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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Yashash Chakrapani
NetID Ycha888
Group Number: 268
Website Link: http://infosys1102014s1group268.blogspot.co.nz
Tutorial Details
Tutor: Day: Time:
KitWah Wednesday 12pm
Time Spent on
Assignment:
29 hours Word Count: 1631


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INTRODUCTION
We wish to produce software thatll best educate a range of users in New Zealand. This is
due to the alarming rate of Financial Illiteracy so if we provide an inter-active and user-
friendly software then itll help New Zealanders to educate themselves to make better
financial decisions and become more financial stabile in the future.
3. BUSINESS SECTION
3.1 Vision
To provide New Zealanders with the skills and knowledge required in managing personal
finances and achieving a secure financial future.
3.2 Industry Analysis: Financial Education Industry (FEI)
Industry: Financial Education Industry. Adults and kids lacking knowledge about financial
savings and the benefits.
Force: High/Low: Justification:
Buyer power: High Buyer power in this industry is high as buyers
have plenty of options for obtaining a software
that aids users in FEI e.g. KidsSave. Financial
Peace, Jr (Money Crashers, 2014)
Supplier power: Low Supplier power is low due as there are a lot of
software developers who have the ability to
provide the software specific to the requirements
of financial education. Also there are many
suppliers for the business to choose from i.e.
Netcom3 Global, LabTech Software, Finch,
Entellect, 2U (2U , 2014) (Entellecet, 2014)(Inc.

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5000, 2014)
Threat of new entrants: High Threat of new entrants entering the FEI is high as
there is an abundance of software developers
that can be approached to develop the financial
educational software for the distributor (A
Software Startup Guy)
Threat of substitutes: Low Threat of substitutes for the Computer Software
is low because there isnt a substitute that
provides the same level of in-depth and friendly
interaction on a different medium.
Rivalry among existing
competitors:
High Rivalry amongst existing softwares providers is
high as theyre a lot of firms, as mentioned above.
This means a lot of competition occurs. (Money
Crashers, 2014)
Overall attractiveness of the industry: Overall, out of 5 facets, there are 3 that are positive,
buyer power, threat of new entrants and rivalry among existing competitors. This is
Indicative of the industry being unattractive. Its inferred from the industry analysis that its
unprofitable due to the business lacking competitive edges and so due to easy entry barriers
its hard to maintain profit levels as anyone can enter and produce at a lower price






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3.3 Customers and Their Needs
The targeted market for the softwares aimed at people who are want to be educated in
making financial decisions as well as having the ability to manage their finances and
achieving financial security, so ideally its for a range of users i.e. youth to adults. Using the
software can help build the foundation required for the target market to understand
benefits of saving. Thisll help them to make educated financial decisions and prevent them
from financial instability. Users at a younger age are much more easier to educate as theyre
less likely to be facing financial burden and so can make educated decisions when it comes
to financial decisions; adults may already be in a difficult position to educate themselves if
theyve taken out large loans but the software can help educate them in an advisory
capacity.
3.4 The Product and Service
The educational software will satisfy the needs of the customers through various activities.
Therell be interactive activities on the software thatll allow the users to read a segment
and then will be quizzed. Therell also be a reward system thatll allow the user to progress
through different difficulties, and as they progress, the quizzes and the readings will get
harder. The weekly updates will track progress, and give pointers to the user in what areas
they need to focus on and what areas theyve excelled in. The product will incorporate a
support system, both online and telephone service to ensure that technical difficulties are
addressed immediately.







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3.5 Suppliers and Partners
Id choose to partner with ASB as theyre known to be student friendly, (ASB, 2014) and
theyve got particular focus on younger users i.e. Students. Choosing to cater to students
allows the next generation to make educated decisions and understand the long-term
consequences of their decisions. Id choose to partner with ASB and have Entellect as a
supplier; this is due to the fact Entellect specializes in educational world-class interactive
games optimized to enhance learning for young students. This would mean Entellect will
work with ASB and us to get the software across to users and since Entellect (Entellecet,
2014) Software specializes in interactive games, various users especially kids-teenagers will
more willing to try and play the game; the fact its an educational software, theyll be able
to learn and have fun.
My second supplier and partner would be, The University of Auckland and 2U Inc. This is
because 2U is known across a lot of Universities to provide them with degrees (2U , 2014).
Instead of having an entire degree we would have 2U develop the software, and the format
would be similar to the Academic Integrity course the students must complete. The
educational software paired with the University of Auckland will allow for the software to
be successful as the University can offer it as course where students can partake to further
their understanding of managing their finances as University is a key time in a persons life.
Offering the course will allow the students to understand the value of their finances and
thisll teach them to make educated decisions for the future. Thisll help satisfy the
customer needs of having financial education and this newfound knowledge would help to
educate them and manage their finances as well as being able to achieve security.






