INDUSTRY ANALYSIS

(Source: www.pama.org.pk , www.app.com )

Overview:

The motorcycle industry in the Pakistan is progressing so well that manufacturing of

motorcycles has touched the 0.7 million mark in financial year 2005-06.It is one of the
most growing sectors in the Pakistani industry .With the rising demand of motorcycles
every year, the industry shows a huge potential in both the local and international market.
Motorcycle Industry estimates show that last year a total of over 750000 motorcycles
were sold in the country. The industry has been experiencing a healthy growth rate of
around 30% per year for the past 4-5 years.

Pakistan came at number seven with a production of 750,000 units of motorcycles

constituting to 2% of the global total. Currently Atlas Honda in Pakistan hold first place
in terms of sale and market share, the other Japanese brands being manufactured in
Pakistan include Yamaha and Suzuki.

The most successful design among the Japanese brands has been the Honda 70CC which
enjoys tremendous popularity on account of its fuel economy, resale and low
maintenance features.

1
Production and sale:

MOTORCYCLE   Jul'06 Aug'06 Sept'06 Oct'06 Nov'06 Dec'06 Jan'07 Feb'07 Cumulative 
Honda P 25,600 25,500 25,500 28,400 31,050 26,215 27,325 27,705 217,295
  S 23,615 25,517 28,194 28,145 30,034 27,028 27,004 27,023 216,560
Yamaha P 3,867 4,446 5,405 3,772 5,090 4,660 4,073 4,830 36,143
  S 4,208 4,398 5,342 3,835 5,080 4,368 4,407 4,803 36,441
Suzuki P 1,358 1,680 1,666 2,001 2,900 2,694 2,402 2,451 17,152
  S 1,288 1,824 2,004 1,644 2,420 2,633 2,599 2,334 16,746
Sohrab P 362 271 784 600 636 632 547 500 4,332
  S 798 755 628 583 670 552 456 450 4,892
Triwheeler P 138 134 218 125 210 212 255 429 1,721
  S 201 133 205 112 187 206 281 380 1,705
Qingqi P 836 816 685 717 1,033 731 1,191 1,390 7,399
  S 771 827 777 774 957 988 1,203 1,381 7,678
Fateh Hero P 2,415 2,250 2,360 2,405 2,700 2,211 1,310 2,179 17,830
  S 2,345 2,280 2,416 2,408 2,650 2,231 1,717 1,757 17,804
TOTAL MOTOR- P 34,576 35,097 36,618 38,020 43,619 37,355 37,103 39,484 301,872
     CYCLES: S 33,226 35,734 39,566 37,501 41,998 38,006 37,667 38,128 301,826

Market Share of motorbike in Pakistan

2
 COMPANY PROFILE
(Source: www.atlashonda.com,pk)

Background:

Atlas Honda Limited is a joint venture between the Atlas Group and Honda Motor Co.,
Japan. The company established by the merger of Panjdarya Limited and Atlas Autos
Ltd. in 1988. Both these motorcycle-manufacturing concerns established by the Atlas
Group. In addition, a third concern, Atlas Epak Ltd. was taken over by the Government
of Bangladesh. Atlas Honda Limited manufactures and markets Honda motorcycles in
collaboration with Honda Motor Company. The Company also manufactures various hi-
tech components in-house in collaboration with leading parts manufacturers like Showa
Atsumitech, Nippon Denso and Toyo Denso. Honda motorcycles are by far the largest
selling motorcycles in the country with an unmatched reputation for high quality,
reliability and after-sales-service.

All about Atlas Honda:

Atlas has undertaken to develop local manufacturing capabilities to the highest,

economically feasible level. While a major role in localization has been assigned to
vendor industries, Atlas has the country’s largest in-house manufacturing capability at its
Karachi and Sheikhupura plants. To support the production facilities, the company has
established an R&D wing and tool making facilities through CDA & CAM, which are
growing rapidly in size and function as the company expands. Atlas has managed to
execute 14 Joint Venture/Technical Assistance Agreements between local vendors and
foreign manufacturers for transfer of technology. Besides, Atlas has directly executed 5
Joint Venture/Technical Assistance Agreements other than Honda.

Atlas management is striving to modernize company operations by adapting applicable

aspects of research and theory and more specifically, Honda’s unique philosophy of
hard/soft technologies to the realities of Pakistani conditions. Company management

3
structure, systems and processes are changed according to the demands of the customer,
growth and new technology.

Efforts are being made to develop participation at all levels of personnel in decision-
making and a substantial and effective delegation has been established at levels where
applicable. Various participation programs such as ‘Ala Mayar’ Quality Circles
movement, launched in 1985, are strongly encouraged to allow constructive self-
expression and teamwork. The Company training and development programs encourage
all members to develop themselves and contribute to their full potential.

Atlas Honda is playing a pioneering role in creating conditions for easy and confident use
of motorcycles all over the country. A vast and growing network of over 1600
motorcycles sales service and spare parts dealers has been established. In order to back
up this system, Atlas has set up Technical Training Centers in Karachi and Lahore, which
provide several courses of varying duration and complexity for motorcycle mechanics
and users each year. Mobile training facilities take the latest know-how, technology and
maintenance of motorcycles to major rural and urban centers around the country.

Vision:

To be the market leader in the motorcycle industry, emerging as a globally competitive

center of production and exports.

