The Purposes Of Different Types Of

Organisations Commerce Essay

An organisation is a formal structure of relationships, responsibilities and
authorities through which specific objectives are achieved.
A work organisation is a social arrangement for the controlled performance of
collective goals (Buchanan and Huczynski, 2004).
Purposes of different types of Organisation:
Business organisations: To make a profit in a socially standard way.
For example: Airlines, Fast food.
Non-profit service organisations: They want to help to all of people without any
profit.
For example: NHS, Universities.
Mutual-benefit organisations: Individuals join together to pursue their own self-
interest.
For example: Clubs, Trade Union.
Commonweal organisations: They provide service to all members of a given
population.
For example: Fire Service, Police.
Organisations by their intended purpose:
Purpose
Primary beneficiary
Examples
Business
Owners
Manufacturers, Fast-food, Restaurants
Non profit services
Clients
Universities, Hospitals
Mutual-benefit
Members
Unions, Clubs
Commonweal
Public at large
Police, Public schools
Classifying Organizations:
Sector classification:
Private enterprise organisations: A "private sector" organisation is one that is
owned and controlled by private individuals, not the government and usually
exists to make a profit for its shareholders.
Public sector organisations: A "public sector" organisation is one that is
controlled by the government. It is called "public" because the government is
responsible to the entire public.
Commercial interest classification:
Profit oriented: Profit-oriented means pricing strategies rely on setting a
product or service's price to attain a specific, programmed net profit
percentage.
Non-profit oriented: In the broadest sense, an organisation in which no part of
any net earnings can grow for the benefit of any private shareholder or
individual.
Size oriented classification:
Large scale: To access the large-scale data sources efficiently and
automatically, it is necessary to classify these data sources into different
domains and categories.
Medium scale: The demands on an intensely-managed landscape need a
regional landscape planning system, which balances the social economic
needs with geo-biological conditions.
Small scale: Title for firms of a certain size which fall below certain criteria in
terms of annual income, number of employees, total value of assets.
Formal and Informal Organization:
The Formal organization is-
Deliberately planned and created.
Concerned with the co-ordination of activities,
Hierarchically structured with stated objectives, the specification of tasks and
defined relationships of authority and responsibility.
The Informal organisation is-
Is flexible and loosely structured,
Relationships may be left undefined,
Membership is spontaneous and with varying degrees of involvement.
Describe the extent to which an organisation
meets the objectives of different stakeholders.
[P2]
Stakeholders:
A shareholder is a stakeholder simply because he or she has spent money in
a company. Therefore, those people remain for to see a good return on the
investment. This may not only consist of the value of the stock increasing over
time, but it may also include getting periodical dividend payments based on
profitability.
Organisational objectives:
Objectives are defined as specific commitment to complete a measurable
result within a given time frame.
Importance of objectives:
Targets,
Measuring sticks,
Commitment and
Motivation.
Characteristics of objectives:
Organisational purpose and aims,
Be realistic,
Be measurable,
Preferably be set by agreement,
Set clear and challenging targets,
Be open to adaptation,
Form a network.
Objectives of different Stakeholders:
Owners: In a company it would be the shareholders. Owners are often thought
to be the most important stakeholders because they have set up the business
and give a lot of time into the company to make it successful. Owners like to
see their share of profit increasing, and the value of their business increasing.
Customers: Customers want superiority for money which involves providing
the highest quality products at rival prices.
Employees: Their stake is that the company provides them with am livelihood.
They want security of employments, good rates of reward and also
improvement opportunities.
Suppliers: They want to feel valued by the company and want frequent orders
with on time payments.
Trade Unions: This is for groups of employees who seek to secure higher
wages and better working conditions for their members.
Governments: The government wants businesses to become successful, to
create jobs and to pay taxes.
Inducements and contribution of inside
stakeholders:
Stakeholders
Contribution of the organisation
Inducement to contribute
Shareholders
Money & capital
Dividends
Managers
Skills & expertise
Salaries, bonuses, status & power
Workforce
Skills & expertise
Wages, bonuses, stable employment & promotion
Inducements & contributions of outside
stakeholders:
Stakeholder
Contribution to the organization
Inducement to contribute
Customers
Revenue from purchase of goods and services
Quality and price of goods and services
Government
High quality inputs
Revenue from purchase of inputs
Unions
Free and fair collective bargaining
Equitable share of inducements
Community
Social and economic infrastructure
Revenue, taxes and employment
General public
Customer loyalty and reputation
National pride
Explain the responsibilities of an organisation and
strategies employed to meet them. [P3]
Responsibilities of an Organisation:
Responsibilities are the most important thing in this topic. Because of an
organisation have a plan. So, to success plan, they must be maintaining some
responsibilities. The main aim of the research is to give a formal analysis of
the relations between collective obligations to individual responsibilities.
