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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Shenda Zhang
NetID Szha747
Group Number: 62
Website Link: http://infosys1102014fcgroup62.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Claris Chung Monday 1pm
Time Spent on
Assignment:
36hours Word Count: 1644

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CHILD POVERTY, NOT OUR FUTURE
INTRODUCTION
In deliverable one, me and my partner came up with the problem of child poverty. Child
poverty is still a major issue around the globe that still exists in both developed and
developing countries. Though in New Zealand, Child poverty may not be seen as a major
concern. According to www.theawarenessparty.com/get-active./poverty-in-new-zealand
one in five New Zealand children live in poverty, that is 25% of New Zealand childrens total
population. New Zealand is an aging population therefore in order for New Zealand to
sustain its economy it is heavily dependent on the next generation. Lack of food is one of
majority issues surrounding children, we believe it has the most level of concerns as it can
effect a childs growth dramatically. We believe through information technology systems, a
system software can be created which includes communication systems. This system
software can be used to make communication easier between multiple industries in New
Zealand. They can work together to try deliver food to the children in schools that are
struggle to eat enough food as well to cut down the inequality that exists in New Zealand.
3. BUSINESS SECTION
3.1 Vision
To provide different variety and quality food to children around New Zealand to ensure a
healthy growth for children In New Zealand.
3.2 Industry Analysis: Service industry
Industry: service Industry. The main goal of our business in this industry is to provide food
to the children in the schools whom are in need, therefore our business will co-operate with
the non-profit organisations. Our business therefore will not earn profit as our company is
not selling any kind of products because classified as being part of the charity organisation.
Force: High/Low: Justification:

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Buyer power: High Buyer power (Children in this case) will have lots of
choices to choose from. They will get to choose from the
different variety of the goods from the supermarket.
Buyer power therefore will be is high.
Supplier power: Low Supplier power in this industry is low. Children will not get
to have a lot choices to choose from, as there are only
couple of non-profit organisations in New Zealand that
are providing this kind of service to children and families
that are in need,such as the Salvation Army and Red
Cross.
Threat of new
entrants:
Low There are significant entry barriers to the service industry,
such as non-profit charity organisations. It will not be
cheap http://www.webshot.co.nz/charity

Threat of
substitutes:
Low There wont be many alternatives to choose from as all
the products will only be provided by the non-profit
organisations. Therefore the goods that the children
receive is what they will get to consume.
Rivalry among
existing
competitors:
High
According to www.occ.org.nz/assets/uploads/EAG/Final-
report/Final-reports-soultions-child-poverty-for-actions.pdf
there are already many organisations that are already providing
food such as milk and food for primary schools and already
40,000 children each week dependent on charities for food.
This information was found on
www.nzhearld.co.nz/nz/article.cfm?c_id=1&objectid=10740967
Therefore this industry already has many competitors making
competition quite high.
Overall attractiveness of the industry: overall Overall it will be an attractive industry.
Though there are some low factors within the porters five generic strategy, as well as there

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are already some companies that already helping children, by providing food such as milk
fruit to the the children. Though there already services like this being provided the service in
which my business will offer should be sustainable. This is because in the long run it will
become beneficial to the New Zealand economy in the future and also this system software
could also be implemented to companies that are already in the service industry
3.3 Customers and Thei r Needs
All human being need food in order to survive, it is a necessity good and it is essential for
our everyday life, particularly for children. Children living in poorer communities generally
do not get the same type of quality food as those growing in generally wealthier families.
Children need different types of healthy foods in order to grow healthy in the future. We
believe that all children deserve to consume the same types of foods such as the foods in
the supermarket.
3.4 The Product and Service
Supermarket dumping its unsold food into the dump has been a big concern. According to
research supermarkets like countdown ever year is throwing nearly 12,000 tonnes of food
away. http://www.3news.co.nz/Supermarkets-cut-down-on-food-
waste/tabid/1160/articleID/327363/Default.aspx .Instead of throwing the food into the
dump our business organisation can give these foods to the children. Our business believes
this can be accomplished by creating and designing a system software and communicate
effectively between the industries. The system software in the supermarkets would detect
the goods (food) that have either been on the shelf for too long or are nearly expiring. This
set of data and information then should automatically be transferred and viewable on the
system software in the industries such as the non-profit organisations. They should be able
to see all the specific available foods, as well as the date arranged to pick up the goods. The
goods will be then picked up and delivered to Schools around New Zealand to the children
are struggling to find enough food to consume. The schools can then use the food given by
the non-profit organisation to provide food schemes such as breakfast and lunch to provide
for the children.