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3.6 Strategy: Cost Leadership
Our business is targeting the Broad market, as weve got very minimal restrictions. The
reason our business chose not to have any market restrictions is because, we want as many
New Zealanders, regardless of age and social class, to make the best financial decision, and
also ties in with the fact itll be Low Cost. We dont want to restrict our software market to
just a particular social class, and therefore weve made it affordable and low cost for
customers to buy. Hence why out of Porters Generic Strategies we chose to follow Cost
Leadership.
3.7 Value Chain Activity: Make The Product
The most important value chain activity our firm is Making the Product. This is because
our vision statement is To provide New Zealanders with the skills and knowledge required
for managing personal finances and achieving a secure financial future. We believe the
best way to do this is to make an inter-active, user-friendly software. So the low cost
strategy and a scope for a broad market, we are able to offer our product to a large portion
of New Zealanders. Having a Cost Leadership Strategy and using Making the Product
Value chain activity, we can provide them with software that teaches the users the skills and
knowledge to be more successful hence resolving the problem of Financial Illiteracy
amongst New Zealanders.








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3.8 Business Processes
3.8.1. PROGRAMMING PROCESS The illustration below shows how the data collection
is based on the financial illiteracy statistics, and only the useful data thats approved by
analysts, is incorporated into making the software. Any irrelevant data is disregarded and
only the data thats helpful is incorporated so we can produce a software thats
comprehensive and complete, so the customers are aligned with our vision statement and
cost strategy, which is to equip them with the best possible skills and knowledge to make
the decisions financially hence securing a financial stability in their future, at a low cost.


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3.8.2. TECHNOLOGY DEVELOPMENT PROCESS The Technology development process
is an integral link to the value chain activity of our product. Our product will be made with
technology developments i.e. maintenance and development of our software; well be able
to manage any arising issues. We intend to have the product tested before sending it to the
manufacturer to produce and ensure that its debugged. This process of ensuring the
debugging and testing of the software will allow us to update customers with accurate
knowledge and skills to improve their financial literacy to make educated decisions.





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3.9 Functionalities
3.9.1. PROGRAM PROCESS
Collecting relevant data.
Develop key concepts of financial literacy.
3.9.2. TECHNOLOGY DEVELOPMENT PROCESS
Bug Fixes
Financial Analysts approve the content
3.10 Systems

3.10.1. DATA COLLECTION SYSTEM The Data collection system incorporates the
collection of relevant data at the initial stages of the system. The kind of relevant data
collected will be to see the level of financial illiteracy, based on this we develop the key
concepts. Due to the in-depth analysis of the illiteracy rates we can produce effective
software thus satisfying customer needs.
3.10.2. KEY CONCEPT DEVELOPMENT SYSTEM Thisll develop the key concepts in the
financial educational software. Due to the fast-paced and never stagnant lifestyle of
humans, were able to regularly update the software and thisll help align the software with
the vision of our company.
3.10.3. TECHNOLOGY DEVELOPMENT SYSTEM The Technology Development system
helps financial analysts to approve the concepts of financial literacy when they modify the
software when users experience any bugs. We can help solving the technologic errors or
bugs and fix it by and so the system aligns itself with our vision statement of maintaining
user-friendliness.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)
Service after
Sales
1. Program
Process
1. Collecting relevant data.

2. Develop key concepts of financial
literacy.

Data Collection System

Supply Chain
Management
2. Technology
Development
Process
1. Bug Fixes


2. Financial Analysts approve the content

Technology Development
System
Supply Chain
Management

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CONCLUSION
The overall cause for us producing this software is help to educate the users with financial
literacy and so they can make educated financial decisions and thisll help them achieve
manage finances and achieve financial stability.

BIBLIOGRAPHY
2U . (2014, 05 24). From 2U: http://en.wikipedia.org/wiki/2U_(company)
A Software Startup Guy. (n.d.). From A Software Startup Guy:
http://www.asoftwarestartupguy.com/2012/07/its-not-about-low-barriers-to-entry.html
ASB. (2014, 05 24). From ASB: https://www.asb.co.nz/tertiary/
Entellecet. (2014, 05 24). From Entellect: http://www.entellect.com.au
Inc 5000. (2014, 05 24). From Inc 5000: http://www.inc.com/profile/projekt202
Inc. 5000. (2014, 05 22). From Inc. 5000:
http://www.inc.com/inc5000/list/2013/industry/software/x/rank
Inc5000. (2014, 05 24). From Inc5000: http://www.inc.com/profile/labtech-software
Money Crashers. (2014, 05 23). From Money Crashers:
http://www.moneycrashers.com/best-kids-educational-software-programs-money/