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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS
SECTION
2014
Name Ashvii S!"sa
Ne#ID woy003
$%!&' N&m(e%: 250
)e(si#e Li*: http://infosys110groupxxx.blogspot.co.nz/
T&#!%ia+ De#ai+s
T&#!%: Da": Time:
Khushbu Tilvawala Tus!ay 12p"
Time S'e# !
Assi,me#:
#55 hours
)!%-
C!&#:
1$$1
2
%T&'()* (+%, -%+*
INTRODUCTION
Despite New Zealands (NZ) oral health status gradually improving in recent years time, oral
disease remains one of the nations most preventable chronic disease, impacting across all
age groups, with disparities evident between ethnic groups and differing levels of socio-
economic deprivation (Mo, !"#")$ %oor oral health impacts an individuals overall health
and well-bring, which in turn can cause indirect economic costs to society (De &liveira et al$,
!"#") (N'D(), !""")$
%revention and early detection of oral disease is not only imperative to help ensure optimal
and successful treatment, but also to minimise cost of treatment and minimise*sei+e
manifestation$ ,urthermore, regular brushing of teeth is an effective protective behaviour
(Mo, !"#")$ &ur product is the solution$ 't is a customised mouthguard-li-e tooth brushing
tool that scans dental images and collects bacterial information, which is relayed to the users
registered dentist for further analysis$
.. BUSINESS SECTION
3.1 .i si on
/0iving 12rs a rason to s"il34 5 to ncourag activ involv"nt in i"proving
on6s oral halth by using our innovativ3 tchnology&rich brushing tool at ho"3
ai!ing in ary !tction of oral !isas3 whil provi!ing an fficint an! ffctiv
tth clan.
3.2 7n!ustry %nal ysi s: /%eve#ive O%a+ Ca%e I-&s#%"
7n!ustry: Preventive Oral Care Industry.
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3
F!%0e: 1i,h2L!
3:
4&s#i5i0a#i!:
B&"e% '!3e%: 1i,h Thr is an xtnsiv rang of prvntitiv
!ntal car pro!ucts an! srvics availabl8
"anual an! lctric toothbrushs3
"outhwashs3 toothpasts3 flouri! varnish3
fissur salan!s. 9&rays3 !ntal clanings3
'*%,&(2(1*3 :7%01(!nt3 custo"&"a!
sports "outhguar!s an! nightguar!s ;<ritish
:ntal 'alth =oun!ation3 2011>.
S&''+ie% '!3e%: 1i,h Tchnology has always bn costly to
purchas3 "aintain an! upgra!. ?ith th
xponntial growth of tchnological
a!vancs3 th cost of ths co"plx
tchnologis is @uicAly cli"bing. 7n
rspoons3 !istributors hav intro!uc! th
i"pl"ntation of pay"nt structurs for
practitionrs. =urthr"or3 thr has bn a
!clin in singl practitionrs an! an incras
in group an! corporat ntiitis to invst in
an! shar in tchnologis. 'owvr3 it
r"ains costly ;Konigsbrg B KostinsAy3
2013>. Thrfor3 th ovrall supplir powr
is high.
Th%ea# !5 e3
e#%a#s:
L!3 %lthough thr has bn a growth in
tchnological a!vancs contributing to an
incras in innovations to "t custo"r
!"an!3 high initial capital outlay3 !ntal
Anowl!g an! xprtis3 "ontary fun!ing
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for rsarch an! ti" r"ains to b r@uir!
to !vlop an! pro!uc prvntiv oral car.
Th ti"3 cost an! Anowl!g barrirs rflct
a low thrat of nw ntrants. ;Konigsbrg B
KostinsAy3 2013>.
Th%ea# !5 s&(s#i#&#es: L!3 Thrat of substitus is low as th only
altrnativs to prvntiv !ntal car is
chang in lifstyl factors such as !it3
!rinAing alcohol an!/or s"oAing tobacco
;)o'3 2010>.
Riva+%" am!,
e6is#i, 0!m'e#i#!%s:
1i,h Thr is unprcnt! co"ptitiv prssur
a"ong !ntal practitionrs an! th brao!
rang an! @uality of prvntiv !ntal
pro!ucts an! srvics thy can offr to
custo"rs ;Don3 2013>.
Ove%a++ a##%a0#iveess !5 #he i-&s#%" 7 hi,h. %lthough ntring this in!ustry is
!ifficult3 growth in this in!ustry has bn !rivn by th !"an! for prvntiv car3
tchnology a!vancs an! prvasiv xistnc of oral !isas ;!ntaltribut wbsit>.