Mission:

A dynamic, profitable and growth oriented company through market leadership,

maximizing export and excellence in quality and service; to ensure attractive returns to
equity holders; reward employees according to their ability and performance; to foster a
network of researchers and engineers ensuing unique contributions to the development of
the industry; customer satisfaction and protection of the environment by producing
emission friendly green products and to remain a good corporate citizen fulfilling its
social responsibilities in all respects.

4
Quality:

What is Honda?

Honda is an entity that realizes the dreams of individuals and spreads joy to people.
Honda's philosophy, unique corporate culture, pursuit of challenges that fulfill
individuals' dreams and variety of products and activities born of challenges will remain
the foundation of the Honda brand. We will continue building on our history of realizing
people's dreams.

Honda's Driving Force:

The expectations and appreciation of people around the world for our dreams.
People see Honda as pursuing its dreams and always remaining a step ahead of the world.
This image and the people’s appreciation of our outlook will continue to be the driving
force of the Honda brand.

Growth in sale of Honda:

5
5 (five) S

This is a Japanese term use to determine quality of work done in Honda and about
environment how environment changes the mood and quality work of a person in any
organization. 5 (five) S are

 Seiri – (sort out).

 Seiton – (put in order)

6
 Seisou – (cleanliness)
 Seiketsu – (neat and tidy)
 Shitsuke – (discipline)

Organization structure
Chairman

CEO

Finance Marketing Supply chain HRM Quality R&D

Procurement Warehouse Production Control

Imports
RM SAP
Local

7
Locations:

Company Supply chain:

Customer

Dealers

Assembly / manufacturing
plant

Central Warehouse
(Sheikapura)

Part assembling
(Karachi)

Procurement

8
 Suppliers

Import Local
5% CD-70 95% CD-70
15% CD- 125 85% CD- 125

Product range:

CD 70:

Honda CD 70 is the No. 1 choice in motorcycles. In addition to its established superiority

in terms of great speed and fuel economy, the Honda CD 70 is presented with special
features. The new attractively designed CD 70 is right there at the top, with an
aerodynamic shape, super econo-power, a smoke-free 4-Stroke engine and the special
Honda 12-volt CDI technology.
The new eye-catching graphics, front and rear mud-flaps, comfortable seat and the new
utility box have made Honda CD 70 an ideal combination of elegance and durability.
Because of its high resale value, Honda CD 70 is an asset in your life. It’s excellent petrol
average makes it greatly economical, and its easily available spare parts ensure trouble-
free companionship

9
CG 125:

New Honda CG 125 is the ideal combination of elegance and power. Its speed and
performance symbolizes the true essence of modern life. The 125 cc 4-stroke engine
generates 11-Horse Power with low fuel consumption. It is ideal for high speed, long runs
and rough pathways. Honda CG125 has a CDI Ignition System and a 12-volt battery
(instead of 6-volt). The headlight and indicators are brighter, with an easy starting-up of
the engine.

CD 100:

10
Quality, Performance, Speed, Economy Petrol and Re-sale Value define Honda
Motorcycles. All these have managed to successfully bag your trust on the New Honda
CD100. It is a stunning result of advanced Japanese technology and right up there is an
outstanding performer representing all the qualities that make Honda motorcycles so
special.

Procurement

Overview  
  Units
Plant capacity 605,000
Shaikhupura 500,000
Karachi 105,000
  605,000
 
Planned capacity 2006-2007 400,000
Expected Units produce, June 2007 350,000

SAP

Master production scheduling (MPS)

The objectives of this module are to help Atlas Honda they anticipate shortage before its
occur, (current stock, purchasing order, manufacturing order & sales order) these
activities creates a projection of your stock levels anywhere from a week to several years
in advance through this you can easily highlights your shortage.

MPS you can easily see what exactly the shortage will appear if we execute the specific
production plan.

11
Material Requirement Planning

MRP serve as a bridge between the master production schedule and real purchase order
and manufacturing order. MRP shows, which item have to purchase, in what quantity,
and when the order should be placed so that the required material will arrive just in time

Production Plan (April 2007)

Procurement Process:
1) Forecasted Procurement:

2) Bill Of Material (B.O.M.)

3) Price Negotiation

4) Performa Invoice is called

5) Purchase Order is placed

6) Establish Letter of Credit (L.C.)

7) Revival and Recovery of Original Documents:

- Bill of Lading

12
 - Invoice
- Letter of Credit

8) Clearing Agents

9) Delivery and Possession of Material

10) Good Receipt Note

Production Planning:

Long range
capacity planning

Aggregate Planning

Master Production
Scheduling

Production Planning
& control system

Push System Pull System

13
Atlas Honda total plant capacity is 500,000 units in Shaikhupura and 105,000 units in
Karachi. But Honda produces motorbikes according to the market demand and customer
demand, because of this reason their plant always operates under capacity.

Atlas Honda planned to produce 400,000 units of motorbike during the current fiscal year
that is 2006-07. But they are expecting to achieve 350,000 units of motorbikes during the
current fiscal year.

Atlas Honda is using both push as well as pull system. Push system is use before
assembly plant. Pull system is used after they assemble the required units and supply
their motorbikes to their dealers so that dealer could fulfill the customer’s demand.

14
 MANUFACTURING

Overview:

Total number of assemble parts 350 parts for each product.

