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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Bridgette Pink
NetID Bpin930
Group Number: 123
Website Link: http://infosys1102014fcgroup123.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Mira Lee Tuesday 9am
Time Spent on
Assignment:
20 hours Word Count: 1647

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CBC ROSTER
INTRODUCTION
We have all been a part of the tortious waiting game at hospitals, hours spent sitting in the waiting
room to be seen to by a doctor or nurse. In a world where time is precious and Impatience is
constantly growing, wouldnt it be great if there was a solution to reduce waiting time at hospitals
through the efficiency of a better run emergency department.
It all comes down to the lack of nurses within New Zealand, which results in rostering issues in the
hospitals due to under staffing. Currently rosetering within the emergency department is done
manually, as there are many complicated variables that must be considered when creating a roster.
This planning is time consuming, tedious and results in mistakes such as understaffing. However this
can now be solved with CBC Rostering, all within an app.
3. BUSINESS SECTION
3.1 Vision
At CBC Roster we strive to simplify the variables in life, by eliminating error and creating ease
through constant technological innovation.
3.2 Industry Analysis: Staff rostering technological industry
Industry: Staff rostering technological industry. CBC rostering would be classified within the
staff rostering technological industry as it takes into consideration the webpages and
software available as well as apps.
Force: High/Low: Justification:
Buyer power: High There is allot of choice on the market for staff
rostering through all the internet webpages,
apps, and software programs available to
businesses.
Supplier power: Low Within New Zealand there are plenty of App and
program developers to choose between. IStart
technology in business magazine has created a
list of the top 25 developers that have a proven

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track record in successful apps these including
Altaine, BlueSpark, and Cactuslab. (Istart, 2011)
Threat of new entrants: High There is low barriers as web pages are relaively
easy to start up and apps are affordable, Within
NZ businesses can get an app for under $1000
and very quickly (Stuff, 2012).
Threat of substitutes: High There are many alternative products for staff
rostering, around the world hosiptals such as
Leeds Teaching Hospital trust has instigated
using MAPS Healthroster, UK's most widely-used
e-rostering solution (Lamb, 2011) and Mount
Carmel Hospital in Dublin uses SMARTs e-
rostering system (SMART by Kronos, 2013).
Rivalry among existing
competitors:
High Considering that there are lots of substitues for
rostering, such as e-rostering websites and
programs it is a fierce market, making revalry
high. Although looking from the app market
perspective, there is low rivalry within this
domain as there arent currently any rostering
apps available on the android or IOS app stores.
Overall attractiveness of the industry: Overall the staff rostering technological industry
should technically be classified as being unattractive due to allot of competition within
internet webpages and programs. Although condisering the app market, there is currently
no Apps for rosetering. Hence being the first to enter the app market would create a first-
mover advantage to be gained, which would lead to profitability, and sustainabilty,
therefore making it attractive.
3.3 Customers and Thei r Needs

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The target customer of this app is hospitals, in particular the Duty Managers of wards who
are in charge of creating the rosters. Senior Sue Dodd, said that putting a roster together
takes her and her colleagues up to a whole week, taking the paperwork home laying it out
across the whole floor. Often being late with the roster and only having one week left, but
still working on the following month. People wanted to know what shifts they were working
and we couldn't tell them." (Laja S, 2011). This proving how time consuming and inefficient
manual rostering is, they need quick, convenient, and elimination all human error when
creating their roster. CBC rostering results in; saving money by having it all digital (printing
expenses), time saved (creates a roster within minutes) and improving patient care by
ensuring there isnt understaffing and not having nurses unfairly rostered leading them to
be exhausted. This App is versatile in the fact that it can be used by any other businesses
that work on a shift system for example managers of restaurants, retail firms or
manufacturing firms.
3.4 The Product and Service
CBC Roster is an auto scheduler, therefore all the managers needs to do when first setting
up the app is enter all of the needed variables for example skill level and employee
availability, from here the app creates a roster within minutes. Each employee is
automatically sent an email and text of the roster 6 weeks in advance and whenever
updated with shift swaps etc. It is now possible to apply for annual leave/holiday and
complete shift swaps all through the touch of an app for employees. For managers this app
syncs up with payroll, as it has clock in and out abilities, from here it can create labour cost
tracking, shift budget, and time off summarry graphs which will be valuable for deparment
reviews. Most importantly it is cheap and portable.
3.5 Suppli ers and Partners
Suppliers: App development companies, to create the app would include consulting and
developing with supplier. Potential supplier could be Smudge Apps who have produced apps
for Vodafone, Yellow pages, Sky and much more. Another could be Sush mobile who
established apps for 3 News, The Herald and GrabOne.

