CREDENTIAL

Jakarta June 2013

IF YOU CANT BE THE FIRST,
BE DIFFERENT!
Jack Trout and Al Rise
FAME 74 DIFFERENTIATION
Fame 74 is a communication specialist, dedicated to building
brands, based on USP and consumer insight connection
Our ultimate goal is to achieve clients business result
By making your brand fame in consumers mind and heart

Fame 74s focus is to provide relevant, effective, premium and
quality approach to consumer through fashion and lifestyle
A new concept of communication agency (STP adoption)
Focus will create expertise and minimizing the risk

FAME 74 WORKING MODEL
CONSUMER
INSIGHT
USP
BRAND
PROPOSITION
FASHION AND
LIFESTYLE
BUSINESS
RESULT
FROM BRAND PROPOSITION
TO BRAND WHEEL
What the brand is. The physical
functional characteristics of the brand
What the brand does. The results of
using the brand
How the brand makes me feel about
Myself / how others feel about me
If the brand were a person,
who would it be?
BRAND ATTRIBUTES
BRAND BENEFITS
BRAND VALUES
BRAND PERSONALITY
The core of the brand. The sum of
the characteristics in the wheel
BRAND ESSENCE
ATTRIBUTES
BENEFITS
VALUES
PERSONALITY
ESSENCE
CAMPAIGN PLANNING CYCLE
WHERE ARE WE NOW?
Brand Equity
Brand Status
WHERE ARE WE GOING TO?
Marketing Objective
Commercial Objective
HOW DO WE GET THERE?
Commercial Strategy
Brand Proposition
ARE WE THERE YET?
Evaluation
KPA
CLIENTS AND PROSPECTS
Our clients / prospects are lifestyle and entertainment
brands and brands who want to use lifestyle and
entertainment as device to approach their consumer

Those who expect quality in their communication program
TAILORMADE COMPLETE SOLUTIONS
Image Maker, Advertising & Design
Public Relation
EVENT MANAGEMENT
Sales Promotion
Publication
Fashion Showcase
New World Of Marketing
Laura Munaba
(Business Director)
ORGANIZATIONAL STRUCTURE
Client Service Creative Finance
Komang Juni
(Finance / Acc)
Tabita Siahaan
(Art Director)
Carel Pr
(Graphic Designer/
Production)
Office Support
Olga Priscillya S
(PA/Office Manager)

Ahmad
(Driver)
Marga Bimo
(Sr. Acc.Executive)
Erlita Febriyanti
(Acc. Manager)
Achmad Chairul
(Office Service)
Ariani Widya
(Art Director)
Indra Kasman
(Tax Advisor)
Truly Hutagalung
(General Manager)
Winda Fidyanti
(Acc. Executive)
Deli Makmur
(CEO)
Aditya Widyadarma
(3D Designer)
PR
Veronica Anastasia
(PR Officer)
Nirmala
(HOF Officer)
FAME 74
FAME 74 was born in March
2005 as the first Fashion and
Lifestyle communication
agency/specialist
Fame 74 gains a quick and
positive recognition from the
industry, including a reward
as International Young
Creative Entrepreneur
2007/8
www.fame-74.com