Imported parts (CD-70) 5%

Imported parts (CD-125) 15%

Shifts in Karachi 1

Shifts in SKB 24 hour

CD 70:

Components

Imported Locally
5% Procured 95%

Lead Time: Lead Time: 1 week

6 months

CD 125:

Components

Imported Locally
15% Procured 85%

Lead Time: Lead Time: 1 week

6 months
15
Manufacturing Process:

In Atlas Honda there are total fourteen processes, as follows:

1. Frame Assembling
Where frame of motorbikes are produce in bulk quantity.

2. Paint shop
In paint shop nearly 110 parts of motorbikes are being painted at present.
3. Buffing
Buffing shop used to buffer 35 components of motorbike

4. Alternative Current generation

This department works on electric works in a motorbike from engine
wiring to ignition switch and light

5. Drum Gear Shift

This shop works on all work related to gear and chain

6. Drum Gear Shop

This department used to work on drums on front as well as rear drum

7. Machine Shop
In this department all the extra machine work is done

8. Fuel Cope
Fuel tank and other material related to fuel e.g. filter and carburetor are
assembling here.

9. Die casting
In this department chrome of metal parts done by Honda by own.

16
 10. Engine Assembling
In this shop engine is assemble in proper form to fit into chassis or frame

11. Wielding
All the necessary wielding are done here regarding frame etc

12. Ignition Coil Shop

This shop related to work on ignition coil, which is right beside engine to
produce electric for engine and light

13. Switch Assembling

Where switch of motorbike made and assemble in complete form

14. Engine Machine Assembling

Here engine is attached to frame and check whether is working fine or not.

Bottlenecks:
In Atlas Honda supplier are considered as bottlenecks, because of their power and they
create bottlenecks by doing following things:

 Shortages
 Delays
 Poor quality
 Upholding stocks.

17
 Bottleneck

Part Assembling/
Procurement Assembling Central Manufacturin Dealers
Supplier Warehouse
(Karachi) g Plant
(Sheikapura)

WAREHOUSING

Warehouse Details:
Atlas Honda Has one major warehouse which is in SKP and where they store all the
finished assembled parts and two sub warehouse in its Karachi plant and their names are

 CKD Store
 RM Store

18
CKD Store

CKD Store are those store where they store those part which they import from Japan and
Taiwan and the capacity of this store is approximately 2000 assembled part and currently
they have a stock of 300 assembled part of each product its mean they have four product
and current stock level is 1200 parts.

RM Store

RM store are those store where they store those parts which is in the raw form like the
steel sheet for making the body tank, rear brake front, and many other part which they
take from the local supplier and convert into the finished formed and the capacity of this
store is almost same as CKD Store.

VENDORS/DEALERS

Overview:

Number of suppliers in Karachi 120

Number of suppliers all over Pakistan other than
Karachi 130

Total number of suppliers 250

ATLAS HONDA has their dealers all over Pakistan

Dealers:

Atlas Honda has established countrywide dealers’ network. The network of dealers is
based on "Sales, Services, and Spare parts”. All the dealers work under Atlas Honda
according to their instruction. There are in all 307 dealers. The list of their dealers is.

19
 307 Dealer(s) are in Pakistan
Dealer Name City Category Address
       
Butt Honda Centre Dina Sales, Service and Spare Parts G.T.Road
Sajjad Autos Jehlum Sales, Service and Spare Parts Kohinoor Plaza, Old GTS Chowk
Fazal Din & Sons Jehlum Sales, Service and Spare Parts Opp Railway Station
Nazir Honda Palace Dadyal (A.K) Sales, Service and Spare Parts Pindi Road
Qamarmashani Honda Q.Mashani Sales and Spare Parts Bannu Road
Pothohar Honda Gujar Khan Sales, Service and Spare Parts G.T.Road, Near PTC Exchange
Rizwan Honda Display Haripur Sales, Service and pare Parts Rehana Plaza G.T.Road
Tahir Autos Islamabad Sales, Service and Spare Parts Aslam Market, Aabpara
Capital Honda Islamabad Sales, Service and Spare Parts G-9 Markaz, Laraib Centre
Honda International Rawalpindi Sales and Service Muree Road, Waris Khan
Honda World Rawalpindi Sales, Service and Spare Parts Muree Road, Waris Khan
Khawaja Atos Rawalpindi Sales, Service and Spare Parts Muree Road, Waris Khan
Qaiser Autos Rawalpindi Sales, Service and Spare Parts Kashmir Road, Saddar
Bannu Automobiles Bannue Sales and Spare Parts Kohat Road