Which individual agent in a group should be held responsible if an obligation
directed to the whole group is not fulfilled?
To this aim, concepts from planning fiction (like plan and task allocation) and
organization theory are used in order to conceptualize collective agency and
the organizational structures. These concepts are formalized in a dynamic
demonic logic framework, which allows us to study the connections between
all these concepts.
I give a formal account of the notion of coordination, power and controls
intended as management of interdependencies among agents activities and
show how these organizational relations together with specific task breakdown
determine the responsibilities within an organization.
For example:
CSR (Corporate social responsibility) is an organizations moral responsibility
to stakeholder groups that are affected directly or indirectly by the
organizations actions. An organization can adopt a narrow or a broad stance
on social responsibility.
Strategies:
Once clear targets have been identified, a set of strategies must be decided
on to further the organisations efforts. Strategies are defined here as specific
programs, initiatives, and decisions which will require resources allocated to
them. They can range from the development of Strategies alliances to
developing and conveyance special in-house training for customer service.
These operating Strategies are usually very special given that the good plans
are very clear and focused.
Frequently, there may be some Strategies that are critical and yet dont get
openly shared, particularly since they may be really sensitive and general
knowledge of them would put you at a competitive weakness.
The Strategies document the approach that will be used to meet the
performance goals. They are generated by middle management and approved
by top management. Every effort should be made to keep the Strategies up to
date, without making major changes. Major change can also result in the
termination of projects that are only partially completed and/or have not
become totally effective. It should be apparent that many Strategies are
generated by many different functions, supporting the business objectives.
Explain how economic systems attempt to allocate
resources effectively. [P4]
Economics:
Economic is a social science that studies human behaviour as a relationship
between ends and scarce means which have alternative uses. That is,
economic is the study of the trade-offs involved when choosing between
alternate sets of decisions. (Lionel Robbins, 1935)
The purpose of economic activity:
It is openly said that the central purpose of economic activity is the production
of goods and service to satisfy consumers needs want i.e. to meet people
need for consumption both as a means of survival but also to meet their ever-
growing demand for an improved lifestyle or standard of living.
What goods and service to produce: Does the economic uses its resources to
operate more hospitals or hotels? Do we make ipod Nanos or produce more
coffee?
How best to produce goods and service: What is the best use of our scarce
resources of land labour and capital? Should school playing fields be sold off
to provide more land for affordable housing?
Who is to receive goods and service: What is the best method of distributing
products or ensure the highest level of wants and needs are met? Who will
get expensive hospital treatment-and who not?
Economic Systems:
An economic system is best described as a network of organisations used by
a society to resolve the basic problem of what, how and for whom to
produce.
C:\Users\Kaisar Hamid\Desktop\economicsystem.gif
Categories of economic system:
Traditional Economy: Where decision about what, how and for whom to
produce are based on custom and tradition.
Free market economy: Where households own resources and free markets
allocate resources through the workings of the price mechanism.
Planned or command economy: In a planned or command system typically
associated with a socialist or communist economic system.
Mixed economy: In a mixed economy, some resources are owned by the
public sector (government) and some resources are owned by the private
sector.
Sectors of production in the economy:
Primary sector: This involves extraction of natural resources e.g. agriculture,
forestry, fishing, quarrying, and mining.
Secondary sector: This involves the production of goods in the economy, i.e.
transforming materials produced by the primary sector e.g. manufacturing and
the construction industry.
Tertiary sector: the tertiary sector provided services such as banking, finance,
insurance, retail, education and travel and tourism.
Quaternary sector: The quaternary sector is involved with information
processing e.g. education, research and development.
Meaning of economic scarcity: Scarcity is the fundamental economic problem,
in a world of limited resources. Society has insufficient productive resources to
fulfil all human wants and needs.
