Alessandra

Canella
01 Bruko light design
02 Cenapé furniture design
03 Tzuf furniture design
04 Fantasia graphic design
05 Onetwotree furniture design
06 EasyWait service design
07 Bain Marie product design
08 Design Atlas graphic design
09 Cusign product and graphic design
10 Design Market furniture design
11 Fruteiro interior and graphic design
12 Share it interaction design

13 I.T.C. Taormina 2 graphic design

14 Viola graphic design
15 Anna graphic design
Bruko + Jennifer Carew Bruko is a lamp composed by
concentric spheres.
2006 march - july
Furniture The external one has a diameter
Bachelor Degree of 200 mm, the internal one is
Industrial Design 1 180 mm wide. Between the two
prof. Murano there is fabric, sewed and dou-
bled over.
All the spheres are cut, they fit in
and block themselves. Across the
spheres there is an under power
structure, that produce the light.
Bruko is designed to fit in any
space, because it’s modular and
is designed to reach, from the
floor, the ceiling.
Bruko is a lamp composed by
concentric spheres.
The external one has a diameter
of 200 mm, the internal one is
180 mm wide. Between the two
there is fabric, sewed and dou-
bled over.
Cenapé + Lodovica Acerbis Cenapè was designed thinking
to a table for Trattoria Toscana
2006 october - february
Furniture in Milan. Cargo was the company
Bachelor Degree that ordered us this nee concept.
Metadesign The main characteristic of this
prof. Lavizzari table is that it can easly become,
prof. Celi from a dinner/lunch table, into
an happy hour one. The waiter
does not have to make a big ef-
fort to change its positioning.
The table can become be half for
dinner, half for happy hour or can
be double for any of these two
functions.
Cenapè was designed thinking
to a table for Trattoria Toscana
in Milan. Cargo was the company
that ordered us this nee concept.
The main characteristic of this
table is that it can easly become,
from a dinner/lunch table, into
an happy hour one. The waiter
does not have to make a big ef-
fort to change its positioning.
The table can become be half for
dinner, half for happy hour or can
be double for any of these two
functions.
Tzuf + Jennifer Carew
+ Francesco Albani
Tzuf is a outdoor furniture
system designed for Coro. It
2007 march - july
is composed by a chair and a
Furniture chaise- longue that turn around
Bachelor Degree the basic module - the table. This
Industrial Design 2 idea was born making first of all
prof. Deserti a research about what the user
prof. Fantoni needs. In this way the movement
to follow the sun rays are easier.
There is even an umbrella with
adjust- able blades, useful both
when the user stands or sits.
Cenapè was designed thinking
to a table for Trattoria Toscana
in Milan. Cargo was the company
that ordered us this nee concept.
The main characteristic of this
table is that it can easly become,
from a dinner/lunch table, into
an happy hour one. The waiter
does not have to make a big ef-
fort to change its positioning.
The table can become be half for
dinner, half for happy hour or can
be double for any of these two
functions.
Fantasia + Alessandro Carelli
+ Jennifer Carew
This is a book for children that
explains how the concept of time
2008 april + David Guardado was born. The two main charac-
ters do not manage in meeting
Furniture to go fishing together and they
Bachelor Degree need to find a way to do it.
Design Tools In each page there are the stick-
prof. Boni ers of the main protagonists
of that page of story, so that
children can play moving them as
they want. This book is printed
on pvc.
Onetwotree Furniture
Bachelor Degree
Onetwotree is the project of a
modular kitchen, inspired by
2008 october - july
Final Synthesis the pop values. Soft shapes,
prof. Zurlo strong combination of colours
prof. Repossi are its main character- istics. This
kitchen is like a double-sided isle:
one side stands for the kitchen
and its usual functions, while
the other one can be container,
that is useful in the sitting room.
In addition Onetwotrì has got
plastic branches on the verti- cal
structure, that combine func-
tions typical of the kitchen with
the ones that the sitting room
needs.
EasyWait + Virginia Hechtel
+ Jennifer Parker
We had to design a new product
service system about the waiting
2008 october - january
+ Mei Xiohan area in the airport. Our company
was EasyJet and so we had to
Pssd Master think about something cheap, in
Metadesign order not to increase the costs,
prof. Collina for the company and for the cus-
prof. Auricchio tomers. We designes EasyWait,
a service to win prizes, meet
people and get some tips while
travellers are waiting for bording.
We had to design a new product
service system about the waiting
area in the airport. Our company
was EasyJet and so we had to
think about something cheap, in
order not to increase the costs,
for the company and for the cus-
tomers. We designes EasyWait,
a service to win prizes, meet
people and get some tips while
travellers are waiting for bording.
We had to design a new product
service system about the waiting
area in the airport. Our company
was EasyJet and so we had to
think about something cheap, in
order not to increase the costs,
for the company and for the cus-
tomers. We designes EasyWait,
a service to win prizes, meet
people and get some tips while
travellers are waiting for bording.
Bain marie + Giuseppe Farin
+ Mariarita Lo Bello
We were asked to think about a
product easly deliverable. So we
2008 november
first made a thought about ritu-
Pssd Master als of people drinking champagne
Workshop and we collected many case-
prof. Benesh study about people drinking in
the bath-tub. It’s not something
that everybody everyday does,
but drinking champagne is a mo-
ment for yourself - like relaxing
in the hot water.
Bain marie makes a glass float.
It’s mainly a “safety-belt” made
of cork and ice, that keeps your
champagne glass floating and
also cold even inside hot water
for long.
Bain Marie kit is born in collaboration between
La Flûte and Lush.
This set is made by two Zafferano’s glasses, one
mould, two corks and two soap balls whose smell
reminds you the champagne.
Bain Marie makes a glass floating, transforming your
bathtub into a personal pond with water lilies.
It’s mainly made by a cork that fits the glass like a
safety-belt and it helps glass in floating.
The mould is designed to make the cork freeze into
the fridge and, once ice is created, you can keep your
champagne cold even inside hot water.

