Sample - Wearable Electronics Product Market Analysis 2014-2024 - A Global Perspective

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WEARABLE ELECTRONICS
PRODUCT (Smartwatch, Wrist Band,
smartglasses, Augmented/Virtual
Reality HUD/HMD, Ear Computer,
Activity Monitors, Smart Textiles, E-
textiles & Others Wearable Computing
Device) MARKET ANALYSIS,
2014-2024 : A Global Perspective

BIS Research -:Sample Page:-
2
Wearable Electronics Product Market Analysis, 2014-2024
: A Global Perspective

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1 MARKET OVERVIEW ( QUANTITATIVE)

1.1 PRODUCT-WISE MARKET STATISTICS SNAPSHOT
The wearable product market is broadly segmented into three major divisions- hand-worn,
head-worn and body-worn. The figure below presents the expanding market size of the
segments. The hand-worn product market includes smartwatches, wrist-band (smartphones
enabled) and ring-wear. Head-worn devices include smartglasses, AR/VR enabled HUD/HMDs,
and ear-worn computers. All other device including smart textiles and e-textiles are considered
as body-worn product.

FIGURE 1

WEARABLE PRODUCT MARKET EXPANSION SNAPSHOT

($XX million)
2013
($XX million)
2013
($XX million)
2013
($XX billion ) 2024
Wearable Market
Device/Product
($XX billion ) 2024
Hand-Worn Devices
($XX billion ) 2024
Body-Worn Devices
($XX Billion) 2024
Head-Worn Devices
($XX billion)
2013
Sample

Source: BIS Research

The subsequent section presents the market value for each product segment.

4

1.1.1 HEAD-WORN PRODUCT MARKET VALUE & YEAR-ON-
YEAR GROWTH SNAPSHOT
1. 1. 1. 1 Other head-worn product market val ue & year -on-
year growth snapshot

FIGURE 2

OTHER HEAD-WORN PRODUCT MARKET VALUE ($MILLION)
& Y-O-Y GROWTH (2014-2024)

XXX%
XXX%
XXX%
XXX%
XXX%
XXX%
XXX%
XXX
XXX
XXX
XXX
XXX
XXX
XXX
XXX
2014 2016 2018 2020 2022 2024
Total Market Value YoY
Sample


The other head-worn products such as headsets have not been commercialized yet and are
expected to account for over $XXX million in 2014. The market is estimated to grow at a CAGR
of over XXX% from 2014 to 2024 and reach $XXX billion market value in 2024.

5

2 MARKET ENTROPY

2.1 COMPETITIVE BENCHMARKING

FIGURE 3

BIS RESEARCH ACTIVITY BENCHMARK

Sample


Based on our calculations we have arrived at weighted score for each identified key player. The
weighted scores have been segmented into three clusters.
2.1.1 CLUSTER 1
The first cluster includes companies having weighted score of more than XXX. It is expected
that with various product launches and expansion in their business portfolio the companies will
grow and have a promising impact on the wearable market in the coming years.

6

3 MARKET DYNAMICS

3.1 MARKET DRIVERS
3.1.1 SHIFT OF FOCUS TOWARDS COMMUNICATION,
NETWORKING, POSITIONING, & RECOGNITION
TECHNOLOGIES IN WEARABLES
The existence of wearable products has been around for more than four decades now. But
since the last decade wearables are being launched in the market and are gaining consumer
acceptability. The improvement in technologies such as communication, networking, image,
gesture, and speech & voice recognition has made wearable computing an appealing option.
Gradually, the focus on these technologies is increasing and the industry is looking towards
customizing these technologies to suit wearers needs and aesthetics.

The first generation of wearable devices largely employed Bluetooth for connectivity with
smartphones and other internet enabled portable devices. However, with the technological
advancements and limitations of the above protocol in terms of range and power consumption,
other technologies such as Wi-Fi, Low energy Bluetooth (BLE), and near field communication
(NFC) are being adopted by the companies. Not only they use lesser power but can be used for
wider ranges of connectivity.

Moreover, commonly used GPS and digital compass are also being incorporated in the design
of wearable products. These positioning components make the product useful for a variety of
applications in fields ranging from healthcare to military, where location tracking is of critical
importance.

