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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Hone Ryan Campbell
NetID hcam875
Group Number: 181
Website Link: http://infosys110group181.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Johnnie Shubert Wednesday 9am
Time Spent on
Assignment:
20 hours Word Count: 1795

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THE GPS SPEED STOPPER GROUP 181
INTRODUCTION
The world we live in today presents us with the means to travel whenever we want. Many NZers
need to transport themselves to and from various activities. The preffered method of transport is
car, and with an ownership rate of approximately 0.6 vehicles per person, New Zealand is one of the
highest 3 countries in the world for car-ownership (see Source 1).
Speeding is a major problem in New Zealand. When people drive at speeds exceeding the speed
limit, they endager themselves and others. In our D1 part of this assignment we emphasized the
consequences of speeding. Of the more than 100 people that die annually due to road incidents and
crashes, speeding is listed as a major factor 31% of the time (courtesy of Sources 2 & 3). This in itself
displays how much of a problem it is in New Zealand and our solution, the GPS Speed Stopper
(G.S.S), is the way to solve it. This mechanism consists of a GPS system and computer chip which
attain information (via sattelite) about the vehicles location. The device then runs in conjuntion with
the vehicles computer to compare the speed the vehicle is travelling at and the speed limit of the
area its in. Once the speed goes above the limit, the G.S.S contacts the vehicles computer to trigger
the braking system. Once the speed has decreased to the limit, the brakes are released and driving
continues as normal, without speeding.
3. BUSINESS SECTION
3.1 Vision Statement:
To make the world a safer place by eliminating the dangers of speeding.
3.2 Industry Analysis:
Industry: Vehicle Speed Enforcement Industry
Force: High/Low: Justification:
Buyer Power: High Many companies can supply the latest in
technology, giving the WoF-servicing
companies plenty of options to purchase from.

Supplier Power: Low This is high because the G.S.S is a product which

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requires modern technology, of which many
companies can supply.
Threat of New Entrants: Low This is a hard market to enter as the customers will
likely purchase from the company with the most
advanced technology.
Threat of Substitutes: Low The G.S.S must be made with the latest tech,
otherwise the Government will not likely allow it to
be used. This cuts out cheaper substitutes with less
value.
Rivalry among Competitors: High Companies will try to lower prices as much as
possible to compete for customers, as the
technology market is one of the most exposed in
the world.
Overall attractiveness of the industry: The NZ Vehicle Speed Enforcement Industry is not an
attractive industry to enter due to the monopolistic setup it runs on. The speed is enforced by the
NZ Police only.
3.3 Customers and Their Needs
Our group identified our main customers to be companies which carry out government-mandated
vehicle inspections such as VTNZ and AA. With VTNZ as the largest vehicle servicing company in the
country, (per Source 7) most of the population will be having their vehicles inspected by them. By
advertising to VTNZ and AA, it could entice them into purchasing in massive quantities as they are
guaranteed a large gain in profit. This is because it will be law to have the G.S.S installed at every
vehicles next inspection, and they will be installing our product into these vehicles. This will mean
an increase in revenue for them (solving their needs and business incentives) and also the
government will be able to ensure that all vehicles on New Zealand roads will be much more
equipped to eliminate the dangers of speeding.
3.4 The Product and Service
The G.S.S is an electronic solution to the problem of speeding in New Zealand. The device works
once installed in a vehicle at its next WoF inspection. Once activated, the system uses GPS satellite
technology to locate where the vehicle is. Once it has this data, the computer chip in the device can
decypher the legal speed limit that has been imposed in the area that the vehicle is in. Then, the chip

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analyses the data from the vehicles computer telling it what speed the vehicle is travelling at
and comparing that speed to the areas speed limit. If the vehicles speed is greater than the speed
limit, the GPS chip sends a message to the vehicles computer, which then initiates the braking
system to slow the vehicle down. Once it is travelling at the speed limit, the braking system is
turned off and the vehicle travels at that speed.
The major function of this product is to physically stop vehicles from speeding, eliminating of the
dangers of speeding.
3.5 Suppliers and Partners
Our group concluded that the most likely suppliers will be high-tech companies from countries such
as Japan. Japan is ranked as the most technologically advanced country in the world (Source 8). The
software and hardware required for our product will be constructed using the most modern
technology available, and obvious options for production would be Japanese companies like Wacom
(Source 9) or F@N Communications (Source 10). Both these companies are highly ranked in the
technology industries.
3.6 Strategy:
The G.S.S will be made mandatory to be installed in every vehicle that travels on New Zealand roads.
Therefore, the installation and continual maintenance of the G.S.S will have to be funded by the
Government. It will be a New Zealand vehicle safety regulation to have the G.S.S installed in a road-
worthy vehicle. Due to the high rate of car ownership in NZ and the prognosis that the cost will be
minimal to customers, our product has a very broad market. The overall strategy is therefore Cost
Leadership.
3.7 Value Chain Acti vi ty:
The most important value chain activity for this business is Service after sale.
This VCA was chosen as the most important because it will probably have the most impact on the
public once the product is in use. There will need to be constant updating of the data supplied to the
G.S.S due to the endless production of new roads in the country. This will therefore mean that there
will be new speed limits to add to the GPSs chip. There will also need to be check ups on whether
the G.S.S is functioning correctly. These services will take place every time a Warrant of Fitness is
applied for for a vehicle.

