The document proposes a public transportation app called "Anzlyze" that would help users save time and money on public transit. It would use GPS to locate the closest stations, show accurate schedules and delays, track user habits to provide rewards, and gamify aspects like calories burned and environmental impact. The app aims to increase public transit ridership through convenience and incentives. It would follow a cost leadership strategy and focus on technology development to differentiate itself in a competitive market.
The document proposes a public transportation app called "Anzlyze" that would help users save time and money on public transit. It would use GPS to locate the closest stations, show accurate schedules and delays, track user habits to provide rewards, and gamify aspects like calories burned and environmental impact. The app aims to increase public transit ridership through convenience and incentives. It would follow a cost leadership strategy and focus on technology development to differentiate itself in a competitive market.
The document proposes a public transportation app called "Anzlyze" that would help users save time and money on public transit. It would use GPS to locate the closest stations, show accurate schedules and delays, track user habits to provide rewards, and gamify aspects like calories burned and environmental impact. The app aims to increase public transit ridership through convenience and incentives. It would follow a cost leadership strategy and focus on technology development to differentiate itself in a competitive market.
Name Xuying Zhou NetID Xzho335 Group Number: 048 Website Link: http://infosys110groupxxx.blogspot.co.nz/ Tutorial Details Tutor: Day: Time: Kayur Monday 4pm Time Spent on Assignment: 25 hours Word Count: 1601
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2 PUBLIC TRANSPORT APP ANZLYZE INTRODUCTION Nowadays, people use more private car, which leads to more cars on the road, heavy traffic jam and air pollution.Using this app can benefit to the public and bus services by saving time and money. The environment and the resources are also can get improve. We can see the effectiveness of this app when amount of the download increasing to create amount of public transport user increasing. 3. BUSINESS SECTION 3.1 Vision Providing the best convenience to the customer by servicing them best valuse and helping them save time , encourage more people to use public transport after they download this app. 3.2 Industry Analysis: Public Transportation app develop industry Industry: Public Transportation app develop Industry.Providing all the information that user needs to help them make a plan to save time and money . Force: High/Low: Justification: Buyer power: High A website dedicated to transit applications and open data, currently claims that of the 824 U.S. transit agencies listed on their site, 184 have open data (six of which are real-time) that have resulted in over 170 transit apps. (The Rudin Center for Transportation Policy and Management, Mitchell L. Moss, Josh Mandell, and Carson Qing,2011) As the Smartphone become popular, more transportation app are coming out. In New Zealand, when you open the
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3 phone app store and search public transport , you also can see hundreds of public transport app are coming out. Buyer have so many choices . Supplier power: low The faster that transportation agencies release their data and build relationships with the developer and user communities.(The Rudin Center for Transportation Policy and Management, Mitchell L. Moss, Josh Mandell, and Carson Qing,2011)There are many companies can provide an appropriate and effective traffic information to the public transportation app developer. Also there are a huge IT graduate student each year so it is not difficult to find the developer. When we open the internet we can find a lot of software tools to help us to making an app so supplier power are low in this case. Threat of new entrants: High "the important role the App store is playing in lowering the barriers to market entry for developers".(Andrew Odewahn,2010) This is a easy entry industry because the developmeent tools are free and the membership dues are cheap.They don't need the professional skill . Threat of substitutes: Low As public support for new roads, highways, and mass transit systems becomes more difficult to obtain, there will be increasing use of mobile communications by commuters and passengers seeking to plan and arrange their trips to minimize delays, waiting time. (The Rudin Center for Transportation Policy and Management,
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4 Mitchell L. Moss, Josh Mandell, and Carson Qing,2011) We can find other way to get the public transportation information such as check it online and call the reception but they are not convenience like the app can show all the information that you want to know. They can't really help you to check the information anytime or anywhere so substitution is low. Rivalry among existing competitors: High Passengers can check scheduled departures for train, tram and bus, get real-time tram departures via tramTRACKER, plan their journey, view the unplanned changes for metropolitan trains, find their closest stops using GPS, load their favourite stations and stops for quick access to timetables and provide feedback via their handset.( International Business, T. (0008, March). Metlink Releases Train, Tram and Bus Information App for Android Smartphones. International Business Times)There are many public transportation app in the app store can provide the perfect services like that , they have the similar function. If you have your unique function and you will be copied by your competitor very soon so rivalry among existing competitor is high. Overall attractiveness of the industry: It is easy to get into public transportation app market because low cost and it is easy to copy to do another simliar app so there are a lots of competitor. However , if my public transportation app have the unique function and I can get the first mover advantage.
