HDFC Report 2

PROJECT REPORT
HDFC Bank
HIMANI PANWAR A029
ATUL KUMAR A024
MANU GARG A015

PGDM 13-15

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Table of Contents

1. About HDFC Bank ............................................................................................................2
2. Wholesale Banking.............................................................................................................3
3. Personal Banking ...............................................................................................................9
4. NRI Banking .....................................................................................................................26
5. Hierarchy in Retail Banking HDFC Bank..................................................................35
6. Scorecard .........................................................................................................................39
7. Market Research ..............................................................................................................40
8. Competitive Analysis .......................................................................................................43

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HDFC Group
23%
ADS/GDR
Depositories
17%
FII
35%
Public Shareholders
25%
SHAREHOLDING PATTERN
ABOUT HDFC BANK
The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive
an in principle approval from the Reserve Bank of India (RBI) to set up a bank in the private
sector, as part of RBIs liberalization of the Indian Banking Industry in 1994. The bank was
incorporated in August 1994 in the name of HDFC Bank Limited, with its registered office in
Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in January
1995. As on March 31, 2014 the authorized share capital of the Bank is Rs. 550 crore. The paid-
up capital as on the said date is Rs 479,81,00,870/- ( 2399050435 ) equity shares of Rs. 2/- each).
The HDFC Group holds 22.64 % of the Bank's equity and about 16.97 % of the equity is held by
the ADS / GDR Depositories (in respect of the bank's American Depository Shares (ADS) and
Global Depository Receipts (GDR) Issues). 34.11 % of the equity is held by Foreign Institutional
Investors (FIIs) and the Bank has 4,22,314 shareholders.
The shares are listed on the Bombay Stock Exchange Limited and The National Stock Exchange
of India Limited. The Bank's American Depository Shares (ADS) are listed on the New York Stock
Exchange (NYSE) under the symbol 'HDB' and the Bank's Global Depository Receipts (GDRs)
are listed on Luxembourg Stock Exchange under ISIN No US40415F2002.

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Products by
HDFC Bank
Personal
Banking
NRI
Banking
Wholesale
Banking
SME
Banking

Wholesale Banking
Wholesale banking is the provision of services by banks to organizations such as Mortgage
Brokers, large corporate clients, mid-sized companies, real estate developers and investors,
international trade finance businesses, institutional customers (such as pension funds and
government entities/agencies), and services offered to other banks or other financial institutions.
The wholesale banking business of HDFC Bank is worth 17633 crore and provides immense range
of products for blue chip companies and SMEs.
The banks wholesale portfolio consists of following segment of products for various entities:
Corporates
Financial Institutions and Trusts
Government Sector
Investment Banking

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Corporates
In corporate Banking portfolio following services are provided to a wide variety of sectors:
Large Corporates
Supply Chain Partners
Agricultural Lending
Large Corporates: - To Large corporates following services are provided:
1. Funded Services : These are basically monetary services that include
Working capital Finance for smooth running and operations of business
Short Term Finance to meet the specific short term cash requirements. The loans
are structured to enhance profitability by scheduling the repayment to match the
cash flow available to repay the debt.
Bill Discounting services that includes bill discounting under local letters of credit
of acceptable banks.
Structure finance products that offer credit avenues besides traditional ones like
commercial papers, preference shares and non-convertible debentures etc. which
helps corporate treasuries manage interest rate risk.
Export Credits including PRE SHIPMENT CREDITS for purchase of raw
materials, processing and packaging of goods for export and POST SHIPMENT
CREDITS to finance export sales receivables which includes advances against
export bills, undrawn balance, deemed exports etc.
Term Lending
2. Non Funded Services There are some non-monetary services provided also to the
corporates
Letters of Credit which facilitate import financing, accepted globally and
supported by strong trade finance set up with agencies like SWIFT and 3400 banks
worldwide.
Bank Guarantees Performance, Financial, Bid Bond, Tenders, customs etc.
including overseas guarantees in global tenders.
Collection of Documents including local and international bill collections backed
by letter of credit.
3. Value Added Services There are plenty of value added services provided as well
including
Real Time Gross Settlement (RTGS)
Cash Management which helps managing organization its cash resources.
Various Corporate Salary Accounts and Reimbursement Accounts
Foreign exchange services have two desks - THE INTERBANK DESK (IB) does
cover operations of the positions generated by the Corporate Desk. Besides, it
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trades on its own account. The IB desk is based at Mumbai. THE CORPORATE
DESK, named Treasury Advisory Group (TAG), caters to the needs of all the
customer needs in foreign exchange, from five centers Mumbai, Delhi, Chennai,
Bangalore and Kolkata.
Money Market or Inter banking Desk Maintenance of SLR, CRR
Derivatives Desk which includes INTEREST RATE SWAPS Fixed to floating
or floating to floating
Employee trusts - A customized set of benefit and investment services that work
best in assisting employee benefits program.
Tax Payments - The option to pay taxes with great convenience, right from the
comfort of home or office desktop. With the help of HDFC Bank Net Banking, one
can pay a variety of taxes in the most simple and hassle-free manner.
4. Internet Banking In Internet Banking following services are provided
Payment Gateway services which include business to business services for the
companies whose targets are dealers and suppliers etc. and direct modes for
industries whose end target is consumer.
Corporate Internet Banking or ENet, a fully secured Internet based online, real
time electronic delivery channel, providing convenient and secure access to their
banking information over the Internet providing services like account information
and payments.
Supply Chain Partners: - HDFC Bank's Supply Chain Management team offers financial
solutions for Suppliers as well as Dealers and Distributors of large Corporates.
1. Dealer Financing - On the sales side, HDFC Bank offers a range of solutions for funding
dealers and end customers. Facilities are offered on a stand alone basis against collateral
as well as through structured transactions. Dealer financing is an effective tool that meets
the funding requirements of dealers at a competitive rate.
2. Vendor Financing - Under vendor financing, facilities are made available to vendors of
large corporates. These credit facilities would be granted against specific transactions such
as bill discounting or on a standalone basis. The team would also assist vendors in
structuring finance against confirmed purchase orders from their customers.
Agricultural Lending: - The bank provides need-based agricultural loans of varying tenors to
all credit worthy clients engaged in farming of staple as well as cash crops, horticulture,
plantations, poultry, animal husbandry, dairying, seeds, warehousing, etc. The bank also finances
the supplies of a wide range of agro inputs like seeds, fertilizers, pesticides, micro nutrients and
micro irrigation tools. The bank has identified transportation, storage and processing of food and
other agro commodities as a thrust area and is offering working capital and term loans of varying
tenors to eligible processors, based on not only their financials but also on the strengths of
underlying commodities.
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Financial Institutions and Trusts
In financial institutions and trusts following type of organizations are served by HDFC Bank.
Banks
Financial Institutions
Mutual Funds
Capital & Commodity
Market Brokers
Insurance Companies
Commodity Businesses
Trusts
1. Banks : - Banks are provided following services:-
Corporate Salary Accounts
As a part of Correspondent Banking services they provide cheque collection all
over the country.
Trade Finance Services like collection of export bills, importing collection
documents, collection of foreign currency instruments and foreign inward
remittances.
DD / Cheques payable at par
As a part of correspondent banking Fund Transfers among various banks
Tax Payments
Sub Membership in form of clearing sub membership, RTGS NEFT sub
membership, ATM sub membership and AADHAR sub membership
2. Financial Institutions
India Link: - A corresponding money transfer service for international banks.
Custodial services for NSE
Forex services
Derivatives Market:- the bank actively advises its corporate clients on the use of
derivatives to manage their currency and interest rate risks.
Corporate Funding and remittances.
3. Mutual Funds
Debt Market: - The products offered by the desk include interest rate swaps,
caps, floors, short dated as well as long dated currency options, swap options.
Payment Services: - HDFC Bank offers various channels for handling payment
requirements by Mutual Funds. HDFC Bank has developed various products to
meet the requirements of timely payments made by Mutual Funds i.e redemption
payments, dividend distribution, brokerage payments etc.
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Employee Trust Services: - Trust services provide with the dual advantages of a
secure depository and efficient administration of securities.
Collection Services: - Collecting bankers to the new schemes (IPOs) by Mutual
Funds, Subscriptions to the ongoing open-ended schemes of Mutual Funds, MIS
provided to the Mutual funds.
4. Stock Brokers:- Following services are provided to stock brokers.
Clearing Bank Services to Currency Derivative Brokers:- HDFC Bank is the
leading clearing Bank for currency derivative segment of National Stock
Exchange of India Limited (NSEIL), United Stock Exchange of India Limited
(USE) and MCX Stock Exchange Limited (MCX-SX).
Clearing Bank Services to Capital Market Brokers
5. Insurance Companies:- Services like collection services for all the funds , and MIS
reports to suit companies requirements, disbursement services etc.
6. Commodity Businesses:- Some services are
Acting As A Clearing Bank, payment gateway, salary services to commodity
market brokers.
Market Participant by providing crop loans and warehouse receipt financing and
bill discounting
Similar services to processors, manufacturers.
Services like structured credit products, cash credit to agriculture companies.
7. Trusts: - Services like SGL maintenance and participations in RBI auctions.

