector,
public services and other Iorms oI organisations and to impart skills in
designing, analysing and restructuring reward management systems,
policies andstrategies.
Course Contents .
Conceptual andTheoretical Understanding oI Economic Theory : Related
to Reward Management; Competitive Imperatives; Productivity Quality,
Service, Speed, Learning; Planning Ior Improved Competitiveness;
Diagnosis and Bench marking, Obtaining commitment Determination oI
(B) Organisation Behaviour and Human
Resource Development
OBH-O1 : MANAGEMENT OF INDUSTRIAL RELATIONS
Obfective .
Organisation eIIiciency and perIormance are intricately interlinkedwith
industrial relations. The course is an attempt to appreciate the conceptual
and practical aspects oI industrial relations at the macro and microlevels.
Course Contents .
Industrial Relations Perspectives : Industrial Relation and the Emerging
Socio-economic Scenario; Industrial Relations and the state; legal
Framework oI Industrial Relations Growth Role and Future oI Trade
Unions in India : Trade Union and the Employee; Trade Union and the
Management Discipline and Grievance management; Negotiation and
Collective Settlements; Participative Management and Co-ownership;
Productive Bargaining and Gain Sharing; Employee Empowerment and
Quality Management; Industrial Relations and Technological Change
SUGGESTED READINGS
Kochan, T.A. & Zatz Henry : Collective Bargaining and Industrial
Relations, 2nd ed., Homewood, Illinois, Richard D. Irish, 1998
Mamkoottam, K. : Trade Unionism : Myth and Reality, New Delhi,
OxIord University Press, 1982
Niland, J.R. etc., : The Future oI Industrial Relations, New Delhi Sage,
1994
Papola, T.S. & Rodgers, G. : Labour Industrious and Economic
Development in India, Geneva, ILO, 1992
Ramaswamy, E.A. : The Rayon Spinners : The Strategic Management oI
Industrial Relations, NewDelhi. OxIord University Press, 1994
Virmani, B.R. : Participative Management vs Collective Bargaining, New
Delhi, Vision, Books. 1998, 7, Webb, Sideney & Webb, Beatrice,
Industrial Democracy, Melbourne Longman, 1987
announced in the class at the time oI launchingoI the Course.
OBH-02 : MANPOWER DEVELOPMENT FOR
TECHNOLOGICAL CHANGE
Obfective .
Recent years have witnessed rapid technological changes aIIecting
industry and business in diIIerent ways. This course aims to discuss the
major aspects oI technological change and the kind oI human resources
MBA. 35 MBA. 36
SUGGESTED READINGS
Beunet, Roger ed. : Improving Training EIIectiveness Aldershot, Gower,
1988
Buckley, R, and Caple, Jim : The Theory & Practice oI Training, London,
Kogan and Page, 1995
Lynton, R. Parcek, U. : Training Ior Development, 2nd, ed. New Delhi,
Vistaar, 1990
Paper, Allan, D. : Managing the Training and Development Function,
Aldershot, Gower, 1984
Rae. L. : Howto MeasureTraining EIIectiveness, Aldershot, Gower, 1986
Reid, M.A. etc. : Training Interventions : Managing Employee
Development, 3rd, ed., London, IPM, 1992
Senge, P. : The FiIth Discipline : The Art and Practice oI the Learning
Organization, London, Century, 1992
OBH-05 : ORGANISATIONAL CHANGE AND
INTERVENTION STRATEGIES
Obfective .
The objective oI this paper is to prepare students as organisational change
Iacilitators using the knowledge andtechniques oI behavioural science.
Course Contents .
Organization Change-An Overview Approaches to Problem Diagnosis;
Some Major Techniques oI Planned Change; Stepslin OD General, OD
competencies, OD Skills, Designing Interventions-Interpersonal, Team
Intergroup and System; Evaluation oI OD, Ethics oI OD ProIessional,
Future oI OD
SUGGESTED READINGS
Abad, Ahmad, etc. : Developing EIIective Organization, New Delhi Sri
Ram Centre Ior Industrial Relations, 1980
De Nitish : Alternative Designs oI Human Organization, London, Sage,
1988
French, W.H. and Bell, C.H. : Organization Development, New Delhi,
French, W.L. etc. : Organization Development, Theory, Practice and
Research, 3rd ed., NewDelhi, Universal Book Stall, 1990
Harvey, D.F. and Brown, O.D. : An Experimental Approach to
Organization Development, Englewood CliIIs, NewJersey, Prentice
Hall Inc., 1990
Inter and Intra-industry Compensation DiIIerentials oI : Internal and
External Equity in Compensation Systems; Understanding Tools Used in
Designing Improving and Implementing Compensation Packages;
Compensation Designs Ior SpeciIic Type oI Human Resources like
Compensation oI ChieI Executives, Senior Managers, R & D StaII etc.
Understanding DiIIerent components oI compensation Packages like
Fringe BeneIits Incentives and Retirement Plans; Compensation
Practices oI Multinational Corporations and Strategic Compensation
Systems; Statutory Provisions Governing DiIIerent Components oI
Reward systems, Working DiIIerent Institutions Related to Reward
System LikeWage Boards, PayCommissions
SUGGESTED READINGS
Armstrong Michel and Murlis, Helen : Reward Management : A Salary
Administration, London, Kegan Paul, 1988
Bergess, Lenard R. : Wage and Salary Administration, London, Charles,
E-meril, 1984
Capeman, George : Employees Share Ownership, New York, Kogan
Page, 1991
Hart Robert : AEconomics oI Non-Wage Labour Costs, London, George
Aller and Unwin, 1984
Hendorson, Richard I. : Compensation Management; Rewarding
PerIormance, 6th ed., Englewood cliIIs Prentice Hall Inc., 1994
Micton, Rock : Handbook oI Wage and SalaryAdministration, 1984
The list oI cases and speciIic reIerence including recent articles will be
announced in the class at the time oI launchingoI the course.
OBH-04 : MANAGEMENT TRAININGAND DEVELOPMENT
Obfective .
The purpose oI this paper is to provide an in-depth under-standing oI the
role oI training in the HRDand to enable the course participants to manage
theTraining systems and processes.
Course Contents .
Training Process : An Overview; Role Responsibilities and Challenges to
Training Managers; Organization and Management oI Training Function;
Training Needs Assessment and Action Research; Instruction Objectives
and Lesson Planning; Learning Process; Training Climate and Pedagogy;
Developing Training Modules Training Methods and Techniques :
Facilities Planning and Training Aids; Organising the training
Department, controlling training, Training Communication; Training
Evaluation; Training and Development inIndia
MBA. 37 MBA. 38
(C) Finance Group Course
FM-01: INTERNATIONAL FINANCIAL MANAGEMENT
Obfective .
