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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Yitong Cao
NetID Ycao930
Group Number: 37
Website Link: http://infosys1102014fcgroup037.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Nicholl Monday 2pm
Time Spent on
Assignment:
10 hours
Word
Count:
1507

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A HANDS FREE AUTOMATIC APP
INTRODUCTION
Using the phone whilsting driving is extremely dangerous not only for the drivers but
also the pedestrians, however it is indeed common but unaviodable because smart
phone is used widely these days. To solve that problem, an hands free app is invented
with the function of recongnise the voice and broadcast aloud; this app let hands go
back to the steering so that drivers can keep alert when driving.
3. BUSINESS SECTION
3. 1 Vision
To eliminate the distraction by reacting to the drivers order.
To ensure the safety of drivers by keeping the attention to surroundings.
3. 2 Industry Analysis: application industry
Industry: Application industry. The production of this hands free automatic application
mainly rely on the application industry where only professional experts with specific IT
knowledge are capable creating it.
Force: High/Low: Justification:
Buyer power: High A wealth of apps that are designed to reduce
the distraction while driving rapidly appear to
the market these days,such as cellcontrol, IZUP,
and tXtblocker. Given these popular apps,
customers have a large range of options when
purchasing, which offers a high power to the
customers. (YAHOO safety, 2014).

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Supplier power: High Even though heaps of apps for stopping texting
exsit, only few of them can recongnise what the
drivers speak;with this unique function,experts
who are equipped with superb and mastered IT
technique are required to generate the product.
Threat of new entrants: Low
The biggest barrier will be the high request for
technology to new entrants. Once this
technique for recognition is implemented
successfully, it will definitely become a
completive advantage in terms of current
situation.
Threat of substitutes: Low
The substitues of app on smartphone will be
the device or the complicate kits on cars;
howerever it is unlikely to turn to use these for
the dear cost and inconvenience. For example, a
device called ORIGOSafe is invented to disable
the use of phone while driving, but the
difference is, unless your phone is plugged into
the device, your car will not start. What is
more, it will take $279 for
installation.(Discovery News, 2013).

Rivalry among existing
competitors:
Low
Rivalry among existing competitor is low
because the similar existing products fail to
identify the voice and response of it when calls
and texts come in, which is the competitive
edge for our new creation.


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Overall attractiveness of the industry: This new product challenges the conventional
app for blocking ftom outside, in contrast it allows for the driver to give a response to
calls and texts without moving their eyes from the road and touching the phone.
3. 3 Customers and Their Needs
Smartphone plays a vital role in a variety of aspect in the telecommunication age, and
people tend to be tied with outside world strongly all the time. The creation of this
hands free app satisfies the people who need to answer the phone even driving like
businessmen who need to be informed of if something urgent happen. When a call
comes in, this app will ask drivers whether they want to answer it, if drivers want to
reply, system will connect to the call automatically; otherwise, the system will block the
signal. During the time, drivers can keep looking forward and holding the steer; what
they need to do is just speak out so that their voices can be received.
3. 4 The Product and Service
We display the app in app store and customers can search for the name of our handsfree
app; inadditon, discription and instucture are also put on the internet. After being aware
of the function of this app, customers can purchase and download it online using your
google account. Once the product is installed successfully, whenever drivers start
driving , as the bluetooth get the signal of cigarette lighter, he or she will experience a
fantastic journey.
3. 5 Suppliers and Partners
The mainly supplier are application engineer whose job is making the program,testing
the feature then posting the product on the app store.
Another potential suppliers is Google.We need google to provide a platform,app store,
by which we can trade with customers.
ANZ is one of our partner,ANZ support us to get paid, and it also get benefits in return,
so we establish partner relationship with ANZ bank before this app launch to the
market.