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3.8 Business Processes
3.8.1. OPERATIONAL PROCESS The most vital process relevant to the G.S.S is the operational
process. The mechanism turns on once the vehicle is started, and it then constantly monitors the
vehicles speed. While driving, the G.S.S will be continuously comparing the speed limit and vehicle
speed. Once the vehicles speed surpasses the speed limit, the device then triggers the brakes,
slowing the car until the speed limit is not being surpassed. The process is repeated until the vehicle
is turned off.
Operational Process Model:
START
POWER VEHICLE TO TURN
ON GPS SYSTEM
GPS SYSTEM RETRIEVES
DATA ABOUT AREAS
SPEED LIMIT VIA SATELLITE
VEHICLES COPMUTER
SYSTEM SENDS SPEED
DATA TO GPS SYSTEM
GPS SYSTEM COMPARES
AREAS SPEED LIMIT TO
VEHICLE
IS THE VEHICLES SPEED GREATER
THAN
THE SPEED LIMIT FOR THE AREA?
NO
YES
INITIATE VEHICLES
BREAKING SYSTEM TO
SLOW THE CAR DOWN
TO LEGAL SPEED LIMIT
REPEAT PROCESS
UNTIL VEHICLE IS
TURNED OFF
END


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3.8.2. UPDATING PROCESS The G.S.S needs constant updates to function effectively, and this
will occur at every WoF inspection. The data on the mechanisms chip must contain up-to-date roads
and their speed restrictions. The chip will be removed from G.S.S during the WoF and inserted into
the database at the providers station. If the data the chip contains is not the most current, the
update software will then be installed onto it. Then, the chip will be reinserted into the device.
Updating Process Model:
Start
Unplug database chip from
GPS Speed Stopper
Insert database chip into
computer system
Check if the data contained
holds all roads and speed limits
current to date
Is data on the chip up to
date?
Yes No
Run updating
software to update
database
Insert database chip back into
GPS Speed Stopper
End


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3.9 Functionalities
3.9.1. OPERATIONAL PROCESS:
G.S.S will use GPS device to identify the vehicles location and the speed limt of the
roads in the area (the road being travelled on and nearby)
Computer chip receives data from vehicles computer chip informing it of the
vehicles speed
G.S.S then compares the vehicles speed with the speed limit and if the vehicles
speed is greater than the speed limit the chip sends information back to the
vehicles computer to initiate the brakes and slow the car down
3.9.2. UPDATING PROCESS:
Remove computer chip from G.S.S and insert into computer at WoF station
Run diagnostics to determine the functionability and modernity of chip and its data
If data is not up-to-date, commence update for the chip
Unplug and re-install into the G.S.S in the vehicle
3.10 Systems

3.10.1. COLLABORATION SYSTEM: The G.S.S needs a collaboration system for BP1, as it contains
a computer chip which will need to store data about roads and their speed restrictions. When the
G.S.S compares the vehicles speed and the speed limit, it then works with the brakes to slow the
vehicle down.
3.10.2. CONTENT MANAGEMENT SYSTEM: This system is crucial in BP2 because the computer
chip of the G.S.S must be able to store all the information about NZ roads and their speed limits. The
chip must have no issues when being updated at every WoF inspection to ensure it contains all the
data it needs to function. It then manages that content while in use during BP2.
3.10.3. KNOWLEDGE MANAGEMENT SYSTEM: This system relates to my BP1 because the G.S.S
s computer chip relates the vehicles speed to the areas speed limit and makes an informed choice
on whether or not to slow the vehicle (using the brakes). Without this system in place, the G.S.S
would not function effectively because it would not know when to apply the brakes and decrease
the vehicles speed.

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3.11. SUMMARY TABLE: VALUE CHAIN TO SYSTEMS

Value
Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information System(s)
Service
Operation 1. Relates the speed of the vehicle with the legal speed limit
2. If vehicles speed is greater, the brakes are triggered to
slow the vehicle down to the limit
1. Knowledge Management
System
2. Collaboration System
1. Collaboration System
2. Collaboration System
Updating 1. Extract the chip from the G.S.S
2. Plug chip into computer to view data
3. If information is not up-to-date, update the chip
4. Plug back into the G.S.S which will now have the latest
speed limits for areas installed
1. Content Management
Systems
1. Customer Relationship
Management System

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CONCLUSION

Although our industry is not an attractive one, we still have a competitive advantage due to the
failures of other attempted solutions. Our solution reigns supreme as the G.S.S physically stops
speeding. Our world today would not be as dangerous with the implementation of the G.S.S, and
speeding would no longer be a problem.

REFERENCES

Introduction:
Source 1: http://www.teara.govt.nz/en/cars-and-the-motor-industry (2005)
Source 2: http://www.nzta.govt.nz/about/advertising/speed/index.html (2014)
Source 3: http://www-nrd.nhtsa.dot.gov/Pubs/810998.pdf (2007)
3.2 Industry Analysis:
Source 4: http://www.police.govt.nz/advice/driving-and-road-safety/speed-limits-cameras-
and-enforcement/how-police-enforce-speed-limits (2014)
Source 5: http://www.stuff.co.nz/waikato-times/news/8111036/Police-all-out-to-stop-
speeding-drivers (2012)
Source 6: http://www.nzta.govt.nz/resources/factsheets/55/driving-offences.html (2013)
3.3 Customers and Their Needs:
Source 7: http://en.wikipedia.org/wiki/VTNZ (2013)
3.5 Suppliers and Partners
Source 8: http://www.thetoptens.com/high-tech-countries/ (2010)
Source 9: http://www.forbes.com/companies/wacom/ (2013)