INFOSYS.

110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION 2014

Name Emmanuel Kalizinje
NetID Ekal519
Group Number: 350
Website Link: Http://INFOSYS1102014S1GROUP350.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Kirsten Van Dorp Sunday 11pm
Time Spent on
Assignment:
13 Word Count: 1750


Having trouble finding your car park?

Introduction:
A problem faced daily by motorists around the world is locating a vehicle after forgetting where it
was parked initially. In todays society, with an increasing population and increasing motorists and
car parking facilities locating vehicles is becoming more difficult. After much research I have come up
with a possible solution that in theory to solve these problems. A modernised parking ticketing
machine that will provide the location to your vehicle.
3.1 Vision:
Providing unique and innovative methods of car parking procedures. For everyone and every vehicle,
at any time and any place around the world.
3.2 Industry analysis: Parking industry
Force High/Low Justification
Buyer Power There are various customers in this industry, the
industry also ranges in price from very low to high
depending on the company. Wilson parking NZ for
example, one of many New Zealand companies
operates more than 100 car parks lots and park
more than 40,000 vehicles. (Wilson Parking, 2014)
Supplier power Low There are many suppliers to provide equipment for
this industry. Parking lot or garage construction
businesses will need various building supplies, line
striping machines, and safety wear (Nicole, 2010,
p.1)
Threat of substitutes High There are various other methods that today that try
locate ones vehicle in a parking lot which is why
there is a high threat of substitutes in this industry
is high. Methods such as using GPS, taking
photos/videos are popular. Apps such as Find My
Car Smarter and Bluetooth are also other alternate
methods. (Dachis, 2013).
Threat of new entrants High The parking lot industry is not a hard one to enter
and is attracting many entrepreneurs. The only
thing needed is an area zoned for parking, other
documents to establish a self-service lot arent
required. (Eric Hammer )
Rivalry among existing
competitors
High Competition in this industry is fierce, many
companies are even looking to integrate more
technology into the industry. Topping the list of
trends in the $30 billion parking industry is the
move toward innovative technologies to improve
parking access control and payment automation
(International parking institute, 2013, p.2)

3.3 Customer(s) and their needs:
Issues concerning locating cars in car parks is one that affects people globally. In todays society the
population is increasing rapidly which means more drivers and motorists. This is leading to more car
parking facilities being constructed. Many are finding this problem annoying and agree that a
solution should be established as soon as possible. Finding your vehicle after parking in places such
as Disneyland, live events and theme parks all around the world is a real hassle and waste of time,
people need an effective way to find their vehicles. Losing a vehicle happens to the best of us. Unless
you have a pink Lamborghini or an incredibly great memory, it might probably be difficult to find
your car, especially in unmarked parking lots. (Nelson Aguilar, 2013) A survey we conducted found
that 77% of people had at least once forgotten where they parked there vehicle.

3.4 The product and service:
Instead of a normal parking ticket which only displays basic information about where you left your
vehicle, my product will provide users with more useful information. It will provide a ticket which
includes a street location, floor/level of the building (for multi storey and underground facilities) as
well as the row and column of your vehicle. As a result of this useful information people will
essentially have a map which will lead them back to their vehicle. This product will essentially meet
the needs and requirements of people in providing an easy and effective method of locating ones
vehicle in a parking lot even in unknown and foreign places such as multi storey facilities and
airports. this product will benefit people immensely.

3.5 Suppliers and Partners
Suppliers:
1. Global parking solutions: This Company designs and build metro parking machines as well as
provide complete integration services for parking. This company may be able to supply
equipment and integration technology which would be beneficial for my company.
2. SKIDATA: Equipment such as barrier gates, parking columns, tickets, POS and automatic
payment machines are supplied by this company globally, it would be an efficient and
effective supplier to my company.