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Partners: Businesses that CBC Roster would work with, would include the Android Appstore
(Google Play), as well as the Apple IOS app store, and Microsoft for their tablets and devices.
3.6 Strategy: Focused Low cost
Competitive scoope: Narrow market as we are mainly targeting hospitals staff rostering
Cost Strategy: Low cost, as its an app it will be low cost to purchase but will then have a
fixed monthly payment that will be inexpensive, charged only to hospital not each individual
employee. By having a cheap fixed rate means hospitals are more likely to keep using
product.
The overall strategy is therefore Focused Low cost.
3.7 Value Chain Activity: Service after the sal e
The most important value chain activity for this business is Service after the sale.
This is important to CBC Rostering as in our vision we strive for constant technological
innovation. This is done through service after the sale by providing regular updates to our
app for users, as we strive to keep ahead of the crowd. Service after the sale is also provided
by having a free help support centre, part of the focused low cost strategy.
3.8 Business Processes
3.8.1. PRODUCT CONTROL PROCESS Once a customer reports an error with the rostering
app it will be evaluated to see if it is a new issue or a something that has previously
occurred. If it has previously occurred then customer services will resolve the issue, then get
in contact with the customer to confirm the problem has been solved. If however it is a new
problem then it will be tested to see if it can be resolved, if not then an error report is sent
out to the developers who will then analyse the problem in an aim to resolve the issue.
There will keep being attempts at fixing the issue until it is completely resolved, which then
will be when the customer service team gets in contact with the customer to confirm that
the problem has been solved.


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Start
Customer reports error
New issue
Resolve
Solution
No
Contact and confirm
solved problem with
customer
Finished
Test the problem
Yes
Error Report
Analysis of problem
Fix the problem
Resolved Solution
No
Resolved Solution
Yes
No
Yes
Customer Service


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3.8.2. ADVERTI SING EXECUTION PROCESS - The marketing department will investigate a
particular customer segment to get an understanding of their potential client, they will
identify what rostering system they are currently using, identify faults within this rostering
system, so for the next step they can create marketing aids such as pamphlets and videos
that relate to the customer segment, highlighting faults that their previous rostering system
had that CBC will either simplify or eliminate. A sales personal for CBC will then present the
product and advertisement to the Health Board, then finally the advertisement is assessed.
Start
Investigate Customer
segments
Identify what rostering is
being used
Identify faults
Create marketing aids, eg
pamphlets and vides related
to customer segment
Effectiveness of
advertisement assessed
MarketingDepartment
Present to board



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3.9 Functionalities
3.9.1. PRODUCT CONTROL PROCESS
Identifies problem within app.
Creating a solution.
3.9.2. ADVERTISING EXECUTION PROCESS
Identify the marketing tools to be used.
Identify which customers to approach and where they are.

3.10 Systems

3.10. 1. CUSTOMER REPORTS ERROR SYSTEM- This system will be used for customer feedback,
it intakes feedback from customers and filters error reports. By taking all these error reports
they are selecting only the negative so it can be analysed to improve the app. By doing so
ensures that the app is performing at its highest level.
3.10. 2. MARKETI NG DEMOGRAPHI CS SYSTEM- This system is used to identify customer
demographics, things such as their needs and expectations within our app. By doing so
allows CBC Roster to analyse how we can tailor our app to best suit the hospital division.
3.10. 3. EXECUTION ASSESSMENT SYSTEM - This system asses how effective the advertising
of the app was to the hospital board. It raises the questions of what was negative and what
was positive. We are able to take this information and use it to our advantage to create
better, stronger marketing plans.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Service
after the
sale
1. Product
Control
process
1. Identifies problem within app.
2. Creating a solution.

Customer reports error
system

Decision support system.


2. Advertising
execution
process
1. Identify the marketing tools to be used.

2. Identify which customer to approach and
where they are.
Execution assessment
system

Marketing demographics
system
Decision support system.

Customer relationship
management system.


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CONCLUSION
In conclusion, up till now rostering has been an intimidating task due to the complexity of
variables needed to be considered. At CBC Roster we strive to simplify the variables in life,
by eliminating error and creating ease through constant technological innovation, that is
more convenient than e-rostering technologies. Our app is managed, controlled and
coordinated by technology and information systems to add and deliver value to all
organisational functions, particularly by now allowing managers to synchronise their staff
schedules at the touch of a button.
REFERENCES

1. istart. (2011). Mobile App Developers Guide. Retrieved from
http://www.istart.co.nz/index/HM20/AL211749/AR214658
2. Campbell, G. (15/05/2012). Get an app built for about $1000. Retrieved from
http://www.stuff.co.nz/technology/digital-living/6918052/Get-an-app-built-for-
about-1000
3. Lamb, J. (07/09/2011). Best Practice: Leeds Teaching Hospital NHS Trust. Retrieved
fromhttp://www.publictechnology.net/sector/nhs-health/best-practice-leeds-
teaching-hospital-nhs-trust
4. Smart by Kronos. (2013). Retrieved
fromhttp://www.personneltoday.com/blogs/press-release-service/2013/09/mount-
carmel-hospital-uses-automated-rostering-to-maximise-staff-resources-and-
improve-patient-care.htm
5. Laja, S. (2011). Leeds hospital uses e-rostering to improve efficiency. Retrieved
fromhttp://www.theguardian.com/healthcare-network/2011/mar/24/leeds-
hospital-e-rostering-improve-effiency