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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Nick Blackett
NetID Nbla102
Group Number: 090
Website Link:
Tutorial Details
Tutor: Day: Time:
Olivia Tuesday 9am
Time Spent on
Assignment:
16hours Word Count: 1608



Enable editing I think the models might be messed up when you just view it.


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A NEW TAKE ON REPEAT DRINK DRIVING
OFFENDERS.
INTRODUCTION
Drink driving is a growing concern globally for many people as goverments are left trying to
find an effective solution. Despite current enforcements (fines, confiscationing of license)
they have proven ineffective at actually stopping repeat offenders. Our solution targets just
that, with the bulk of the percentage of drink drivers being repeated offenders we have
come up with a way that will not only stop people drink driving but will stop them from
even starting the engine while intoxicated.
3. BUSINESS SECTION
3.1 Vision
To deliver quality and innovative technology that aids law enforcement in providing
effective and accurate information.
3.2 Industry Analysis: Law enforcement/breathalyzer industry
Industry: Law enforcement/breathalyzer industry. We will operate in this industry within NZ
as it specializes in manfacturing products that will aid the memebers of the law to enforce
these laws. This industry is best suited for our solution as it is innovative and will bring more
competition to the existing market.
Force: High/Low: Justification:
Buyer power: Low The buyer power is low because there are not a
lot of alternatives for the customers to choose
from. One major company in the industry is
Draegar, specializing in health and safety

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techonology. (Alcohol and drug detection, 2014)
Supplier power: Low The Supplier power in this industry is a good
position for the buyers to be in because there are
many manufacturers meaning that there is a lot
of competition for the customers between the
supplers, this will mean price fluctuation is not
really going to happen since one supplier cannot
decide a price. With about 90 different suppliers
for breathalyzers there is little supplier power.
Threat of new entrants: Low I would say that the threat of new entrants into
the industry is low because there are significant
entry barriers, for example, getting contracts with
the government may be difficult. Also existing
competitors (Draegar) may already be too
dominant in the industry for new entrants to
have an impact.
Threat of substitutes: Low The threat of substitutes would be low for the
law-enforcement/breathalyzer industry as there
are not many alternatives to the breathalyzer
since it is an effective way of recording blood
alcohol content (BAC).
Rivalry among existing
competitors:
Low The rivalry among existing competitors is low
because in New Zealand there are only a few
major competitors in the industry (Draegar, being
a big competitor) that supply the government
with breathalyzers. (At your side for Alcohol and

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Drug detection, 2014).
Overall attractiveness of the industry: I would say the overall attractiveness of the law-
enforcement/breathalyzer industry is not great but there is room for our product to
succeed. Because our product is innovative and is technologically ahead of the current
products being used I think that it will appeal to the government.
3.3 Customers and Thei r Needs
The target customer group that our product will aim to address is the government. The
government is our group of focus because we are going into the law-enforcement industry
and thats who we are trying to sell our product to. Also the people that use the product are
considered as customers.
The government needs to be able rely on the quality of our product to deliver accurate
readings so that their laws can be enforced properly and monitor the repeat offenders. Our
product needs to be as little time consuming as possible and easy to use because in order
for it to succeed in the industry it needs to be efficient for the people using it. In 2010, 72%
of all alcohol related car incidents in New Zealand are caused by repeat offenders. (New
Zealand Herald, 2010)
3.4 The Product and Service
Our breathalyzer inter-lock product aims to satisfie the customers needs by being easy-to-
use while achieving accurate results. Firstly, as we have new techonology the results are
automatically recorded from when you breathe into the breathalyzer (via Bluetooth), this
means that the time taken to actually do the test is reduced as much as possible. We also
have learnt from other business previous mistakes, for example Draegar, a total of 19400
potential errors were found in their coding (Mike Stetzer, 2014) resulting in poor
accurancy and reliability of the product. Secondly, as a solution to help the government
monitor these repeat offenders a system is implemented that wirelessly communicates
information from the breathalyzer to the police station. Key information such as, date,
location, time, and BAC are all recorded for future reference. Lastly, for the people using our

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product it needs to be easy, it works exactly like a breathalyzer would so it is not difficult to
work, the only add-on is that you are unable to put the keys into the ignition in order to
start the vehicle (relatively self-explanatory).
3.5 Suppliers and Partners
One supplier for our product would be the Bluetooth Special Interest Group (SIG) which will
enable us to actually include bluetooth in our product. We will use bluetooth inorder to
unlock/lock the ignition from the user. Another supplier for our breathalyzer inter-lock
system is Steal&tube, a New Zealand company that will supply us with the resources in
order to create the lock which will be used in the ignition.
GPS Tracking NZ LTD is a company that is primarily involved in the sale of GPS tracking and
navigation systems nationally throughout NZ. (GPS Tracking NZ, 2014). This will enable us
to incorporate their web-based platform to setup our monitoring system with police
stations around nz. Another partner for our business would be an auto electrician company,
this will help us be able to intergrate the inter-lock system into the cars when needed.

