Mission statement of Bank Alfalah

To practice Islamic banking in its desired spirit that unfolds its true economic potential
resulting in prosperity to our customers and commercial rewards to our sponsors and our
employees.
Mission statement of Bank Al-Habib
To be a strong and stable financial institution offering innovative products and services
while contributing towards the National economic and social development
Mission statement of Google
Google's mission is to organize the world's information and make it universally
accessible and useful
Mission statement of Habib Bank Ltd.
H!'s ei"ing #epresentative $ffice aims to act as a bridge between the banks% industries
and trade houses of &akistan and 'hina and other countries of our presence% by
facilitating transactions% (oint )entures% performance bonds*guarantees% correspondent
banking% trade financing not only limited to &akistan but across the globe in +, countries*
regions.
Mission statement of Huawei
Huawei's mission statement is- To focus on our customers' market challenges and needs
by providing e.cellent communications network solutions and services in order to
consistently create ma.imum value for customers.
McDonalds Mission Statement
/0c1onald's vision is to be the world's best 2uick service restaurant e.perience. eing
the best means providing outstanding 2uality% service% cleanliness% and value% so that we
make every customer in every restaurant smile./
Mission statement of Mezan Bank ltd.
To be a premier Islamic bank% offering a one3stop shop for innovative value added
products and services to our customers within the bounds of 4hariah% while optimizing
the stakeholders value through an organizational culture based on learning% fairness%
respect for individual enterprise and performance.
Mission Statement of Muslim Commecial Bank ltd.
0' ank5s team of committed professionals is dedicated to maintaining long term
customer relationships through outstanding service and convenience.
Mission Statement of !nile"e
6e meet everyday needs for nutrition% hygiene% and personal care with brands that help
people feel good% look good and get more out of life.
Mobilink#s mission statement
7To be the leading Telecommunication 4ervices &rovider in &akistan by offering
innovative 'ommunication solutions for our 'ustomers while e.ceeding 4hareholder
value 8 9mployee 9.pectations:
Mission Statement of Motoola
6e are committed to providing cutting edge wireless technology to increase
productivity and e.ceed the customer5s e.pectations% thus creating financial growth and
opportunities for our customers% employees and company.
Mission statement of $A%A mutual funds &"t. Ltd.
To rank in the top 2uartile
In performance of
N;<; <unds
#elative to the competition%
;nd to consistently offer
4uperior risk3ad"usted returns to investors
'e&si Mission Statement
/6e have absolute clarity about what we do =69 49!! HIGH >?;!IT@ <$$1 ;N1
9)9#;G9 &#$1?'T4.5 $ur success will ensure- customers will build their business%
employees build their futures% and shareholders build their wealth./
Mission statement of '(A
$ur 0ission ;s a symbol of national pride% we aspire to be a
'hoice airline% operating profitably on modern
'ommercial concepts and capable of competing
6ith the best in the International as
Mission Statement of 'un)ab Bank
To e.ceed the e.pectations of our stakeholders by leveraging our relationship with the
Government of &un"ab and delivering a complete range of professional solutions with a
focus on programme driven products 8 services in the ;griculture and 0iddle Tier
0arkets through a motivated team.
Mission Statement of Son* +icsson
;I #esearch provides market intelligence and analysis to help our clients make
informed business decisions. 6e combine depth of industry e.pertise with broad global
perspective to provide a uni2ue view of emerging technology markets. $ur strategic
advisory services provide clarity that enables clients to be more agile in the world of
convergence.
Son* Mission Statement
/To e.perience the "oy of advancing and applying technology for the benefit of the
public./
Mission statement of Standad Chateed Bank
6e aim to be the 6orld5s est International ank by being the #ight &artner for our
customers. To achieve our goal% we need to attract highly3talented people to work for us
and give them outstanding opportunities
Mission statement of State Life (nsuance '"t. Ltd.
To remain the leading insurer in the country by meeting our commitments to our valued
policy holders and the nation.
Mission Statement of ,eleno
The mission statement of the Telenor 4atellite Networks AT4NB group is derived from the
Telenor Group's vision% which is defined to be a driving force in creating% simplifying and
introducing communication and content solutions to the market.
