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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Yining Zhang
NetID Yzha942
Group Number: 259
Website Link: http://infosys110group259.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Johnnie Shubert Wednesday 10 am
Time Spent on
Assignment:
30 hours Word Count: 1521

INSERT AN APPROPRIATE TITLE HERE
INTRODUCTION
As is known to all, with an increasingly number of cars, there is a serious problem in
Auckland traffic. Traffic congestion results in a severe pollutoin in environment and the
wasted time travelling, which is estimated to be up to 47 minutes per hour stuck in traffic. Furthermore, it
decreases the efficiency which has a bad impact in New Zealand economy. The reason why is that the
inadequate public transport and lack of roads to accommodate all commuters. A new ride-sharing app
called Kiwiride coming up, which is a friendly app for commuters to contact with drivers who are travelling
in the same direction and drivers can send them to their destinations. This method will help commuters
save time to go to work because the number of cars in the road decreases and then then pollution also
decreases.

3. BUSINESS SECTION
3.1 Vision
Our vision is to provide a safe, affordable means of commuting and reducing the causes of congestion,
ultimately leading to a cleaner, more pleasant city and world.

3.2 Industry Analysis: Application Software Industry
Industry: Industrial Application Sofeware.
Force: High/Low: Justification:
Buyer power: Low Many companies has built customer loyalty, for
example, In May 2013, Apple announced that 50
billion apps had been downloaded from its App Store
(Apple,2013)
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Supplier power: Low There are numerous apps coming up every day,
so buyers have many choices to download
different app.
Threat of new entrants: Low The entry barries are very high because of the
existing of some big bands such as Apple, Google
and Andriod.
Threat of substitutes: High Customers have many aternatives to download
different app from different companies because
the switching cost is low.
Rivalry among existing
competitors:
High The competition is fierce bacause the price and
functions of the app from different companies are
almost the same.

Overall attractiveness of the industry: Application software is convient for customers to
solve the problem. The demand of application software is so high that many people want to
start business in this industry.

3.3 Customers and Thei r Needs
The customers of this app are people who want to save time on traveling. For instance,
commuters go to work everyday, it will be waste of time when they catch the traffic jam, so
they want to use this app to aviod being late for working.
In addition, the government is also the customer of this app , the social cost from air
pollution in Auckland is estimated to be $1.07 billion per year (Aucklandcouncil ,2013), so
they encourage people to buy this app to reduce the air pollution and they may regulate the
people who work in the government to buy this app.
3.4 The Product and Service
A ride-sharing app called Kiwiride. People can use this low cost app to call the drivers who go to the
destination in the same direction with them, and the drivers can send them to where they want to go, this
particular app will not involve drivers charging a fee. A small monthly subscription fee is paid by the
passenger that goes towards the funding of the app and the rewards of the driver. Points are earned by
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the driver for each kilometer they drive their passengers, with these points earning the driver rewards,
such as discount vouchers from companies wanting to appear clean and green, in addition to fuel
discount vouchers. This app will also guarantee customers safety, both parties will have to sign up with
their name, phone number, and address verification will be an extra step (adapted from the model of
Trade-Me) to create a safe environment. .

3.5 Suppliers and Partners
We need to find large software supplies in the world, like Apple and Microsoft these
companies. They provide us with a lot of software so that we can apply our design and idea
into the software to express what we want to show and they also give us a platform that
customers can download this app.
We also need to find our partners who are related to this app. This app need customers to
pay online, so we should collaborate with those companies which are in charge of online
paying, we can use their systems to make transactions with customers easily.
3.6 Strategy: Broad Market Low cost
We focus on broad market, because all commuters will benfit on this app, they can use this
app to call the drivers to go te work, so there will be a large market for this app, the number
of the downloads of this app will be numerous.
This low cost app will be affordable for everyone, people only need to pay few dollars to
download the app and they can use it forever.

