Name Anna Agnew NetID aagn132 Group Number: 303 Website Link: http://infosys1102014s1group303.blogspot.co.nz Tutorial Details Tutor: Day: Time: Yvonne Hong -Tutor Wednesday 11am Time Spent on Assignment: 19 hours Word Count: 1628
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2 FINGER PRINT SCANNING DEVICE INTRODUCTION The purchase and consumption of alcohol from licensed outlets by those under the legal age limit is a problem within New Zealand society. In a stuff article highlighting the issue (with particular emphasis on the situation in Christchurch), Sergeant Al Lawn said the the police were targeting the issue of fraudulent IDs because of the serious consequences that come with underage drinking(Olivia Carville, 2011). The solution to solve the issue stated above is an identification device and system (Biometric device). This solution is in line with the Polices focus on fraudulent identification. Biometric devices, such as finger scanners, consist of: A reader or scanning device Software that converts the scanned information into digital form and compares match point A database that stores the biometric data for comparison (search security, 2008) 3. BUSINESS SECTION 3.1 Vision To provide an easy to use and reliable device that meets the needs of customers and connects them to an accurate database in an attempt to minimize a proportion of underage drinking. 3.2 Industry Analysis: Biometric Systems industry Industry: Force: High/Low: Justification: Buyer power: High MANY CHOICES OF BIOMETRIC SYSTEMS AVAILABLE. THE INDUSTRY IS GROWING AND COMPANIES ARE UPDATING THEIR PRODUCTS. Supplier power: Low THE SUPPLIER POWER IS LOW WITHIN THE INDUSTRY. THIS IS BECAUSE THERE ARE MULTIPLE COMPANIES SUPPLYING DEVICES (FINGERPRINT SCANNING DEVICES ETC.). THERE ARE LOTS OF OPTIONS AND CHOICES WHEN IT COMES TO WHOM
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3 TO BUY SUPPLIES FROM. Threat of new entrants: High
THE INDUSTRY IS EXPECTED TO GROW AND WITH THIS THERE ARE WAYS IN WHICH TO ENTER THE INDUSTRY WITH POSSIBLE MARKET OPPORTUNITIES (MARKET WATCH, 2014). HOWEVER TO LAST AND BE COMPETITIVE WITHIN THE INDUSTRY IT IS CRUCIAL TO CONTINUALLY MAKE IMPROVEMENTS AND BE INNOVATIVE. MAKING PRODUCTS BASED ON MARKET NEEDS (PR NEWSWIRE, 2014). BARRIERS TO THE INDUSTRY CAN INCLUDE THINGS SUCH AS COST, DIFFICULTY OF IMPLEMENTING THE SYSTEMS AND ISSUES RELATED TO PRIVACY (DR. HOSSEIN, SEPTEMBER 24, 2013).
Threat of substitutes: Low THERE ARE SUBSTITUTES TO USING BIOMETRIC SYSTEMS SUCH AS MATERIAL FORMS OF IDENTIFICATION (PASSPORTS, DRIVERS LICENSE, BIRTH CERTIFICATE ETC.). HOWEVER THESE ARE NOW NOT SUFFICIENT ENOUGH TO VERIFY A PERSONS IDENTITY ANYMORE (IBIA). Rivalry among existing competitors: High
FORECASTS SUGGEST THE INDUSTRY WILL SEE ANNUAL GROWTH EXCEEDING 20% OVER THE NEXT FIVE YEARS(PA CONSULTING, 2014). WITH A GROWING INDUSTRY COMPETITORS WILL BE MORE LIKELY TO COMPETE WITH ONE ANOTHER.
Overall attractiveness of the industry: The biometric systems industry is an appealing industry, however there is a lot of competition. It seems easy enough to get into the industry however it would take a competitive advantage to be sustainable. The industry is profitable as can be seen below. In 2014, the forecasted revenues will likely reach almost $11.2 billion and $27.5 billion by 2019, demonstrating a compound annual growth rate (CAGR) of 19.8%. (PR Newswire, 2014). Biometrics is widely viewed as one of the fastest-growing segments within the information technology sector (M2SYS). The industy growth can be seen above.
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4 3.3 Customers and Thei r Needs Customers include the government, healthcare sector, workforce, public safety, banks and many more (M2SYS). All of these different sectors have different uses for the technology. However they all need to use an individuals biological data in order to confirm someones identity to access some kind of information. This product is targeted toward Customers who are selling alcohol to consumers. This includes Bars, nightclubs, liquor stores and supermarkets. These customers need to be able to correctly determine the age of the consumer they are selling alcohol to. If you buy alcohol when you're under 18 you can be fined up to $2,000. The person who served you and the owner or manager can also be fined(How to law, 2014). Ultimately customers need to identify a person, Biometric systems enable them to do so. 3.4 The Product and Service The finger print scanning device and centralized database can be used to meet the needs of the customer. Customers require a system enabling them to determine legal age limit to purchase alcohol. This system will use an individuals finger print to determine whether or not they are 18 years old (New Zealand). This product will also protect the customer as it means that the system will eliminate them serving underaged teenagers (avoiding fines). The system will be updated regurlarly to ensure that the data being stored in the centralised database is up to date and accurate for customer use. 3.5 Suppliers and Partners The key components required for the system are devices used to read individuals biological data and somewhere to store the fingerprints (centralized database). A centralized database is is a collection of information at a single location accessible from numerous points (WiseGEEK, May 2014). The building of the centralized database and development of software will be outsourced to a company like Dynamic solutions located in Auckland. The other key feature required are the devices, which can be sourced online or depending on funds available built for purpose.