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5 3.3 Customers and Thei r Needs All the passager such as :student, commuters, worker are public transportation's ccustomer.For personal: they need to seeking a plan that can help them to save waitting time, minimize delays, find the best value to the trip. 3.4 The Product and Service This is an special public transportation app because they not only can provide the timetable and also will use the GPA funtion to help you find the closest station for you which can save your time, all the timetable showing up can minmize delays,record how many time you use the public traportation and give you reward when you achieve the requirement.The most interesting way is they can caculate how many calorie you use up when you walk to the station and how you can improve the enviroment because that will record how many trees you save and many air pollution you reduce which is creative and funny for the customer. 3.5 Suppliers and Partners Apple and Google are the partners of my app because when my app launch to the market, I need to submit the application to Apple or Google 's app store and then if achieve the app store's requirement ,they will authorized the app launch in the app store market,we are parner so it will become more easy to get into the app store and app store will give focus to promote my app. Apple and google player app store also can get the benefit when the app downloading increase. Software engineer will be my app's supplier because it is a is a person that provides goods and/or services to my app as one of the contributors to the development process on the way to the ultimate customer and they are not interact with the customer directly. Therefore software enginner is my supplier. 3.6 Strategy: Cost leadership strategy Public transportation app is cost leadership strategy because is a low cost of operation therefore this app can offer customer the lowest price to downloading the app to earn a higer profit than rivals or below the average industry prices to gain the market share. Even
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6 they can free for download this app because this is an very broad market, when generate a huge downloading of my app which means my app is successful, I can get many sponsories and adverstising investment . The overall strategy is low cost of operation so can provide lowest cost in this broad market therefore cost leadership strategy. 3.7 Value Chain Activity: Technology development Activities The most important value chain activity for this business is Technology development ativities. The app is it successful to attract customer is ralate to develop the app and let it become special.When we search public traportation in the app store that will be come out with hundreds of app so in the app industry has a lots of competitor .If we want to become a famous app, the accurate information is not enough.We must have something develop is different with others, such as my app which design to use technology to caculate how many calories will use up when you walk to the station. This development just a little create develop, but the first feeling bring to the customer is funny and I would like to try. Therefore, technology development is the most value chain for my business 3.8 Business Processes 3.8.1. APP MAKEING PROCESS - Making a app need a making process because we have many factor to consider so we need to clearly understand we should do what in each step. If we don't follow the making process step, it is easy to go an wrong way. For example, if you don't understand the policy before you make the app, after you finish the app and you find it is not allow to get into the market because not fit with the policy,then you lost a lot of time and money . Follow the making process, make sure you are in the right way.On the otherhand , when customer understand how your business running , it can give them confident to believe your product so I think app making processes is important.
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7 REPLACE WITH BUSINESS PROCESS 1 MODEL
3.8.2. AFTER SERVI CES PROCESS - After the app launch in the app store , we can do the promotion to let more people know this app. Later, we monitor the amount of downloading, and be careful to listen each feedback the customer give to us because from customer's comment we know which part we are not doing well and we can change or improve to fit into customer's favour. That's is the best way to retain the customer and when customer satisfied they will introduce to their friend , finally we gain more customers.
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REPLACE WITH BUSINESS PROCESS 2 MODEL
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9 3.9 Functionalities 3.9.1. APP MAKEING PROCESS Make sure what you should do in each step. Give customer more transparency . 3.9.2. AFTER SERVICES PROCESS Receive customer's feedback Keeping improve the product. 3.10 Systems
3.10. 1. CUSTOMER RELATIONSHI P MANAGEMENT SYSTEM -Provide integrated view of customer data and interactions , understand what customer's need , can help my app product to work more effectively with customer.When improve customer's satisifaction, it will generate growth with my benefit. 3.10. 2. TRANSPORTATION SYSTEM - Constitute data ,the lowest from of imformation and my app process it and use it , transport this information become proper information it is an improtant system to value my product because it can help my app catch datas and transform to one place , this information is become useful for the customer now. 3.10. 3. SUPPLY CHAIN SYSTEM - component help my product to plan,schedule and control.Improving visibilility because it is ability to view all links in supply chain in real-time, essential tool for reacting to customer's demand.Also add value as they can be first to the market by viewing the latest trends and fashion.
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10 3.11. Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Technology development ativities.
1. App making process 1. Make sure what you should do in each step.
2. Give customer more transparency . Supply chain system system
Transportation system Supply chain app System
Enterprise Resource Planning app system 2. After services process 1.Receive customer's feedback 2.Keeping improve the product.
Customer relationalship management
Transportation system Transaction processing app system
Customer relationship management app system
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11 CONCLUSION Get into public transportation app market is not difficult. The low operating cost make the entry become so easy, therefore many companies want to use this chance to get benefit.However, making a successful app is an not easy job. First, we should analyze the industry and then identify our vision. We should clearly understand which process and system is suit for our product and then proper to use it to generate the biggest profit and reduce cost , otherwise we will going to fail our business. REFERENCES
1. Mitchell L. Moss, Josh Mandell, and Carson Qing. (2011). The Rudin Center for Transportation Policy and Management. New York University, NY
2. International Business, T. (0008, March ) 3. Andrew Odewahn(2010) iPhone economics and lower barriers to entry .http://radar.oreilly.com/2010/06/iphone-economics-and-lower-bar.html