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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Christine Jensen Olagues
NetID cjen904
Group Number: 267
Website Link:
Tutorial Details
Tutor: Day: Time:
Yvonne Hong 25/05/14 12pm
Time Spent on
Assignment:
25 hours Word Count: 1,648

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ALLERGY BRACELET
INTRODUCTION
The problem; many people with allergies arent receiving urgent medical help fast enough
when an allergic reaction occurs is one which is demanding increasing attention. A
proposed solution is through developing and implementing software similar to the Nike fuel
band(Nike, 2014) into an existing hardware derived from the Medic-Alert allergy bracelet
(Medic-Alert, 2010); decreasing the time before an anaphylaxis patient receives medical
attention. IT systems are used to monitor any changes to the patients heart rate, pulse and
blood pressure, identifying when an allergic reaction occurs. A notification with the
necessary information is sent through Bluetooth to an app linked to caregivers/medical
services.
3. BUSINESS SECTION
3.1 Vision
To provide a gateway for faster, more efficient access to medical attention, in order to
improve quality of life.
3.2 Industry Anal ysis: Healthcare Informatics Industry

Force: High/Low: Justification:
Buyer power: Low There are few choices for a buyer in this industry
because competing companies products are unable to
perform the same specific tasks as my proposed
solution(Medic-Alert,2010). Hence, buyer power is low
in this industry.
Supplier power: Low Supplier power in the industry is low. There are many
suppliers to choose from in terms of the raw
materials(Kadmar plastics,2009-2010). Flexible circuit
boards can be provided by multiple NZ based
companies. (QualiEco Circuits Ltd,2012). There are
also various stainless steel and plastic suppliers in
NZ(Kadmar plastics,2009-2010). Development of the

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software is also important and there are various
companies who can supply these services. For
example; Phosphor(Phosphor Essence Ltd), Sush
mobile(Sush mobile,2013) and VADR(VADR,2012).
Threat of new entrants: High Threat of new entrants is high because there are few
barriers to entry. The type of product being produced
must be considered. Simple medical bracelets are not
expensive to produce as demonstrated by Medic-Alert
(Medic-Alert,2014). Hence, making it easy to enter the
market.
Threat of substitutes: High Threat of substitutes is high as there are many
substitutes to our product yet they dont have the same
functions. The Medic Alert bracelet(Medic-Alert,2014)
and the Life Alert help necklace(LifeAlert,2014) are both
reactive, whereas my solution is proactive.
Rivalry among existing
competitors:
High There are more and more systems and products
emerging in this industry, with many operating from
both iPhone and Droid cellular phones. (Medical Alert
Comparison,2013). As a result, the rivalry between
competitors is high.
Overall attractiveness of the industry: This industry is not attractive because threat of
substitutes, rivalry amoung compeitiors and threat of new entrants are all high. This will
make it hard for companies to break into the market and remain profitable in the long run, as
competition is feirce with well established substitutes. Diversification will be hard to adopt as
competitors are innovating and advancing their products on a regular basis; competitive
advantage is also hard to achieve.




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3.3 Customers and Their Needs
Our target customers are anaphylaxis patients with sereve peanut allergic reactions.(Mayo
Foundation for Medical Education and Research,1998-2014) They require urgent medical
care when experiencing an allergic reaction therefore reducing the impact the reaction has
on their health and mental well-being. Their needs can stem from the symptoms of the
allergy, as these factors make up the allergy itself. One of the requirements in regards to
treatment is a trip to the emergency room (Mayo Foundation for Medical Education and
Research,1998-2014) linking to the need of quick, effective medical care.
3.4 The Product and Service
Our product has been designed and developed with various functionalities in order to meet
the customers needs.
Firstly, the ability to measure the pulse, heart rate and blood pressure of the paitent helps
satisfy the customers needs. This is important because according to the symptoms of an
anaphylaxis patient, any severe drop in blood pressure(Mayo Foundation for Medical
Education and Research,1998-2014) and/or rapid increase in pulse can indicate a reaction is
taking place. By taking these measurements the neccessary information is provided and
used to ensure the appropriate medical care is given quickly.
Secondly, sending this information to caregivers and/or emergency services decreases the
time taken for medical attention to be given. Information will be on hand and easy to access,
saving time with questions for diagnosis. Caregivers can react promptly and get to paitents
as soon as possible. The patients location will be provided by a GPS system included in the
software helping decrease time.