Government Sector
Tax Collection wherein customers can directly pay their taxes like Direct taxes, Indirect
taxes and Sales Tax collections at their local HDFC Bank.
E-Ticketing - Helps the customer by providing him a direct access to book a Railway
Ticket online and get it home delivered.
Opening of L/C's is done by the bank on behalf of Government of India, Mints and Presses,
thus facilitating imports for the Government.
Collection of levies and taxes on behalf of Municipal Corporations i.e. Kalyan -Dombivli
Municipal Corporation, is undertaken by the Bank.
In the states of Maharashtra and Gujarat, Collection of Stamp Duty is done through
franking mode. Stamp Duty Franking Facility is available at the Fort Branch in
Maharashtra and Ahmedabad (Navrangpura) Branch in Gujarat.
Disbursement of Pension to retired Employees of Central Govt. and Defense is directly
done by HDFC Bank along with the disbursement of pension to the members of EPFO
(Employees Provident Fund Organization).
Electronic Collection of fees on behalf of DGFT is done by the bank too.
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Ministry of Corporate Affairs - Collection of ROC fees for the Ministry through
authorized Branches and Net Banking.
Collection of Property Tax through Selected Branches on behalf of Municipal
Corporation of Delhi
Prime Minister National Relief Fund (PMNRF) Collection of Donations from public at
large through our selected Branches under Prime Minister National Relief Fund. The funds
of PMNRF are utilized primarily to render immediate relief to the victims of natural
calamities like floods, cyclone, earthquakes

Investment Banking
1. Project appraisal, structured finance, and loan syndication and debt capital markets
Project finance
INR and Foreign Currency Loans
External Commercial Borrowings (ECBs) and Export Credit Agency (ECA) backed
Loans
FCNR (B) Loans
Asset Backed Loans
Infrastructure advisory
Placement of CPs, NCDs and bonds
2. Equity Placement
Private Equity Placement with P/E, V/C, Buy Out Funds
Placement to institutional investors under SEBI QIP Guidelines
Mezzanine Finance
3. M&A and Corporate Advisory Services
Domestic & Cross-Border mergers and acquisitions - Providing end to end solutions
including identification of target, valuation, assistance in due diligence and fund raising
Business Spinning off/Hiving off
Capital Structuring and Restructuring
4. Capital Market Advisory Services
Rights Issues
Open Offers
Share Buy Back
De listing
Follow-on Public Offerings
BRLM for IPOs

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Personal Banking
SAVINGS A/C

Savings Max Account: - Maximum savings in this A/C saves up to Rs.4270
Regular Savings Account: - It is designed for all your day to day banking needs.
Women's Savings Account: - It offers free cash withdrawal and balance enquiry at all
HDFC Bank ATMs and non-HDFC Bank domestic ATMs
Kids Advantage Account: - Free Education Insurance cover of Rs.1, 00,000/- in the event
of death of the parent/ guardian through vehicular accident by road, rail or air to safeguard
the future of the child. ATM/International Debit Card will be issued for children between
7-18 years of age in your child's name with your permission. Your child can withdraw Rs.2,
500 at ATMs and spend Rs.2, 500 at merchant locations per day. Free cash withdrawals on
any other Bank's ATM
Senior Citizens Account: - It includes everything from health, investment to everyday
banking solutions.
Family Savings Group Account: - It allows entire family to benefit from one account and
enjoy free lifetime Easy Shop International Debit Card for all members in the group.
Basic Savings Bank Deposit Account: - A zero balance Savings Account with a free ATM
card, giving access to one of the widest ATM networks across the country to meet all the
banking needs.
Institutional Savings Account: - A zero balance Savings Account for eligible Trust,
Associations, Societies, Clubs, NGOs and others and wide range of convenient options to
collect your fees, donation etc.
BSBDA Small Account: - A zero balance Savings Account with a free ATM card, giving
you access to one of the widest ATM networks across the country to meet all your banking
needs.

SALARY ACCOUNT

Premium Salary Account: - It is a customized salary account for select corporates, backed
by priority service. It also provides special offers and benefits such as a free zero balance
account for you and your family. This account comes with free Personal Accidental Death
Cover of Rs.5 lac
Regular Salary Account: - A comprehensive salary account with special offers includes
free Personal Accidental Death Cover of Rs. 1 lac.
Defense Salary Account: - A comprehensive salary account designed to cater to Defense
Personnel. This account comes with free Personal Accidental Death Cover of Rs.5 lac.
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Classic Salary Account: - This salary account offers you a complete range of services to
meet your banking requirements. It comes with an International Debit Card and access to
one of the most advanced and secure Net Banking and Mobile Banking services - all free
of charge.
Reimbursement Account: - Keep track of your expenses by receiving your
reimbursements in a separate account.
Basic Savings Bank Deposit Account - Salary: - A zero balance salary account with
access to one of the widest ATM networks across the country.

