1

INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Erik Kaukas
NetID Ekau991
Group Number: 117
Website Link: http://infosys1102014fcgroup117.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Mira Tuesday 9am
Time Spent on
Assignment:
21 hours Word Count:
Less than 1650 if
excluded in test
references.




2


2
GoGreen
INTRODUCTION
Pollution in New Zealand today is a major problem causing various negative health effects
(Auckland Council, n.d). One of the main factores behind pollution is the pollution caused by
traffic as stated by the World Health Organization(World Health Organization, WHO.). If one
could reduce traffic by car and increase other transport alternatives, such as walking,
cykling, going by train and bus than pollution would be reduced and other positive health
effects such as more exercise would follow(Raising the Profile of Walking and Cycling in New
Zealand, 2008).
Therefore we decided to develop GoGreen. GoGreen is a mobile application that gives an
incetive for people to use more enviromental and less polutional way of transport by
providing them with rewards funded by both individual firms and the goverment. The more
enviromental way of transport, the more points and the more rewards.
The following report that follows provides more information and analysis of the application.
3. BUSINESS SECTION
3.1 Vision
Working closely together with our customer to become the worlds leading application in
promoting a more enviromental way of transport, helping the world stay green and clean.
3.2 Industry Analysis: Enviromental transportation mobile application industry in New
Zealand
Industry: Enviromental transportation Mobile application industry in New Zealand.
Providing rewards for more enviromental means of transport as well as promoting leaving a
healthy, clean and green lifestyle.
Force: High/Low: Justification:

3


3
Buyer power: Low Because the application is unique and no close
substitutes are available it reduces buyer power.
It requires no economic capital and buyers can
gain a lot of benefits from the application, the
buyer power becomes low.
Supplier power: High Supplier power would be low. It is estimated that
there are 11 million professional application
developers. This would make the supplier power
of building our software low (Waters, 2014).
Threat of new entrants: Low It is highly unlikely that the government would
support and fund several of these applications.
Because the application would greatly depend on
government funding then the threat of new
entrants becomes low.
Threat of substitutes: Low There is a very small threat of substitute. Today
there is nothing that gives away items, discounts
and other prices for using a more enviromental
way of transport. Therefor the threat of
substitutes is low.
Rivalry among existing
competitors:
Low As mentioned earlier this application is
completely unique and would be the first in its
kind. Because there is no competition than the
rivalry among existing competitiors become low.
Overall attractiveness of the industry: With supplier power being low, it shows that it
would be possible to develop the software. Although buyer power, threat of new entrants

4


4
threat of substitutes and rivalry aming existing competitors is low this industry is not a
highly profitable one. I believe that the first company who succeeds to get government
funding and get out on the market will be the dominant and probably only player on that
market since it is heavily dependant on government funding.
3.3 Customers and Thei r Needs
Customers for the application is anyone in any age that has a smartphone, because a
smartphone would be required to run the application. Today it is estimated that 54% of New
Zealands population own a smartphone and that 81% of these use it actively every
day(Dodd,2013).
This application suits all kinds of people since it has rewards for everyone. It could be for
people who already use an enviromentally good way of transport, or it could be that carrot
for the one who wants to start living such a lifestyle. In the application there will be
functions such as creating profiles, inviting friends and being able to share trips and
information about the app through social media such as facebook, the application would
spread from person to person.
There are several other rewards than tangible items, using transport such as walking or
cyckling would significantly improve your health.
This would help customers take that step in to the lifestyle they have always wanted to live.

3.4 The Product and Service
GoGreen Application will provide the inspiration and the incentives for people in all ages to
use more enviromentally friendly way of transport, especially promoting the use of bicykles
and walking.
It would rely on a allocated point system, for every trip you get you would get a certain
amount of points depending on what means of transport you used. In the end of every
month there would be a lottery that you could enter through spending your points. The

5


5
lottery would provide a lot of different rewards such as; Vouchers, bicycles, free bus cards
and other core-related items that could be indentified with a greener way of transport.
This would mean that if the customer (end user) would use the application, he/she would be
promoted to and have an incentive to walk, bike or take the bus without any cost to the
user.
3.5 Suppliers and Partners
Our key suppliers would be the different mobile application platforms that are available,
such as play store, app store, market place and others. These would provide the
customer being able to download GoGreen. Our other Supplier would be the application
developers that we would hire in to build the application.
Our Key partners would be the Government and private companies.
With the help of government we could promote a more enviromentally friendly was of
transport resulting in a lot of benefits such as less air polution and many health benefits.