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3.5 Suppliers and Partners
Our suppliers will supermarkets around New Zealand such as Countdown ,PakN Save, New
World. Our partners will non- profitable organisations like the Salvation Army, Red Cross.
They will communicate with each other through the software to deliver the goods to the
children in schools around New Zealand.
3.6 Strategy: Differenti ation.
The ultimate cost strategy will differentiation. This is because of two factors first,High cost:
softwares are expensive to create and
maintain.http://www.hollance.com/2011/05/developing-software-is-expensive-because-it-
is-hard/ second,Board market: It is focused on Board market as it is focusing on the
majority of the children in schools that struggling to consume the right amount of food, as
pointed out early around 40,000 rely on charities for food every week in New Zealand. High
cost: because it will cost a lot for this system will operate within companies as they will have
to use the system on a regular basis, also updating the system software will be expensive to
maintain.
3.7 Value Chain Activity: Technology development (and R&D)
The most important value chain activity for this business services is Technology
development (and R&D). The main goal is to ensure that the best quality and the different
variety of food to the children, through the system software. This can only be achieved with
the constant development of technology to help upgrade the software so it detects the best
type of food possible improve communication between industries that will help to speed
the process of the delivery.
3.8 Business Processes
3.8.1. SOFTWARE MANAGEMENT PROCESS - This process should be utilised to maintain and
develop the software that will be created. The software needs to be maintained and
updated on a regular basis. In doing so, it will ensure that the software can receive and
detect the best quality types of goods that can be offered to the children

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See page below for model.











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3.8.2. INFORMATI ON DELI VERY PROCESS- The second process in which will be very important
for service is the information delivery process. The information within the software system
needs to be sent and delivered effectively to prevent miscommunication.
The model is below:

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3.9 Functionalities
3.9.1. SOFTWARE MANAGEMENT PROCESS
Anaylse new values of data to add to the software
Detects potential viruses
3.9.2. INFORMATI ON DELI VERY PROCESS
Track down the location of the goods during each process
Gather information to ensure that information directly sends to the other industry
3.10 Systems

3.10. 1. INFORMATION TRACKING SYSTEMS- This system will organise the information detected
from the database of the supermarkets to find the goods that are about to expire so the
supermarkets notify for immediate delivery.
3.10. 2. DATA MANAGEMENT SYSTEMS This system will gather all the information that is
found within the system software of the supermarkets, and the information gathered here
should be automatically viewable/ retrieved in the other industries such as the non-profit
organisation.
3.10. 3. DELIVERY NOTI FI CATION SYSTEM - This System will help ensure that the correct
information has be received by the other industry user. If it is not, then the supermarket will
be instantly notified so they resend the information.


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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Techology
Development
(R&D)
1. Software
development
process
1. Detects Potential viruses

2. Anaylse new vaules to implement to
software
Data management systems

Data management systems
Decision support system

Customer relationship
management system
2. Information
delivery
process
1. Track down the location of the goods
during each process

2. Gather information to ensure that
information directly sends to the other
industry
Information tracking
systems


Delivery notifciation
systems
Enterprise resource
planning system

Collobration system

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CONCLUSION
To conclude, the service industry should be an attractive industry. Though creating,
developing as well as maintaining the software will be expensive, it will be beneficial in the
long run. By utilizing information technologies, enough different variety of quality food
should be distributed to children, to ensure they can get the best growth.
REFERENCES

1. Brian Rudman,July 2012, New Zealand Herald, poverty in New Zealand.
www.theawarenessparty.com/get-active./poverty-in-new-zealand
2. Childrens Commissioners,December 2012,Soultion to child poverty in New Zealand: Evidence for
Action www.occ.org.nz/assets/uploads/EAG/Final-report/Final-reports-soultions-child-
poverty-for-actions.pdf
3. Adrien Taylor, Monday 6
th
January 2014. Supermarkets cut down on food waste.
http://www.3news.co.nz/Supermarkets-cut-down-on-food-
waste/tabid/1160/articleID/327363/Default.aspx
4. Matthijs, May 19th 2011, Developing software is expensive
http://www.hollance.com/2011/05/developing-software-is-expensive-because-it-is-hard/
5. Hay Donnell , Paul Harper, Tuesday 26
th
July 2011, NZs hungry Kids readers act
http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10740967
6. Charity organisation, how to setup http://www.webshot.co.nz/charity