Professional Documents
Culture Documents
By
Fahad Aliani (1225145)
5-S Huse !ee"in# Practices at $ul Ah%ed &e'tiles
By
() *a+a ,ulfi-ar (1225121)
&.( Practices at (c/nald0s Pa1istan
By
,hai2 Ah%ed 1han (1225134)
567*S89 &tal .uality (ana#e%ent
Su2%itted &9
1
Fasihul !ari% Siddi-i
Introduction (NESTLE):
Industry overview:
In Pakistan there was no concept of water bottles, even no one ever thought of getting in a
business of water. The perception was, who will buy a bottle of water, when its free everywhere.
But Nestle was the first company, who made a plan to launch a Pure water with the name
N!T" pure life. They launched Nestle pure life in #$%%. There are many competitors in the
market now including "ocal companies and &N's, who are in this business now. &a(or
companies in this industry are )inley, *+uafina, and Nestle.
History of Nestle:
Nestle began in !wit,erland in the mid #%-.s when founder /enri Nestle created one of the first
baby formulas. /enri reali,ed the need for a healthy and economical product to serve as an
alternative for mothers who could not breastfeed their babies. &others who were unable to
breastfeed often lost their infants to malnutrition. /enris product was a carefully formulated
mi0ture of cows milk, flour and sugar. Nestles first product was called 1arine "act2e 34corn
flour gruel5 in 1rench6 /enri Nestle. The product was first used on a premature baby who could
not tolerate his mothers milk or other alternative products of that time. 7octors gave up on
treating the infant. &iraculously the baby tolerated /enris new formula and it provided the
nourishment that saved his life. 8ithin a few years the first Nestle product was marketed in
urope.
Nestle in Pakistan:
Nestle has been serving Pakistani consumers since #$%%, when parent company, the !wit,erland9
based Nestle !*, first ac+uired a share in &ilkman "td. Today Nestle is fully integrated in
Pakistani life, and is recogni,ed as the producer of safe, nutritious and tasty food, and leaders in
developing and uplifting the communities in which they operate. Nestle Pakistan ensures that
2
their products are made available to consumers wherever in the country they might be.
'onvenience is at the heart of the Nestle philosophy, and there aim is to bring products to
peoples doorsteps. Now Nestle is the biggest market leader in 8ater Industry of Pakistan, they
have built their name in water sector with the strongest brand name 4Nestle Pure "ife5. They
have gain the trust of public in a way, that even they can buy a product of Nestle anywhere in the
country. They have the biggest market share in 8ater Industry of Pakistan, according to them
they are selling :uality and that is their competitive edge.
Mission Statement:
*t Nestle, we believe that research can help us make better food so that people live a better life.
;ood 1ood is the primary source of ;ood /ealth throughout life. 8e strive to bring consumers
foods that are safe, of high +uality and provide optimal nutrition to meet physiological needs. In
addition to nutrition, health and wellness, Nestle products bring consumers the vital ingredients
of taste and pleasure.
ision and Strate!y:
The Nestle global vision is to be the leading health, wellness, and Nutrition 'ompany in
the world. Nestle Pakistan subscribes fully to this vision. In particular, we envision to<
&eet the nutritional needs of consumers of all age groups from infancy to old age, from
nutrition to pleasure, through an innovative portfolio of branded food
and beverage products of the highest +uality.
"ead a dynamic motivated professional workforce proud of its heritage and bullish about
the future
Products:
o &ilk pack
o Nescafe
Nescafe 'lassic
Nescafe ;old
3
Nescafe = in #
o Nestle Pure :ife
o 'erelac
o &aggi Noodles
o Breakfast 'ereals
'orn 1lakes
/oney ;old
)oko 'runch
&ilo
Hierarc"y of Nestle Pakistan:
4
CEO
Supply
chain
department
Human
resource
department
Quality
assurance
department
Finance
department
Production
departmen
t
Engineerin
g
department
Pro#lem $#served:
It was noticed during the packaging and production process of bottles that bottles were not
properly cleaned which is not a good sign or image for a company in eye of customers.
Pro#lem statement:
The purpose of research is to study how Nestle improves the products +uality and customer
satisfaction, which practices they are using to overcome their problem.
%efinition of &uality #y Nestle:
T:& capitali,es on the involvement of management, workforce, suppliers, and even customers,
in order to meet or e0ceed customer e0pectations.
:uality in business, engineering and manufacturing has a pragmatic interpretation as the non9
inferiority or superiority of something. :uality is a perceptual, conditional and somewhat
sub(ective attribute and may be understood differently by different people. 'onsumers may focus
on the specification +uality of a product>service, or how it compares to competitors in the
marketplace.
In manufacturing, a measure of e0cellence or a state of being free from defects, deficiencies, and
significant variations, brought about by the strict and consistent adherence to measurable and
verifiable standards to achieve uniformity of output that satisfies specific customer or user
re+uirements.
very ?rgani,ation has its own definition of +uality. Nestle defined +uality as The corner stone
for success and the satisfaction of the customers. They relate the word +uality with the stage on
which customer is satisfied and they say that if the customers are fully satisfied with their
products then it is +uality. They also say that consistency in their products defines the +uality.