This provi!s grat opportunity for th !vlop"nt of tchnologis to prvnt an!
!tct arly on&st of oral !isas.
3.3 -usto"rs an! Thir 1!s
Th targt custo"rs ar3 E<aby <oo"rs36 5 th gnration born btwn 1FCG&
1FGC3 is bttr !ucat! an! hav "or spn!ing powr. This !"ographic
"bo!is living an activ3 halthy lifstyl3 with growing !sir to "aintain thir
youth3 an! th largst spn!rs of both prvntiv an! curativ halth an! oral car.
=urthr"or3 as thy ag ar liAly to spn! "or. This gnration "bracs
tchnology an! is not pric snsitiv whn offr! suprior3 valu&a!!! pro!ucts
g. si"pl&to&us.
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+sarchrs pr!ict this "arAt will continu to spn! "ony on "o!rn
pro!ucts/proc!urs to hlp nsur thy not only Ap thir own tth3 but also Ap
th" looAing goo!. This "arAt sAs pro!ucts/srvics to satisfy such n!s3 but
!sir to fl part of th solution an! thriv on buil!ing rlationships. %s this "arAt
is "or liAly to b awar of th significanc of prvntiv !ntal "asurs an!
un!rstan! th i"portanc of "aintaining goo! oral halth3 it is anticipat! such
custo"rs woul! show intrst an! purchas th pro!uct not only for th"slvs3
but also for fa"ily ""brs to xprinc th bnfits an! potntial long&tr"
"ontary savings ;)o'3 2010> ;)inistry of Docial :vlop"nt3 2011>.
3.C Th Hro!uct an! Drvic
Th si"pl&to&us3 custo"is! brushing tool r@uirs littl ffort fro" th usr3 as it
is han!s&fr. This at&ho" pro!uct is to b us! twic !aily3 pro"oting activ
involv"nt in i"proving on6s oral halth. =urthr"or3 th us of a!vanc! "otor
tchnology an! oscillating bristl&ha!s for ach tooth provi!s an fficint an!
ffctiv tth&clan. This ncourags th usr to co"ply with a rgular brushing
routin3 an! is Anown to b an ffctiv protctiv bhaviour in oral halth ;)o'3
2010>.
This is a !ual&purpos pro!uct. ?hil brushing3 an! through us of scanning
tchnology3 !igital i"ag procssing an! !igital go"try procssing a 3&: i"ag of
th usr6s !ntal structur is gnrat! on thir !sAtop/D"artphon 7n a!!ition3
saliva provi!s bactrial infor"ation. <i&annually3 this !ntal infor"ation is snt to
th usr6s rgistr! !ntist for furthr analysis. 'owvr3 if alar"ing rsults ar
!tct! g. svr tooth !cay/gu" infla""ation/high bactria lvls3 i"ags will
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b snt for i""!iat analysis an! ncssary action will follow.
This provi!s th usr on&going !ntal infor"ation3 which in turn nabls
opportunitis for arly !tction. %s oppos! to !laying !ntal car an! !iagnosing
in acut stags3 as this has a !irct rlationship with cost ;)o'3 2010>. Thrby in
th long&run3 th usr can potntially sav "ony fro" xpnsiv3 invasiv !ntal
car an! "aintain goo! oral halth. =inally a rlationship btwn th !ntist partnr
an! usr is crat!3 via us of our pro!uct.
3.5 Duppli rs an! Hartnrs
%n i"portant supplir is HrAin *l"r ;2013>3 "anufacturing th bactria&!tcting
"icrochips r@uir! to pro!uc our n! pro!uct. %nothr supplir is :ot"ar ;2013>3
supplying @uality nylon bristl ha!s.
Dignificant partnrs will b rgistr! practitionrs to th 1w 2alan! :ntal
%ssociation showing intrst in our pro!uct. Th custo"r will sign up with on of
th list! practitionrs. =irstly3 this practitionr will crat a "oul! of th custo"r6s
!ntal structur3 which will b us! by our co"pany to crat thir custo"is!
brushing tool. Th chosn practitionr will rciv an! rviw th bi&annual analyss
an! alrts fro" our brushing tool3 rlay rgular infor"ation an! provi! ncssary
!ntal car/action plans for th custo"r. (ur ai" is to i"prov an! pro"ot
awarnss of oral halth. Thus crating a partnrship with th )inistry of 'alth
;2010>. This govrn"nt organisation provi!s th public with !ucational rsourcs
rgar!ing oral halth an! can provi! xposur of our pro!uct to th nation3 via
G
$
pa"phlts/postrs/wbsit ;12:%3 2013>.