Waseem Honda Centre Attock Sales, Service and Spare Parts Ghani Plaza, Railway Bridge
Al-Jibran Enterprises Peshawar Sales, Service and Spare Parts Opp Green Hotel Sadar
Riaz Autos Muzaffarabad Sales, Service and Spare Parts Neelam Road, Lower Plate
Aslam Autos Kasur Sales, Service and Spare Parts Near Noor Mahal Cine
Saquib traders Sheikhupura Sales, Service and Spare Parts Al Shafi Market, Lahore Road
Naseer Traders Chiniot Sales and Spare Parts Tehsil Chowk,
Rehman Autos Gojra Sales, Service and Spare Parts Rizvi Market, Ghala Mandi Road
Tariq Autos Pir Mahal Sales, Service and Spare Parts Ghasia Chowk Rajana Road
Honda Palace Jhang Sales and Spare Parts Session Chowk
Aftab Traders Jhang Sales, Service and Spare Parts Thana Saddar Chowk
New Al aziz Autos Pak Pattan Sales, Service and Spare Parts Sahiwal Road
Haji .M.Siddque & Co. Pattoki Sales, Service and Spare Parts Multan Road
Anees Autos Gujranwala Sales, Service and Spare Parts 9-Trust Plaza
Zaffar Autos Sialkot Sales, Service and Spare Parts Opp Railway Station
301/A Shahrah-e-Liaq Opp.Masjid-e-Khizra,
Altaf Hussian & Co Karachi Sales, Service and Spare Parts AM-19, Saddar
New Shah Autos Quetta Sales and Spare Parts 2-14/11, Chormal Roa
Honda Point Quetta Service and Spare Parts Sitarat Hotel Bldg, Liaqqat Bazar
Ali Autos Dadu Sales, Service and Spare Parts Station Road,
Mehran Autos Dadu Sales, Service and Spare Parts Station Road
Mehboob Autos Mir Pur Khas Sales and Spare Parts Near Civil Hospital Jamil Shaheed Road
Prince Autos Sukkur Sales and Spare Parts Shikarpur Road
Shop # 5,6,7,8 Pakistan Railway Mkt New
Honda Citi Larkana Sales, Service and Spare Parts Station Road
Manzoor Autos Larkana Sales, Service and Spare Parts Quaid-e-Azam Road
Madina Autos Mehrabpur Sales, Service and Spare Parts Thari Road
Ali Autos Daharki Sales, Service and Spare Parts Main Road
Alnoor Autos Jaccobabad Sales, Service and Spare Parts Kemora Lane, Quetta Road,
Musal Khail Bhakkar Sales, Service and Spare Parts Jhang Road
Ghazanfar Honda D.G.Khan Sales, Service and Spare Parts Quaid-e-Azam Road
Imran Traders D.G.Khan Sales, Service and Spare Parts Jampur Road
Iftikhar H.Palace D.I.Khan Sales, Service and Spare Parts Circular Road

20
Asad Honda Jampur Sales and Spare Parts Dera Road
Jatoi Honda Jatoi Sales, Service and Spare Parts Permit Road
Japan H. Centre Fatehpur Sales and Spare Parts Multan Mianwali Road
Saleem Honda Sh Taunsa Sales and Spare Parts Hashim, Tunsa Sharif
Al-Madina Honda Rahim Yaar Khan Sales, Service and Spare Parts Shahi Road
Mian Motors Kehror Pacca Sales and Service Duniapur Road
Kabli Motors Vehari Sales, Service and Spare Parts Club Road
New Pakistan Autos Burewala Spare Vehari Bazar
KASHMIR AUTO
STORE ALIPUR CHATTA Spare MATEEN MARKET, MADINA CHOWK
Chaudry Auto Store Baseerpur Spare Depalpur Road
Madina Autos Bhalwal Spare Old Bus Stand
Japan Autos Chiniot Spare Lahore,Sargodha Road
Shan Autos Chiniot Spare Lahore, Sargodha Roa
Fine Autos Depalpur Spare Kutchery Road
J.K.Autos Faisalabad Spare 366/A, Gulistan Colo No-2,Millat Chowk
Karim Auto Store Faisalabad Spare Narwala Road, Jinnah Colony

Liaqat Auto Service Faisalabad Service and Spare Parts 922/B,People Colony No-2 Near Al-Fatha G
New Japan Autos Faisalabad Spare Narwala Road, Jinnah Colony
New Lahore Autos Faisalabad Spare Jinnah Market, Sargodha Road
New Shakeel Autos Faisalabad Spare Narwala Road
Mian Auto Agency Gojra Spare Quaid-e-Azam Road
Saddar Autos Gojra Spare Railway Road
Arain Autos Gujranwala Spare Sialkot Road, Small Civil Line Roa
New Macca Autos Gujranwala Spare Macca Market, Sialkot Road
Pak Autos Hafizabad Spare Gujranwala Road
Asghar Autos Havelly Lakhan Spare Opp. M.C.Office, Pakpattan Road
Chaudry Autos Jaranwala Spare Lahore Road, Near Market Committe
Afzal Auto Store Jhang Saddar Spare Session Chowk
Japan Autos Jhang Saddar Spare Session Chowk
United Autos Jhang Saddar Spare Session Chowk
Haji Auto Store Kasur Spare Near Bus Stand, Rizvia Market
Aamir Auto Store Lahore Spare 60-Lytton Road
Aamir Autos Lahore Spare 78-Mcleod Road
Asif Corporation Lahore Spare 66-Lytton Road
Auto House Lahore Spare 51-Mcleod Road
Shop No.20, Qadir Gaba Mkt, 70-Mcleod
Auto Centre Lahore Spare Road
Auto Company Lahore Spare 53-Mcleod Road
Bahoo Corporation Lahore Spare 48-Mcleoad Road
Chief Autos Lahore Spare Dilawar Market, Mcleod Road
New Deen Autos Lahore Spare 57-Mcleod Road
Fine Autos Lahore Spare 71-Mcleoad Road
Green Autos Lahore Spare 51-Mcleoad Road
Ittefaq Auto Corp Lahore Spare 108 Lytton Road
Jamal Autos Lahore Spare 61/A, S.M.Rafi Marke Mleod Road
Khas Autos Lahore Spare 65-Mcleod Road
Khalil Corporation Lahore Spare 78-Mcleod Road
National Autos Lahore Spare Super Market, 61-A Mcleoad Road
Pervaiz Sons Lahore Spare 28 Alfateh Market, 88 Mcleoad Road
Parts Centre Lahore Spare 56-Lytton Road
Rashid Autos Lahore Spare Ijaz Centre, 56 Lytton Road