CURRENT ACCOUNTS

ULTIMA Current Account: - This account is mainly for Manufacturers/Large
Distributors/Stockists/Multi Specialty Hospitals and Dealers along with Business Banking /
Inventory Funding Customers.
Unlimited free local & anywhere cheque collections & payments facility
Free RTGS/NEFT collections and payments and free DD/PO for unlimited value.
Supreme Current Account
For large traders operating across the country, this current account can help reduce
transaction costs. Plus free access to one of the most advanced and secure Net Banking and
Mobile Banking services.
Avail higher cash deposit limits at all branches across India.
Free NEFT/RTGS collections & payments.
Apex Current Account
A high end current account that caters to fast growing, large businesses who can derive
maximum advantage from the host of benefits offered.
Dynamic cash deposit limits proportional to 10 times the previous month AMB maintained
Free Inter-city cheque collection and payments within HDFC bank Network for unlimited
value
Free Demand Drafts & Pay Orders can be issued on any HDFC Bank Branch
EZEE Current Account
For savvy traders operating across multiple cities, this current account can help reduce
transaction cost. Plus free access to one of the most advanced and secure Net Banking and
Mobile Banking services.
A combined cash deposit limit for all branches across India, suited to the needs of the
traders.
It also offers discounted Average Quarterly Balance requirements for Semi-Urban and
Rural branches.

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Max Current Account
High, dynamic cash deposit limit at any location makes this current account ideal for large
businesses operating across the country
Dynamic combined (Home & Non-home) cash deposit limits proportional to 10 times the
Current month AMB
Free Inter-city cheque collection and payments within HDFC bank Network for unlimited
value
Free Unlimited Demand Drafts & Pay Orders can be issued on any HDFC Bank Branch
Agri Current Account
A current account ideally suited for those in Agriculture related industries where the nature
of business is seasonal.
Free local and anywhere Cheque payment and collection at Bank location
Free monthly Cash deposit at home Location of Rs. 10 Lacs*
Plus Current Account
An account with higher limits for a wide range of transactions resulting in cost saving.
Ideal for businesses which have suppliers and customers across the country.
Enjoy the flexibility of cash deposit across HDFC Bank network free of cost*
50 Pay orders & 50 Demand Drafts can be issued on any HDFC Bank location

Current Account for Hospitals and Nursing Homes
Best suited for Hospitals and Nursing Homes this current account comes with higher cash
deposit limits.
Free monthly Cash deposit at home Location of Rs.10 Lacs
Free Unlimited Collection and Payment of funds through RTGS and NEFT
Free 30 Demand Drafts and Pay Orders free per month for any amount
Trade Current Account
For traders, this account can actually help reduce transaction cost. Plus free access to one
of the most advanced and secure Net Banking and Mobile Banking services.
Free Account to Account Fund transfer between HDFC Bank Accounts.
Free RTGS and NEFT Collections and Payments
200 Free Payable at par cheque leaves per month
Current Account for Professionals
Doctors, Architects, Chartered Accountants and other professionals can derive maximum
value from this current account.
Free monthly Cash deposit at home Location of Rs. 10 Lacs*
Free Unlimited Collection and Payment of funds through RTGS and NEFT

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Premium Current Account
Cost efficient, day to day current account with free access to one of the most advanced and
secure Net Banking and Mobile Banking services.
Free Local and anywhere cheque collection/payment and Fund Transfer
Free Collection through RTGS and NEFT
100 Free Payable at par cheque leaves per month
Merchant Advantage Plus Current Account
Best suited for large retail outlets. Cash deposit limits are linked to transaction volumes on
card swipe machines, making this current account cost effective.
Free limit on Cash deposits at Home location at 4 times the POS swipe volumes for the
transacting month
Pay vendors and suppliers across the country using multiple remittance options
Regular Current Account
Ideal low cost account for businesses that operate in one city. With free access to one of
the most advanced and secure Net Banking and Mobile Banking services.
Free Local and anywhere Fund transfer within HDFC Bank
Free Collection through RTGS and NEFT

Merchant Advantage Current Account
Ideal current account for retail outlets. Cash deposit limits are linked to transaction volumes
on card swipe machines, making this account cost effective.
Free limit on Cash deposits at Home location at 4 times the POS swipe volumes for the
transacting month
Pay vendors and suppliers across the country using multiple remittance options
Free Local and anywhere Fund transfer within HDFC Bank

Flexi Current Account
Ideal for businesses with high seasonal requirement. This current account offers dynamic
cash deposit limits to match business seasonality thereby reducing cost.
Dynamic cash deposit limits proportional to 10 times the AMB maintained in the
transaction month
Free RTGS and NEFT Collections and Payments
Institutional Current Account
A current account especially designed for Trusts, Associations, Societies, Clubs, Non Profit
Organizations and Government Departments.
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Free Account to account fund transfer, local and anywhere cheque payments and
collections at HDFC Bank location.
Free DD & PO for unlimited values

DEPOSITS
Rural Account Products

Basic Savings Bank Deposit Account - Farmers
Exclusive Basic Savings Bank Deposit Account for farmers
Zero Initial Pay-in
Zero balance maintenance account
Kisan Club Savings account
Exclusive Saving Account for Farmers
Free International Debit Card for 1st Year
View details

LOANS

Personal loans
Highly competitive personal loan interest rates
Special offers, interest rates and charges for HDFC Bank account holders
Personal loan eligibility in 1 minute available online and across all branches
Special personal loan offers* for women employees
Walk in Loan: Walk in to the branch with your documents and get Personal Loan in a day
at select branches.

Business Loan
Convenience of contacting us through SMS, Web chat, Phone Banking and across all
Branches
Business Loan eligibility in 1 minute available online & across all branches
Self-employed customers get exclusive higher loan amount
Best in class offerings on loan amount, interest rates and charges, for HDFC bank A/c
customers
Convenience of contacting us through SMS, Web chat, Click2Talk, Phone Banking and
across all branches
Loans for professionals
Convenience of contacting us through SMS, Web chat, Phone Banking and across all
Branches
Professional Loan eligibility in 1 minute available online & across all branches
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Special loan offers for Doctors
Best in class offerings on loan amount, interest rates and charges, for HDFC bank A/c
customers
Consumer Durable Loan
Up to 100% Finance
36 Months Tenor
Loan Amount up to 15 Lacs
Nominal Processing Fees
No Blocking of Credit Card limits
Minimal Margin Money
Transparent Pricing
Apply Online
Home Loan
Home Improvement Loan (HIL): - The interiors of any home reflect the personal
preferences and tastes of its owners making it imperative to constantly upgrade to keep up
with changing times. HIL facilitates internal and external repairs and other structural
improvements like Painting, Waterproofing and Roofing, Plumbing and Electrical Works,
Tiling and Flooring, Grills, Aluminum Windows, Compound Walls and much more.
Home Extension Loan (HEL): - HEL for adding more space to your existing home for
meeting the requirements of your growing family. Be it an extra bedroom for your children,
a reading room for yourself or a cozy coffee corner. It is easy to extend your home anyway
you like.
Automated Repayment of Home loan EMI: - You can give us standing instructions to
repay your Home Loan EMIs directly from your HDFC Bank Savings Account, thus,
saving you the trouble of procuring, signing and tracking post-dated cheques.
Car Loans
New Car Loans
Pre-owned Car Loans
Loan against Car
Two Wheeler Loan
Super Bike Loan
Gold loan

Loan against assets

Loan against Securities
Get loan against the widest range of investments without selling them!
You pay interest on the loan only when you actually use it. No EMIs on this facility
Dont miss a chance of getting up to 80% loan against the value of your securities

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Loan against Property
The smart way to meet all your financial needs; be it business or personal needs.
Longer tenure loans for ease of repayment
Flexible product offering Term Loan & Overdraft facility available
Residential and commercial both types of properties accepted!

