SALES & MARKETING PROFESSIONAL

FIRAS ABDUL- LATIF

1845 - Bellevue Ave. , unit 203
West Vancouver , BC
7V7 1B2

firasaa@yahoo.com Tel.: 778 918 2776

An exceptional communicator , with the ability to build long term relationships without
cultural or gender restrictions.
Strong understanding of customers’ needs, regardless the culture - more than fifteen
years experience ,having lived and worked in various countries like Canada , UK, United
Arab Emirates , Saudi Arabia, Kuwait, Qatar, Bahrain , Oman , Jordan , Lebanon , Syria,
Morocco , Tunisia and traveled often to Iran and Libya
Professional ability to leverage this understanding for global market opportunity.
Networking and building business relationships in key markets. Identifying business
opportunities through research and market intelligence.
Managing high profile key accounts through effective marketing.
Creation of multifaceted effective marketing campaigns, brochure designs, webpage
development and CD presentations for target audience.
A strong team player who believes in the company’s human asset as a mean of
achieving objectives.
A successful leader especially in challenging and stressful environments.

RECENT CAREER HISTORY

2006 - 2009 Product Manager Smith&nephew

Dubai - UAE
 Setting Marketing plans for reconstruction products in 12 countries.
Monitor monthly sales and marketing spending to achieve the yearly set profitability.
Attend to markets requests to maximize sales at a premium profit range.
Create marketing campaigns in new markets .
Bi- monthly sales force training in Selling Skills and Product Knowledge

Key Achievements
Total sales growth of 17% and 38% in 2007 and 2008 respectively.
Launch the hip product range for the first time in 2007 - YTD sale of 3.4M
CAD.
Reduce total operating expenses by 24% through cost cutting on instrument
sets, market visits, and maximizing sales force effectiveness.
Tender Business sale in Libya for the first time - total sale 6.2M CAD.
Penetrate new markets like Lebanon, Iran ,Jordan & Qatar - total sale of
2.5M CAD
Product Manager of the year - 2008
Best sales growth in the Emerging market Markets - 2007 & 2008

2004 – 2006 Sales & Business Development American Hospital

Manager Dubai - UAE

The largest private healthcare provider in the Gulf region, functioning under the JCIA
and American healthcare regulations.
Achieved 2005 & 2006 sales target through effective marketing , sales stimulating
activities, customers regular visits and e- marketing.
Established and launched the ‘’Knee Center of Excellence’’ and ‘’The Heart Center’’
that generate 65% of the total hospital revenue till 2006 end.
Designed several health packages to promote the hospital‘s unique health services.
Monthly training programs to staff members involved indirect selling which included
Basic Selling Skills, professional Selling Skills and Customer Service programs.
Supervised the design of the new official Website for the American Hospital.
Act as the Director of Sales and Marketing when needed.
Coordinated with advertising companies with regards to advertising and promotional
materials in accordance with the organizational strategic objectives.
Direct responsibility in setting the annual marketing plan in liaison with all concerned
departments.

Key Achievements
 Total sales growth of 9% and 16% in 2005 and 2006 respectively.
Online sales growth of 72% through the newly launched website.
24 new accounts with a total revenue of 1.3M CAD.
New markets (Kuwait, Qatar 7 Lebanon) - total sale 1.10 M CAD.
Employee of the month - 3 times.

2003 - 2004 Marketing Specialist Marusa Marketing

Toronto - Canada

Tele- marketing of financial products to customers in Canada and America.

Best sales performance - 6 times.

1997 - 2004 Medical Representative AstraZeneca

Dubai - UAE

Conducting monthly group presentations to key accounts.

Tender value of 1.3M CAD for the first time in the Ministry of Health.
Self - designed drop cards stemming from the company’s guidelines
Chosen for a scholarship for an MBA course at Leicester University.
Medical representative of the year 1998 , 2000 , and 2001

EDUCATION

2001 - 2002 MARKETING DIPLOMA

Stratx Marketing Institute
France

1998 – 2000 MASTER OF BUSINESS ADMINISTRATION

(International Marketing) ,
Leicester University - UK

1988 – 1993 BACHELOR DEGREE IN PHARMACY

JUST University ,
Amman – Jordan
MAIN TRAINING COURSES

Marketing Orthopedic Implants Memphis - USA

Marketing strategy Planning Memphis - USA
Effective Product Management Zurich - Switzerland
Advanced Selling Skills Frankfurt - Germany
Advanced Selling Skills Dubai - UAE
Advanced Selling Skills Istanbul - Turkey
Professional Selling skills (PSS) London -UK
Advanced Professional Selling Skills Kula Lampur - Malaysia

Handling Competition Limassol - Cyprus

Developing Marketing Strategies Athens - Greece
Understanding Marketing Istanbul - Turkey
Planning marketing Programs Cairo - Egypt
Managing Marketing Tools Ljubljana -Slovenia
Marketing in Practice Leicester – UK
Group Presentation Skills Jeddah – Saudi Arabia
Basic Selling Skills Beirut – Lebanon

PERSONAL DETAILS

Date of Birth Nationality References Status

Aug 13th 1971 Canadian Upon request Family