21
Shahzad Autos Lahore Spare 60-Lytton Road
S.M.Iqbal Auto Store Lahore Spare 247-6-B1 Township
Tanveer Corporation Lahore Spare 65-Mcleod Road, Shop No.2 Chiniot Pl
Umer Autos Lahore Spare 27-AlFateh Market, 88-Mcleoad Road
Usman Corporation Lahore Spare 49-Mcleod Road
Pak Autos M.B.Din Spare Kutchery Road
Honda Centre Okara Spare Church Road
Waheed Autos Pattoki Spare Multan Road
A-5, KDA FLATES, PHASE:I, SHADMAN
Jalil Autos KARACHI Antenna TOW NORTH KARACHI.
choudhry Auto S.parts Qila Dedar Sing Spare Hafizabad Road
Maqbool Autos Rajana Spare Pir Mahal Road
JAPAN AUTO
CONCERN SAHIWAL Spare CHURCH ROAD
RAO AUTOS SAHIWAL Spare CHURCH ROAD
DEEN AUTOS SARGODHA Spare FATIMA JINNAH ROAD
KHALID BROTHERS SARGODHA Spare FATIMA JINNAH ROAD
SHAHID BROTHERS SARGODHA Spare FATIMA JINNAH ROAD
BISMILLAH HONDA
CENTRE SARGODHA Spare TRUST PLAZA
TOOR AUTO SPARE
PARTS SHAKARGARH Spare RAILWAY ROAD
NEAR CITY PETROLUM, LAHORE
SHAHBAZ AUTOS SHEIKHUPURA Spare SARGODHA ROAD
WAHEED AUTOS SHEIKHUPURA Spare LAHORE SARGODHA ROAD
PERVAIZ AUTO
STORE SHORKOT CANTT Spare RAFIQUE CHOWK
AZAD AUTOS SIALKOT Spare KARIMPURA ROAD
F.K.HONDA FORT SIALKOT Spare KARIMPURA ROAD
SHAMA AUTOS SIALKOT Spare RAILWAY ROAD
WAZIR AUTO
TRADING SIALKOT Spare RAILWAY ROAD
MALIK AUTO STORE T.T.SINGH Spare NEAR BUS STAND, KAMALIA ROAD
FAREED AUTO COLLEGE ROAD, NEAR DAJKOT
SERVICE FAISALABAD Antenna ROAD
SUFI AUTO CENTRE FAISALABAD Antenna PARTABNAGAR JHANG RO
LARKANA AUTOS LARKANA Spare BOKHARI ROAD
HONDA WING LAHORE Antenna 4 LAKE ROAD CHUBRJI
HONDA SUPER
STAR LAHORE Antenna 34 SHAMA ROAD NEW MOZANG
HONDA KINGS LAHORE Antenna 14 A TEMPLE ROAD
AZAD AUTOS DEHRKI Spare MAIN ROAD
JAPAN AUTOS SUKKUR Spare UMAR STATION ROAD
AL UBAID AHMED
AUTOS SUKKUR Spare MEHRAN HOTEL
KHALID AUTOS SUKKUR Spare MEHRAN HOTEL
MEMON AUTOS SUKKUR Spare MEHRAN HOTEL
NAEEM BROTHERS SUKKUR Spare STATION ROAD
IQBAL AUTOS SUKKUR Spare MEHRAN HOTEL
MAST QALANDER
AUTOS DEHRKI Spare MAIN ROAD
NEW SPARK AUTOS KANDKOT Spare NEAR TOWER
NOORANI AUTOS KHAIRPUR Spare KATCHERY ROAD
QUETTA AUTOS QUETTA Spare KHYBER MARKET
GOLDEN VESPA
TRADERS QUETTA Spare KHYBER MARKET
SADIQ AUTOS QUETTA Spare CHOHARMAL ROAD