Loans against Rental Receivables
Maximize the benefits of future rents on your commercial property today
Get additional funds through expected rental cash flows for growing your business, funding
personal requirements or adding to an existing loan

Educational Loan

Education loan for indian education
Amount limits: Get Education Loan upto Rs. 10 lakh and unsecured lending upto Rs. 7.5
lakh. No collateral will be required for loans upto Rs. 7.5 lakh
Wider collateral options: Are you securing a loan of a higher amount than Rs. 7.5 lakh?
We offer a wide range of bank approved collateral securities like Residential Property,
HDFC Bank Fixed Deposit, LIC, NSC or a KVP policy.
Loan Tenure: The maximum repayment tenure is upto 15 years post moratorium period.
Tax Rebate: Did you know that you are eligible for a tax rebate for the interest you pay
on an education loan under Section 80-E of the Income Tax Act 1961*?
Central Government Interest Subsidy Scheme: - In order to support students from economically
weaker sections of the society, Department of Education, Ministry of Human Resource
Development, Government of India has launched an interest subsidy scheme. The MoHRD has
appointed Canara Bank as the Nodal Bank for the Scheme.
Foreign education
Huge tax benefit under Sec 80 E of Income Tax Act of India
Opportunity for students to take up responsibility and pay for education on their own
Preserve family savings (dont break FDs, MFs etc and preserve funds for family
contingency/emergencies)
EMI starts post course completion whereas through personal finance fee needs to be paid
at the beginning of the course
Plan your finances in advance: Apply for a loan even before admission confirmation to
avoid last minute running around for funds. Also, use the loan sanction letter as a proof of
funds.
An education loan from Credila can also cover tuition fee, living expense, books, travel,
laptop etc.
Build a good credit history (helps in taking loans etc in the future also)
Education Loan for Foreign Education
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Loan amount - Get loan of amounts starting from as less as Rs 5,000 onwards
EMI Payments - EMI based Term loan .
Subsidy linked finance schemes

Rural loans
Retail Agri Loans - Kisan Card / Kisan Gold Card
Indian farmers can now swipe a Kisan Gold Card to use their loan for meeting agricultural
and production expenses
Avail any time banking and hassle free credit options
Get an Accident Insurance Cover of Rs.2 lakh absolutely FREE with this card
Tractor Loans
Choose HDFC Bank's Tractor Loans to purchase your tractor for farming or commercial
purposes
Get upto 90% finance on the tractor you want to buy!

Smartdraft - Overdraft Against Salary
Overdraft limit up to 3 times the salary
Easy-to-use and easy-to-pay facility
No pre-closure charges
Minimum & easy documentation

CREDIT CARDS

Platinum Times Card
25% off on movies and up to 20% off on dining. (at participating outlets)
Bouquet of discount vouchers as welcome gift
3 Reward Points (RP) on Rs. 150 spent. 10 RP on dining spends on weekdays (Mon-Fri)
Titanium Times Card

Diners Club Black
Gain access to select Golf Clubs in India as Green Fee player
Earn Rs 750 Travel Vouchers for every 1000 Reward Points earned.
Redeem for Airline Tickets, Hotels at our Travel and Entertainment portal
www.hdfcbankdinersclub.com

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Infinia
Infinia Card with the No Pre Set Spend Limit*
5 Reward Points for every Rs.150 spends.
Complimentary Priority Pass and Taj Epicure Inner Circle Gold Membership
Diners Club Black
Gain access to select Golf Clubs in India as Green Fee player
Earn Rs 750 Travel Vouchers for every 1000 Reward Points earned.
Redeem for Airline Tickets, Hotels at our Travel and Entertainment portal
www.hdfcbankdinersclub.com

HDFC Bank World
Welcome Benefit of up to 10,000 Bonus JPMiles and one way base fare waived Jet Airways
ticket
Earn 6 JPMiles for every Rs. 150 spent and 18 JPMiles on every flight booked on
www.jetairways.com or www.jetkonnect.com.
Dedicated Check-in with 10 kg additional baggage allowance

Jet Privilege HDFC Bank Platinum
Welcome Benefit of up to 4,000 Bonus JPMiles and one way base fare waived Jet Airways
ticket
Earn 5 JPMiles for every Rs. 150 spent and 15 JPMiles on every flight booked on
www.jetairways.com or www.jetkonnect.com.
5% Discount on base fare for tickets booked on Jet Airways or JetKonnect website.

Platinum Times Card

Titanium Times Card

Doctor's Superia
Welcome Benefit of 1000 Reward Points.
3 Reward Points (RP) on Rs 150 spent. 50% more RP on dining spends
Complimentary Priority Pass Membership and MasterCard Lounge program

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Teacher's Platinum
2 Reward Points on Rs. 150 spent
3X Reward Points on weekend shoppings.
500 Bonus Reward Points on Teacher's Day (September 5th) every year.

Superia
Welcome Benefit of 1000 Reward Points.
3 Reward Points (RP) on Rs 150 spent. 50% more RP on dining spends
Complimentary Priority Pass Membership and VISA/MasterCard Lounge program

Solitaire
Get Rs. 1,000/- Shoppers Stop vouchers on Rs. 75,000/- spends every 6 months.
50% more Reward Points on dining and grocery spends.

MasterCard
Fuel Surcharge Waiver for transactions between Rs. 400 - Rs. 5,000 (ST applicable)
Get complimentary Airport lounge access under Master Card lounge program

Diners Club Premium
4 Reward Points for every Rs. 150 spends
Unlimited Golf Lessons
Earn Rs 600 E Vouchers for every 1000 Reward Points earned. Redeem for Airline Tickets,
Hotels and Movies at our Travel and Entertainment portal www.hdfcbankdinersclub.com

Diners Club Rewardz
Exclusive 24/7 Concierge to make airline reservations, book a hotel room, schedule a
dinner reservation or send a gift.
Get double the Reward Points on our Travel and Entertainment
portal www.hdfcbankdinersclub.com

Visa Signature
Get Complimentary airport lounge acess under VISA Lounge program signature

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Platinum Plus
Reward Points on Rs. 150 spent.
50% more Reward Points for incremental spends above Rs. 50,000 in a statement cycle.