Partners:
1. Wilson parking NZ: This Company operates more than 100 car parks and park more than
40,000 vehicles every day, they are a market leader with good strength and reputation
nationally across New Zealand. (Wilson Parking, 2014) Considering this companies industry
experience of over 100 years they would be an exceptional partner to support my company.
2. Tournament car parking: This Company is one of the only car parking companies thats 100%
New Zealand owned and operated. They have been in business for over 14 years and are
always looking at new and innovative ways of providing the best parking operations in the
market. My company fits this criteria really well which is a good reason why they would be a
good partner also being locally owned would mean more jobs for New Zealanders.
3.6 Your strategy:
For my company I will be using a differentiation strategy. I will be focusing on a broad scope as my
product will be targeted at everyone that uses car parks internationally. Just as the vision states, the
service will be for everyone and every vehicle that uses parking lots globally. My company will also
be focusing on a product uniqueness strategy as I will be focusing on making my product different
and more attractive that those of competitors. Just as the vision states, we will be providing unique
and innovative methods of parking procedures.
3.7 Most important value chain activity
Providing service after the sale: The Company will be concentrating on delivering high quality
products and exceptional service which is how the product will differentiate from others. The
company will be continuously seeking to improve the product in innovative ways, as well as
providing constant support after the sale. In doing so the company should receive useful information
and feedback which will assist the company in upgrading the product to meet the customers wants
and needs. This will result in the product becoming more beneficial for both the company and
customers.
3.8 Identify and model
1: malfunction management process: This will be one of the main ways the company provides
service of the product after purchase. If a problem occurs regarding the product and is reported then
the necessary actions will be taken as outlined in the model to ensure that the product is fixed and
restored to working condition as soon as possible. The company should eventually be able to
minimise such complications by learning from these problems and upgrading the products to be able
to overcome such issues in future.
2: Product quality assurance process: It is vital that the product continues to function accurately and
maintains required operating standards. Through this business process, the product will be routinely
monitored to observe whether it meets organisational standards. If specifications are not met then
necessary steps observed in the model will be carried out to bring the product up to the required
operating standards. This will be a key process as it will act as a constant measure of product quality
which is an important trait that the company will strive to uphold.









Business process 1: Malfunction management process.
START
Malfunction
reported
Service hotline
Solvable
through
telephone
END
Technical
operations
N
O
Able to be
solved
remotely?
END
Send out specialist
unit
N
O
Problem fixed
END
Customer Service Telecommunications system
Technological analysis system
Technology specialist
department



Business process 2: Product quality assurance process.
START
Routine product
check
Requirements
reached?
Diagnose problem
Formulation of
solution
Application of
solution
Solution
outcome
Requirements
met?
END
END
N
O
Y
E
S
SUCCESS
N
O
Re-diagnosis of
problem
FAIL
Research and development
department
Quality analysis system Manufacturing department
Obstacle processing
system


3.9: Functionalities.

Malfunction management process:
Telecommunications between customers and the company as well as within the company.
Technological analysis of problems and solutions.
Product quality assurance process:
Distinguish whether or not the product meets organisational requirements and standards.
Measure of product quality and functionality.
3.10: Systems to support functionalities
1. Decision support system: In order for the technological analysis of problems and solutions as
well as being able to measure product quality and functionality a DSS will be vital in assisting
decision makers in compiling useful information. This information can then be used to solve
problems and make decisions.
2. Collaboration: Without collaboration the organisation will find it to operate which is why this
is an important system that system that is required for all the functionalities mentioned
above. Telecommunication between and within the organisation requires collaboration, an
example of this is the research and development team collaborating with the operation
department and manufacturing department. They will cooperate to brainstorm, create and
maintain the different systems required for the product as well as generate unique and
innovative car parking procedures:
3. Transaction process system: This system involves the collection, modification and retrieval
of all transaction data. In order measure product quality and functionality information will
need to be collected as well as retrieved from databases in order to compare information
and determine whether this information meets organisational requirements and standards.












Value Processes Functionalities Specific Information Broad Information
chain
activity.
System(s) System(s)
Providing
service
after the
sale
malfunction
management
process
Telecommunications
between customers
and the company as
well as within the
company.
Technological
analysis of problems
and solutions.




Telecommunications
system
Technological
analysis system
Collaboration
DSS
Product
quality
assurance
process
Distinguish whether
or not the product
meets
organisational
requirements and
standards.
Measure of product
quality and
functionality.


Quality analysis
system
Obstacle processing
system
TPS
DSS

Conclusion:
In conclusion this product my company will build will solve all problems related to locating ones
vehicle in a car park. Through the various business decisions and systems described above, I believe
the company would be very successful. Though this would only be possible with the various IT/IS
systems which I have discussed, these systems play a vital role in the organisation and
establishment. Without these systems it would be impossible to create a successful business.
















Reference List:
1. Dachis, A (August 2013) How to ensure you never lose your parked car again. Retrieved from
http://lifehacker.com/how-to-ensure-you-never-lose-your-parked-car-again-1441920569/all
2. Hammer, E. Starting a parking lot business. Retrieved from
http://www.everywaytomakemoney.com/parking-lot-business.html
3. International parking institute (2013) Emerging trends in parking. Retrieved from
http://parking.org/
4. Metro parking machines (2014) Metro parking machines. Retrieved from
http://www.globalparkingsolutions.com/
5. Nelson Aguilar (2013) Forgot Where You Parked? Locate Your Lost Car Using These Free
Mobile Apps. Retrieved from http://smartphones.wonderhowto.com/how-to/forgot-where-
you-parked-locate-your-lost-car-using-these-free-mobile-apps-0140162/
6. Nicole, D (2010) Starting a Parking Lot Business - Special Considerations for Valet,
Construction, and Striping Businesses. Retrieved from http://www.sba.gov/
7. Wilson Parking (2014) Retrieved from http://www.wilsonparking.co.nz/go/about-us