22
AKBAR AUTOS LORALAI Spare ZHOB ROAD
SHAH AUTOS KHAIRPR Spare KATHERY ROAD
SHAH PARTS SAIRA MANSION NEAR AURANGZAIB
CENTRE KARACHI Spare MKT
PRINCE AUTOS KARACHI Spare AURANGZEB MARKET
NOORANI AUTOS KARACHI Spare AURANGZEB MARKET
SUPER AUTO STORE KARACHI Spare AURANGZEB MARKET
NOOR AUTOS KARACHI Spare AURANGZEB MARKET
AKBAR AUTOS KARACHI Spare AURANGZEB MARKET
AZIZ AUTOS KARACHI Spare AURANGZEB MARKET
CHANDNA TAJ MAHAL MKT, NEAR,AURANGZEB
TRADERS KARACHI Spare MKT
TAJ MAHAL MKT, NEAR AURANGZEB
ANAS TRADERS KARACHI Spare MKT
EASTREN AUTOS KARACHI Spare AURANGZEB MARKET
NEW RUBY
TRADERS KARACHI Spare AURANGZEB MARKET
FAZAL TRADERS KARACHI Spare AURANGZEB MARKET
STAR AUTO
TRADERS KARACHI Spare AURANGZEB MARKET
RAHEEL AUTOS KARACHI Spare AURANGZEB MARKET
148 A G.T. ROAD OPP. CROWN
HONDA TECHNIC LAHORE Antenna MARRIAGE HALL BAGHBANPURA
MUSTAFA
CORPORATION KARACHI Spare BEHIND AURANGZEB MAR
STAR AUTOS KARACHI Spare WATERPUMP F.B.AREA
HAFEEZ AUTOS KARACHI Spare WATERPUMP F.B.AREA
ARIF AUTOS KARACHI Spare MALIR, LIAQAT SQUARE
NEAR SHAMA SHOPPING SH.FAYSAL
AL-MUMTAZ AUTOS KARACHI Spare COLONY
BABU AUTOS HYDERABAD Spare KHOKHAR MOHALLA
BUSHRA AUTOS HYDERABAD Spare STATION ROAD
DELUX AUTO
STORE HYDERABAD Spare STATION ROAD
KARACHI AUTO
STORE HYDERABAD Spare STATION ROAD
RAIS BROS AUTOS HYDERABAD Spare STATION ROAD
NAVEED AUTO
STORE HYDERABAD Spare STATION ROAD
QUTBI AUTOS HYDERABAD Spare KHOKHAR MOHALLA
SALEEM AUTOS HYDERABAD Spare STATION ROAD
SUPER AUTOS HYDERABAD Spare STATION ROAD
TAWAKKAL AUTOS HYDERABAD Spare STATION ROAD
PRINCE AUTOS MIRPURKHAS Spare JAMIL SHAHEED ROAD
KASHIF AUTOS LAHORE Antenna BANK STOP WALTON ROAD CANTT.
TAJ AUTOS NAWABSHAH Spare MOHNI BAZAR
JAWAID AUTOS SANGHAR Spare MAIN CHOWK
MALIK AUTO AZIZ MARKET FAISALABAD ROAD
SERVICE JARANWALA Antenna DISTRICT FAISALABAD
HONDA IQBAL 3-A MUSLIM BLK MAJEED ARCADE
TOWN LAHORE Antenna MAIN RD IQBAL TOWN
ARSLAN AUTOS RAWALPINDI Spare CICULAR ROAD
AHMED HONDA RAJHANA ROAD, DISTRICT
CENTRE SAMUNDRI Antenna FAISALABAD
LUCKY AUTOS RAWALPINDI Spare QURESHI PLAZA, MURREE ROAD
MOHAMDI AUTOS RAWALPINDI Spare H-135/B MURREE ROAD
AL MUSHRAF
AUTOS LAHORE Antenna 102 AZIZ ROAD MISRI SHAH
NEW MOON AUTOS RAWALPINDI Spare J-58 MURREE ROAD

23
SHAN AUTOS RAWLPINDI Spare CUMMATEE CHOWK
SABEEL AUTOS RAWALPINDI Spare LIAQAT ROAD, OPP MOTI MASJID
ANWAR AUTOS RAWALPINDI Spare H-135, MUREE ROAD
SAQIB AUTOS ISLAMABAD Spare G 9/4 I & T CENTRE
HONDA CENTRE MARDAN Spare CANTT MARKET
AHMAD AUTOS TEXLA Spare SHERSHAH SURI ROAD
ADNAN AUTOS MARDAN Spare CANTT BAZAR
SOHAIL &
COMPANY PESHAWAR Spare NASIR BAGH ROAD
SALEEM AUTOS SHEIKHUPURA Antenna CAPREE PARK FAISALABAD ROAD
AWAN AUTOS HARI PUR Spare TEHMOUR BULDING
NEW CITY AUTOS GUJAR KHAN Spare G.T.ROAD
MOON AUTOS JEHLUM Spare OPP RAILWAY STATION
SAJJAD AUTOS JEHLUM Spare GTS CHOWK KOHNOOR PLAZA
PUNJAB AUTOS SARAY ALAMGIR Spare OPP CALTEX PUMP
QAYYOUM AUTOS DINA Spare MANGLA ROAD
A ONE HONDA MIR PUR Spare NANGI ADDA ALAMA IQBAL ROAD
FRIENDSS AUTOS KOTLI Spare NEAR BURKIAT MOSQUE
MACCA AUTOS CHAKWAL Spare TALAGANG ROAD
MACCA AUTOS CHAKWAL Spare TALAGANG ROAD
HONDA CITY
REPAIRING CHAKWAL Spare JEHLUM ROAD
MADINA AUTOS TALA GANG Spare MIANWALI ROAD
JAPAN AUTOS BANNU Spare KOHAT ROAD
FARID AUTOS MENGORA Spare G T ROAD AMAN KOT
KASHMIR HONDA RAWALA KOT Spare MANG ROAD
KAISER AUTOS ABBOTABAD Spare MUNDIA MANSERA ROAD
SABIR & SAGHIR RAILWAY ROAD NEAR CANTT.
AUTO SERVICE MULTAN Antenna STATION
MOON AUTOS RAHIM YAR KHAN Antenna SHAHI ROAD
SHAHEEN
BROTHERS SARGODHA Antenna FATIMA JINNAH ROAD
SHAHEEN
BROTHERS SARGODHA Antenna FATIMA JINNAH ROAD
HONDA LAND
SERVICE CENTER BAHAWAL PUR Antenna KARBALA CHOWK
SHABBIR HONDA KACHEHRY ROAD DISTT. BAHAWAL
SERVICE AHMAH PUR EAST Antenna PUR
QAYYUM AUTO
SERVICE MULTAN Antenna CHOWK DOLAT GATE
BHATTI AUTOS DERA GHAZI KHAN Antenna JAM PUR ROAD
ASIF HONDA ALLAMA IQBAL ROAD HYDRI
SERVICE SADIQABAD Antenna MARKET DISTT. R.Y.KHAN
COMMERCIAL CHAMMAN BAZAR DISTT. BAHAWAL
AUTO SERVICE HAROON ABAD Antenna NAGER
REFAQAT HONDA SHAH FAISAL BAZAR NORTH
SERVICE DERA ISMAEEL KH Antenna CIRCULAR ROAD
HASSAN AUTO
SERVICE KAHROR PAKKA Antenna DUNYA PUR ROAD DISTT. LODHRAN
KHALID AUTOS RAJAN PUR Antenna DERA ROAD
SINDH AUTOS JAM PUR Antenna D.G.KHAN ROAD. DISTT. RAJAN PUR
QADRIA HONDA
SERVICE VEHARI Antenna CLUB ROAD
SAJID AUTO
SERVICE KHAN PUR Antenna R.Y.KHAN ROAD DISTT. R.Y.KHAN
HONDA SERVICE CHUNGI STEEL BAGH NEAR DISTRICT
CENTRE KASUR Antenna HOSPITAL
NASIR AUTO
SERVICE JHANG SADAR Antenna NEAR ADA MADHUKI TOBA ROAD,