Business Platinum
1% CashBack on all retail spends except fuel spends
1% CashBack on International spends
Fuel surcharge waiver

Corporate Platinum
Petrol surcharge waiver
Lounge access at select airports across India

Corporate World MasterCard
Privileges at International and Domestic airports.
Lounge access at select airports across India

Corporate Visa Signature
Complementary membership to Priority Pass

Platinum Edge
2 Reward Points for every Rs. 150 spends and 50% additional Reward Points on dining
spends
Redeem Reward Points as CashBack against outstanding amount on your Credit Card.
Zero fuel surcharge

Titanium Edge
2 Reward Points for every Rs. 150 spends and 50% additional Reward Points on dining
spends
Redeem Reward Points as CashBack against outstanding amount on your Credit Card.
Zero fuel surcharge

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DEMAT

Demat A/C
Preferential pricing for the Imperia, Preferred & Classic customers.
AMC of Rs 250/- only and discounted charges on transactions exclusively for senior
citizens.
No stamp duty on transfer of securities held in Demat form.
Auto credit of rights / bonus / public issues in your Demat Account through ECS
View your Holding cum Valuation Statement and Transaction cum Billing Statement on
Net Banking (DP on Net)
2 in 1 A/C
Demat A/C and Trading a/c
Linked account - Seamless transfer of funds & shares in your linked Demat & savings
account. No need for cheques, bank transfer or application form for every investment.
Multiple investment options- We offer a suite of investment products, which cater to
every investment need and as per your risk appetite. Invest in Equities, Derivatives, Online
IPO, Currency Futures, Bonds, NCD's, ETF's - Gold & Indices.
Invest Anytime, from Anywhere - Enjoy the Freedom to invest, time and place no bar!
Invest using Internet (www.hdfcsec.com), Telecentre, Branches or Mobile trading apps
(Android, iPhone, BlackBerry, Nokia smart phone.) You can place your order in equities
beyond trading hours.
Blink - A customized trading platform for faster order execution. With Blink you can track
live market movements of various scraps, place your orders instantly and monitor your
transactions on a real time basis.
Advance Portfolio - The Portfolio Tracker providing you a great tool to capture your
investments in multiple asset class. It offers a pictorial presentation of your Portfolio
Investment & Portfolio Net worth & you can set alerts for specific stocks as per your needs.

3 in 1

Demat A/C ,trading A/C and Savings A/C
Structured Process considering your risk profile, investment objectives and financial goals
Recommendations from HDFC Bank's in-house research team
Choice of convenient Mutual Fund execution platforms
Comprehensive Portfolio Tracker* that provides a consolidated view of your Mutual Fund
Investments, HDFC Life Policies, Savings, Current & FD Account Balances
Complimentary subscription* to our exclusive monthly magazine - Investment Insight, that
updates you on:
o Market Movements
o New Fund Offerings
21 | P a g e

o Recommended Funds' Performance
o Fund Managers' Views
o Informative articles on various investment products
o Proactive monthly updates on new offers and investment concepts.

INVESTMENTS PRODUCTS

Mutual Funds
Invest in a wide range of Mutual Funds with a complete control over your Mutual Fund
investments though HDFC Bank's NetBanking.
Purchase, redeem and switch funds from the comfort of your home or on-the-go through
NetBanking

Equities & Derivatives
Create, view and maintain up to 5 different portfolios
Monitor the real-time movement of up to 30 of your favorite stocks

IPO Application through ASBA
Invest in IPOs without moving funds from your Savings Account
No more writing cheques or preparing demand drafts

Invest in Gold (Mudra Pure Gold Bar)
24 Carat gold bars available in 2.5g, 5g, 8g, 10g, 20g and 50g
Assay Certification and tamper-proof certicard packs

Invest in Silver (Mudra Silver Bar)
Silver bars available in 50g & 100g
Assay Certification and tamper-proof certicard packs

8% Savings Bonds
100% risk free investment option
Minimum investment of Rs. 1,000 and no maximum limit on investment

Sec 54 EC - Capital Gains Bonds
Get tax exemption on capital gain
Maximum investment limit of up to Rs. 50 Lakhs

22 | P a g e

Inflation Indexed National Savings Securities-Cumulative (IINSS-C)
The Inflation Indexed National Savings Securities-Cumulative (IINSS-C) bonds will offer
investors a return that's 1.5% more than inflation based on the consumer-price-index.
Interest will be compounded half yearly, enhancing effective yield on investments.
The minimum investment limit is Rs. 5,000/-. The maximum limit is Rs. 500,000/- per
applicant per annum.

FOREX

HDFC Banks Forex Travel Solutions:
Foreign Currency Cash
Forex Plus Card
Forex Plus Chip: This is a small microchip embedded in your card. It is encrypted so
transactions with your chip Debit Card are more secure. card
Forex Plus Platinum Card
Multicurrency Platinum Forex Plus card
Travelers Cheques

HDFC Banks Remittance Products:
Remittances
Foreign Currency Demand Drafts
Foreign Currency Cheque Collection

Cash to Master: - A unique service for foreign ships docking at Indian ports. Convenience of
picking up cash from a branch near the port

23 | P a g e

PREMIUM BANKING

Imperia
Personalized attention from a dedicated Imperia Client Relationship Manager
Customized Investment Advisory Services to help you make the right choices
Distribution of Financial Products Private Banking Services
Relationship Pricing on a variety of products
Wide range of Business Banking Solutions.
Banking Convenience:
o Exclusive Imperia Phone Banking Service: The Imperia Phone Banking service
gives you the freedom to do almost anything over the phone balance enquiry,
loan-related queries, bill payment, etc. (No. 1800 22 3310 / 1800 102 3310)
o HDFC Bank Branch Network
o HDFC Bank ATM Network
o Free alerts on your mobile phone or in your mailbox by registering for our Insta
Alert facility.
o Free registration for e-Age Banking - Avail of Mobile Banking, Net Banking,
or Phone Banking.
o No charges on balance enquiries and cash withdrawals if you transact on non-
HDFC Bank ATMs in India.

Preferred customers
Dedicated Relationship Manager
Comprehensive Business banking Solutions.
o Get preferential pricing across a wide range of financial products, such as Loans,
Preferential Forex rates, Demat/ HSL transaction cost and Locker*.
o Waiver on charges of a host of services.
o No charges of Balance enquiries and cash withdrawals if you transact on non
HDFC Bank ATMs in India and abroad.
Exclusive Lifestyle Privileges
o Premium Credit Cards from HDFC Bank.
o Preferred Easy Shop Platinum Debit Card

Customized Investment Solutions

Banking Convenience
o HDFC Bank Branch Network
o HDFC Bank ATM Network
24 | P a g e

o Free alerts on your mobile phone or in your mailbox by registering for our Insta
Alert facility.
o Free registration for e-Age Banking - Avail of Mobile Banking, Net Banking,
or Phone Banking.
o No charges on balance enquiries and cash withdrawals if you transact on non-
HDFC Bank ATMs in India.
Classic customers
Dedicated Personal Banker
o Get preferential pricing across a wide range of financial products, such as Loans,
Preferential Forex rates, Demat / HSL transaction cost and Locker*.
o Waiver on charges of a host of services.
o No charges of Balance enquiries and cash withdrawals if you transact on non
HDFC Bank ATMs in India and abroad.
Family Benefits to add to your delight, these value added features that you will enjoy as
our Classic customer, will be extended to the members of your family as well. Just speak
to your Personal Banker for the same.
Exclusive Privileges
o Credit Cards.
o Classic Easy Shop Platinum Debit Card
Combined Monthly Statement:
E-Newsletter:

Personal banking
The direct equity product offering include:-
Model Portfolio (Aggressive & Conservative)
Stock Flash
Regular company/result updates
Regular company updates
Thematic Notes: These notes are largely sent to discuss important events/themes that are
impacting the markets and desk views on the same
Market Impact: These are notes on quarterly analysis of the companies of the model
portfolios
Sector report/ Sector Update: These are notes on a specific sector, explaining the basic
business model and subsequent updates on the current scenario in the sector

Estate planning
Prudent Succession & Estate Planning
Efficient tax planning
25 | P a g e

Smooth distribution & transfer of assets to identified beneficiaries
Dependable Trustees / Escrow agents / Managers to handle and preserve family fortune
Uninterrupted management of assets
Trust management & Wills
Confidentiality

26 | P a g e

NRI BANKING
SAVINGS ACCOUNT
Non-Resident Savings Account lets NRIs to save their money in Indian currency. With
full repatriation for the interest earned and no tax liability, our Savings Account is the ideal way
to grow your capital while abroad.
There are 2 types of NRI savings account,
1. NRE Savings Account
2. NRO Savings Account
NRE Savings Account:
NRE Savings Account lets the customers transfer your earnings to India conveniently with
complete security. They can repatriate the funds held in the account along with the interest earned
at any point of time and they don't even have to pay tax on the interest amount. With a host of
direct banking channels available at your fingertips, they can stay in complete control of your hard-
earned income abroad.
Features & Benefits:
Free transfers & higher interest
Transfer funds freely between India and abroad
Earn higher interest rates on your account
Pay ZERO tax on the interest earned on your NRE Account in India
Accessibility
Withdraw cash easily and shop worldwide with International Debit Card
Appoint a mandate to operate your account for you
Managing your account
Transfer your funds freely to any place outside India
Conduct transactions securely online, 24x7 with Net Banking
Pay utility bills - electricity, phone, mobile phone - payment by a simple registration
Other benefits
Get a personalized cheque book
Get tax exemptions on interest earned and wealth tax
Free Email Statement facility
Avail of Safe Deposit Lockers at certain branches
27 | P a g e

Invest in Mutual Funds by linking your NRE Savings Account to our Investment Savings
Account
NRO Savings Account:
Right from repatriating funds after applicable tax payments to operating the account through the
various direct banking channels, experience hassle-free banking from any corner of the world.
Accessibility
Withdraw cash and shop in India with your Easy Shop NRO Debit Card
Entrust a relative or friend with an additional ATM Card
Local representative can operate the account with a Letter of Mandate
Managing your account
Open an NRO Account jointly with an Indian Resident
Conduct transactions online, 24x7 securely with Net Banking
Manage your account easily with Phone Banking
Bank from any metro in India with Intercity Banking
Pay utility bills electricity, phone, mobile phone payment by a simple registration
Other benefits
Appoint a beneficiary to operate the account with the nomination facility
CURRENT ACCOUNT
HDFC provides 2 types of accounts under Current Account,
1. NRE Current Account
2. NRO Current Account
NRE Current Account:
Transfer and repatriate funds easily with your NRE Rupee Current Account. Convenient banking
options make your account accessible to them from anywhere in the world.
Repatriate your principal and interest amount fully
28 | P a g e

Remit funds easily through Quick remit, India Link, Cheque Lockbox, Telegraphic
Transfers and Cheque / Draft for free
Utilise account balance for repatriable investments as well as local payments in India
Deposit your overseas earnings in the non-interest bearing Rupee account
Avail of free ATM Card for the mandate holder in India
Get an International Debit Card
Operate your account, anywhere, anytime with convenient banking channels like Net
Banking
NRO Current Account:
Park your Indian earnings or remit funds through various channels; NRO Rupee Current Account
is an ideal account for foreign nationals on visits to India.
Remit funds easily through Quickremit, IndiaLink, Cheque LockBox, Telegraphic
Transfers and Cheque / Draft
Deposit your Rupee earnings in the non-interest bearing Rupee account
Open an account jointly with an Indian resident
Utilise account balance for repatriable investments as well as local payments in India
Avail of free ATM Card for yourself and the mandate holder in India
Operate your account, anywhere, anytime with convenient banking channels
FIXED DEPOSIT
There are total 4 types of fixed deposits provided to NRIs,
1. NRE Fixed Deposits
2. NRO Fixed Deposits
3. Super Saver Account
4. Sweep-in Account
NRE Fixed Deposits:
NRE Fixed Deposits are maintained in Indian Rupees. Repatriate the principal and interest
amount fully among the many other benefits.
Earn interest at higher rates than the Libor rate
Partial withdrawal of the deposits is allowed
29 | P a g e

Avail of overdraft up to 90% of the deposit, or Rs. 1 Crore, whichever is lower, for self or
others
Repatriate your complete deposit (principal and interest) at any time
Enjoy tax exemption from the entire deposit (principal and interest)
Open the deposit jointly with any other NRI
Avail of the nomination facility
Cluster Deposit:
Encash part of the deposit amount while the balance continues to earn interest at the
contract rate as the NRE Fixed Deposit is held in clusters of Re.1
Initial Fixed Deposit: Rs. 25,000/-
Add-on Fixed Deposits: Rs. 10,000/-
Maintain the deposit for a tenure of minimum 1 year and a maximum of 5 years
NRO Fixed Deposits:
Invest in NRO Fixed Deposits for high growth returns on your savings. Maintained in Indian
Rupees, the Deposits are an ideal long-term investment option for you.
Enjoy higher interest rate on your deposits
Repatriate the interest on your deposit
Avail of overdraft up to 90% of the deposit, for self or others
Open the deposit jointly with a resident individual
Interest credited every 3 months
Cluster Deposit:
Encash part of the deposit amount while the balance continues to earn interest at the
contract rate as the NRO Fixed Deposit is held in clusters of Re.1
Initial Fixed Deposit: Rs. 25,000/-
Add-on Fixed Deposits: Rs. 10,000/-
Maintain the deposit for a tenor of minimum 7 days and a maximum of 10 years
Super Saver Deposits:
Super Saver Account gives the dual advantage - liquidity of a Savings Account + high interest
rates of Fixed Deposit. One can avail of an overdraft up to 75% *of the value of your Fixed
Deposit.
Link the account either with an NRO Savings or NRO Current Account
30 | P a g e

Avail of an overdraft facility up to 90%* of your deposit (Maximum overdraft against
FCNR Deposit is 70% of FCNR
Re-invest the interest on maturity with the principal @ interest applicable then