The objective oI this paper is to give students an overall view oI the
international Iinance system and howmultinational corporations operate.
Course Contents .
Multinational Financial Management : An overview; Evolution oI the
international Monetary Financial System; Managing short term assets and
liabilities; Long-run Investment Decisions The Foreign Investment
Decision; Political Risk Management; Multinational Capital Budgeting
Application and Interpretation : Cost oI Capital and Capital Structure oI
the Multinational Firm : Dividend Policy oI the Multinational Firm;
Taxation oI the Multinational Firm; Country Risk Analysis; Long-term
Financing
SUGGESTED READINGS
Abdullah, F.A. : Financial Management Ior the Multinational Firm,
Englewood CliIIs, NewJersey, Prentice Inc., 1987
Bhalla, V K. : International Financial Management, 2nd ed., New Delhi,
Anmol, 2001
Buckley, Adrian : Multinational Finance, New York, Prentice Hall Inc.,
1996
Kim, Suk and Kim, Seung : Global Corporate Finance; Text and Cases,
2nd ed., Miami Florida, Kolb, 1993
Shapiro, Alan C. : Multinational Financial Management, New Delhi,
announced inthe class at the time oI launching oI the course.
FM-02: MANAGEMENT OF FINANCIAL SERVICES
Obfective .
The main objective oI this course is to help students to learn the various
Iinancial services and their role inthe overall Iinancial system.
Course Contents .
Financial System and Markets : Concept, Nature and Scope oI Financial
Services; Regulatory- Framework ' Ior Financial Services; Management
oI Risk in Financial Services; Stock Exchange Operations: Mutual Funds;
Merchant Banking Services : Managing oI issue shares and bonds-
Mobilising oI Fixed Deposits-Inter-Corporate Loans-International
Huse, F.E. and Cummings, T.G. : Organization, Development and
Change, 3rd ed., NewYork, West, 1985
Sinha, Dharani, P. etc. : Consultants and Consulting Styles, New Delhi,
Vision, 1982
OBH-06 : HUMAN RESOURCE DEVELOPMENT
STRATEGIES AND SYSTEMS
Obfective .
The purpose oI this course is to Iacilitate an understanding oI the concepts,
methods and strategies Ior HRD.
Course Contents .
Field oI HRDConcepts, Goals, Challenges; HRDclimate and Practices in
India; StaIIing HRD Function; Developing HRD Ior Workers; HRD
Intervention; HRDApproaches Ior coping with Organisational Change :
Case Studies oI HRDin Indian Organization
SUGGESTED READINGS
Dayal, Ishwar : SuccessIul Applications oI HRD, New Delhi, New
Concepts, 1996
Dayal Iswar : Designing HRDSystems, NewDelhi, Concept, 1993
Kohil, Uddesh and Sinha, Dhampi P. : HRD Global Challenges &
Strategies in 2000 A.D., NewDelhi, ISTD, 1995
Maheshwari, B.L. and Sinha, Dharni P: Management oI Change Through
HRD, NewDelhi, Tata McGrawHill, 1991
Pareek. U etc. : Managing Transitions; The HRD Response, New Delhi,
Tata McGrawHill, 1992
Rao, T.V etc. : Alternative Approaches; Strategies oI Human Resource
Development Jaipur,Rawa1,1988
Silvera, D.N. : HRD: The Indian Experience, NewDelhi, India, 1991
MBA. 39 MBA. 40
Motivation and Morale, Goal Congruency, Participative and Responsive
Management. Human as a Part oI InIormation Process, Learning Curves.
Management Control in Specialised Organisation : Selected Case Studies
Control in Specialised Organisation : Selected Case Studies on Non-proIit
and Public Service Organizations
SUGGESTED READINGS
Anthony, R.N. and Govindrajan, V: Management Control Systems, 8th
ed. Taraporevala, Chicago, Irwin, 1995
Emmanuels, C. and Otley, D. : Accounting Ior Management control,
London, Nostrand Reinhold, 1985
Ghosh, P.K. and Gupta, G.S. : Cost Analysis and Control, New Delhi,
Vision 1985
Glynn, J.J. : Value Ior Money; Auditing in Public Sector, London, Prentice
Hall Inc., 1985
Hersey, P. and Blanchard, H.B. : Management oI Organization Behaviour
: Utilising Human Resources, New Delhi, Prentice Hall oI India,
1988
Maciariello, J.A. and Kirby, C.J. : Management Control System,
FM-04: PROJECT PLANNING, ANALYSIS AND
MANAGEMENT
Obfective .
The basic purpose oI this course is to understand the Iramework Ior
evaluating capital expenditure proposals, their planning and management
in the reviewoI the projects undertaken
Course Contents .
Generation and Screening oI Project Idea : Capital Expenditure
Importance and DiIIiculties; Market Demand and Situational Analysis;
Technical Analysis; Financial Analysis; Analysis oI Project Risk; Firm
Risk and Market Risk; Social Cost BeneIit Analysis; Multiple Projects
and Constraints; Network Techniques Ior Project Management; Project
Reviewand Administrative Aspects; Project Financing in India; Problem
oI Time and Cost Over run in Public Sector Enterprises in India;
Assessment oI theTax Burden; Environmental Appraisal oI Projects
Finance; Other Financial services-Leasing and Hire Purchase; Debt
Securitisation; Housing Finance Credit Cards; Banking and Insurance;
Venture Capital, Factoring IorIaiting and Bill Discounting, Insurance;
TheTax Environment and Financial Services
SUGGESTED READINGS
Bhalla, V K. : Management oI Financial Services, Anmol, New Delhi,
2001
Bhalla, V.K. and Dilbag Singh : International Financial Centres, New
Delhi, Anmol, 1997
Ennew, C. Trevor Watkins & Mike Wrigth : Marketing oI Financial
Services, Heinemann ProIessional Pub., 1990
Gordan, E. and K. Natraja : Emerging Scenario oI Financial Services,
Himalaya Publishing House, 1997
Meidan, Arthur Brenne, M. : Option Pricing : Theory & Applications,
Toronto, Lexington Books, 1983
Kim, Suk and Kim Seung : Global Corporate Finance-Text and Cases, 2nd
ed., Miami Florida, Kolb, 1993 .
FM-03: MANAGEMENT CONTROL SYSTEM
Obfective.
The main objective oI the course is to appraise the Students about the
concept oI Management control system as well as its role in eIIicient
management oI public system organisations.
Course Contents .