3.G Dtratgy: Di55e%e#ia#i!
Th cost of pro!ucing this high @uality3 tchnology&rich3 custo"is! pro!uct is high3
particularly !u to th bactria&!tcting "icrochip. Thrfor3 high cost stratgy is
i"pl"nt!.
This pro!uct is custo"is! to th in!ivi!ual6s !ntal structur3 thrfor3 catrs for all
in!ivi!uals intrst! in i"proving on6s oral halth3 with a focus on E<aby <oo"rs.6
E<aby <oo"r36 ar living longr an! halthir than pr!cssors3 rsulting in a
growing an! !ivrs !"ographic ;)D:3 2011>. Thrfor3 th co"ptitiv scop is
broa! "arAt.Th ovrall stratgy is thrfor differentiation.
3.$ .alu -hai n %ctivity: Ma*i, #he /%!-&0# !% Se%vi0e
Th "ost i"portant valu chain activity for this businss is Making the Product or
Service. To nsur th pro!uct aligns with th co"pany6s vision to ai! in arly
!tction for th usr3 it rlis on fficint wll&construct! tchnology to pro!uc
ti"ly an! accurat !ntal infor"ation. Th !iffrntiation stratgy rflcts high
@uality. Thrfor3 it is i"prativ valu&chain activitis ar xcut! proficintly3
nsuring "axi"u" valu is crat! along th pro!uction procss for th custo"r.
3.I <usi nss Hrocsss
3.I.1. H+(:J-T7(1 H,%11710 H+(-*DD 5 is an intgral to th co"pany6s
businss oprations This procss provi!s forcasts rgar!ing !sir! @uantity an!
@uality targts an! opti"al rsourc utilization3 to hlp !tr"in th "ost fficint
$
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transfor"ation phas8 transfor"ing raw "atrials into finish! goo!s. Hro!uction
planning hlps nsur th n!s of th "arAt for innovativ3 tchnology&rich !ntal
@uip"nt ar "t on ti" an! within bu!gt.
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3.I.2. =717D'*: 0((:D 71DH*-T7(1 H+(-*DD 5 is a vital stag of
pro!uction. 7t provi!s an opportunity to valuat pro!uct @uality3 an! nsur
align"nt with th @uality stan!ar!s within which th pro!uct ai"s to fulfill custo"r
satisfaction3 prior to !ispatch. This procss hlps nsur th rliabl provision of
tchnology to !livr an fficint an! ffctiv tth clan an! arly !tction of oral
!isas3 for all custo"rs. Thrby3 nsuring th pro!uct offrs "axi"u" valu to
th custo"r.
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3.F =uncti onal i ti s
3.F.1. H+(:J-T7(1 H,%11710 H+(-*DD
7!ntify opti"al "tho! to gathr3 stor an! procss raw "atrials.
-alculat opti"al rsourc utilisation r@uir! for th pro!uction
procss.
3.F.2. =717D'*: 0((:D 71DH*-T7(1 H+(-*DD
7!ntify tchonology inaccuracis within th "outhguar!&liA brushing
tool.
0nrat @uality rports on !ispatch! pro!ucts.
3.10 Dyst"s
3.10.1. 71.*1T(+K )%1%0*)*1T DKDT*) 5 auto"atically rcor!s an! up!ats
invntory on han! by "onitoring invntory lvls throughout th pro!uction procss.
Th syst" will alrt "anagrs whn lvls ar low. This will hlp nsur corrct
an! ti"ly invntory rplnish"nt an! purchas !cisions ar "a!3 which will
hlp "ini"is costs associat! with xcss invntory an! wastag. 7n !oing so3 th
co"pany can nsur custo"rs or!r ar fufill! on ti" an! satisfy futur !"an!.
=urthr"or3 nabling th co"pany to co" through on its pro"is to custo"rs of3
/0iving 1zrs a rason to s"il34 an! instill trust.
3.10.2. H+(:J-T7(1 H,%11710 DKDT*)& calculats th opti"al rsourc utilisation
;typ an! a"ount of raw "atrials3 labour> r@uir! to satisfy futur !"an!. This
infor"ation assists "anagrs to "aA soun! !cisions rgar!ing rsourc
allocation. =urthr"or3 syst" gnrat! rports provi! infor"ation for "anagrs
to forcast an opti"al pro!uction procss that not only utiliss rsourcs fficintly3
but "ini"is wastag of rcourcs an! pro!uction costs to "axi"is pro!uctivity.