The second key partner would be private companies. They would be willing to fund the kind
of lottories we would have because of the fact that they would gain a lot of valuable
marketing. Prizes for e ach lottery would also be displayed and information on which
companys or where you could get them would be provided.
With this information you could say it would be a win-win situation for GoGreen, the
government and the private companies.
3.6 Strategy: Focused l ow cost
Our strategy is to provide this mobile application for anyone in any age that has a mobile
application. This should be provided at no cost for the user. As the amount of smartphone
users increase in the future the strategy is likely to change to broad market low cost which
would be the cost leadership but because everyone doesnt have smartphones, we are at
the moment focusing on a narrow group of customers because everyone can not use this
application. The overall strategy is therefore Focused low cost.
3.7 Value Chain Activity: Market & sell the product/service

6


6
The most important value chain activity for this business is market & sell the
product/service.
The reason that market & selling the product is important is because currently there is
nothing that is similair to this application. You would have to be able to market&sell the
service not only to people who are going to start using it but to possible funders such as the
government and private companies. You would have to show them what a difference this
application would make and get people who have never experienced anything similair to
start using the application. This two elements would be the biggest challenge for GoGreen.
3.8 Business Processes
3.8.1. CUSTOMER FEEDBACK PROCESS Customer feedback is important so that we can
continue improving our services. Therefor there is a special customer feedback option in
the GoGreen application that provides the user to submit written feedback. The process
follows underneath













7


7


3.8.2. LOTTERY ENTRY PROCESS To provide incentives we developed a points based system
that you can use for the lottery. With the lottery you can win prizes as explained earlier. The
following process would be the one recognized for the lottery entry process.





8


8
3.9 Functionalities
3.9.1. CUSTOMER FEEDBACK PROCESS
Collect feedback from customers
Evaluate customer satisfaction
3.9.2. LOTTERY ENTRY PROCESS
Allow users to enter lottery
Check if user won lottery
3.10 Systems

3.10. 1. TRANSACTION PROCESSI NG SYSTEM
The system will make a record the amount of points the user uses to enter the lottery. It will
then update the amount of point that is left after the user has entered the lottery. It will be
an autocmatic process that is essential for the whole application allowing the user to enter
the lottery to in a smooth and efficient way.
3.10. 2. FEEDBACK MANAGEMENT SYSTEM
GoGreen has to keep up with what the users may want or need from the application.
Therefor it is important to manage and store information gained by the user so that
GoGreen can continuously continue to keep improving. The feedback management system
would allow them to do all this in an efficient and automated way so that GoGreen could
continue to promote more enviromentally friendly means of transport.
3.10. 3. DISTRI BUTI ON MANAGEMENT SYSTEM When a customer wins the lottery there
must be some distribution management system being responsible for delivering the prize to
the customer and delivering information about that the user has won and how the prize will
be delivered. This is essential to the business because without the the prizes there are no
incentives, if the distribution does not work, the customer will not trust the application.
Therefor the distribtuion management system will make sure the customer gets their prize
in full, on time and in specification.

9


9
3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Service
after sale
1. Customer
feedback
process
1. Collect feedback from customer

2. Evalutate customer satisfaction
Feedback management
system

Customer satisfaction
management system
Customer relationship
system (CRM)

Customer relationship
system (CRM)
2. Lottery entry
process
1. Allow user to enter lottery

2. Check if user won lottery
Transaction processing
system


Distribution management
system
Transaction processing
system (TPS)

Supply chain management
system (SCM)

10

10
CONCLUSION
The world is getting more and more polluted as population, cars and industries grow(World
Health Organization,n.d). Unfortunately there is also a negative trend in overweight and
obesity amongst people(World Health Organization,2014). With GoGreen, we look at a way
to possibly tackle some of the pollution caused by means of transport, as well as promoting
a more healthier lifestyle hopefully changing the trend of obesity.
With todays information systems we are able to make major impacts on how we operate in
everyday life, it simplifies, automates, and speeds up most activities we do.
With a clear vision and the help of todays IT and information systems we can develop an
application which tracks the means of peoples transport and give the people incentives to
help take care of the world, and themselves. An application that will revolutionize and play a
vital role in the way we think about getting from point A to point B.
REFERENCES

World Health Organization, WHO. (n.d.)
http://www.euro.who.int/en/health-topics/environment-and-health/Transport-and-health/data-
and-statistics/air-pollution-and-climate-change2
[Fact sheet]. Retrieved from world health organization website


Dodd, J. (2013, August 29). http://livenews.co.nz/2013/08/29/
Smartphone-penetration-has-risen-to-54-of-the-population/.
Retrieved from http://livenews.co.nz/2013/08/29/smartphone-penetration-has-risen-to-54-of-the-
population/


World Health Organization. (2014, May). http://www.who.int/mediacentre/factsheets/fs311/en/.
Retrieved from http://www.who.int/mediacentre/factsheets/fs311/en/


Raising the Profile of Walking and Cycling in New Zealand. (2008). 1st ed. [ebook] Ministry
oftransport. Available at:
http://www.transport.govt.nz/assets/Import/Documents/RaisingtheProfileWalkingCyclinginNZ.pdf

Waters, J. (2014, June 1). IDC Study Counts the World's Developers: 11 Million Pros. Retrieved from
Application development trends website:
http://adtmag.com/blogs/watersworks/2014/01/worldwide-developer-count.aspx




11

11

Auckland Council. (n.d.). Managing Auckland's air quality. Retrieved from Auckland Council website:
http://www.aucklandcouncil.govt.nz/EN/environmentwaste/researchmonitoring/air_quality/Pages/
home.aspx