Management Control : An Overview : Nature, Scope and Concept oI
Management Control Systems. Organization Goals, Strategic Planning
and Implementations, Organisational Structure, Contingency Theory,
Organizational climate, Position oI Controller in the Organisation
Structure oI an Organization Management Control Process :
Programming, Budgetary Planning and procedures. Budgetarg Control;
Analysis oI Variances, Flexible Budgeting, Zerobase Budgeting,
PerIormance Budgeting, Accounting Aspects oI Control including
Internal Audit and Control and Value Ior Money, Analysis and Reporting,
Variance Reporting Management Control Structure : Responsibility
Centre, Responsibility Accounting, Cost Centre, ProIit Centre, Inter-
divisional TransIer Pricing, Measurement oI Divisional PerIormance
including PerIormance Evaluation : Qualitative, and Quantitative,
Investment Centre. Behavioural Aspect oI Management Control :
MBA. 41 MBA. 42
Eiteman, David K. and Stonehill, Arthur I. : Multinational Busines
Finance, CaliIornia, Addison-Wesley, 1988
Johnson and Giaccotto: Options and Futures, St. Paul, West. 1995
Kim, Suk and Kim, Seung : Global Corporate Finance : Text and Cases,
2nd ed., Miami, Florida, 1993
FM-06: WORKING CAPITAL MANAGEMENT
Obfective .
The Objective oI the course is to acquaint the students with the importance
oI the working capital and the techniques used Ior eIIective working
capital management.
Course Contents .
Working Capital : Nature and concept oI working capital management,
Importance oI working capital, kinds oI working capital, Factors
Determining working capital, Estimating working Capital Requirements
Management oI Cash : Motives Ior holding cash and Marketable
Securities; Cash System, Managing the Cash Ilows, Types oI collection
systems, cash concentration strategies, Disbursement Tools
Investment in Marketeable Securities : Forecasting cash Flow, Managing
Corporate Liquidity and Financial Flexibility; Measures oI Liquidity
Determining the Optimum Level oI cash Balances Baurnol Model,
Beranek Model, Miller-Orr Model, Stone Model. Receivable
Management : Determining theAppropriate Receivable, Policy, Marginal
Analysis; Credit Analysis and Decision HeuristicApproach, Discriminant
Analysis, Sequential Decision Analysis. Inventory Management : Kinds
oI Inventories, BeneIits and Costs oI holding Inventories, Inventory
Management and Valuation, Inventory Control Models, Short term
Iinancing Programming. Working Capital Management : Financing oI
Working Capital Integrating Working Capital and Capital, Investment
Process. InIlation and Working Capital Mechanics oI Lending : Various
Committee reports; credit authorization scheme. Monetary System,
Money Market in India
Banking System in India : The Restructuring Process, Working Capital
control and Banking Policy in India; Instruments oI the International
Money Market, Managing Short term International Transactions
SUGGESTED READINGS
Ahuja, G.K. & Gupta, Ravi : Systematic Approach in Income Tax,
Allahabad, Bharat LawHouse, 1997
Bhalla, V.K. : Modern Working Capital Management, NewDelhi, Anmol,
1997
Bhalla, VK. : Financial Management and Policy, 2nd ed., New Delhi,
Anmo1,1998
Chandra, Prasanna : Projects; Preparation, Appraisal, Budgeting and
Implementation, 3rd ed., NewDelhi, Tata McGrawHi11,1987
Dhankar, Raj. S. : Financial Management oI Public Sector Undertakings,
NewDelhi, Westvi11e,1995
FM-OS : INTERNATIONAL FINANCIAL MARKETS
Obfective .
The objective oI this course is to give students an indepth knowledge oI
the working oI international Iinancial markets.
Course Contents .
History oI The International Financial System. The rise and Fall oI
Bretton Woods, Globalisation and the Growth oI derivatives, the crash oI
1994-96 and Beyond. Euro-Currency Market, Euro-banking and Euro-
Currency Centres, Deposit Dealing and the Term Structure oI Euro-
currency Rates, Euro-currency Futures and Options, Syndicated Euro-
credits. International Bond Markets : Introduction, Newissue Procedures
in the Eurobond Markets, Eurobond valuation and hedging Interest Rates
and Currency Swaps, Pricing Option, Ieatures oI International Bonds,
Forecasting and the Image oI the Future central Bank and the Balance oI
payment the European Monetary System and Other Regional ArtiIicial
Currency areas. New Instruments in International Capital Markets
International Banking and Country Risk, International PortIolio
diversiIication, International transIer pricing
SUGGESTED READINGS
Bhalla, V K. : International Financial Management, 2nd ed. New Delhi,
Anrnol, 2001
Bhalla, V K. : Managing International Investment and Finance, New
Delhi, AnmoL1997
Buckley, Adrain : Multinational Finance, 3rd ed., Englewood CliIIs,
MBA. 43 MBA. 44
Process Capability; Cost-Reduction Techniques standardisation,
SimpliIication & Variety Reduction; Value Analysis and Engineering.
Make or Buy Decisions, Purchasing Research, Sources oI Supply, Price
Determination and Negotiation, Vendor Rating, Selection and
Development, Legal Aspects oI Purchasing, Public Purchasing and
Tendering : International Purchasing Procedures and Documentation :
Purchasing oI Capital Equipment Appraisal Methods, Evaluating
Suppliers' EIIiciency, Stores Layout, ClassiIication Standardisation and
CodiIication; Material Logistics Warehousing Management, Material.
Handling, TraIIic and Transportation, Disposal oI Scrap Surplus and
Obsolete Materials : Inventory Control oI Spare Parts, Materials
InIormation System Computerised MIS Ior material management
SUGGESTED READINGS
Ansari, A. and Modarress, B. : JIT Purchasing, New York, Free Press,
1990
Baily, P. etc. : Purchasing Principles and Management, London, Pitman,
1994
Burt, David N. : Proactive Procurement, Englewood CliIIs, New Jersey,
Prentice Hall, Inc., 1994
Dobler, D.W. : etc. : Purchasing and Materials Management, New York,
McGrawHill, 1990
Dutta, A.K. : IntegratedMaterials Management, NewDelhi PHI, 1986
Farrington, B. and Waters, Derck W. : Managing Purchasing London,
Chapman and Hall. 1994
Gopalakrishnan, P. and Sunderasha, M. : Handbook oI Materials
Management, NewDelhi, Prentice Hall oI India, 1994
announced inthe class at the time oI launching oI the course.
POM-02 : TOTAL QUALITYMANAGEMENT
Obfective .