Sweep-in Account:
Link the Fixed Deposit to your NRI Savings or Current Account and itll take care of deficits, if
any, in your NRI Savings or Current Account without losing out on the interest.
Withdraw only the exact amount need from your Fixed Deposit
Choose between an NRI Savings and Current account for linking
Only an exact amount required to make up for the deficit in the Savings account is
withdrawn from your Fixed Deposit (units of Re. 1/-) thereby minimizing interest loss.
Multiple deposits can be linked to the Savings account.
Flexibility in altering the period of deposit, maturity and payment instructions, principal
amount and rollover mode.
FOREIGN CURRENCY DEPOSITS
HDFC Bank offer 2 options for Foreign Currency Non-Resident Deposits,
1. FCNR Deposits
2. Rupee Max
FCNR Deposits:
With this account not only will NRIs grow their foreign currency securely by protecting it
against exchange rate fluctuation but also earn interest at Indian rates.
Hold the deposit in any of the 6 foreign currencies - US Dollars, Pounds Sterling, Euro,
Japanese Yen, Australian Dollars, Canadian Dollars
Repatriate principal and interest amount fully
Enjoy tax exemption on the entire deposit
Open the deposit jointly with other NRIs
Avail of Super Saver facility to get an overdraft on your NRO Savings / Current account
against your FCNR Fixed Deposit
31 | P a g e

Minimum initial deposit -
USD 1,000/-, GBP 2,500/-, Euro 2,500/-, JPY 7,50,000/-, AUD 1,000/-, CAD 1,000/-
Minimum add-on deposit -
USD 1,000/-, GBP 1,000/-, Euro 1,000/-, JPY 7,50,000/-, AUD 1,000/-, CAD 1,000/-
Maintain the deposit for a tenor of minimum 1 year and a maximum of 5 years
Rupee Max:
Depending on market conditions, booking an FCNR deposit with Forward Cover may be better
than NRE Deposit. Contact the respective relationship manager to know more details.
Features & Deposits:
Premature withdrawal allowed (subject to terms & conditions)
Earn higher yield than your normal FCNR Deposit / NRE Deposit
Repatriate the proceeds on maturity
Simplified documentation
Book a forward contract on your foreign currency deposit for a tenure ranging from 1
to 5 years.

ACCOUNTS FOR RETURNING INDIANS
HDFC Bank offers 2 options for Returning Indians,
1. RFC Savings Accounts
2. RFC Fixed Deposits
RFC Savings Accounts:
Stay protected from exchange rate risks with your RFC Savings Account as NRIs can hold the
Deposit in 4 foreign currencies and convert them into Rupees anytime you desire.
Keep your foreign earnings in the same currency saving yourself from exchange rate
risks
Transfer balance to NRI Accounts on regaining NRI status
Withdraw cash in Rupees
Earn tax exemption on interest accrued on declaration of Resident but Not Ordinarily
Resident status
Repatriate funds for bonafide purpose
32 | P a g e

Enjoy free 24-hour Phone Banking
Enjoy the convenience of banking at any of our branches in India
RFC Fixed Deposits:
Flexibility of converting the foreign currency deposits into Indian rupees whenever required with
RFC Fixed Deposits.
Book Fixed Deposit in 4 foreign currencies and protect the deposit from exchange rate
risks
Earn tax exemption on interest accrued on declaration of Resident but Not Ordinarily
Resident status
Repatriate funds on bonafied reasons
Protect your savings from exchange rate risks
OFFSHORE ACCOUNTS & DEPOSITS
Hong Kong
1. Smart Deposits
2. Time Deposits
Smart Deposits:
If NRIs need an account that offers them instant access to their funds while fetching them
attractive interest on your balances, then Smart Account is the right choice. Available with a
cheque book, this account can be opened with 3 other joint account-holders to help them manage
your finances better.
Choice of currencies
o Choose the currency like - Hong Kong Dollar and / or United States Dollar. Both
accounts are separate and cannot be linked.
Competitive interest rates
o HDFC offer the most competitive rates in the market. Please click here for the
latest interest rates.
Cheque book facility
o A Smart Account comes with a cheque book to access your funds.
Joint account
o Open this account jointly with others with a maximum of 3 joint holders.

33 | P a g e

Time Deposits:
HDFC Bank Hong Kong offers Time Deposits - flexible tenures and attractive interest rates.
With the multiple advantage of being able to invest in 4 major currencies, NRIs can renew the
deposit automatically with added security and flexibility.
Competitive interest rates
o We offer the most competitive rates in the market. The rates can be selected as per
the convenience - fixed or floating. Please click here for the latest interest rates.
Investment choice of 4 major currencies
o Time Deposits can be opened in 4 major currencies of the world namely - US
Dollar, Hong Kong Dollar, Great Britain Pound & Euro.
Flexible tenors
o HDFC Bank Hong Kong offers flexibility in the tenors. The tenors range from 7
days to 5 years.
Automatic renewal
o NRIs need not send the maturity instructions each time. The deposit is renewed
automatically without any hassles or inconvenience to you.
Flexibility in switching currencies
o NRIs can even switch the currency of your original deposit to any of the other
currencies offered any time during your deposit period.
Bahrain
1. Offshore Deposits
2. Call Account
Offshore Deposits:
Competitive Interest rates
HDFC offer the most competitive rates in the market. The rates can be selected as per
your convenience Fixed or Floating.
Investment choice of 3 major currencies
The offshore deposit can be opened in 3 major currencies of the world namely US Dollar,
Great Britain Pound & Euro.
Flexible Tenors
HDFC Bank Bahrain offers the flexibility in the tenors. The tenors range from 1 month to
5 years
Automatic renewal
NRIs need not send the maturity instructions each time. The deposit is renewed
automatically without any hassle or inconvenience to you.
34 | P a g e

Flexibility in switching currencies
NRIs can even switch the currency of your original deposit to any of the other currencies
offered any time during your deposit period.
Call Account:
Competitive Interest rates
HDFC offer the most competitive rates in the market.
Zero balance account
NRIs are not required to maintain any balance in your account. Your account can be with
a zero balance.
No minimum amount required to be deposited
NRIs can deposit any amount to the call account. There is no minimum amount to be
deposited.
Anytime withdrawal allowed
Funds are available on call and Customers can withdraw the amount anytime as may be
required.
Multiple currencies
Investment choice in 3 major currencies namely US Dollar, Great Britain Pound and
EURO.

35 | P a g e

HIERARCHY IN RETAIL BANKING
HDFC BANK

COUNTRY HEAD
REGIONAL HEAD
CIRCLE HEAD
CLUSTER HEAD
BRANCH HEAD
(Branch Manager)
ASSISTANT BRANCH
HEAD
(Asst. Branch
Manager)
RELATIONSHIP
MANAGERS/
PERSONAL BANKERS
36 | P a g e

DESIGNATIONS IN A TYPICAL BRANCH
Branch Manager
Assisstant Branch Manager
Personal Banking Authorizer
Relationship Manager
Personal Banker
Teller
Teller counter
Teller counter carries out both cash and non-cash transactions.
At cash counter transactions like cash and cheque deposits and withdrawal takes place.
All transactions which are greater than or equal to Rs.50, 000 needs to be verified by the
authorized person.
At non-cash counter, all the non-cash transactions takes place like RTGS, NEFT,
Demand Draft, FOREX transfer etc.
Any transaction that takes place follows internals rules and procedures of HDFC bank
and also work according to the guidelines given by RBI.
At the end of the day all the transactions are cross checked using Batch Journal Report
(BJR) and also non-cash transactions like NEFT and RTGS gets cross checked.