La Flûte gives you you the chance to live a complete

experience, to be lived in such a personal room like
bathroom.

& & &

 You will get the Bain Marie kit
at La Flute shop. Then, once
at home, you fill up the mould
with water, add the cork and let
it freeze. Wait. Use the cork to
make the glass float and the ice
will keep the champagne cold.
Enjoy your bathroom!

How to use

1 2 3 4 5 6
Fill the mould with water. Place corks into the Put the mould and the Fix the cork with ice Get ready for the bath! Enjoy your champagne
mould with water. corks in the fridge. freezed on each glass. Put the champagne balls in the bathtub with
in the bath tub. anybody you care.
Design Atlas + Giuseppe Farina The Design Atlas
2008 november
Pssd Master
History of Design
prof. Vercelloni
prof. Giombini
We had to design a new product
service system about the waiting
area in the airport. Our company
was EasyJet and so we had to
think about something cheap, in
order not to increase the costs,
for the company and for the cus-
tomers. We designes EasyWait,
a service to win prizes, meet
people and get some tips while
travellers are waiting for bording.
Cusign + Diego Gutierrez
+ Helena Wawrzeniuk
Cusign are pillowcovers with 3d
prints that will leave you marked.
2009 march - july
Dreamers are the greatest travel-
Pssd Master lers and Cusign is designed for
Concept Design Studio them. An original cover pillow
prof. Girardi that reinvents the idea of having
prof. Biondi the skin marked by pillow wrick-
les. Indeed the expand- ed print
impresses a particular meaning:
love or success. Two main mean-
ings for two Cusign versions.
Wake up success marked!
Success can be in different fields:
love, work, hobbies, ...
On the pillowcover the 3d prints
represent in which field you can
find your daily success.
Wake up kissed!
Who would not like to wake up
covered of kisses?
This pillowcases is full of 3d
kisses that will mark your skin
and you will feel loved all the day
long.
Design + Fabio Carnevale Maffè
+ Laura Piscicelli
We worked as event team and
we were responsible of the
Market + Elena Rovati organization of the final Design
2009 may - june + Bruno Santos Market in which each of us had to
sell his own products.
Pssd Master
Concept Design Studio
We had to deal with the logistics,
prof. Girardi
we took contacts for the music,
prof. Biondi
food, car entrance inside the
campus and so on.
We designed the carring skeleton
structure, the textile cover but
even the personal stands.
 Each personal stand was made
by three parts :
( A ) the vertical panel, useful to
divide each stand from other and
even to show the communication
and personalise the space
( B ) the table with four boxs at
the basis, used as container for
A the products to be sold
( C ) a museum column with a
label with written the design-
ers names and the name of the
product - the Design Market is
first of all a design moment, each
product was unique and taken
care of down to the finest detail

C
Fruteiro + Luigi Partipilo
+ Joslyn Sneddon
2009 march - july
Pssd Master
Product System Design Studio
prof. Antinarelli
prof. Gerosa
Fruteiro do Brasil is an existing
company from Brasil and it has
some shops in Italy. It’s a brasil-
ian fruit shop and it’s really poor
in communication. We designed
a brand new shop, to be built in-
side Magazzini Porta Genova, and
a new coordinate image too.
Fruteiro do Brasil has good cues
not very well developed and we
worked on them, in particular
through communication inside
the shop.
 The new Fruteiro do Brasil shop
is 70 sm big and we wanted the
client pass through the shop as if
he was in the forest picking the
fruits. So when the client enter
the shop he has to follow the
path and pass by the fruit balls,
purchase something and relax.
It is like a brasilian fruit journey.
The fruit balls are suspended
from the ceiling, as the lighting
system.

Inside the shop we can distin-

guish three main areas : staff,
purchasing and relaxing.