Apples Marketing Strategy Sell On Value, Not Price
In 2010, Apple mae !ealines "!en t!ey surpasse #$$on Mo%ile as t!e "orls most &alua%le
company, release t!e iPa, "!ic! re&olutioni'e t!e glo%e, an "ere name t!e most pro(ita%le
retailer in t!e entire )nite States*
So t!e +uestion on e&eryones min is,
How i t!ey o it-
.!at "as Ste&e /o%s 0magic1 t!at seeme to make e&eryt!ing !e touc! turn to gol-
.!ile t!eres many secrets t!at mae Apples marketing met!os so success(ul, !ere are 2ust a
(e",
The Key To Steve Jobs Insanely Great Marketing
Apples marketing strategy can %e summe up in one "or,
#mpat!y*
3!e a%ility to unerstan anot!er person, connect at a core, gut le&el "it! t!eir innermost
emotional "ants an esires, an gi&e t!em a prouct so use(ul t!ey cant li&e "it! out it 4t!ink
a%out t!e (eeling you get once you use an iP!one, iPa, or iPo5, an re(use to accept any ot!er
prouct or su%stitute as an option %ecause t!e prouct is so simple, clean, an easy6to6use*
That "!at separate Apple (rom e&ery ot!er %usiness on t!e planet, an "!at mae Apples
marketing strategies so p!enomenally success(ul7
And this is where Apples marketing strategy begins
.!en Ste&e /o%s returne to Apple in 1889, t!ey "ere on t!e ege o( %ankruptcy, Apple !a a
loss o( :1 %illion ollars (rom t!e pre&ious year, an "as 80 ays (rom %ankruptcy*
3!en, in 188;, t!e year Ste&e came %ack, an applie !is marketing strategies, Apple recore a
pro(it o( :<*8 %illion, t!en, o&er t!e ne$t 10 years, !e took Apples stock market cap (rom :=
%illion, to :;02 %illion ollars 4Microso(t !as :229 %illion, an >oogle !as :21? %illion57
so how i !e o it-
.ell, it starts "it! a great minset@!ere "as Ste&es,
0I( "e "ant to see Apple !ealt!y again, "e !a&e to let go o( t!is notion t!at (or Apple to "in,
Microso(t !as to lose 4Competing)*
.e nee to em%race a notion t!at (or Apple to "in, Apple !as to o a really goo 2o%A its a%out
Apple %eing a%le to make increi%ly great contri%utions to t!e inustry 4Creating Value)*1
3!e ne$t year, Apple create t!e first computer t!at mae it easy (or consumers to get onto t!e
internet 4most computers took o&er an !our o( complicate set6up, "!ile t!e iMac !a you sur(ing
t!e "e% in less t!an 10 minutes5*
Ste&e /o%s kne" t!at i( !e (ocuse on S#BVIN> 3C# D)S3OM#B, an i( !e %uilt exactly "!at
customers "ante, t!ey "oul continue to open t!eir "allets*
Eecause Apple "as more (ocuse on meeting t!e customers nees t!an anyt!ing else, so t!ey
int nee to compete on price, an coul set their own prices, %ecause t!ey "ere eli&ering
somet!ing much more po"er(ul@VAF)#*
The Magic Marketing Strategy That rove Apple To The Top
.!at mae Ste&e i((erent (rom ot!er marketers, is !e unerstoo t!at !is 2o% as a marketer
"as NOT to (ocus on making money or sales, an, unlike ot!er marketers, it showed in t!e "ay
!e presente !is proucts,
Cere are some o( t!e +uotes t!at re(lect Ste&es (ocus in %usiness,
I( it coul sa&e a persons li(e, coul you (in a "ay to sa&e ten secons o(( t!e %oot
time-
GouH&e got to start "it! t!e customer e$perience an "ork %ack to"ar@not t!e ot!er
"ay aroun*
Eeing t!e ric!est man in t!e cemetery oesnt matter to me* >oing to %e at nig!t saying
"e&e one somet!ing "oner(ulA t!ats "!at matters to me*
Ste&e mae t!e marketing process simpleA i( you gi&e people "!at t!ey "ant, eucate t!em on
"!y t!ey nee it, s!o" t!em !o" it "ill impro&e t!eir li&es, an "!y no competitors proucts can
compete "it! t!e con&enience an ease o( use o( yours, customers "ill open t!eir "allets*
!ho Are Your "rod#cts esigned $or%
Apples marketing strategy relies on creating proucts 3C#G are going to %e using t!emsel&es
4t!e iP!one "as %uilt %ecause Apple employees "ere unsatis(ie "it! their mo%ile p!ones, so
t!ey %uilt t!e p!one theyd "ant to use5*
Apple %uilt t!e iPa t!inking a%out !o" to %uil a prouct t!at mae it e((ortless, easy, an (un to