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5 The business could go into partnership with the postal service- to set up the fingerprint with the persons information. This will benefit the postal service and they will receive money for the individuals set-up. A huge partnership would be with the New Zealand police. In a stuff article it was written police were targeting the issue of fraudulent IDs because of the serious consequences that come with underage drinking. (Carville, 2011). This shows the need for the system, eliminating the need for use of tangible identification. This system would benefit the New Zealand Police, this will aid them in enforcing the law. 3.6 Strategy: Cost-leadership strategy This system is being aimed for use in a broad market. The product can be used in different enviroments. Whether it is in nightclubs and bars or supermarkets and liquor stores. It is not limited to one designated environment, but rather anywhere where there is the sale of alcohol. In directing at a broad market will enable the business to have an impact on limiting the underage being able to purchase alcohol. As it is written in the businesses vision to minimize a proportion of underage drinking. The business will use a low cost strategy. Using this strategy and providing a system of good quality the business will have a competitive advantage. Providing the customer with value for money. Giving the business the upper hand in the market. The overall strategy is therefore Cost leadership Strategy. 3.7 Value Chain Activity: Servi ce after sale The most important value chain activity for this business is the service after sale. It is written in the vision that the business intends to have an accurate database. There is a high level of service after sale in order to achieve this vision. The business will constantly update the database so that the data contained within it is to an acceptable standard for the use of customers. The program being used will also continually be updated based on the changing needs of customers. Providing these updates with a small annual cost will be in keeping with the businesses cost leadership strategy. This value chain activity is crucial for the business to be sustainable. 3.8 Business Processes
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6 3.8.1. CUSTOMER FEEDBACK PROCESS Linking in with the businesses vision of meeting the needs of customers. This process enables the business to see what customers need. In order for the business to provide a good service after sale to customers this process needs to occur. The businesses competitive advantage of being a low cost option that will continually meet the needs of the consumer.
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7 BUSINESS PROCESS 1 MODEL
Start Collect feedback Separate complaints and positive feedback Analyse feedbak Customer relations Customer feedback system Report on feedback END
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8 3.8.2. CENTRALI SED DATABASE UPDATE PROCESS - The update process is another important process to the service after sale of the business. They aim to provide an accurate database that customers can rely on. Without this process the database would be outdated and therefore not accurate. BUSINESS PROCESS 2 MODEL
Collect new fingerprints Start Check existing fingerprints Input information into the database Check that information is accurately updayed Refresh database END IT Department Database Update sysyem
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9 3.9 Functionalities 3.9.1. BUSINESS PROCESS 1: CUSTOMER FEEDBACK PROCESS Record feedback and complaints Report on possible changes 3.9.2. CENTRALI ZED DATABASE UPDATE SYSTEM Collect all new finger prints Add fingerprints to the sytem 3.10 Systems
3.10. 1. CUSTOMER FEEDBACK SYSTEM This system enables customers to provide feedback on on the product. This information is then analysed by the system. This will be done by a check box on the feedback either marked praise or complaint. The forms will be seperated accordingly. This will allow the business to understand the customer needs to be able to meets the needs of the customer. 3.10. 2. DATABASE UPDATE SYSTEM This system enables the database to be accurate as in the businesses vision statement. The functionalities of the system include the collection of new fingerprints. This will be done by gathering all the new fingerprints added to the system on a given day and bringing them together, sorting them and inputting them into the centralized database. 3.10. 3. IMPROVEMENT SYSTEM The improvement system will enable the business to use the complaints found in the customer feedback system to improve the software. This system will come up with ways to overcome the complaints from the customers.
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10 3.11. Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Service after sale
1. Customer feedback process
1. Collect data (customer survey)
2. Analyse data
3. Collate data
Customer feedback system
Improvement system
Customer relationship management system
2. database update process
1. Collect all new finger prints
2. Categorize data
3. Combine with existing data
Database update system
Transaction processing system
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11 CONCLUSION In conclusion the idea of using a fingerprint scanning device and centralised database to decrease the number of underage drinkers would work. Information systems and and technology will play a huge role in the success of the organisation. Without these nothing the business plans to do would be viasble or possible. REFERENCES
1. Dr. Hossein. (September 24, 2013) How Biometrics Will Change 21st Century Communications. Retrieved from: http://www.linkedin.com/today/post/article/20130924190306-5213223-how- biometrics-will-change-21st-century-communications
2. How to law. (2014). How to: The laws against under-age drinking. Retrieved from: http://www.howtolaw.co.nz/the-laws-against-underage-drinking-xidp392204.html
4. Market Watch. (29 April 2014). The Global Government Biometric Systems Market 2014-2024. Retrieved from: http://www.marketwatch.com/story/the-global- government-biometric-systems-market-2014-2024-2014-04-29
5. M2SYS.(n.d.) Industry overview. Retrieved from: http://www.m2sys.com/biometric- fingerprint-software-industry-overview.htm
6. Carville, O. (2011, January 26). Crackdown on fake IDs. The Press. Retrieved from: http://www.stuff.co.nz/national/4583735/Crackdown-on-fake-IDs
7. PA consulting. (2014). Thinking of using biometrics? There is no substitute to independent testing. Retrieved from: http://www.paconsulting.com/our- thinking/thinking-of-using-biometrics/
8. PR Newswire. (January 9, 2014). Biometrics: Technologies and Global Markets. Retrieved from: http://www.prnewswire.com/news-releases/biometrics- technologies-and-global-markets-239403761.html
12 10. WiseGEEK. (May 2014). What is a centralized database?. Retrieved from: http://www.wisegeek.com/what-is-a-centralized-database.htm
11. Carville, O. (2011, December 01). Crackdown on Fake IDs. Retrieved March 28, 2014, from Stuff: http://www.stuff.co.nz/national/4583735/Crackdown-on-fake-IDs