The objective oI this course is to acquaint the students with the basic
concept oI Total Quality (TQ) Irom design assurance to service assurance;
to give emphasis on International Quality CertiIication Systems-ISO
9000 and other standards and their applicability in design manuIacturing
quality control and services, to closely interlink management oI quality,
reliability and maintainability Ior total product assurance; to Iocus on
quality oI services in contemporary environment.
SUGGESTED READINGS
Bhalla, V K. : Working Capital Management : Text and Cases, 4th ed.,
Delhi, Anmol, 2001
Hampton J.J. and C.L. Warier : Working Capital Management, JohnWiley
& Sons, 1989
Mannes, T.S. and J.T. Zieilow : Short-term Financial Management, West
Publ. Co., 1993
Scherr, F.c. : Modem WorkingCapital Management, Prentice Hall, 1989
Smith, Keith V and G.W. Gallinger : Readings on Short-term Financial
Management, 3rd ed., West Pub. Co., 1988
Kuchhal, S.C. : Financial Management, Chaitanya Publishing House,
Allahabad .
Khan & Jain : Financial Management, Tata McGrawHill, NewDelhi
Pandey, LM.: Financial Management, Vikas Publishing House, Delhi
Basant Raj : Corporate Financial Management, Tata McGrawHill
O. Connel and Golberg : Elements oI Financial Administration, Prentice
Hall
Pearson Hunt, C.M. Williams and Gorden Donaldson : Basic Business
Finance, Text and Case, Richard D. Irwin
Irwin PeIIer : The Financing oI Small Business, Macmillan Co., New
York
James, C. Van Home : Financial Management andPolicy, Prentice Hall
Walker and Baughn : Financial Planning and Policy, Harper & Row
(D) Production Group Course
POM-O1 : PURCHASINGAND MATERIAL MANAGEMENT
Obfective .
The key objective oI this course is to acquaint the students with Decision-
making Ior eIIective and eIIicient purchase, storage and IlowoI materials
in manuIacturing and service organisation; Costreduction techniques in
Pre-purchase, Purchase and Post-Purchase cost, reduction systems :
Modem material planning and delivery systems like MRP and JIT, and
Material handling and logistics systems.
Course Contents .
Role oI Purchasing and Materials Management-Objectives, Organisation
and Inter-relationships, Determination and Description oI Material
Quantity, Material Planning in Push and Pull System, MRP and JIT;
Determination and Description oI Material Quality Receiving and
Incoming Quality Inspection. Acceptance Sampling Plans, Vendor-
MBA. 45 MBA. 46
Production Control; Aggregate Planning and production Planning
Method Job Shop Planning; Scheduling and control oI Production levels
Just-in-time Production Line Balancing; Planning Ior High Volume
Standardized Product Design oI Production Control, System Procedures
and Documentation in Production Planning and Control : Physical
Distribution ProblemsApplication oI Computers; ERP
SUGGESTED READINGS
Burdige, John, L. : Principles oI Production Control, London, Donald and
Evans, 1981
Caoubang, Ted C. : Readings on Production Planning and Control,
Geneva, ILO
Greene, James H. : Production and Inventory Control Handbook, New
Mc Leavey, Dennis W. and Narasimhan, S.L. : Production and Inventory
Control. Boston, Allyn and Bacon, 1985
Peterson, R. and Silver, E.A. : Decision Systems Ior Inventory
Management andProduction Planning. NewYork, John Wiley. 1979
Vollmann, T.E. etc. : ManuIacturing Planning and Control, Homewood,
Illinois, RichardD. Irwin, 1988
Magee, F. John and Boodman, M. David : Production Planning and
InventoryControl, ed. McGrawHill Book Company, NewYork
Eilon Samuel : Elements oI Production Planning & Control, The Mac
Milan Company, NewYork
Moore Franklin and Menderian Thomas : Production/Operation
Management, D.B. Taraporewala Sons. & Co. Pvt. Ltd. Bombay
Vroom, H.N. : Production Management, D.B. Taraporewala Sons & Co.
Pvt. Ltd., Bombay
McNiece, E.H. : Production Forecasting, Planning & Control, 3rd ed.
JohnWiley & Sons Inc., NewDelhi
POM-04 : APPLIED OPERATIONS RESEARCH
Obfective .
The course is designed to introduce the students to the principles oI
operations research techniques and their applications in decision making.
Students will also be required to use computer packages Ior data
processingpurposes
Course Contents .
Basic Concept oI Total Quality (TQ) : Evolution oI Total Quality
Management; Components oI TQ LOOP : Conceptual Approach to
S.Q.C. Acceptance Sampling and Inspection Plans; Statistical Process
Control; Process Capability Studies; Humanistic Aspects oI TQM :
Management oI Q.C. and Z.D. Programmes : Quality Improvement
Teams : Q-7 tools : Quality Costs : Taguchi Loss Function : Functional
Linkage oI Quality with Reliability and Maintainability : FailureAnalysis
: (FTA/FMEA) and Optimum Maintenance Decisions; Total Productive
Maintenance (TPM) : Quality Audits : Lead Assessment and ISO-9000
Standards : Marketing Aspects oI T.Q. : Total Quality oI Services : Total
Quality and SaIety : Six Sigma
SUGGESTED READINGS
Carruba, Eugene R. and Gorden, Ronald D. : Product Assurance
Principles : Integrating Design Assurance & QualityAssurance, New
Grant Eu-gene L. and Leaverworth, Richards : Statistical Quality Control,
McGrawHill, NewYork, 1991
Ireson, W.G. and Coombas, C.P. : Handbook oI Reliability Engineering &
Management, NewYork, McGrawHi 11, 19 8 8
Lochner, Robert H. and Matar, Joseph E. : Designing Ior Quality, London,
Chapman & Hill, 1990
Pike, John and Barnes, Richard : TQM in Action, London, Chapman &
Hill, 1994
Schmidt, Warrent H. and Finnigan, Jerone P. : TQ Manager, San
Francisco, Jossey Bass, 1993
Spenley, Paul : World Class PerIormance Through TQ, London, Chapman
& Hall, 1992
POM-03 : PRODUCTIONAND PLANNINGAND CONTROL
Obfective .
To develop a broad conceptual Iramework based on the research which
has been done in the recent past and to bridge the gap between the
theoretical solutions on one hand and the real world problems on the other
in production planning andcontrol.
Course Contents .
Production Planning and Control Iunction; Material Requirement
Planning; Production-Inventory Systems; Forecasting Ior Inventory and
MBA. 47 MBA. 48
Bell, G. etc. : The Business oI Transport Plymouth, McDonald and Evans,
1984
Dickey, J.W. : Metropolitan Transportation Planning, New Delhi, Tata
McGrawHill, 1980
Grey, G.E. and Hole, L.A. : Public Transportation Planning; Operations
and Management, Englewood CliIIs, NewJersey, Prentice Hall Inc.,
1979
Gupta M.P. : Metropolitan Transportation System, New Delhi National,
1983
Papacostas, C.S. : Fundamentals oI Transportations Engineering,
POM-06 : WORLD CLASS MANUFACTURING
Obfective .