3.7 Value Chain Activity: The idea and technol ogy we use in this app
The most important valie chain activity is the idea and technology we use in this app. Our
purpose is to ruduce the air polution and aviod traffic congestion to help commuters to save
time to go to work. Using app is a convient and quick way for customers, it is also a
technological application. For example, if you are in a certain area, this app can locate your
place by GPS, then you input the place where you want to go, we will give you a range of
drivers who are around you and they go to the same direction with you, so you can call
drivers and let them send you to the destination.
In order to make profits, we focus on broad market, the more people use this app the more
profit we will earn. In addition, we consider the
safety of customers, so customers should register their name, phone number, and address.
We also have feedback system to ensure people behave themselves.
Our idea and technology are entirely thinking of customers, so we think this app will attract
a lot of customers by our design.

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3.8 Business Processes
3.8.1. DRIVERS SEARCHING PROCESS Firstly people pay and download this app, after we accept
their registered personal details we will give them a clear state that teaches them how to use this app.
When people use this app and they search the drivers around them, we can receive a signal from
customers and we will select the drivers first to ensure which drivers are available, then we give them a
list of the names and numbers of drivers. Eventually, customers can call drivers and be sent to their
destinations.
REPLACE WITH BUSINESS PROCESS 1 MODEL
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3.8.2. FEEDBACK PROCESS After customers arriving at their destinations, we need them to give a
feedback of drivers, it can be a comment or suggestion. So we can grade the drivers according to the
feedback that customers give and select better drivers, it can create a safer, more pleasant ride, ensuring
people behave themselves.
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REPLACE WITH BUSINESS PROCESS 2 MODEL


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3.9 Functionalities
3.9.1. MASCARPONE COW JARLSBERG PROCESS
Receiving the signal from customers.
Checking whether the drivers are available.
3.9.2. CHEESEBURGER HARD CHEESE PROCESS
Receiving the feedback from customers.
Scoring the drivers and select better drivers.

3.10 Systems

3.10.1. IDENTITY AUTHENTICATION MANAGEMENT SYSTEM- When customers pay for this
app, we will let them write their name, phone number, and address, then after verifying their
identity they can use this app. This system is to ensure the safety.
3.10.2. - DRIVERS SEARCHING MANAGEMENT SYSTEM This is a specific system on how
customers find the drivers. When users start using the app, we will receive a signal from
them and then we will search the drivers immediately by GPS. Eventually, we will help
customers find the drivers.
3.10.3. FEEDBACK MANAGEMENT SYSTEM This system help company have a better
development by giving feedback to drivers, the company grades the drivers so drivers will behave
better, it also creates a good relationship with customers.
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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

The idea and
technology
we use in
this app
1. The
drivers
searchi
ng
process
1. Receiving the signal from customers.
2. Checking whether the drivers are available.
Drivers searching
management system

Identity authentication
management system
Transaction processing
system

2. The
feedba
ck
process
1. Receiving the feedback from customers.
2. Scoring the drivers and select better drivers.

The feedback system


Customer relationship
management system



CONCLUSION
Overall, this app is a affordable technological application, we want all customers who download this app will benefit a lot. This ride-sharing app
called Kiwiride will reduce the causes of congestion, ultimately leading to a cleaner, more pleasant city and world.

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REFERENCES

1. Apple (2013). Retrieved from :http://www.statista.com/statistics/263794/number-of-downloads-from-the-apple-app-store/
2. Tan ,L (2013,November 07). Auckland traffic jams create City of Snails. The New Zealand Herald. Retrieved from : www.nzherald.co.nz
3. Auckland council (2013). Retrieved from : http://stateofauckland.aucklandcouncil.govt.nz/air-quality-report-card/auckland-reporting-area/
4. Ministry of transport. (2006 Mach). Tacking Congestion in Auckland. Retrieved from :http://www.transport.govt.nz
5. Coldwell,C,Gore,A,Sankaraan,J.K. (2006) Retrieved from : http://www.tandfonline.com

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