For example:
Flowers such as tulips are scarce on occasion because they grow only at
certain time of the year. When they supply of tulips is lower, they are scarce,
or not always available. If enough people want tulips when none are available,
then the demand increases. And this demand is high not because the price is
high but because the supply is low.
Criteria for Allocation:
Appropriate means of resource allocation are necessary to achieve optimal
allocation of the resource. There are several criteria used to compare of water
allocation @owe aelt, 1986.
Flexibility in the allocation of existing supplies, so that resource can be shifted
from use to use, place, as demand change, thus allowing equating marginal
values over many uses.
Predictability of the allocation process, so that uncertainty (especially for
transaction costs) is minimized.
Equity of the allocation process should be perceived by the prospective users,
providing equal opportunity gains from the resource to every potential user.
Political and public acceptability, so that the allocation serves values and
objectives of various segments in society.
Allocate resources effectively:
The business plan plays a key role in allocating resources throughout a
business so that the objectives set in the plan can be met.
Once you have reviewed our progress to date and identified our strategy for
growth, our existing business plan may look dated and may no longer reflect
our business' position and future direction.
When we are reviewing our business plan to cover the next stages, it's
important to be clear on how we will allocate our resources to make our
strategy work.
The allocation of scare resources:
Allocation of scarce resources is a reality for health care professionals and
organizations. Resource allocation issues can be particularly challenging for
rural communities, where resources are not enough to meet all needs and
fewer alternatives exist to resolve conflicts between competing needs.
Flexibility
Security
Real opportunity cost
Predictability
Equity
Political and public acceptability
Assess the impact of fiscal and monetary policy on
business organisations and their activities. [P5]
Fiscal policy:
Fiscal policy is the means by which a government adjusts its levels of
spending in order to monitor and influence a nations economy. It is the sister
strategy to monetary policy with which a central bank influences a nations
money supply. These two policies are used in various combinations in an
effort to direct a countrys economic goals.
How Fiscal policy works?
Objectives of fiscal policy:
To fund government spending
To redistribute income and wealth more evenly
A way of managing demand in the economy
To influence the supply side of the economy
To correct the negative externalities, such as pollution and passive smoking
Effects of fiscal policy:
Taxation and work incentives
Taxation and pattern of demand
Taxation and productivity
Taxation and business investment decision
What is monetary policy?
The Federal Reserves actions that are designed to influence the availability
cost of money. Such as changing the discount rate, altering bank reserve
requirements, and conducting open market operations. In general, a policy to
restrict monetary growth results in tightened credit conditions and, at least
temporarily, higher rates of interest.
Impact of monetary policy:
Control inflation: The control of inflation has become one of the dominant
objectives of government economic policy in many countries.
Interest rates: The price of money. Interest is what you pay when you borrow
money and what you are paid when you lend your money to someone else,
like a bank.
Business cycles: The term business cycle refers to economy-wide fluctuations
in production or economic activity over a number of months or years.
Spending: Money that has actually left the government's bank account and
entered the economy.
Employment: The act of giving someone a job.
Fiscal & Monetary policys activities:
The role of government in the UK economy extends far beyond its activities as
a regulator of specific industries. The government also manages the overall
pace of economic activity, seeking to maintain high levels of employment and
stable prices. It has two main tools for achieving these objectives: fiscal policy,
through which it determines the appropriate level of taxes and spending; and
monetary policy, through which it manages the supply of money.
Evaluate the impact of competition policy and
other regulatory mechanisms on the activities of a
selected organisation. [P6]
Avon Is A Cosmetic Company
Marketing Essay
INTRODUCTION
Avon is a cosmetic company created to conduct business on enhancing
womens beauty. This brand is now a global leader with massive growth and
high revenues. Being the worlds largest direct seller, Avon has captured a
large market in more than hundred countries with millions of the sales
representatives across the globe. The product line of Avon is quite large in
spatial extent; it includes beauty products, fashion jewellery, clothing etc.
Avon is selling its brands in the regions such as North America, Latin America,
Europe and Asia Pacific (Avon Company, 2010)
Figure 1.