To acquaint the students with the world class manuIacturing environment
and optimised productionprinciples.
Course Contents .
World Class ManuIacturing Environment : Imperatives Ior success-
Technology, Systems approach and change in the mindset; Strategic
decisions in ManuIacturing Management; Choice oI Technology,
Capacity. Layout/Automation in Material handling systems : Aggregate
Planning and Master Production Scheduling materials Requirement
Planning (MRP) SoItware in Use manuIacturing Resources Planning
(MR-P-11) soItware in Use, Implementation Problems/Indian
experience; Optimised Production; Technology Principles advocated by
Eliyahu Goldtratt; Just-in time System; JIT ManuIacturing Systems, JIT
Pulll system-Use oI Kanban, JIT Purchase Source Development, Buyer-
seller relations; Supply Chain Management/Bench Marking; Total
Quality Management TQM Philosophy, TQM Principles, TQM tools
including Circles. SQC/Acceptance samplings, Quality through design,
QFD Quality House, Failure Mode eIIect analysis, FauIt-tree analysis,
Concurrent Engineering Principles Taguchis' Quality Loss Iunction and
Robust Design Concepts, Designing products through 'Fuzzy' Logic,
Quality management Systems and ISO9000 Standards; Total Productive
Maintenance, Objective oI TPM-Total System eIIectiveness, Breakdown
maintenance, Preventive, Maintenance, Predictive Maintenance.
Condition Monitoring Systems Maintenance Prevention, Maintainability
improvement, Reliability improvement Total employee Involvement and
Small Group Activities; Customerdriven Project Management
Course Contents .
Parametric and Sensitivity Analysis; Inventory Control Models Under
Uncertainty; Applied Queuing Models; Networks Model; Non-linear
optimization Techniques-Quadratic Programming; PortIolio
Management Problem; Replacement Models and Policies, Dynamic
Programming; Reliability Models
SUGGESTED READINGS
Ahuja, A.K. etc. : Network Flows, Englewood CliIIs, New Jersey,
Gould, F.J. etc. : Introduction to Management Science, Englewood CliIIs,
Gupta, M.P. and Sharma, J.K. : Operations Research Ior Management,
NewDelhi National. 1997
Taha Harndy, A. : Operations Research : An Introductions, Macmillan,
NewYork, 1992
Mathur, K. and Solow, D. : Management Science, Englewood cliIIs, New
Jersey, Prentice Hall Inc., 1994
Sharma, S.J.K. : Operations Research : Theory and Applications, New
Delhi, Macmillan India, 2001
Srinath, L.S. : Operations Research Ior Executive, New Delhi, AIIiliated
East West Press, 1994
POM-05 : TRANSPORTATION MANAGEMENT
Obfective .
The objective oI the course is to acquaint the students with the problems
Iaced in planning policy and executing the transportation system.
Course Contents .
Growth oI Urbanisation and Problems oI Transport-Challenges and
Limitations; Government Activities in Transportation; Transportation
Systems Planning, Operation and Management; Trip generation and
Distribution, Load Planning; Transportation Modes and their Selection;
Sequential Travel Demand Forecasting Models; Future Developments in
Transportation; Motor Vehicle Act, 1988 and its Impact on Urban
Transport System; Emission, Norms
SUGGESTED READINGS
Baerwald. J.E. : Transportation and TraIIic Engineering Handbook,
EnglewoodCliIIs, NewJersey, Prentice Hall Inc., 1976
MBA. 49 MBA. 50
SUGGESTED READINGS
Bratko, Ivan, Prolog : Programming Ior ArtiIicial Intelligence, 2nd ed.
CaliIornia, Addison. Wesley, 1990
Davis, Michael, W. : Decision Support, Englewood CliIIs, New Jersey,
Jayashankar, R. : Decision Support Systems, New Delhi, Tata McGraw
Hill, 1989
Patterson, Dan, W. : Introduction to ArtiIicial Intelligence and Expert
Systems, Englewood CliIIs, NewJersey, Prentice Hall Inc., 1990
Rolph, Raul : Howto Choose and Use an Executive InIormation System,
NewDelhi, Viva Books
Sprague, Ralph H. : Decision Support Ior Management, Englewood
CliIIs, NewJersey Prentice Hall Inc., 1995
Turban, E. : Decision Support & Expert Systems, 2nd ed., New York,
Mac-Millan, 1990
ITM-02 : BUSINESS PROCESS RE-ENGINEERING
Obfective .
This course has been designed to develop an appeciation oI process view
oI business and redesign thereoI. The participants would be able to
develop an understanding oI the use oI inIormation technology Ior
process redesign.
Course Contents .
Conceptual Foundation oI Business Re-engineering; Role oI InIormation
Technology in BPR : Process Improvement and Process Redesigns; BPR
Experiences in Indian Industry; Process IdentiIication and mapping :
Role/Activity Diagrams, Process Visioning and Benchmarking. Business
Process Improvement Business Process Redesign; Man Management Ior
BPRImplementation; Re-organizing People and Managing Change.
SUGGESTED READINGS
Carr, D.K. and Johansson, H.J. : Best Practices in Re-engineering, New
York, GrawHill, 1995
Champy James : Re-Engineering Management : The Mandate Ior New
Leadership London, harper Collins, 1995
Coulson, Thomas, C..: Business Process Re-engineering; Myth & Reality,
London, Kogan Page, 1994
Davenport, T.H. : Process Innovation : Re-engineering Work Through
(Integration oI TQM, Project Management Systems with customer-driven
team structure); Automation in Design and ManuIacturing : Automated
Material handling equipments, Role oI IT in World Class ManuIacturing
Flexible ManuIacturing Systems (FMS), Group Technology /Cellular
ManuIacturing Systems : Six Sigma
SELECTED READINGS
BuIIa, Elwoods and et. al. : Programmed Learning at Ior Production and
Operations Management/Illinois, learning System Co., 1981
Dervitsiotis, Kostas N. : Operations Management, Auckland, McGraw
Hill, 1981
Hughes Chris : Productions and Operations Management, London, Pan
Books, 1985
Schonberger, Richard J. : Japanese ManuIacturing Techniques N.Y. Free
Press, 1982
(E) Information Technology Management
ITM-O1 : MANAGEMENT SUPPORT SYSTEMS
Obfective .