Personal banker
All the queries that customer have is first heard of at the welcome desk and from there it
is directed to different counters.
All phone number, email address and residential address updation is taken care at the
welcome desk.
Other functions are issuance of new cheque books, change of branch, cross verification of
new accounts, kit issuance to corporates is all done by the personal banker at the
welcome desk.
For address updation if you are holding A/C for more than 6 months you require only ID
card, otherwise address proof is required.
Kit issuance is highly auditable and done with utmost care by the personal banker.
Relationship Manager
The basic job of the RM is business development. Specific targets will be assigned for
business as well as income generation.
To market new clients and to increase product penetration in the existing relationship to
enhance the value of relationship
To handle both assets and liability business of the corporate for the bank
37 | P a g e

To prospect the customers for Assets potential, understand the requirements, prepare
CAMs and Obtain Credit approvals, and manage pre disbursement documentation and
post disbursement monitoring and monitoring of the conduct of the accounts.
To cross sell various Banking Products like trade finance / CMS / Treasury Products,
Salary A/Cs, Mutual Funds etc. to all Relationships
Knowledge of credit appraisal and documentation.
Knowledge of trade finance, CMS & other liability products will be an added advantage.
Assistant Branch Manager
Mainly works for NAV (new acquisition value)
Looks after new opening of current A/C
Cold calling to get new customers
Zero day profiling
Customer visit
Branch Manager
Business Development
Ensure proper scoping is done and target / niche customers identified with ACTIVE
collaboration from concerned Product/Sales Support Teams
Strategically Plan for Business Development of the branch with the available resources
by understanding their core competencies
Ensure that the targets on liability accounts, through the channel (Branch and direct
sales), are met under all parameters specified
Ensure the branch is a profit centre by meeting set benchmarks of CASA, breakeven and
profitability.
Overall In charge of monitoring of all costs / expenses at the branch
Responsible for meeting the set income targets in all parameters
Ensure that all managed portfolios (Preferred/Classic/Imperia, etc.) are effectively
managed through PBs, ABMs, PRMs, RMs, Imperia RMs etc. and that set targets on each
of the portfolios is reached.
Customer Services
Ensure quality sourcing of accounts by all sales staff .
Responsible for ensuring that customers get disbursals of amount against the loan as per
the new initiatives in Financial Inclusion that they have availed of, within TAT
Ensure that branch offers highest quality of service to the customer and meets expected
Service Quality standard
38 | P a g e

Operations
Conduct internal checks on a regular basis
Monitoring of CH 106 and CH 126 calling
As vault custodian, is responsible for all related process checks
Joint custodian for sys-admin and setup within the branch
INCENTIVE PLAN
RM incentives module:
It is divided into 3 parts,
Part A- Income on the basis of target

For example, they will get target on quarterly basis. A target of 3 lakhs for a month they need to
achieve, so in total 9 lakhs for a quarter. Then next target will be set for the next quarter.
Part B- Income against increased portfolio of existing customer
For example, If an existing customer is having a single account in a group then RM role is to
increase the number of accounts in that particular group. So that overall volume of a particular
customer portfolio will get increased.
Part C- Income on providing loans
For example, RM will get incentive if they do sales of following loan products,
Personal loan
All kind of insurance
Loan against property
Gold loan
Business loans
Auto loan

39 | P a g e

RM scorecard
It is divided into 3 parts:-
Part A
This part is related to income. It contains the liability and assets of the bank.
Liability
Increase of SA, CA and TD of existing customers.
SA, CA and TD by new customers.
Assets
How much of target is achieved in various products of bank:-
Loans
Credit cards
Demat
HSL
Forex & trade
Third party products
Part B
It deals with improvement in product portfolio of various groups
Whether new additions in the group increased by 2,3,4,5 or more than that
Part C
It includes several other parameters on the basis of which incentive is given lke:
New to bank (NTB) customers addition
Meeting with customers in portfolio of RM
How many unique products are sold
Band 1 & 2: To keep unprofitable customers not more than 2% in portfolio

40 | P a g e

MARKET RESEARCH

Research Objective:
To find the best bank in preferred banking offer
Research Methodology:
Step 1 The factors that affect the choice of preferred bankers in banks are identified
Step 2 Those factors are then referred to the respective banks and are rated from 1 5
For example if we think that SBIs trustworthiness in maximum it is given 5, if its least it is
given 1
Research Steps:
PHASE 1 A sample size of 10 preffered customers was taken and they were asked about
what they like most about their bank.
And these four were the most common answers that were chosen.
PHASE 2 - Sample size of 10 was extremely small to make a comment on banks rating and
hence a 50 customers were surveyed and asked to rank the banks on various factors.
An average of the ranks relating to every factor was taken and following matrix was obtained
SBI Axis HDFC Citibank ICICI
Reliability 5 3 4 3 4
Customer Service 2 4 5 4 4
Product range and information 3 4 4 3 4
Convenience 2 4 5 3 4

41 | P a g e

SBI
HDFC
CitiBank ICICI
RELIABILITY
CUSTOMER ORIENTED
SBI Axis HDFC CitiBank ICICI

Above chart depicts the perception of customers regarding the banks considered in terms of
Customer Service and trustworthiness. The observations from the chart were following
SBI is the most trustworthy bank in India among the banks considered which may be due
to the everlasting trust on Public sector Banks that Indian consumer has always had.
However these Public sector banks lag in the customer service as depicted.
The private sector banks rank somewhere same in the customer preference but there is
some difference in terms of HDFC Bank and others.
Final Inference HDFC Bank is best in terms of customer service and one of the most reliable
bank in terms of reliability.

42 | P a g e

The following observations were made:
SBI is the least convenient bank in terms of service
HDFC is believed to provide the best service near to ICICI
SBI has a wide product range but because of the poor customer service their products are
not known.
HDFC and ICICI have the best product range and most transparent information available

From the both charts and research done we can infer that HDFC is one of the best banks for
preferred banking customers.

SBI
HDFC
CitiBank
ICICI
PRODUCT RANGE &
INFORMATION
CONVENIENCE
SBI Axis HDFC CitiBank ICICI
43 | P a g e

28%
28%
44%
Wholesale Banking
HDFC Axis ICICI
COMPETITIVE ANALYSIS

Above charts depict the market share in different banking segments shared among the three
leading private banks on the basis of revenue. As seen these banks have maintained their
leadership in one segment each with HDFC Bank being the leader in Retail banking. Backed by
its strong values and strong customer orientation it has maintained 30% growth YOY under the
leadership of Mr. Aditya Puri.

45%
25%
30%
Retail Banking
HDFC Axis ICICI
11%
47%
42%
Treasury
HDFC Axis ICICI
44 | P a g e

27%
22%
51%
Axis Bank
Retail Banking Wholesale Banking Treasury
59%
27%
14%
HDFC Bank
Revenue stream bifurcation among different segments
for individual banks

Above charts depict how the revenue stream is bifurcated among different banking segments for
individual banks. Majority of HDFC revenue comes from retail banking indication on how it has
capitalized on the model of Retail Banks of high volume. ICICI and Axis Bank have their
majority of revenue coming from treasury business.

28%
31%
41%
ICICI

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