%ro"se t!e internet, "atc! mo&ies, an rea %ooks (rom anywhere, t!ey starte %y creating a
prouct t!e customer "oul "ant, t!en o((ering t!em t!at prouct*
Microso(t starts "it! making money, an t!eyre more (ocuse on competing "it! Apple t!an t!ey
creating a great customer e$perience 4"!ic! etermines i( people %uy t!eir proucts or not, an
!o" muc! money t!ey make5*
Apple simply gi&es people "!at t!ey "ant, an oesnt "aste time turning it into a game like all
ot!er companies*
.ant to isco&er t!e MOS3 PO.#BI)F marketing strategies on t!e planet-
#nter your name an email %elo" to get my e6course 4an a (ree copy o( my <0 page Apple
Marketing Strategies eEook5,
,+CH$-L-G(CAL %AC,-. A$AL/S(S
Management o& Apple' (nc)
3ec!onolgy (actor analysis
No"aays tec!nologys market %ecomes "ier, t!us meaning t!e competitors o( Apple Inc "ill also rise*
3!e competition also gets !arer as tec!nology c!anges an inno&ation e&elope muc! (aster* As a result all o(
tec!nology !as a s!ort li(etime* 3!at is "!y Apple nees to upgrae t!eir prouct more o(ten so t!ey "ill outo
t!eir competitors easily* In t!is case Apple "ill in&est a lot o( t!eir capital to t!e Besearc! an Prouct
Je&elopment* One o( t!e e$amples is t!at Apple installs its o"n %ran operating system, "!ic! increases its
prouction cost, an on t!e ot!er !an Jell as its competitor uses Microso(ts operating system in all o( its
proucts*
3!at is "!y e$ternal tec!nological (actor "ill also !elp apple to plain t!eir ne" goals to compete "it! t!eir
competitors*
http-**applemanagement.wordpress.com*category*p3e3s3t3factors*T: Technological Forces:
It is t!e era o( tec!nology* A tec!nology can %ecome arc!aic an out6ate o&er nig!t* Apple is t!e market leaer
in inno&ation, %ut i( it "ill ignore to continuously %ring inno&ati&e proucts, its position "ill %e snatc!e %y ot!er
market leaers* Ior t!is particular inustry, tec!nological (actors are t!e most crucial t!an a%o&e all t!e t!ree an
must %e manage in t!e same "ay*
Proposed Management Strategies for Technological Factors:
1* Spen as muc! as possi%le on Besearc! an Je&elopment to %ring inno&ation in its proucts earlier an
%etter t!an its competitors* 3!is "ill al"ays keep t!e cro"n o( market leaers!ip on its !ea*
2* Fearn (rom past mistakes an (ailures
=* Don&ince t!e consumers to %uy original Apple proucts rat!er t!an %uying unrelia%le imitate copies
mae %y ot!er manu(acturers*
T echnological Environment
The technological environment for Apple's market has grown substantially over past years. Most
specifically, phones and computers have become a hot commodity. Apple is on top of the market
for innovating products and the main thing about these products is that their life cycles are very
short, making it inevitable for more products to be sold later. The increase in technology is
encouraging competitors to improve, which then keeps Apple improving.
Overall, Apple is a very well established company with a firm grasp on all sections in a E!T
analysis. They are established politically by having a "plan #' in case something that they cannot
control happens and it is still maintaining success while the depression is prevalent, they are
knowledgeable in economics. Apple uses the modern person to depict their product as well as
create new ingenuity and design. They seem to have all bases covered and will always be a
leader in technology.
$okia
0ision of the futue
/'onnecting people/ is now connecting people to what matters 3 whatever that means for
each person 3 giving them the power to make the most of every moment% everywhere% any
time. 'onnecting the /we/ is more powerful than "ust the individual. That's how Nokia is
needed to help make the world a better place for everyone.
Mission Statement
'ustomer C To maintain customer confidence by continuing to provide 2uality
service specifically designed to meet their needs.