24
IQBAL HONDA
SERVICE KHANEWAL Antenna MULTAN ROAD
LAYYAH AUTO
SERVICE LAYYAH Antenna CHOBARA ROAD
NASIR AUTO
SERVICE CHISHTIAN Antenna HIGH WAY ROAD DISTT. B . NAGER
ISLAM HONDA
SERVICE LODHRAN Antenna MULTAN ROAD
NEW SAHIWAL
AUTO SERVICE SAHIWAL Antenna CHURCH ROAD
HONDA
CHICHAWATNI CHICHAWATNI Antenna COLLEGE ROAD DISTT SAHIWAL
SAEED AUTO BABA FARID SUPER MARKET
ENGINEERING OKARA Antenna LAHORE ROAD
SHEHNAZ PLAZA CHANDNI CHOWK
HONDA CENTRE RAWALPINDI Antenna NEAR UTILITY STORE
ADDA NAULAKHA SULEMAN PARAS
AFZAAL AUTOS JHELUM Antenna CHOWK
OPP GRID STATION. TALAGANG
HONDA MASTER CHAKWAL Antenna ROAD. DISTRICT.CHAKWAL
RAMAZAN AUTO CHOWK AKBARABAD, EMINABAD
W/SHOP SIALKOT Antenna ROAD
JAPAN AUTO OLD RASOOL ROAD. DISTRICT MANDI
SERVICE MANDI BAHAUDDIN Antenna BAHAUDDIN
MUGHAL AUTO
SERVICE KHARIAN Antenna GULYANA ROAD. DISTRICT GUJRAT
BUTT HONDA
CENTRE KOTLI A.K Antenna PINDI ROAD. DISTRICT KOTLI A.K
AL-SHEHBAZ AUTO
W/SHOP T.T. SINGH Antenna SHOR KOT ROAD
SARFARAZ HONDA F-1,JARI KAS ROAD. DISTRICT
SERVICE MIRPUR A.K Antenna MIRPUR A.K
IMTIAZ AUTO &
ENGG.WORKS GUJRANWALA Antenna GONDALANWALA ROAD
ANEES AUTOS GUJRANWALA Antenna 9-TRUST PLAZA G.T.ROAD
MIAN MEHMOOD
AUTOS GUJRANWALA Antenna NEAR NIGAR CENIMA G.T.ROAD
New Ismial Autos Karachi Antenna Nara heights shop no business recorder ro
Qutub Autos Hyderabad Antenna Khokhar mohalla Hyderabad
Qutub Autos Hyderabad Antenna Khokhar mohalla Hyderabad
Kamal Autos Hyderabad Antenna House no9-b raja ki 12 Latifabad
Azam Autos Mirpurkhas Antenna gareeb abad near hab
RIDER HONDA TAIMUR BUILDING.G T
WORKSHOP HARIPUR Antenna ROAD.DISTRICT H ARIPUR
Shafiq Autos Nousheroferoze Antenna National highway
Khan Autos Mehrab pur Antenna Thari mirwah road
AL-SIDRA AUTO
W/SHOP GUJRAT Antenna OPPOSITE EID GAH, G.T.ROAD
Ahmed M/C Works Sukkur Antenna 1-Race curse road
New Mehran Autos Dadu Antenna College Road
HONDA DISPLAY PESHAWER Antenna OPP GOVT HIGH SCH OOL.GT ROAD
MARDAN HONDA
CENTRE MARDAN Antenna CANTT BAZAR
ASHFAQ AUTOS MIRPURMATHELO Antenna MAIN ROAD MIRPURMATHELO
KASHMERI AUTOS KASHMORE Antenna RAILWAY ROAD
QAMAR AUTOS THATTA Antenna NATIONAL HIGHWAY THATTA
SHOP NO 29,POLICE SHOPPING
SHAHBAZ AUTOS LARKANA Antenna CENTRELARKA
GHULLAM HUSSAIN
AUTO WORK SHOP QAZI AHMED Antenna NATIONAL HIGWAY
JALIL AUTOS KARACHI Antenna A-5 KDA FLATES PHASE
ZAFAR AUTOS TANDO ALAYAR Antenna MAIN ROAD TANDO ALAY
ZEESHAN AUTOS KARACHI Antenna MAIN ROAD SECTOR 10 ORANGI