Thrby3 nsuring supply of th innovativ3 tchnology&rish pro!uct aligns with
custo"r !"an!.
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3.10.3. =717D'*:&0((:D 71DH*-T7(1 DKDT*) 5 gnrats rports rgar!ing th
@uality of finish!&goo!s. This will i!ntify an! alrt "anagrs of any tchnology
inaccuracis prior to th finish!&goo! bing !ispatch!. =urthr"or3 th gnrat!
rports provi! infor"ation of such inaccuracis that will assist "anagrs to "aA
i""!iat i"prov"nts/a"n!"nts in th pro!uction procss3 in or!r to
"ini"is/siz roccuranc. Thus3 nsuring ach custo"is! pro!uct !ispatch!
fufills th pro"is of !livring a!vanc!3 ti"ly an! accurat tchnology to !tct
arly on&st of oral !isas3 whil provi!ing an fficint an! ffctiv tth clan.
This rflcts th co"pany6s vision to provi! a high @uality3 tchnology&rich pro!uct
to its custo"rs.
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3.11. Du""ary Tabl : .alu -hain to Dyst"s
Va+&e Chai
A0#ivi#"
/%!0esses F&0#i!a+i#ies S'e0i5i0 I5!%ma#i!
S"s#em8s9
B%!a- I5!%ma#i!
S"s#em8s9
Make the
Product or
Service
1. Hro!uctio
n
Hlanning
Hrocss
1. 7!ntify opti"al "tho! to gathr3 stor
an! procss raw "atrials.
2. -alculat opti"al rcourc utilisation
r@uir! for th pro!uction procss.
Hro!uction Hlanning
Dyst"
7nvntory )anag"nt
Dyst"
*ntrpris +sourc
Hlanning Dyst"
Dupply&-hain
)anag"nt Dyst"
2. =inish!&
0oo!s
7nspctio
n Hrocss
1. 7!ntify tchnology inaccuracis within th
"outhguar!&liA brushing tool.
2. 0nrat @uality rports on !ispatch!
goo!s.
=inish!&0oo!s 7nspction
Hrocss
=inish!&0oo!s 7nspction
Hrocss
Transaction Hrocssing
Dyst"
:cision Dupport Dyst"
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CONCLUSION
.he products focus on both prevention and early detection through use of '. and '/ will help
users save time and money (from costly restorative dental care), and most importantly their
teeth$
REFERENCES
1. <ritish :ntal 'alth =oun!ation. ;2011>. Caring for teeth Preventive care
and oral hygiene. +triv! fro"
http://www.!ntalhalth.org/tll&"&about/topic/caring&for&tth/prvntiv&
car&an!&oral&hygin
2. : (livira3 -.3 ?att3 +.3 B 'a"r3 ). ;2010>. Toothbrushing3 infla""ation3
an! risA of car!iovascular !isas: rsults fro" Dcottish 'alth Durvy.
British Medical Journal (BMJ), 340.
3. :ot"ar. ;2013>. ylong !oad, ylong "heet and ylong #u$es. +triv!
fro"
http://www.!ot"ar.co.nz/nylong.ht"l
C. Konigsbrg3 %.3 KostinsAy3 ). ;2013>. Tch rvolution in !ntistry 5 %r you
ra!yL %ental &cono'ics, (03;I>.
5. )inistry of 'alth. ;2010>. )ur )ral *ealth+ ,ey findings of the -00. )ral
*ealth "urvey. ?llington: )inistry of 'alth.
G. )inistry of Docial :vlop"nt. 2011. #he Business of /geing 0 !ealising the
econo'ic 1otential of older 1eo1le in e2 3ealand+ -0((-04(. ?llington:
1C
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)inistry of Docial :vlop"nt.
$. 1ational 7nstitut of :ntal an! -raniofacial +sarch :part"nt. ;2000>.
"urgeon 5enera6s !e1ort on )ral *ealth. ?ashington: :part"nt of 'alth
an! 'u"an Drvics.
I. 1w 2alan! :ntal %ssociation. ;2013>. 7our )ral *ealth. +triv! fro"
http://www.halthys"ils.org.nz/!fault3C53a!ults.s".
F. HrAin *l"r. ;2013>. Microfluidics. +triv! fro"
http://www.prAinl"r.co"/tchnologis/"icroflui!ics.xht"l
10. Don3 %. ;2013>. :ntists in th JD 5 8B8"9orld 8ndustry !e1ort :-(-(. Jnit!
Dtats: 7<7D?orl!.
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