RELAX
PURCHASE

STAFF

RELAX
The services we deliver are main-
ly three: you can pick up the fruit
you want, using the cardboard
bag and the gloves and take
them away ; pick the fruits and
have your own smoothy ready
at the shop ; buy the pre-packed
fruit.

The original aim of Fruteiro

do Brasil was to communicate
important data to people and
we used the cardboard bags as
communication means - and we
printed infos even on the floor
underneath the fruit bowls.

We redesigned the logo using

strong colours and the pre-exist-
ing image of the hummer-bird
that stands for Brasil.
Share it + Virginia Hechtel
+ Luo Lan
Do you need to get to a little
shop in Bovisa and with the
2009 november + Dalibor Porcic bus it takes too long? Borrow a
+ Helena Wawrzeniuk bicycle!
Is your phone dead? Maybe
Pssd Master somebody can lend you the
Final Synthesis charger.
prof. Pierandrei Don’t you want to eat sandwich-
prof. Morace es today? Lina has enough time
prof. Buzzini to cook for two!
prof. Swope Is your bed broken? Livio, the
carpenter, can lend you his tools
to fix it!

We built a new community based

on trust, to share objects, info,
services, ... The basic idea is that
sharing is better than owning.
Can you share it is a service
based on the users will to in-
teract. Anyway first of all they
need to know what this service
is about or almost being curious
about it. So our system is strong-
ly based on guerrilla advertising,
to make people more aware of
what they really need and what
they can share or swap.
Objects sometimes own people
and we want to re-establish the
right relationship.
The main point of our service is
to make people interact - the
sharing theme can be the first
way to meet new people.
First of all we created a web
platform that is the basis of the
interaction. You register, share
something, decide what you
want to share and that is how
our system works. It’s almost a
cross of what is needed and what
is shared. It’s intuitive and simple
and it is both virtual and real.
I.T.C. I was asked to think about a new
logo for a school in Sicily. The
Taormina 2 tearchers wanted to communi-
2008 september cate that the purpose of their
work was to educate children not
only in the traditional way, but
even emphasizing the impor-
tance of art, music and
technology. So I designed this
logo that synthesize what the
school I.T.C. Taormina 2 is about
and how much teachers care
about education.
 I 2I 2
TA
OR
MI
NA TA
abbiamo a cuore la tua cultura! OR
abc+ + + = MI
NA
abbiamo a cuore la tua cultura!

a
abc
I2
TA
OR
MI
NA
abbiamo a cuore la tua cultura!
Toshiba I designed a new advertising for a
new personal computer produced
2009 february
by Toshi- ba. I had to commu-
nicate its character- istics: light
and thin. So I thought to use the
clothes horse, because if you
hang something on it, it has to
be thin and light. I placed second.
Portege R500 - 121
so thin. so light.
779 g in 19,5 mm di spessore
Viola + Giuseppe Farina Viola has to be baptize and I
designed favours. Her parents
2009 september
wanted something to be used
after the ceremony and not to be
left on the shelf getting dusty.
So I thought about making book-
markers with cartoon magnets
and candies.
S. Battesimo di Viola
23.06.09 - 25.10.09

Questa sono io nei

iola
sogni della mia imo di V
S. Battes 9-25.10.09
23.06.0
mamma e del mio
papà: un folletto
dispettoso e sorridente.

Usa questo segnalibro

e ricordati di me, la
piccola Viola.
Anna Anna is 4 years old and she is
a funny, chatterbox and active
2009 september
child. Her mother wants to invite
Anna’s friend using a real paper
invitation. At the party there will
be almost children 2-8 years old.
questo è il numero di mia mamma Ale 3283164364
Alessandra via Dante Alighieri 2
24030 Fuipiano Imagna
I study
2008 - Product Service System
Canella Bergamo - Italy
Design Master / Milan, Politecnico
alessandra.canella@gmail.com 2005 - 2008 Furniture Bachelor
Degree / Como, Politecnico
+39 328 92 08 99 7
I work
birth 01.05.1986 2009 november - coordinate im-
nationality italian age for Dada cafe in Milan
2009 september - designing
languages graphics for baptism and parties
italian mothertongue
2009 april - E-Reporter for
english excellent
Fuorisalone / Design week 09
interests 2008 october - logo design
graphics, coolhunting, travelling, I.C.Taormina 2
cooking, sartorialist world 2008 september october -
trainee for Frezza Office, directed
by Antonella Frezza
2007 july - responsable for the
show “Malinconica dolcezza” by
the painter Enzo Di Francesco
2007 april - E-Reporter for
Fuorisalone / Design Week 07

I partecipate in the contest

2009 february - Second placed
during the Creativity Day
designing a new advertising for
Toshiba
2008 september - “Progetti per
il mobile 2008” organised by
Editrice Habitat
2007 october - Tri-Vision: Tzuf
was chosen by Moroso
2007 april - Circo-stanze Work-
shop with Peter Bottazzi