Recognition technologies such as voice recognition and gesture recognition are becoming
increasingly popular in wearable devices. With the help of these applications, drivers can
navigate to their destinations, workers can control warehouse inventory, doctors can automate
medical transcription processes, lawyers can build their cases with e-discovery products,
homeowners can control their environmental and security systems and users of smart devices
can access applications by voice commands.

7

Companies across all sectors and from every part of the voice recognition supply chain seek a
competitive edge that will differentiate them in an increasingly crowded wearable market. Also,
gesture recognition technology is gaining popularity in devices which will make touch screen
obsolete in the coming years.
3.2 MARKET CHALLANGES
3.2.1 THERMAL CONSIDERATIONS & DEVICE
PROTECTION
Thermal design challenges have also surfaced with the advent of wearable electronics for both
the package and overall system. Operating temperature of devices is decided by reliability
requirements in addition to a certain comfort level for the user. Wearables that are placed in
direct contact with the skin need to maintain an ideal operating temperature at or below the
normal body temperature of 37C (98.6F).

Wearable technology takes advantage of the fact that human body is a thermal regulator. Skin
temperature is held below normal body temperature and can act as a sink to dissipate thermal
energy. Thermal design is a challenge for products like smartwatches and glasses since they
have high thermal demands on the processor and overall package. However, designers should
remain careful since they are dealing with the human body.

Wearable products such as fitness bands and health monitors that are worn continuously are
expected to function in rugged conditions involving dust and moisture. Many materials used in
package and board assembly remain sensitive to moisture, requiring full encapsulation of all
electronic components. Generally mechanical seals are used to provide liquid and dust
protection. However, these break easily over a certain time and hence are not much reliable.
Companies such as HZO have developed nano-coating technology which protects the devices
at the PCB level. Design has to address concerns for material interaction, reliability of
interfaces, and impact on the thermal environment. Concerns for exposure to certain elements
and materials are also important to address.

These issues are not high on the list of challenges faced by the wearable market, but are
important enough, since they provide comfortable usage and longevity to the device.

8

4 PRODUCTS MARKET

4.1 WEARABLE PRODUCT MARKET
4.1.1 INTRODUCTION
Over the past few years wearable technology has penetrated into a diverse range of
applications such as healthcare, fitness, fashion, and military. Prominent companies such as
Google Inc. (U.S.), Apple (U.S.), Samsung Electronics (South Korea), Adidas AG (Germany)
are already a part of the value chain of wearable electronics. Large number of start-ups are
also aiming to be a part of this technology platform, but Google (U.S.), Samsung (South
Korea) are identified to be leading the way by integrating mobile applications into glasses and
watches respectively.

The wearable product market is segmented as per the figure below.

FIGURE 4

WEARABLE ELECTRONICS-PRODUCT SEGMENTATION

Wearable Electronic
Products
Hand Worn
Prodcuts
Head Worn
Products
Body Worn
Products
Smart Watch
Smart
Glasses
Smart Textile
Wrist Wear
HMD/HUD
Wearable
Patches
Finger Wear
Others
Others (Foot
Wear, Arm Wear
etc.)


9

4.1.2 HAND WORN PRODUCTS
4. 1. 2. 1 Smart wat ch
4. 1. 2. 1. 1 Smar t wat ch mar ket s t at i s t i cs

TABLE 1

SMARTWATCH MARKET VOLUME BY REGION (MILLION UNITS),
2014-2024

Region 2013 2014 2016 2018 2020 2022 2024
CAGR %
(2014-
2024)
North America
XXX XXX XXX XXX XXX XXX XXX XXX
EMEA
APAC
Others
Total

10

TABLE 2

SMARTWATCH MARKET VALUE BY REGION ($MILLION ),
2014-2024

Region 2013 2014 2016 2018 2020 2022 2024
CAGR %
(2014-
2024)
North America
EMEA
APAC
Others
Total

The global smartwatch market was dominated by North America with a contribution of $XXX
million in the total market value, and it is expected that this trend will continue from 2014 to
2024, with an estimated CAGR of XXX%. However, APAC has been identified as the fastest
growing region among all geographical regions with a promising CAGR of XXX% from 2014 to
2024.
4. 1. 2. 2 Wri st wear
4. 1. 2. 2. 1 Wr i s t wear key el ect r oni c c omponent s
Wrist worn devices are much smaller in size and shape, when compared with smartwatches.
Therefore, the components incorporated in wrist worn devices need to be much smaller but at
the same time should not affect the products performance. Various components such as
processors, memory, battery and others are discussed below:

11

4.1.2.2.1.1 Processors
Currently, wearable devices mostly use processors that were originally designed for
smartphones. This makes for limited functionalities, higher power consumption, and lower
response times. Therefore, with the miniaturization of MCU unobtrusive wearable devices can
be developed.