This course has been designed to develop an understanding oI the
concepts and application oI inIormation technology based management
support Systems.
Course Contents .
OverviewoI CBIS applications : Decision Making Concepts, ANeed Ior
Decision, Support. Decision, Modeling Exercises : Role oI Decision
Support Systems in Business, Modeling in Decision Support, Spread
Sheet SoItware Systems and DSS Tool; Development oI Planning Models
in Various Functional Areas; Introduction to integrated Financial
Planning System Ior Financial Modeling Group Decision Support
Systems : Use oI DSS Technology Ior Marketing, Finance. Production
and HRM Modeling oI Multiobjective and Analytic Hierarchy Process,
ArtiIicial Intelligence; Need and Application. AZ Based Systems : Fuzzy
knowledge in Rule. Based System; Expert System Shells; Working on an
Expert System Shell; Development oI a Expert System Model Ior a
Functional Area, Prolog-A Tool Ior Al Programming Executive
InIormation Systems and their Applications
MBA. 51 MBA. 52
Coad, Peter and Edwarn, Yourdon : Object-Oriented Analysis, 2nd ed.,
Eglewood CliII, NewJersey, Yourdon Press, 1991
Hawryszkiewyez : LT. Introduction to Systems Analysis and Design, 2nd,
ed., NewDelhi, Prentice Hall oI India, 1991
Marco T.D. : Structured Analysis & System SpeciIition, New Delhi,
Yourdon Press, 1989
Rajaraman, V: Analysis and Design oI InIormation Systems, New Delhi
Van Over, Daid : Foundations oI Business Systems, Fort Worth, Dryden
Press, 1992
Whitten. J.L. etc. : System Analysis and Design, Methods, New Delhi,
Galgotia, 1994
ITM-05 : DATABASE MANAGEMENT
Obfective .
This course has been designed to introduce the participants with the
application oI systems designed the manage the data resource oI
organizations. It provides the participants an opportunity to study the
hands-on implementation oI a database in corporate environment.
Course Contents .
Data Processing Concepts : Data Structures; File Processing and Access
Methods; Taxonoms oI Data Management Systems; Various Data Base
Management Models, Evaluation oI Commercially Available soItware
Systems with managerial Emphasis on TradeoIIs Among Cost. Capacity,
and Responsiveness; Function oI Transaction Processes and their
Communications InterIace with Database Management Systems;
Distributed Data Processing Systems and a Need Ior Database
Environment Ior such a System. Physical Database Structures;
Normalization and Logical Design; Query Languages Distributed Data
Base Systems; On-line Data Bases; objection Oriented Data Bases
Managerial Issues Related to Data Base Management; Evaluation
Criteria; PerIormance Analysis; Recovery Issues; Re-organisation
Problems; Implementation and Maintenance Issues; Database
Administration
SUGGESTED READINGS
Coad, Peter and Edward, Yourdon : Object-Oriented Analysis, 2nd ed.,
Englewood CliII, NewJersey, Yourdon Press, 1991
InIormation. Technology Boston, Harvard Business School Press,
1993
Hammer, Michael : Re-engineering the Corporation : A MeniIesto Ior
Business Revolution, London, Niholas Brealey, 1993
Jayaraman, M.S. etc. : Business Process Re-engineering, NewDelhi, Tata
McGrawHill, 1994
Peppard, J. and Rowlenad, P. : The Essence oI Business Process
Reengineering, NewYork, Prentice Hall Inc., 1995
ITM-03 : SYSTEM ANALYSIS AND DESIGN
Obfective .
This course is aimed at developing an appreciation oI Analysis and Design
oI Computer based commercial data processing systems.
Course Contents .
Overview oI Systems Analysis and Design; SoItware applications today
the changing scenarios-Introduction to diIIerent methodologies and
Structured System Analysis-Problem identiIication requirement analysis;
tools and techniques-Ieasibility analysis-Operational Technical and
Economical Feasibility-details oI SDLC approach. Business Systems
Concept; Systems Development LiIe Cycle; Project Selection, Feasibility
Study. Tools Ior Analysis and Design oI Business System;
Methodologies. Available; Need Ior Structure Techniques; Structured
Techniques Available System Requirement SpeciIication and Analysis;
Data Flow Diagrams; Dictionaries; Process Organisation and
InterIections; Decision Analysis; Decision Trees and Tables; Expansion,
explosion and Normalization Detailed Design; Modulation; Module
SpeciIication, File Design Data Base Design System Control and Quality
Asurance; Documentation Tools. Testing Techniques Available; System'
Controls and Audit Trails; System Administration and Training;
Conversion and Operations Plan. Hardware and SoItware Selection;
Hardware Acquisition; Benchmarking. Vendor Selection, Operating
System Selection, Language Processors, PerIormance and Acceptance
Testing Criteria, Managing Data Processing in an Organisation; Data
Processing Setup; Project Management Techniques Ior Managing
SoItware Project
SUGGESTED READINGS
Awad, Elias M. Systems Analysis and Design, 2nd ed. New Delhi,
MBA. 53 MBA. 54
Security andDesign; 4th ed., NewYork, JohnWiley, 1993
Keen, Peter and Cummius, Michael : Networks in Action : Business,
Choice and Telecommunications Decisions, Belmont, CA Wads
Worth, 1994
L Quey, Tracy : The Internet Companion : ABegineer's Guide to Global
Networking, CaliIorniaAddison, Wesley, 1994
Salemi Joe : Client/Server Data Bases, Emeryville, CaliIornia, ZiII Davis
Press, 1993
announced in the class at the time oI launchingoI the course
(F) Small Business and Entrepreneurship Management
SME-01 : SMALL BUSINESS MARKETING
Course Contents .
Basis Ior Competition; Structural Analysis oI Industries; Generic
Competitive Strategies; Framework Ior Competition Analysis; Market
Signals; Competitive Moves; Technology oI Competitive Advantage;
Strategy Towards Buyers and Suppliers, Strategic Groups within
Industries; Competitive Strategy in Declining Industries; Competitive
Strategy in -Global Industries; Strategic Analysis oI Integration Capacity
Expansion; Strategies oI Entering into New Businesses; PortIolio
Techniques in Competitors Analysis; Techniques oI Conducting Industry
Analysis
SUGGESTED READINGS
Albert, Kenneth J. : The Strategic Management Handbook, New York,
McGrawHill, 1983
Allio Robert J. : The Practical Strategist; Business and Corporate Strategy
in the 1990s, CliIornia, Ballinger, 1988
ApsoII, H.I. : Implementing Strategic Management, Englewood CliIIs,
Harnel, Gary and Prahlad, C.K. : Completing Ior the Future, Boston,
Harvard Business School Press, 1994
Hax. A.C. and MajilyI, N.S. : Readings in Strategic Management,
Cambridge, Ballinger, 1984
Porter Michael E. : CompetitiveAdvantage, NewYork, Free Press, 1990
announced in the class at the time oI launching oI course.
