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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Monica Faraj Ishak
NetID Mish044
Group Number: 358
Website Link: http://infosys1102014ssgroup358.blogspot.co.nz
Tutorial Details
Tutor: Day: Time:
Yvonne Hong Wednesday 10am
Time Spent on
Assignment:
20 hours Word Count: 1568





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FICTION DICTION
INTRODUCTION
In order to make sure our children will pass the writing standards set by the New Zelanad
governnet, we must ensure that children understanding the meaning of words used in
texts. Currently children look up words they dont recognise via the traditional dictionary.
The current method doesnt appeal to children as they consider to be a chore.
Fiction Diction is a fun educational mobile application which defines words in a manner that
is designed to suit each year level. Fiction Diction contains an innovative feature of
illustrations to aid understanding. We expext the Fiction Diction system to be a fun and
exciting way to motivate children to learn and understand new words.
3. BUSINESS SECTION
3.1 Vision
To educate and empower our futures leaders through incorporating the best technonlgy to
address our generations grand challenge.
3.2 Industry Analysis: Educational mobile appl ication Industry
Industry: Educatiional mobile application Industry. Buyers to be Parents (for thieir children)
Force: High/Low: Justification:
Buyer power: High Due to the wide range and availability of
educational mobile applications across the
industry, customers (parents andchildrem) have a
lot of bargaining power. (Deak Takahashi, 2009)
Supplier power: Low Supplier Power is low. There is a numerous
amount of mobile application providers supplying

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ecucational applicatios. For this reaosn suppliers
do not have a lot of bargaining power. (New
Zealand Hearald, 2013)
Threat of new entrants: High Threat of new entrants is high. There are
approximately 168 companies that specilaise in
producing advanced softwares in New Zeland
alone. This shows it is easy for competitors to
enter the market for educational mobile
applications. (New Zeland search, 2014).
Threat of substitutes: High There are other alternatives to Fiction Diction.
Buyerrs can continue to use the original way of
comrehedning the meaning of words which is by
using a dictionary, or through the use of other
edcuational mobile applications. Thus threat of
subsitutes is high.
Rivalry among existing
competitors:
High With the educational mobile application industry
growing rapidly over the years (Dean Takahashi,
2009), there is fierce competition between
competitors to provide the best and most useful
educational app. Thus rivalry among existing
competitors is high.
Overall attractiveness of the industry: There are high barriers to enter the mobile
appication industry icluding fierce rivalry among existing competitirs and high buyer power.
For these reasons it appears that this is a fairly unattractive industry to enter in.
3.3 Customers and Thei r Needs

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The target customers for our educational application is parents and of course their children.
Parents need to seek for a creative educational tool that will help their children understand
complex words used in texts. Research shows that a third of primary aged kids are failing
the writing standards set by the Government as they dont read enough as the are confused
by words used in texts (New Zealand Herald, 2014). The current way that children look up
words they dont understand is via the use of a traditional dictionary. This method doesnt
appeal to children, as it requires skimming through multiple pages and even then not
understanding the word as its defined in a complex manner.

This shows that parents need a tool that encourages their children to look up words they
dont understand, rather than it being a chore in order to expand their vocabulary (New
Zealand Herald, 2012). Expanding childrens vocabulary will increase their chances
drastically of passing the writing standards set by the government. In order to make learning
new words fun so that children are motivated to learn, other functionalities including
illustrations have been added along with the definition of a word to our application. This
will be beneficial for childrens understanding and learning as illustrations are just as
important as the definition, and both work together to tell the story hence ensure the child
learns the word.

3.4 The Product and Service
The solution selected is an educational mobile application called Fiction Diction. It
contains an innovative feature to aid understanding, this feature being illustrations
alongside with the definitions of words. Fiction Dictions satisfies the need of parents and
children needing a tool to make learning new words fun. Fiction Diction will help children
understand complex words used in texts, as this fun application will ensure children bother
to look up words they dont understand. Users of Fiction Diction can select which year level
they are so that the word is defined to suit each year level. For example year six definitions
will obviously be more trivial than that of year ones.

3.5 Suppliers and Partners
As this is an educational mobile application development company, there is no need to have
supplier to supply raw materials. However companies with copyright tools for making
applications will be our companys suppliers, such as Eclipse and JAVA.

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Partners for our company will be those who provide our application to the market including
Apple App Store and Google Play.

3.6 Strategy: Broad Market (Focused low cost strategy)
The market is considered to be narrow as the application is targeted for specific customers
only (Parents with children).
Fiction Diction is an inexpensive application that is sold below the average industry price.
This is because the system doesnt have high costs hence we are able to pass it onto
costumers with a cheap price.
The overall strategy is therefore Focused low cost strategy.