COMPANY BACKGROUND
Avon was established in America in 1886 with distinctive approach of selling
womens cosmetics with the name of Avon calling.This idea of business was
initiated by David McConnell from newyork.The main merchandise of
business was not perfume and creams but at the age of sixteen mcconnell
started to sell books through door to door selling. He found out he was not
able to entice the consumers to buy the books so he initiated the campaign by
offering free gifts as perfumes which he produced with the collaboration of the
pharmacist.Subsequently this turned out to be an incentive that became a
mainline product for avon and the books were abolished, paving the way for
Avon cosmetics existence. The door to door selling was made specifically to
specification and later by 1887 Mcconnell hired around 13 women
representatives. Moreover, with the passage of time the company began to
grow and the name was changed from california cosmetic company to Avon
Products, Inc. Presently is ranked first across the nation in cosmetic industry
with high revenues.
MACRO ENVIRONMENT
PEST ANALYSIS
POLITICAL
As avon is based in U.S we have to focus on the realtionship between both
UK and US which is uniquely close and they share enormous trade and
economic relations. Both are top trading partners of each other hence the
business relations of both the countries are strong and have wielding power.
Also the trade bonds and affiliations are strengthened (U.S foreign policy,
2010)
Avon uses its websites to market its products worldwide they have to follow
the copyright policy of the United Kingdom. UK Government recently came up
with the Consumer Protection (Distance Selling) conditions in order to protect
consumers which are buying online and have no direct control with the seller.
These Regulations are only applied to the consumers that purchase goods or
services from a business and not if it is business-to-business purchases, land
sales, vending machine purchases, and purchases made via auctions.
Whereas to give distinguishing characteristics to the company such as
trademark, one needs to get legal documents which gives permission to do
something.
(IPO, 2010).
No one is treated in a different manner on the basis of their genders, age and
religion. Every Employee may it be a male or female engaged in business if
does not get their rights and employers fail to equally balance them can be
fired and dismissed (Employment law, 2010).
ECONOMIC: The economic ups and downs such as state of the economy
declines called recession does change the demand for product which is
coherent over the years because in that time women go through the hard
times and get stressed. In that mental strain period their skin gets affected
due to burden and pressure hence they spend money on buying make up to
look good and fresh. Recent report also indicates the figures for the demand
of makeup and cosmetic in U.K has gone up from 4.7% to 15.6bn. This
clearly shows that in recession the demand of the product increases
(Cosmetics business, 2008).
In 2000, the inflation climbed up but in the beginning of twenty first century
and end of twentieth century; it slumped down. The UK economy grew by a
faster-than-expected 0.5% in the first quarter of the year, according to the
official data shown below in figure 2. It was the quickest increase and
expansion since 2006 (ONS, 2010).
Figure 2.
Some consumer goods companies posted more than expected comments for
the United Kingdoms economy because of large consumer spending. Hence
this country has all components critically compulsory to carry the business
operations successfully. When the cosmetics and toiletries market will
become the UKs quickly growing rapid tempo retail sector it will throw away
the recession storm and stabilize the economy of United Kingdom which
concurrently will have a great Impact on Avon`s larger and rapid market
growth.
SOCIAL
The important category and class of economy is the fashion industry of UK
because it has an increasing and growing consumers interest. In order to
increase more customer awareness about the brands and products introduced
by the company Avon should understand about the expansion of the brands
existence. Avon marketing practices are undergoing a change to become
progressively focused on a bond and connection with the customer; because
Participants felt the image of Avon is not positively reflected by its
advertisements and Avon representatives. Although the cosmetics industry is
boosting sales by bringing the products that cater to the needs and desires of
people with particular ethnic backgrounds, skin and hair types, and genetic
characteristics, many customers are not aware of the brand promotions and
its existence in the market. Avon has to market through outlets to represent
them so that consumer can get knowledge of such flexible brand with
extensive product line. The market for cosmetics is very profitable because
women in UK never trade down in beauty. They are crazy about fashion and
the cosmetics sector is moved by mass market brands. A large number of
marketing types are applied to the retail industry according to the change in
consumers fashion and lifestyle.
TECHNOLOGY
The new advanced and modern methods are being used these days in order
to pace up the existing share of the cosmetic company in the market. Hence
technology is used fully to align and compete in the market of toiletries and
cosmetics. For instance, the virtual make up options available online on the
websites of the company gives an actual effect which has also helped Avon to
take over the region with the help of e-commerce; accelerating in this field to
get the maximum attainable share (Kumar, 2004).
Cosmetic industry is remunerative and money making business where the key
to achieve and succeed is innovation and new creativity because the product
life cycle is for a limited time and keeps changing but Avon is covering every
aspect in the best possible manner. Avon unexpectedly has taken this area of
electronic marketing over companies whose selling techniques deals in face
to face consultation.
