COURSE NAME: Sales & Marketing (SM)

DURATION: 6 months (2 months for theoretical & 6 months for industrial training)
Class: 2 classes/ week

INTRODUCATION:
In todays society, the successful organisations have a unique ability to market and sell their
products and services. Sales and Marketing Strategies is a fast
informative programme that covers ideas, techniques, tips and practical useful information
course focuses on how to be successful in managing the sales functio
environment. The concept of this course can be applied to practical sales management situations,
and management performance requirements. Our course will help the student to understand how
sale is distinguished from marketing
COURSE OBJECTIVE:
To provide basic skills and processes necessary in personal direct selling.
Understand the psychology of selling
To provide students with expertise in the area of interpersonal communications,
negotiation, Brand & Image building
Developing a winning attitude
Knowledge that will help our students to meet and exceed targets.
The COURSE IS SUITABLE FOR:
Anyone who want to make his/her career in this challenging field.
COUSE DETAILS:
1. Marketing Communication
Communication Process
Elements of the Communication Process
Application of the Communication process in Marketing, Steps to develop effective
Marketing Communication.
Marketing Concepts and Evolution (Exchange, Production, Product, Selling and
Difference between Marketing and Selling, Marketing as a Social process, Entities of
Marketing,
COURSE NAME: Sales & Marketing (SM)
DURATION: 6 months (2 months for theoretical & 6 months for industrial training)
In todays society, the successful organisations have a unique ability to market and sell their
products and services. Sales and Marketing Strategies is a fast-paced, dynamic and highly
informative programme that covers ideas, techniques, tips and practical useful information
course focuses on how to be successful in managing the sales functions in a personal/direct sales
The concept of this course can be applied to practical sales management situations,
and management performance requirements. Our course will help the student to understand how
sale is distinguished from marketing and also help to manage the sales functions.
To provide basic skills and processes necessary in personal direct selling.
Understand the psychology of selling
To provide students with expertise in the area of interpersonal communications,
negotiation, Brand & Image building
Developing a winning attitude
Knowledge that will help our students to meet and exceed targets.

want to make his/her career in this challenging field.

Communication Process
Elements of the Communication Process
Communication process in Marketing, Steps to develop effective
Marketing Communication.
Marketing Concepts and Evolution (Exchange, Production, Product, Selling and
Difference between Marketing and Selling, Marketing as a Social process, Entities of

DURATION: 6 months (2 months for theoretical & 6 months for industrial training)
In todays society, the successful organisations have a unique ability to market and sell their
paced, dynamic and highly
informative programme that covers ideas, techniques, tips and practical useful information. Our
ns in a personal/direct sales
The concept of this course can be applied to practical sales management situations,
and management performance requirements. Our course will help the student to understand how
and also help to manage the sales functions.
To provide basic skills and processes necessary in personal direct selling.
To provide students with expertise in the area of interpersonal communications,
Communication process in Marketing, Steps to develop effective
Marketing Concepts and Evolution (Exchange, Production, Product, Selling and Marketing),
Difference between Marketing and Selling, Marketing as a Social process, Entities of
Marketing Myopia, Features and Importance of Marketing and Internet Marketing.
4 PS of Marketing Mix.
Market segmentation & Product positioning

2. ADERVERTISING & PUBLIC RELATIONS
Definition, Importance and Functions of Advertising
Importance of Advertising in Modern Marketing, Role of Advertising in the National
Economy.
Types of Advertising
Advertising media- Types of Media
Advertising Appeals & messages
Evaluation of Advertising effectiveness.
Nature and importance of sales promotion, its role in marketing
Forms of sales promotions
Major tools of sales promotion
Ethical and legal aspects of sales promotion and public relations.

3. Consumer behaviour
Dealing with different personalities
Body language
Closing and overcoming objections
Developing the habits of successful salespeople

4. PERSONAL SELLING AND SALESMANSHIP
Nature and importance of Personal Selling and Salesmanship
AIDAS model of selling
Buying Motives
Qualities of successful salesman
Sales phone calls
Types of markets: Consumer and Industries markets

KEY FEAUTERS:
100% Assured placement
Best faculties
Internship programme in leading organizations.
Stipend during Internship programme