25
 TOWN
MAIN ROAD GOSHT MARKET LANDHI
KHURSHEED AUTOS KARACHI Antenna NO5,1/2
HAFIZ HONDA MULTAN ROAD NEAR FIDHA CHOWK
SERVICE MAILSI Antenna DISTT. VEHARI
NEW PAKISTAN
AUTOS BUREWALA Spare VEHARI BAZAR
WELCOME MOTORS BUREWALA Spare JOIA ROAD
WAQAR AUTOS BUREWALA Spare VEHARI ROAD
MEHMOOD HONDA
PARTS DDERAN WALA Spare YATEEM WALA CHOWK
NAEEM AUTOS FORT ABBAS Spare HIGHWAY ROAD
COMMERCIAL
AUTOS HAROONABAD Spare CHAMAN BAZAR
MALIK AUTOS KHANEWAL Spare RAILWAY ROAD
TARIQ AUTOS MIAN CHANNU Spare TULAMBA ROAD
KHAWAJA JEE
HONDA CENTRE MULTAN Spare HUSSAIN AGAHI
LUCKY AUTOS MULTAN Spare HUSSAIN AGAHI
NEW AL-MADINA
AUTOS MULTAN Spare HUSSAIN AGAHI
KASHIF AUTOS MULTAN Spare HUSSAIN AGAHI
NASEER AUTOS MULTAN Spare HUSSAIN AGAHI
SHAHID AUTOS MULTAN Spare HUSSAIN AGAHI
IMRAN AUTOS MULTAN Spare HUSSAIN AGAHI
WELCOME AUTOS VEHARI Spare CLUB ROAD
AFMA AUTOS BHAWALPUR Spare MULTAN ROAD
NEW CHEAP AUTOS BHAWALPUR Spare CIRCULAR ROAD
REHMAN AUTO
STORE FEROZA Spare SHAHI ROAD
HAJI AUTO STORE KEHROR PACCA Spare DUNIA PUR ROAD
MADINA AUTOS LIAQAT PUR Spare ELLAHI ABAD CHOWK
ADNAN AUTOS RAHIM YAAR KHAN Spare SHAHI ROAD
AKRAM AUTOS RAHIM YAAR KHAN Spare SHAHI ROAD
LIAQAT AUTOS RAHIM YAAR KHAN Spare SHAHI ROAD
MUSLIM AUTOS RAHIM YAAR KHAN Spare SHAHI ROAD
SHEIKH AUTOS RAHIM YAAR KHAN Spare SHAHI ROAD
YAZMAN AUTOS YAZMAN Spare BHAWALPUR ROAD
BILAL AUTOS BHAKKAR Spare JHANG ROAD, NEAR CHISTI HOTEL
MASTOI HONDA D.G.KHAN Spare BLOCK W PHATTAR BAZA
SHAHZEB AUTOS D.G.KHAN Spare RAILWAY ROAD
AQEEL AUTOS D.G.KHAN Spare JAMPUR ROAD
IFTIKHAR HONDA
PALACE D.I.KHAN Spare CICULAR ROAD
SHAHEEN AUTOS D.I.KHAN Spare CIRCULAR ROAD
SUPER AUTOS JAM PUR Spare TRAFFIC CHOWK
AWAN TRADERS KOT ADDU Spare MANDI CHOWK G.T.ROAD
LUCKY AUTOS KOT ADDU Spare G.T.ROAD
NEW SHEIKH
AUTOS MULTAN Spare SHER SHAH ROAD
RASHID AUTOS MUZAFAR GARH Spare MULTAN ROAD
MADINA AUTO
STORE RAJAN PUR Spare D.G.KHAN ROAD

26
Major Selling Cities:

Atlas Honda

Karachi Hyderabad Lahore Sheikapura Sialkot Gujranwala

Transportation:

Atlas Honda limited hire local contractor for the purpose of transporting assembled parts
from Karachi to Sheikhupura. Then transfer finished product from Sheikhupura to
different dealers. There are three types of trucks that are used for that purpose, and each
of them has different capacity.

Type of trucks and there capacity:

 HINO (125 motorbikes)

27
  BEDFORD (110 motorbikes)
 MAZDA (65 motorbikes)
.

CONCLUSION
Efficient supply chain management system should be the key concern for any
manufacturing company. To remain in competition for it’s timely fulfilled of order Atlas
Honda in not an exemption. Supply chain department in Atlas Honda Pakistan is separate
but it integrates with other departments through which respective departments have a
better picture of production plan and capacity.

Whereas Atlas Honda performing in a best manner for achieving 65.7% of market share.
The Supply chain department of Atlas Honda is focusing on supplier suppliers to
Customer Customers.

The Production area is well defined it’s organized in such a manner that the faults are
less; the MPS system helps them to identify the forecasting factor of each production
plan. The MPS indicates the shortage or the excess of the finish goods; it’s a kind of
forecast through which you can have a finish good picture for a specific Production plan
or the requirements of upcoming production

Procurement process of Atlas Honda Pakistan is well organized. All the requirement of
the production department is fulfilled in no time because they forecast the procurement
plan for upcoming 3 months; the reason behind for forecasting for the next quarter is to
avoid the shortfalls.

28
They are also performing the pull strategies when their dealers require the motorbike
form them so then they will supply on the immediate bases. It means their customer
should not wait for along time to get the bike. Right time delivery to the right customers.

29