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Smartphone manufacturers could be the potential partner. If a manufacture wants to
include our product in the app list, they may negotiate with as for the right of using it.
3. 6 Strategy: low cost broad market cost leadership strategy
We will focus on the low cost broad market cost leadership strategy. On one hand,
although we put plenty of time and capital for researching, programming, and testing
the feature, we still aim to serve people in a way of being affordable and smarter.
On the other hand, smartphone has been a part of living, working, and educating,
individuals depend on apps to contact with others, search for a new place, and even pay
off bills, thereby we make effort to put this hands free app into use for every person
when he or she are driving.
The overall strategy is therefore the low cost broad market cost leadership strategy
3. 7 Value Chain Activity: technology development
The most important value chain activity for this business is: technology development
Technology development is the core value for an app, which is the
foundation on how we innovate and how the product serve people; if we
want the app to be accepted widely, the technology of recognising and giving
response to the order must be the most valuable activi ty (Value chain analysis,
n.d.).
3. 8 Business Processes
3. 8. 1. PROGRAMMING PROCESS:
Programming process is composed of collecting users voice, analyse and reply to the
order, and broadcasting the information. This part is associated closely with the high
standard technology, which calls for experts programming precisely and perfectly. If we
can complete the programming process well, we will receive the competitive advantage
at the same time.


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REPLACE WITH BUSINESS PROCESS 1 MODEL
start
Design the
program
Enable to identity
users order
Enable to broadcast
the message
testing
Performed
successfully?
Release to the
public
Check the steps
above
yes
no
done

3. 8. 2. PAYMENT PROCESS
Payment progress is about how we get paid by customers.When a purchase is ensured
to be paid, customers will receive a payment requirement; as long as we receive the
payment, customers are able to download it from the Internet. In this part we need the
support of Google and ANZ that I already mentioned before.

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REPLACE WITH BUSINESS PROCESS 2 MODEL
Start
Receive a ourchase
order
Send payment
requirement
Receive the
payment
successfully?
Enable to download
yes
end
Resent the payment
requirement
no


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3. 9 Functionalities
3. 9. 1. PROGRAMMING PROCESS:
Ask the driver whether to give a response to the outside
Identity drivers reply and integrate automatically
Broadcast the calls and text or block it
3. 9. 2. PAYMENT PROCESS
Send a payment request online
Enable the app being downloaded from the internet after getting paid
3. 10 Systems

3. 10. 1. PROGRAMMING PROCESS SYSTEM- program system drives technicians
working with specific tasks, such as designing, programming, and testing. Under this
system, steps and details are assigned in order, which the other proceed can move on
smoothly.
3. 10. 2. APP RELEASE MANAGEMENT SYSTEMApp release management system
guide the step after finishing the app. Once tests are conducted successfully, managers
will talk with Google about the stuff like when to release the app, what pattern will be
used and selling price (Preparing for Release, n.d.).
3. 10. 3. CUSTOMER SERVICE SYSTEM- Customer service systems provide a platform
for the customers where customers can give the feedback, further suggestion and
disadvantages after using the app. In addition, customers service system also update the
vision information regularly so that we can catch up with customers need and improve
our product up to date.

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3. 11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)
technology
development
1.programming
process
1. Ask the driver whether to give a
response to the outside
2. Identity drivers reply and integrate
automatically
3. Broadcast the callings or text or block it

PROGRAMMING
PROCESS SYSTEM

APP RELEASE
MANAGEMENT
SYSTEM
Transaction process
system

Supply chain system
2.Payment
process
1. Send a payment request online
2. Enable the app being downloaded from
the internet after getting paid

CUSTOMER SERVICE
SYSTEM
Customers relationship
system

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CONCLUSION
Nowadays, smartphones are increasingly getting involved in all parts of our life, it is
unlikely to block people from outside when they are driving, our app mean to create the
likelihood that they can contact with others but not affect their driving. Hopefully it can
be put into use soon.

REFERENCES

1. Fighting Technology With Technology; Apps That Prevent Texting While Driving.
(n.d.). Yahoo Safely. Retrieved May 23, 2014,
from:https://safely.yahoo.com/blogs/expert-advice/fighting-technology-
technology-apps-prevent-texting-while-driving-111736429.html
2. Device Disables Car to Prevent Driver From Texting. (n.d.). Mashable. Retrieved
May 24, 2014, from http://mashable.com/2013/03/15/device-disables-car-to-
prevent-driver-from-texting/
3. VALUE CHAIN ANALYSIS. (n.d.). Value Chain Analysis: Michael Porter. Retrieved
May 25, 2014, from http://www.learnmarketing.net/valuechain.
4. Preparing for Release. (n.d.). Android Developers. Retrieved May 25, 2014, from
http://developer.android.com/tools/publishing/preparing.html
5. Customer Service System. (n.d.). - International Post Corporation. Retrieved May
25, 2014, from http://www.ipc.be/en/Operational-services/Capability-
visibility/CSS