Kroenke, David M. : Database Processing : Fundamentals, Design,
Implementation, 4th ed., NewYork, Mc-Millan, 1992
McFadden, Fred R. and HoIIer, JeIIrey ADatabase Management, 3rd ed.,
Redwood City, Benjamin-Cummings, 1991
Pratt, Philip J.A. : Guide to SQL, Boston, Boyd and Fraser, 1990
Salemi, Joe : Client/Server Data Bases, Emeryville, CaliIornia, ZiII Davis
Press, 1993
Systems and Developers Manuals Ior an RDBMS such as Oracle
ITM-06 : TELECOMMUNICATIONS FOR BUSINESS
Obfective .
The course has been developed to understand the concept oI electronic
marketspace and electronic commerce among the Potential inIormation
technology leaders.
Course Contents .
Computers and Communications : The InIormation Technology; The
Concept oI Global Village; On-line inIormation Services; Electronic
Bulletin Board Systems; The Internet; Interactive Video;
Communications. Channels Communications Networks; Local
Networks; Managerial Issues Related to Telecommunications
Clients/Server Computing; Communication Servers; Digital Networks,
Electronic Data Interchanges anditsApplications
Enterprise Resource Planning Systems : Inter Organizational inIormation
Systems Value Added Networks; Wireless; Networks. Managing in the
Marketspace; Electronic Commerce and Internet; Applications oI
Internet. Internet and Extranet in Business Organizations; Using Internet
Ior Business EIS; Internet as aVehicle Ior transacting Business
SUGGESTED READINGS
DerIler, Frank, J. : Guide to Linking LANs, Emeryville, CaliIornia, ZiII
Davis Press, 1992
DerIler, Frank, J. : Guide to Connectivity ed., Emeryville CaliI, ZiII-
Davis Press, 1992
Estabrooks, Maurice : Electronic Technology, Corporate Strategy and
World TransIormation, Wastport, Quoram Books, 1995
Fitzgerald, Jerry : Business Data Communication; Basic concepts,
MBA. 55 MBA. 56
Course Content .
International Dimensions oI Accounting : conceptual Development and
Comparative Development Patterns; Currency Transactions : Managing
International InIormation Systems; International Perspective on InIlation
Accounting : Financial Reporting and Disclosure; Analysing Foreign
Financial Statement : Financial Management oI- Multinational Entities;
TransIer Pricing and International Accounting : International Standards
and Multinational Corporations
SUGGESTED READINGS
Arpon JeIIrey, S. and Radebaugh, Lee H. : International Accounting and
Multinational Enterprises, newYork, John Wiley, 1985
Choi, Frederick, D.S. and Mueller Gehard G. : International Accounting
Evans, Thoms G. : International Accounting and Reporting, London,
MacMillan, 1985
Gray, S.J. : International Accounting and Transnational Decisions,
London, Butteruvorth, 1983
Holzer, H. Peter : International Accounting, New York, Harper & Row,
1984
Prodhan, Bimal : Multinational Accounting, London, Croom-Helm, 1986
Rathore, Shirin : International Accounting, Englewood CliIIs, newJersey,
prentice Hall Inc., 1966
reports will be announced inthe class at the time oI launching oI course.
IB-02 : INTERNATIONAL FINANCIAL MANAGEMENT
Obfective .
The objective oI this paper is to give students an overall view oI the
international Iinancial system and howmultinational corporation operate.
Course Contents .
Multinational Financial Management-An overview : Evolution oI the
International Monetary and Financial System; Long-run Investment
'Decisions-The Foreign Investment Decision : Political' Risk
Management : Multinational Capital Budgeting-Application and
Interpretation, Cost oI Capital and Capital Structure oI the Multinational
Firm : Dividend Policy oI the Multinational Firm; Taxation oI The
Multinational Firm; CountryRisk Analysis; Longterm Financing
SME-02 : FINANCING FOR SMALL BUSINESS
Obfective .
The objective oI the course is to Iamilarise the participant with the various
modes oI Small Business Financing.
Course Contents .
Financial Management in Small Industries, Financial needs oI Small
Business-types oI capital requirements. Cash Management Problems
Sources oI Iinance Ior small business in India
Indigenous bankers, public deposits; State Finance Corporations,
Industrial Co-operatives adequacy and appropriateness oI Iunds Irom
banking and non-banking Iinancial intermediaries Monetary Policy oI the
Reserve Bank oI India Ior Small Business; Financial Assistance Irom the
Central and State Governments, Small Scale Industries and Financial
Allocation and Utilization under FiveYear Plans a Critical Appraisal
SUGGESTED READINGS
Bhalla, V.K. : Financial Management and Policy, 2nd ed., New Delhi,
Anmo1, 1998
Bhattacharya, C.D. : Public Sector Enterprises, in India, Allahabad,
KitabMahal, 1990
Desel, Vasant : Small Scale Industries and Entrepreneurship, Bombay,
Himalaya, 1995
Pickle, Hal B and Abrahamjon, Royee L. : Small Business Management,
5th ed., NewYork, John Miley, 1990
Schumacher, E.F. : Small is BeautiIul, NewDelhi Rupa, 1990
Staley, E and Morsey, R. : Small Scale Industries in the Developing
Countries, NewYork, Mc-GrawHill
Vepa, Ram N. : Howto Success in Small Industry, NewDelhi, Vikas, 1984
announced in the class at the time oI launching oI course.
(G) International Business
IB-01 : INTERNATIONALACCOUNTING
Obfective .
The objective oI this course is to acquaint the students with the accounting
needs oI International Financial Market and to analysis the accounting
measurement and reporting issues unique to multinational business
transactions.
MBA. 57 MBA. 58
Eiteman, David K. and Stonebill. Arthur I : Multinational Business
Finance, CaliIornia, Addison, Wesley, 1988
Johnson and Giaccotto, Options and Futures, St. Paul, West 1995
Kim, Suk and Kim, Seung : Global Corporate Finance, Text and Cases,
2nd ed., Miami, Florida, 1993
Shapiro, Alan C. : Multi national Financial Management, New Delhi,
Prentice hall oI India, 1995
reports will be announced in the class at the time oI launching oI course
IB-04 : FOREIGN EXCHANGE MANAGEMENT MARKETS
Obfective .