3.6 Strategy: Focused High Cost
We set our scopes on a narrow market with high costs as the industry we are going into is
reasonably small in terms of amount of competitors, etc. We have high costs because we
are focusing on customer satisfaction and as the government is buying our products they
want products that deliver. Higher costs must be set to cover any operational expenses
incurred to ensure our products succeed.
The overall strategy is therefore Focused High Cost.
3.7 Value Chain Activity: Procurement
The most important value chain activity for this business is Procurement.
Procurement for our business means meeting the needs of our different customer groups in
terms of quality, time-efficiency, and reliability. Being able to maximise our Focused High

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Cost strategy we can ensure that our product maintains high quality performance and aiding
the government in law enforcement.
3.8 Business Processes
3.8.1. SUPPLIER PRI CING PROCESS This process refers to establishing a reasonable price to
buy our raw materials from our suppliers. By keeping our costs of production as low as
possible it means we can focus on other areas to improve quality in and ensure our
customer needs are met.

START
Finding a supplier
Supplier responds
with a set price
Receive raw materials
Negotiate an
appropriate price
Make an order for raw
materials
FINISH
Find new supplier if
negotiation
unsuccessful
Inventory
management
system
Research Department

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3.8.2. PRODUCT TESTING PROCESS The product testing process is important in our business
as it is creating value by ensuring that all goods that go on to be sold are not faulty. This
process falls under procurement as we are a focused high cost business we guaruntee that
our products are of high quality therefore this is a crutial part of our
business process.


START
Final goods are produced
Test to see if products are
functioning properly
Final goods sent to customers
FINISH
Product are sorted based on test
results
Dismantle for raw
materials
WAREHOUSE
Fail Test
Pass Test
Test analysis system

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3.9 Functionalities
3.9.1. SUPPLIER PRI CING PROCESS
Find a price
Receive raw materials
3.9.2. PRODUCT TESTING PROCESS
Record and store results of tests
Deliver functioning final products
3.10 Systems

3.10. 1. INVENTORY MANAGEMENT SYSTEM This system will sort and record all the
inventory that the business is buying/selling. This provides accurate information to both
internal and external users.
3.10. 2. MARKET ANALYSI NG SYSTEM This system is used to help users make insightful
decisions as to what suppliers would be worth purchasing inventory from and try to get a
good price. This supports the business vision as customers can ensure they are getting the
quality they paid for.
3.10. 3. ORDER MANAGEMENT SYSTEM This system covers what goods will be sent out to
customers and those that are sent back to make raw materials. Managing the products
being sent out to customers ensures that they get the correct products that are fully
functional. This supports the vision of the business as we can promise that all of the
products they receive are reliable (not faulty) and have a high quality aspect to them.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Procurement
1. Supplier
Pricing
1. Find a price from supplier

2. Receive raw materials
Inventory management
system

Market analysing system
Customer relationship
system

Transaction processing
system
2. Product
Testing
1. Record and store test information.

2. Deliver functioning final products.
Inventory management
system


Order management system
Transaction processing
product system

Order processing system

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CONCLUSION
Our business ultimately aims to reduce the number of repeated drink driving offenders for
following years to come. Through effective use of modern day technologies we were able to
create an innovative product that will aid the government in law enforcement by providing
accurate and useful information thanks to supporting information systems.
REFERENCES

1. Product information- Draegar interlock XT. (2014). Retrieved May 25
th
, 2014, from
http://www.draeger.com/sites/en_aunz/Pages/Alcohol-and-Drug-
Detection/Welcome.aspx

2. Draegar already set up with several products spark competition. (2014). Retrieved
May 25
th
, 2014, from
https://www.youtube.com/watch?feature=player_embedded&v=90pkruPQirI

3. New Zealand Herald- Number of drink drivers on the up. (2014). Retrieved May 25
th
,
2014, from
http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10669645

4. Mike Stetzer- Breathalyzer source code analysis. (2014). Retrieved May 25
th
, 2014,
from
http://www.totaldui.com/news/articles/breathalyzer/source-code.aspx
5. GPS Tracking NZ- provides GPS tracking technology. (2014). Retrieved May25th,
2014, from,
http://www.gpstracking.co.nz/about.html