3.5 Suppliers and Partners
Our first supplier is a software/mobile application development company; VADR. VADR will
provide knowledge, tools and guidance throughout the process of redesigning/developing
the app.(VADR,2012) They will help link the measurement of the information from the
bracelet to the app, ensuring the app is simple and easy to use, especially in emergencies.
Our second supplier is a plastic material trading house; Kendmar Plastics (Kadmar-
plastics,2009-2010) They will provide us with high quality raw materials needed to start the
manufacturing process.

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Our first partner Allergy NZ is an organization that is highly experienced with anaplylaxis
patients.(Allergy NZ,2010) The partnership is important to provide extensive information
about past cases and evolving research.
Our second partner is the NZ District health Board. They will help adapt our application and
notification system to work with various hospitals around NZ, making it easier for patients
and medical staff to work the application.(Manat Hauora,2014)
3.6 Strategy: Focused High Cost
Our business will target a narrow scope with individuals who have severe peanut allergies,
known as anaphylaxis patients. This segment includes those who need the bracelets as a
precaution and safety measure, to ensure they have access to health care at all times. The
scope can be narrowed by the symptoms of a peanut allergy (Mayo Foundation for Medical
Education and Research,1998-2014).
Our business will use a high cost strategy. The materials involved with the production of the
allergy bracelet are relatively expensive, for example; developing the app and software,
hence streamling processes. (Eran Galperin,2013) This will be more expensive then if
producing a metal bracelet, similar to Medic-Alert(Medic-Alert,2014). Streamlining the
technology/software means lengthing both the quality-control and manufacturing processes,
resulting in increased expenses.
3.7 Value Chain Acti vity: Make the product and/or service
This is the most important value chain activity because in order for the software to exist and
work, it needs to have a vehicle to exist in. The bracelet is this vehicle, with the
manufacturing and quality control aspects of this VCA describing how this bracelet will be
constructed to support the software. When produced, expensive high quality materials will be
used; reinforcing the strategy. Elimination and streamlining production helps create a
gateway for faster, more efficient access to medical attention.





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3.8 Business Processes
3.8.1. BUSINESS PROCESS 1: MANUFACTURING PROCESS(MP).
The MP is important because in order to satisfy the customers needs, we need to have a
physical product to give them. To do this, we must Make the product using MPs. MPs
identify the stages using high quality products but also where monetary savings can be
made, increasing productivity. In doing so, the information will be able to be provided at a
faster rate.



















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3.8.2. QUALITY-CONTROL PROCESS (QCP)
The QCP is important because it acts as a buffer during and after the manufacturing
process/production of the good, ensuring nothing less than high quality products are
produced. This process reconfirms these products meet the quality requirements which
include the ability to measure pulse, blood pressure and heart rate also sending notifications
to caregivers at a fast rate; in accordance with the vision.














3.9 Functional iti es
3.9.1. BUSINESS PROCESS 1- QUALITY-CONTROL PROCESS
Compare item with quality requirements.
Record wasted quantity, including all measurements of the difference between
useable and unusable units of output.


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3.9.2. BUSINESS PROCESS 2 MANUFACTURING PROCESS
Check quantity of materials and units of output required for the manufacturing cycle.
Record the total manufacturing cycle time.
3.10 Systems

3.10.1. MANUFACTURING-CONTROL SYSTEM(MCS):
The MCS incorporates the above functionalities(3.9.2) through its ability to control each
stage of the manufacturing process. By monitoring the quantity of inputs and the steps taken
to complete the cycle, noting the total manufacturing cycle time, the system will be able to
identify any areas that can be improved. The vision is linked through the ability to produce
units of outputs faster, hence the product can reach customers sooner and their quality of life
will be improved.
3.10.2. QUALITY-CONTROL SYSTEM(QCS):
The QCS incorporates the above functionalities(3.9.1) and ensures the maximum use of
time and quality in all areas of production. By monitoring wasteage, resources and time can
be saved and monetary savings can be used elsewhere; for example developing the app
further which may decrease the time taken for urgent help to be notified and received.
3.10.3. MACHINERY-MANAGEMENT SYSTEM(MMS):
The MMS incorporates the above functionalities(3.9.2 and 3.9.1) through controlling the
status of the machinery, monitoring the electronics and ensuring all aspects of the machine
are in check. While employees monitor the machinery there are measurements/factors which
may be missed or forgotten. The system can prevent these mistakes and this may be vital in
a time of an emergency where the bracelet must be used. Quality of life for patients can
again be improved.