Toshiba has launched an application processor TZ1001MBG, which is designed for wearable
devices and features an integrated accelerometer, motion tracker and flash memory. The
processor is based on ARMs architecture and is a XXX MHz variant in the Cortex (R) series
(M4F) that can decode information from the sensors.

Texas Instruments and STMicroelectronics clearly lead the way as far as MCU for wristbands
are concerned. Nike FuelBand and Fitbit Flex are powered by the MSP430 series of controller
from Texas Instruments and STM32 controller from STMicroelectronics respectively.

Key Player: Texas Instruments, STMicroelectronics, NXP semiconductors

12

5 GEOGRAPHIC ANALYSIS

5.1 APAC
5.1.1 JAPAN
Japan is one of the most advanced countries in the field of technology, leading the way with
the most advanced communications infrastructure. However, wearable technology has been
unable to captivate the interest of the consumers in the country.

Japanese technology investors are considered to be quite conservative when it comes to taking
a risk on new ideas as a result of which wearable technology is yet to develop substantially in
this country. Recently a Japanese start-up called Moff which develops wearable devices opted
for a U.S.-based Kickstarter campaign to develop and market Moff, instead of relying on a
Japanese funding medium. This is due to the lack of interest among Japanese investors for the
product. It was only after a successful Kickstarter drive and U.S. publicity did Japanese
investors step onboard.

In order to contribute to the development of wearable technology, researchers at the
Hiroshima University in Japan are testing a new wearable computing device that users simply
clip onto their ears to use. This device uses cutting-edge technology including a GPS, compass,
gyro-sensor, speaker, and microphone. Weighing only XXX grams, this Bluetooth-enabled
device could bring about a stir in the wearable computing industry.

Industry experts are of the opinion that consumers in Japan have greater inclination towards
smart garments. These include garments for fitness tracking and healthcare and also garments
that can notably display graphics on their surface to communicate.

The leading electronic companies such as Toshiba Corporation are also actively participating in
this competitive market by continuously launching technologically advanced products.
Toshiba's new application processor is a single package that integrates an accelerometer to
measure motion, a processor to handle the data acquired by the sensor, flash memory to store

13

data, and a Bluetooth Low Energy controller that supports low power communication. This
reduces mounting area, contributing to the downsizing of wearable devices.

In spite of the slow pace of development in Japan, it is expected that the country can benefit
from the wearable technology revolution because the country still excels at miniaturization
despite higher prices than Asian neighbors China and Taiwan.
5.1.2 AUSTRALIA
Consumers in Australia are embracing wearable technology at a faster rate than their
international counterparts. Also the consumers are eager to buy the latest gadgets despite
technology products being priced higher compared to other countries. High street retailers are
set to be leading a booming Australian market for wearable smartphone accessories, such as
smart watches, wristbands, and glasses.

Australian researchers are developing a wearable computer and augmented reality kit to aid
Australias bionic eye research project. University of South Australias Wearable Computer Lab
has collaborated with the National Information Communications Technology Australia (NICTA)
and the Bionic Vision Australia to develop prototype hardware tailored to simulations of
prosthetic vision.

With more and more consumers willing to be permanently connected to the cloud of personal
data, organizations will be given richer data streams and access to new opportunities to
understand individuals but will also face challenges around customer data management,
privacy, and interaction.

14

5.2 OTHERS

TABLE 3

WEARABLE MARKET VOLUME, OTHERS (MILLION UNITS), 2014-2024

Product 2013 2014 2016 2018 2020 2022 2024
CAGR %
(2014-
2024)
Hand Worn
Head Worn
Body Worn
Total

TABLE 4

WEARABLE MARKET VALUE, OTHERS ($MILLION), 2014-2024

Product 2013 2014 2016 2018 2020 2022 2024
CAGR
%
(2014-
2024)
Hand Worn
Head Worn
Body Worn
Total

15

The net revenue generated by other regions in 2013 was $XXX million with annual shipment
recorded to be .XXX million units. However, it is expected that the market value from other
countries will grow considerably and reach over $XXX billion by 2024, with a promising CAGR
of XXX% from 2014 to 2024. During the same period, the total shipment will rise from XXX
million units in 2014 to XXX million units by 2024, with an estimated CAGR of XXX% from
2014 to 2024.

