INFOSYS.

110 BUSINESS
SYSTEMS:
DELIVERABLE 2: BUSINESS
SECTION
2014
Name Yuanpin Ma!
Ne"ID Ymao554
#$!up Num%e$: 003
&e%'i"e Lin(: http://infosys110group003.blogspot.co.nz/
Tu"!$ia) De"ai)' Tu"!$: Da*: Time:
Kit-Wah Monay !am
Time Spen" !n
A''inmen":
1! &!$+
C!un":
1"#0
%pp for &ango'(rs
INTRODUCTION
Hangover is a terrible experience to almost everybody , it is not only bad for
our health such as dehydration , but cause the productivity lower as well . So
it is very important for people to avoid hangovers . This app can avoid
hangover at first time . People just need to enter the time that you consume
alcohol , the app will buzz or sound very loudly until you switch off it and have
a glass of water . These warnings will continue unit you finish drining
alcohol . This app can prevent hangover before it happens and mae the least
negative effects to you .
BUSINESS SECTION
1 )ision
This app will help you eep away from hangovers , and give you the least
adverse impact to you .
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3 +ustom(rs an ,h(ir -((s
!or this app , our target customers can be everybody as long as drining
alcohol , but we need to focus on two inds of people . "ne is worers who
need to wor the next day and mae sure the efficiency . The other is student
who need to have class the next day after having alcohol and mae sure that
they still can focus on the class . They both need to mae sure their
productivity , so to be energetic and sober brain are necessary to them . The
most important thing for them is they need to avoid the awward circumstance
when they leave the party.
4 ,h( .rouct an /(r'ic(
To avoid the awward circumstance, the most humanized is that this app can
imitate other people to give you a call. !or example, #r. $ee is a manager and
he now have a party with his worers or friend, he still need to wor the next
day, so set this app before the party and need %his wife& call him bac to
home. 'hen it comes the time that he set, his phone will ring and shows his
wife&s name on the screen. (t is a very good way avoiding the embarrassment.
)nd for students, it just need to show their parents& names. 'hen you launch
this app, it will also show some sills how to be healthy to have alcohol to
mae sure that you are still good when the %someone& call you or warning ring
out.
5 /uppl i(rs an .artn(rs
!or our app industry, we need some software companies to analysis and
create app and provide technology of application program, such as S)P
which is the best*nown software company in the world. To mae this app
well*nown, we need some websites companies put our advertisement on the
website, such as Trade me and !aceboo. (t is very important for us to mae
partnership with some mobile phone companies to mae sure this app can be
in their phones when customers buy it, such as )pple and HT+.
0 /trat(gy
The only thing for our industry is creating apps and we just need the ideas of
apps and the technology of analysising and creating apps, so we have a low
cost strategy. However, we need create many types of apps to satisfy
different people, so we have broad maret competitive scope. (n conclusion,
our strategy is cost leadership.
1 )al u( +hai n %cti 'i ty
!or this business the most important value chain is Technology development.
'e need to mae sure that our app is useful to avoid hangover, so the
technology is very important for us, otherwise this app is just a alarm cloc.
'e still need to improve this app, for example, it will be better if this app have
different ways for different people in different parties, and it will be more
efficient. The higher technology we have, the better this app is. #eanwhile,
service after sales is also very important for us, we need to the feedbac from
customers and improve it.
# 2usin(ss .roc(ss(s
The first process is )pp creating and testing process which we need to
colecte the imformation from the survey, so that we can now different types
of people need different types of app for avoiding hangover and mae it
suitable to different people. Then we also need to test them after creating, we
will try it in different party for different parties to be sure it is useful.


/ , % 3 ,
*nformation coll(ction
/ur'(y (pa(tm(nt
,o

-.S
Second process is Service and !eedbac process which can add more value
for this app. To mae this app more efficient customers have one chance to
try it, if they feel it is good, they just need to send the payment online, if they
feel this app is not very useful, they can send the reason to us and our (T
department will improve it until it is efficient.
+r(at( this app
*, (partm(nt
%pp for a'oiing
hango'(r
,(st
*mpro'(
4n
/,%3,
.ut in app stor(
/(l(ct iff(r(nt
typ(s
*, (partm(nt

not efficient
efficient
! 5unctionali ti (s
)pp creating and testing process/
0. Putting survey where people buy the alcohol or some bars
1. 2uring testing, to mae sure it is useful, we can give people who are in
the same party, one use this app other not.
Service and feedbac process/
0. #ae agreement with the app store that they can get a part of profit if
we sale this app.
1. (T department should collect the reason why it is not efficient and put it
into creating process to reduce the expenses.
10 /yst(ms
)greement System, we need to mae agreement with our partners so that we
are partnership not supplier and buyer relationship, it can mae our profit to
be maximum.
(nformation collection system, to create the best app to avoid hangover, we
6nc( to try
f((bac
7
/(n
r(asons
impro'(
/(n paym(nt
4-8
need to collect information as much as we can, and then classify them. (t will
be easier to mae deffirent types of app for different people.
Testing system, testing is a very important process for app, because we can
find many problems during testing. 'e need to test this app some times in the
real parties and mae sure the app can avoid the hangover.
'alu( chain acti'ity proc(ss functionaliti(s sp(cific information syst(ms 2roa imformation syst(ms
cr(ating an t(sting
0. Putting survey where people buy the alcohol or some bars
1. we can give people who are in the same party, one use this
app other not.
t(sting syst(m upat( syst(m (nt(rpris( r(sourc(s planning syst(m
0. #ae agreement with the app store
agr((m(nt syst(m collaboration syst(m
1. (T department should collect the reason why it is not efficient. coll(ction syst(m (nt(rpris( r(sourc(s planning syst(m s(r'c( an f((bac7
t(chnology
('(lopm(nt an
s(r'ic(
CONCLUSION
(n conclusion, this app help people avioding hangover and after many times
test and collection of the reason of lose this app is very efficient to people.
#eanwhile, it is suitable to different people. )nd the technology development
and service will add more value to customers.
REFERENCES
http/334xhappiness.com3analysis*of*the*app*maret*based*on*michael*porters*
five*competitive*forces3
http://999.statista.com/statistics/"10"!1/popular-cat(gori(s-in-
th(-app-stor(/