0arket C To be recognized as a market innovator in the mobile phone industry to
continuing to improve our business practice.
usiness C To ensure the team has a complete understanding of all 0obile
Network Internal 4ystems and &rocedures and that each team member is
responsible for compliance with the usiness 0anagement 4ystem.
Training C To develop ongoing training strategies to empower personnel with
skill levels essential for future company success.
The Team C To create the best possible working environment% promoting career
enhancement and "ob security% encouraging trust in the company and loyalty to
the customer.
Maketing Stateg*
Nokias corporate responsibility strategy is to engage, improve and be accountable.
They constantly measure and review their performance in economic% environmental and
social issues. They engage in stakeholder dialogue and form partnerships that serve the
areas they want to improve upon. They pursue focused and practical improvement
programs in relevant organizational or geographical areas as part of business operations 3
this involves business planning% internal communications% training. They increase
accountability to stakeholders through reporting% and informative internal and e.ternal
communications activities.
6hat makes them uni2ue is the way they do it. ased on the same approach that guides
the rest of their activity C =The Nokia Way# 3 their corporate responsibility is developed
through logical steps% with much of the work concentrated inside the company% much of
the work built on e.isting programs% and many stages taken forward in parallel.
;ccording to them it is essential to di"e co&oate es&onsibilit* though the
com&an*3wide strategy process% support issue owners in building business cases for
ethical improvement and implementation% and increase accountability to both internal and
e.ternal stakeholders.
<or them% corporate responsibility is an integral and continuous part of decision3making
in all parts of their businessD taking responsibility for the conse2uence of their actions.
It5s a belief that by focusing on issues over which they have most influence and which
their stakeholders consider important% they will be able to mobilize more of company
resources% be more proactive% and ensure long3term programs.
The Nokia 4trategy continues to focus on three activities to e.pand mobile
communications in terms of volume and value-
9.pand mobile voice
1rive consumer multimedia
ring e.tended mobility to enterprises
PESTLE Analysis of Nokia
Technological
3!e tec!nological a&ances in t!e inustry are &ital to t!e success o( any ne" Smartp!one in t!e
market t!at is continually gro"ing, as t!e le&el o( competition rises Nokia must ensure t!at t!eir
Smartp!ones are at t!e !ig!est le&el o( inno&ation* .it! (unctions suc! as camera, internet, social
net"orking an email all necessities on Smartp!ones Nokia "ill !a&e to t!ink o( ot!er (unctions to !elp
i((erentiate an stan out (rom its ri&als* As "ell as (unction more an more consumers are looking at
t!e so(t"are running all t!e (unctions as a key inicator o( t!e success an +uality o( t!e Smartp!one,
so Nokias alliance "it! Microso(t (or t!eir latest Smartp!ones seems a &ery goo mo&e as e&eryone
are a"are o( t!e tec!nological capa%ilities o( Microso(t an t!e &alue t!ey can a to any tec!nological
prouct*
In t!e past Nokia "ere t!e market leaers in inno&ation in t!e mo%ile p!one inustry, !o"e&er in
recent times t!ey !a&e seeme "ell o(( t!e mark an struggle to compete "it! t!eir ri&als* 3!is is "!y
Nokia must consier t!eir position in t!e inustry an attempt to once again %ecome t!e market leaer
%y o((ering a ne" inno&ati&e capa%ility an get to t!e market %e(ore its ri&als In the EFGHs% there
was a trend towards microcomputers and Nokia tried to match this tendency by
producing its main products as computers% monitors and T) sets. 1ue to the changes in
EFFHs% Nokia also changed its functions to mobile phone market. .
4ustainable development and environmental protection have various effects on the
operation of the innovation system. Innovation also creates new opportunities for
promoting sustainable development.
Nokia always improve their product line through #esearch and development process%
beside this Nokia also has multimedia compatible improvement with mobile at the same
time% such as% G&#4 and 6;& 4ervice. Nokia has numerous technologies which can
satisfy those end3users need% such as% luetooth% 4ymbian% 4@N'0!% 0+0% 6ireless
!;N and (ava. Nokia employed more than EI%HHH people in #81 department over
fourteen countries worldwide. They also provided customers to choose the features and
service that they personally want and need. It means Nokia does not develop only their
product line% but they also improve their service process to provide the most appropriate
service to those customers efficiently.
*