MICRO-ENVIRONMENT ANALYSIS
FIRM
The company is selling the product on a large scale and are now the global
leaders of marketing technique called Direct Selling. The company has large
workforces who are normally not the employees of the business but the
agents and contractors hired. The whole team is working on fulfilling the
needs and demands of the customer. They give extra weight to the new
product offering and opportunities and also new markets that have emerged.
To achieve this company is investing a higher amount in research and
development domain to hold it and to gain a competitive edge in health and
beauty care. The representatives of the company market the product through
brochures, advertising strategies and also by contributing to the progress and
advancing their global visual representation to be famous and known.
COMPETITORS
Every company in the cosmetic industry is actively engaged in being a market
leader by fulfilling the needs and peremptory request of the customer related
to health and beauty products.
Companies such as Estee lauder, max factor and Revlon have many
competitors such as Channel, Lancme, Maybelline, LOreal, Lakme but the
main competitors of Avon is Mary Kay across united kingdom as it is similar to
Avon and is dependent upon the independent sales and direct selling method.
Hence both these are the rivals of each other in the same business market
(Kumar, Massie and Dumonceaux, 2006).
Marketing mix
AVON PRODUCT LINE
The company has a broad and panoptic product line which fulfils the
consumers desires of purchasing the commanded goods.
Avon Product line is described as follows:
MAKE UP
It consists of the products applied to alter and modify the appearance without
having an effect upon the functions with the purpose of enhancing beauty and
attractiveness e.g. lipstick, nail polish, eye shadow, foundation, powder, etc.
SKIN CARE
Skin is a part of the body which gives shape to the beauty of a person and for
a company like Avon, which emphasises on the aspect of beauty with
glamour; it cant ignore the skin care product line. Major products that Avon
provide within this area are: cleansers & toners, eye care, moisturizers,
problem solvers, anti-aging, skincare
BATH & BODY
Avon look after the bath and body products with extensive care as it soften
and lightens the skin and give a glow to it with beautiful fragrance which gives
a pleasant feeling. It includes (body lotion, hand cream, bath & shower, body
sprays, foot care, sun care, depilatories, bath & body)
HAIR CARE: A wide range of products which are Perfect for all hair
types(shampoo & conditioner, treatments, brushes)
AVON WELLNESS(home environment, fitness, Wellness Specials)
FRAGRANCE:
GIFTS & FASHION (Gifts, jewellery, apparel, accessories, inspirational
treasures etc.
OUT DOOR PROTECTION: These products prevent the skin from the
exposures in the sun (self-tanners, suntan lotions, insect repellents,
children's)
-
PRODUCT DEVELOPMENT:
Lisa Midyett, director of world marketing project for Avon spoke about Avon
new product development process that has put an effect on process of
forming ideas to the execution process. The company entered into a new
project four years back when Avon had clearly separate process of
development for each country they were carrying their business operation.
They planned to work on globally-aligned process which would work in the
same manner for everyone but later implemented a process which had some
drawback too and required a lot of administrative and management work
which company found ineffective and wanted to focus on innovation rather
than spending time in management. Hence they implemented a new systems
solution called horizon. Furthermore company have ideas to implement
regarding the upgrade of this software which would contribute more towards
developing new products, providing the data customers needs and also in
having a single access point (Consumer Goods, 2008)
BRANDING STRATEGY
Avon basically uses a discreet branding strategy. It has several brands to offer
and all those brands are for distinct segments. As a result of this, Avon has
developed a unique image for each of its brand so as to cater to the
preferences and buying behavior of the customers in each segment.
PRICE
Although many respondents were not serious about the Avon price issues and
as a matter of fact, many of the girls thought that the price of the product are
mutually and logically connected to the quality. Since their faces are
something that represents them, hence they wanted the perfect cosmetic for
adding value to their face beauty because it represents them how they want to
see themselves (Beasley, 2007)
Below is the Price range for Avon Products according to their categories.
MAKE-UP
4.0~16.0
PERSONALCARE
99~8.0
PRICE
SKIN CARE
12.5~54.0
FRAGRANCE
22.5~34.0
Avon follows a competitive pricing strategy; they keep a check on their
competitors pricing and then focus on lowering the product costs and
increasing the value propositioning for the users.