3.7 Value Chain Activity: Technology Development
The most vital value chain activity for our business is technology development.
Since Fiction Diction is an educational mobile application, the technology development is a
major aspect for our company. Making the application as efficient as possible for our target
customers, which fulfills our vision, requires high level of technologies in order to reduce
faults that may arise while using our application. Providing a low-cost application with a
reliable service will increase customers satisfaction hence they will continue to use our
application.

3.8 Business Processes
3.8.1. APPLI CATI ON PRODUCTI ON PROCESS - The production processes starts by linking
Fiction Dictions system to its customers needs. Firstly our company needs to identify its
customers requirements and then consent the idea of the application. We then need to
conduct thorough research and a detailed analysis in order to make our application
appealing to our customers. After we must implement a test with children of different year
levels using our application; if the application is successful it will be available to download.

-Make the Application via the use of Techonology.

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3.8.2. APPLI CATI ON MAINTENANCE PROCESS - As the end users (children) start using our
application we will consistently need to update our application. This is to ensure we are
providing the best application possible to meet our customers preferences and
requirements.

-Technology Development and update after download.



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3.9 Functionalities
3.9.1 PRODUCT /SERVI CE PRODUCTI ON PROCESS
Illustrations automatically allocated to appropriate definition
Allocate definition to the right word automatically and instantly.


3.9.2. PRODUCT/SERVICE MAINTENANCE PROCESS
Automatic notification to inform users about system improvements
Monitoring system for the application to keep our application updated and
free from error and viruses.


3.10 Systems

3.10. 1. QUALI TY MANAGEMENT SYSTEM - This system will guarantee the best performance
within the development and planning stages, in order to implement the functionality of
maintaining and servicing the software. This system ensures our application is at greatest
quality and will help kids learn via the use of technology, hence satisfies our vision.

3.10. 2. CUSTOMER RELATIONSHI P SYSTEM - Every parent and child will have distinctive views
about our application. In order to satisfy our customers as much as we can, it is vital we
gather customer and end-users thoughts in order to improve our application and ensure
Fiction Diction is helping address the issue, thus fulfilling our vision.

3.10. 3. PRODUCT/SERVI CE DEVELOPMENT SYSTEM - This system reinforces the basis of what
our application is designed for and how it will meet the needs of children, as the will be the
ones using our application.
This system will require testing the reliability of the application, to ensure it works which
will be done via the use of the best technology, thus works towards accomplishing our
vision.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Technology
Development
1. Prodduct/service
Production Process.
1. Illustrrations automatically allocated
to appropriate definition.

2. Allocate definition to the right word
automatically and instantly.
Product/service
Development system .

Product/ service
Development system.


Enterprise Resource
Planning

Enterprise Resouce
Planning
2. Product/ service
maintenance
Process
1. Automatic notification to inform users
about system improvements

3. Monitoring system for the
application to keep our application
updated and free from error and
viruses.

Qulaity Managemnet
system .

Quality Managemnet
system.

Decision Support System


Decision Support System

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CONCLUSION
In conclusion Fiction Diction will help children pass the writing standards set by the New
Zealand Government. Fiction Diction ensures children understand complex words used in
texts thanks to the innovative use of technology and feature of illustrations. This takes a
twist on the traditional dictionary making learning new words exciting.
With functionalities that customers and end-users can benefit from, it will increase
childrens vocabulary as well as aid understanding of complex words. Therefore
incorporating information systems with education will solve todays greatest issues as well
as satisfy our customers and their needs.

REFERENCES



Dean Takahaha (2013). With a mobile boom, learning games are a $1.5B market headed
toward $2.3B by 2017. Retrieved from: http://venturebeat.com/2013/08/16/with-a-
mobile-boom-learning-games-are-a-1-5b-market-headed-toward-2-3b-by-2017-
exclusive/

New Zeland Herald (2012) Favourite mobile apps. Retrieved from:
http://www.nzherald.co.nz/technology/news/article.cfm?c_id=5&objectid=10785254


NZS (2014) New Zealand software companies. Retrieved from:
http://www.nzs.com/computers/software-development-companies/region/


Vaimoana Tapaleao (2012). Why children fail in writing. Retrived from:
http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10835754


Press, T. (2013). Dropout rate at lowest but still a concern. Retrieved from
http://mx.covertimes.com/news/the-press-nz_2013-06-25/dropout-rate-at-lowest-but-still-
concern/733021.