16

6 KEY MARKET PLAYER PROFILE

6.1 OLYMPUS CORPORATION
6.1.1 OLYMPUS CORPORATION SUMMARY
Particular Specific (as of 2013)
Website
www.olympus.co.jp
Contact Details
Shinjuku Monolith
2-3-1 Nishi-Shinjuku
Tokyo 163-0914
Japan
Tel: 81-3-3340-2111
Fax: 81-3-3340-2062
Year of
incorporation/Establishment
1919
Ownership Type
Public
Company Type
Manufacturer and Retailer
Number of Employees
32,937
Subsidiaries
ITX Corporation (Japan), Olympus Business Creation Corp.
(Japan), Olympus Imaging Corp. (Japan), R D Tech
Instrument (U.S.), Olympus Optical Technology Philippines
Inc. (Philippines)
Competitors
GE Inspection (U.S.), Mistras (U.S.), Sony Corporation
(Japan), Flir (U.S.)
Source: Olympus Corp. Website, LinkedIn, BIS Research

17

6.1.2 FINANCIALS

FIGURE 5

OLYMPUS: OVERALL FINANCIALS, 2011 - 2013 ($ MILLION)

2011 2012 2013
Net Revenue 10,588 10,606 7,661
Net Income 48.3 -612.3 82.0
-XXX
-XXX
-XXX
-XXX
-XXX
-XXX
-XXX
XXX
XXX
XXX
XXX
XXX
XXX
XXX
XXX
XXX
XXX
(
$
M
i
l
l
i
o
n
)
(
$
M
i
l
l
i
o
n
)
Sample

Source: Olympus Corp. Website, BIS Research

FIGURE 6

OLYMPUS: REVENUE BY OPERATING SEGMENTS FOR 2011-2013

XX%
XX%
XX%
XX%
XX%
2013
Medical
Life Science & Industrial
Imaging
Information & Communication
Others
XX%
XX%
XX%
XX%
XX%
2012
Medical
Imaging
Others
XX%
XX%
XX%
XX%
XX%
2011
Medical
Imaging
Others
Sample

Source: Olympus Corp. Website, BIS Research

18

6.2 EPSON CORPORATION
6.2.1 EPSON CORPORATION SUMMARY
Particular Specific (as of 2013)
Website
www.epson.com
Contact Details
335, Owa
Suwa shi, 392 8502
Japan
Tel: 81226523-148
Fax: 81226534-844
Year of
Incorporation/Establishment
1942
Ownership Type
Public
Company Type
Manufacturer
Number of Employees
Consolidated-73,639
Parent Company-11,848
Subsidiaries
Tohoku Epson Corporation, Epson Portland Inc., Epson Precision
Inc.(U.S.), Epson America Inc., Epson Co. Ltd. (China), Epson
Engineering (Shenzhen)
Competitors
Acer Inc. (Taiwan), Hewlett-Packard Company (U.S.A.), Sharp
Corporation (Japan),Canon Inc. (Japan), Bausch and Lomb Inc.
(U.S.), Casio Computer Co. Ltd. (Japan)
Source: Epson Corp. Website, LinkedIn, BIS Research

19

6.2.2 PRODUCT PORTFOLIO

FIGURE 7

EPSON CORPORATION MAIN BUSINESSES

Source: Epson Corp. Website, BIS Research
6.2.3 FINANCIALS

FIGURE 8

EPSON: OVERALL FINANCIALS, 2011 - 2013 ($MILLION)

2011 2012 2013
Net Revenue 12,170 10,974 9,619
Net Income 127.9 62.9 114.0
XXX
XXX
XXX
XXX
XXX
XXX
XXX
XXX
XXX
XXX
XXX
XXX
XXX
XXX
XXX
XXX
(
$
M
i
l
l
i
o
n
)
(
$
M
i
l
l
i
o
n
)
Sample

Source: Epson Corp. Website, BIS Research

20

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