PLACE
RETAIL CHANNELS: Company hires the independent sales representatives
to market their products which are not the workers of the company but neutral
dealers. As soon as they receive orders from the clients they send on the
request to the nearest distribution centre of Avon and are then delivered to the
representative by local delivery system.
ONLINE: Consumers can buy the products online from Avon website www.
Avon.uk.com
PROMOTION
SPECIAL PROMOTION EVENTS:
Brochures: It is the main important marketing instrument used by Avon
(Kumar, Massie and Dumonceaux, 2006).
TVs, magazines and Radio announcements
Product sampling: They give product samples sometimes so that consumer
may use them and try before making a purchasing decision.
Bulletin boards: Representatives leaves their telephone numbers on the board
to contact them with a few words written on it to attract customers.
Discount coupons: Company gives discount coupons sometimes on the
purchase of Avon products.
Gifts: To please customers and attract them, the company offers small gifts to
them.
coupon packs
(Avon products, 2002)
ONLINE ADVERTISING:
Avon. Com gives consumers the knowledge about the companys product
promotions that tempts and attracts a consumer to purchase products at
discounted prices.
myavon.co.uk/earn with: This is for the person who wants to work for Avon.
www.AvonShop.co.uk: Free delivery if a person shop more than 20 pounds
(Avon, 2010)
Social Networking websites: They try to promote their product using social
communities such as facebook, twitter and my space
SLOGAN AND JINGLES
Avon Calling
The Company for Women
Avon is made with you in mind
Avon is For lifes unforgettable moments
UPGRADING THE BRAND IMAGE:
Job fairs: Avon organizes a Job fair for the people who are unemployed and
wants to work for Avon and have high interest to serve the company.
Corporate social responsibility- contributes in well being of the society and its
environs. Mainly focused on women issues, empowerment and health.
(Eikenberry, 2009)
PROMOTION STRATEGY OF AVON: The Company follows a pull strategy as
they dont put pressures on the retailers and distribution channels to provoke
customers to buy their products instead they focus on promoting their
company through advertising and through other forums of sales promotion.
Advertising this way itself creates an emotional charm that helps the
consumer to select the product they are looking for.
SEGMENTATION, TARGETTING AND
POSITIONING
SEGMENTATION
Avon has segmented its market in the following Age groups.
Youngsters: From age of 16 to 24
Middle aged women: From age of 25 to 35
Old women: 35 above.
The company also follows the psychographic segmentation as it divides the
buyers into groups of teens and old age women to provide the products
according to their demands.
TARGETING
Avon, Company`s most important and primary target market has always been
woman between 35 and 54 but now the company is totally engaged to focus
the teens because of large growing teen market through internet, direct
selling, and catalogues. Promoting and selling Avon product to the youngsters
is Avons new plan of action to expand the business into new product class
and paths to distribution. Company is finding the young sales representatives
with the age lesser and equal to thirty five, to market their brand to attract the
youngsters (All business, 2001).Avon is focusing on the women possessing
high passion and love for beautifying their body. It follows Differentiated
strategy as they are focusing on two marketing mix for two different target
markets.
POSITIONING:
As quoted by Matt Phillips (2003, p.5) Avon ladies are a household name in
the UK clearly defines the company`s abstruse thinking related to marketing
in the women sector.
Positioning map:
Company is delivering the products with the quality similar to the competitor
but at a lower price
Marketing mix positioning of Avon with high quality and low price does not
affect its strengths as lower price is never insufficient for Avon to cover the
cost of quality. Company
Goes with the conventional approach of having products similar to the
competitors and is succeeding advantageously.
RECOMMENDATIONS
In spite of the fact that Avon is carrying out their business really well in the UK
market, they should focus and keep some elements into consideration. For
e.g. the advertising campaign of this company is limited and restricted to
brochures, directory, catalogues. Etc, the company must have a thought over
the inclusion of models to market the Avon products. This can be achieved by
finding fashion models with different looks because many participants on the
focus groups want to see products on someone who has appearance and
resemblance similar to theirs.
Concurrently the availability of Avon product in the departmental stores is
less, hence the Goods should be available on the stores across the country.
Moreover, The Company should keep a check on their representatives to
assure that the brand name is properly symbolized in the market. It is highly
recommended for Avon to constitute brand equity in order to increase the
brand success with the audience.