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3.11. Summary Table: Value Chai n to Systems

Value
Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Make the
product
and/or
service
1. Manufacturing
process

1. Check materials and units of output
required for manufacturing cycle.
2. Record the total manufacturing cycle
time.
Manufacturing-control
system
Transaction-processing
system
2. Quality-control
process
3. Compare item with quality
requirements.
4. Record wasted quantity, including all
measurements of the difference
between useable and unusable units
of outputs.

Quality-control system Transaction-processing
system

Decision-Support
System


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CONCLUSION
Our allergy bracelet is a solution which can be advanced and developed using IT systems to
ensure faster medical help for patients. Both manufacturing and quality-control processes
are supported by IT systems which decreases costs, increases productivity and improves
the quality of the product; adding value for the customer. Customers needs are met and their
quality of life is improved through the help of IT systems.
REFERENCES

Nike (2014) Nike + Fuel band. Retrieved from: https://secure-
nikeplus.nike.com/plus/products/fuelband/#how_it_works_section
Food Allergy Research and Education (2014) Facts and Statistics. Retrieved from
http://www.foodallergy.org/facts-and-stats
Allergy NZ (2010) News and Events. Retrieved from
http://www.allergy.org.nz/news++events/News+Archive/Food+allergy+research+fund+launch
ed.html
Medic-Alert (2010) Why Medic-Alert. Retrieved from
http://www.medicalert.co.nz/content/why-medic-alert/default.aspx
Mayo Foundation for Medical Education and Research. (1998-2014). Diseases and
conditions, Food Allergy Symptoms. Retrieved from http://www.mayoclinic.org/diseases-
conditions/food-allergy/basics/symptoms/con-20019293
CDC Government (2013) Adolescence and School Health. Retrieved from
http://www.cdc.gov/healthyyouth/foodallergies/
Life alert (2014) Medical Emergencies. Retrieved from
http://www.lifealerthelp.com/medical_50.aspx
QualiEco Circuits Ltd (2012). Disadvantages of Flexible PCBs. Retrieved from:
http://www.qualiecocircuits.co.nz/flexible-pcbs.htm -

Phosphor Essence Ltd. Mobile web development, touch screen kiosks and mobile apps.
Retrieved from: http://www.phosphor.co.nz

VADR (2012). Mobile. Retrieved from: http://vadr.com.au/

VADR (2012). Fighting asthma with utility. Retrieved from: http://vadr.com.au/

Medical Alert Comparison (2013). Iphone apps for Medical Alert. Retrieved from:
http://www.medicalalertcomparison.com/articles/new-iphone-medical-alert-apps.php

Mayo Foundation for Medical Education and Research (1998-2014). Anaphylaxis: A life
threatening condition. Retrieved from: http://www.mayoclinic.org/diseases-conditions/peanut-
allergy/basics/symptoms/con-20027898


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Wikipedia (2014). Health informatics. Retrieved from:
http://en.wikipedia.org/wiki/Health_informatics

Sush Mobile (2013). How we work at Sush mobile. Retrieved from:
http://www.sushmobile.co.nz/how-we-work/

Photoetch Limited. Circuit boards. Retrieved from: http://www.photoetch.co.nz/circuit-
boards.html

Kadmar plastics (2009-2010) Raw plastic. Retreived from:
http://www.kamdarplastics.com/raw-plastic.htm

Allergy New Zealand (NZ) (2010). Peanut and tree allergy. Retrieved from:
http://www.allergy.org.nz/A-Z+Allergies/Food+allergy/Peanut+and+tree+nut+allergy.html

Ministry of Health Manat Hauora (2014) Objectives and roles of DHBs. Retrieved
from: http://www.health.govt.nz/new-zealand-health-system/key-health-sector-organisations-
and-people/district-health-boards
Eran Galperin (2013). The real cost of Research and Development. Retrieved from:
http://www.techfounder.net/2013/02/01/the-real-cost-of-software-development/