To acquaint the participants with the mechanism oI the Ioreign exchange
markets measurement oI the Ioreign exchange exposure and hedging
against exposure risk.
Course Contents .
Types oI Foreign Exchange Markets and Transactions, Quoting Foreign
Exchange Rates Spread, OIIicial and Free Market Rates, Forward Rates,
Quoting Forward Rates, Organisation oI the Foreign Exchange Markets;
Currency Futures; Currency options; Currency Swaps; Corporate
Exposure Management, Alternative DeIinitions oI Foreign Exchange
Risk Exposure InIormation System, Alternative Strategies Ior exposure
Management, Exposure Management Techniques, Organisation oI the
Exposure management Function; Paramenters and Constraints on
Exposure management : Theory and practice oI Forecasting Exchange
rates Economic Fundamentals, Financial and Socio-Political Factors,
Technical Analysis; Tax Treatment oI Foreign Exchange Gains and
Losses; FEMA
SELECTED READINGS
Aliber, R.Z. : Exchange Risk and Corporate International Finance,
London, Macmillan, 1978
Bhalla, VK. : International Financial Management, 2nd ed., New Delhi,
Anmol, 2001
Luca Somelius : Trading in the Global Currency Markets, N.J. Prentice
Hall, 1995
Shapiro, A.C. : International Financial Management, Boston, Allyn and
Bacon, 1979
Sutton, W H. : Trading in Currency Options, New York, Institute oI
Finance, 1987
SUGGESTED READINGS
Abdullah, F.A. : Financial Management Ior the Multinational Firm,
Bhalla, V.K. : International Financial Management, 2nd ed., New Delhi,
Anmol, 2001
Buckley, Adrian : Multinational Finance, New York, Prentice Hall Inc.,
1996
Kim, Suk and Kim, Seung : Global Corporate Finance : Text and Cases.
2nd ed. Miami Florida, Kolb, 1993
course.
IB-03 : INTERNATIONAL FINANCIAL MARKETS
Obfective .
The objective oI this course is to give students an in-depth knowledge oI
the working oI international Iinancial markets.
Course Contents .
History oI the International Financial Systems-The rise and Fall oI
Bretton Woods, Globalisation and the Growth oI Derivatives, The Crash
oI 1994-96 and Beyond, Euro-currency Market, Eurobanking and Euro-
currency Centers. Deposit Dealing and the Term Structure oI Euro-
Currency Rates, Euro-currency Features and Options, Syndicated Euro-
credits, International Bond Markets Introduction. New Issue Procedures
in the Eurobond Markets, Eurobond Valuation and Hedging, Interest
Rates and Currency Swaps, Pricing Option, Features oI International
Bonds Forecasting and the image oI the Future. Central Banks and the
Balance oI Payment. The European Monetary System and Other Regional
ArtiIicial Currency Areas. New Instruments in International Capital
Markets. International Banking and Country Risk. International PortIolio
DiversiIication, International TransIer Pricing
SUGGESTED READINGS
Bhalla, V.K. : International Financial Management, 2nd ed., NewDelhi,
Anmol, 2001
Bhalla, V .K. : Managing International Investment and Finance, New
Delhi, Anmol, 1997
Buckley, Adrian : Multinational Finance, 3rd ed., Englewood CliIIs,
MBA. 59 MBA. 60
IB-06 : INTERNATIONAL ECONOMIC ORGANISATIONS
Obfective .
To Iamiliarise the students with the Iunctioning oI the international
economic organisations and their changing role in the context oI
globalisation oI the world economy.
Course Contents .
Regimes, International Economic Organisations and Development
Diplomacy : Regimes and regimes theory, International Organisations as
international institutions; International Monetary Fund (IMF); World
Bank Group International Bank Ior Reconstruction and Development
(IBRD), International Development Agency (IDA), International Finance
Corporation (IFC), Multilateral Investment Guarantee Agency (MIGA);
World Trade Organisation (WTO), United Nations ConIerence on Trade
and Development (UNCTAD), International Labour Organisation (ILO)
SELECTED READINGS
Bhalla, V.K. : International Monetary Cooperation, Delhi, Anmol, 1992
Hunt, Diana : Economic Theories oI Development; an Analysis oI
Competing Paradigms, Hemel Hempstead Harvester Wheat SheaI,
1989
Keohane, Robert O. : International Institutions and State power; Essays in
International Relations Theory, Boulder, Westview, 1989
Krasner, Stephen D. : Structural ConIlict : The Third World Against
Global Liberation, Berkley, University oI CaliIornia Press, 1985
Simal, Mihaly : The Future oI Global Governance, Washington, D.C.
United States Institute oI Peace Process, 1994
Sidell, Scott : The IMF and Third World Political Instability, London,
Macmillan, 1988
reports will be announced in the class at the time oI launching oI course.
reports will be announced in the class at the time oI launching oI course
IB-05 : EXPORT-IMPORT PROCEDURE DOCUMENTATIONAND
LOGISTICS
Obfective.
The aim oI the course is to acquaint the student with the export-import
procedence, documentationand logistics.
Course Contents .
Documentation Framework Exim Documentation; International Business
Contracts : Types, Formation, Elements, Legal Dimensions, Dispute
Settlements and methods oI Financing Exports including credit and
collections, UniIorm custom and practices (UCP) : Business Risk
Coverage-Cargos Credit and Foreign Exchange Risk Coverage, Cargo
Insurance, Ioreign Exchange Regulations and Formalities; Quality
Control and pre-shipment; Inspection Concept Scheme and Procedures;
Role oI Clearing and Forward Agents; Excise clearance oI cargo :
Shipment oI Export Cargo; Custom Clearance oI Export Cargo; Custom
Clearance oI Import Cargo : Negotiations oI Documents with Bank :
Procedures and documentation Ior availing export incentives Duty draw
backs, Import Licensing and other Incentives : Processing oI an Export
Order; World Shipping Structure. Liners, and Tramps, ConIerence
System; Freight and Structure. Containerisation and other developments
International Agreements and ConIerences on Sea Transport; Indian
Shipping : Trends, Structure, Concepts oI Dry Port, Containerisation
Wachinery Ior Consultation; Air Transport : International Set-up, Freight
rate Structure
SUGGESTED READINGS
Bhalla, V .K. and S. Ramu : International Business Environment and
Management, 5th ed. Delhi, Anmol, 2001
Desai, H. B. : Indian Shipping Perspective, Delhi, Anupam Publications,
1988
Government oI India : Hand-book oI Import-Export Procedures Paras
Ram Exports : What, Where and How, Delhi, Anupam Pub., 1995
course.
MBA. 61 MBA. 62

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