Professional Documents
Culture Documents
BACKGROUND-
SITUATION ANALYSIS-
ORGANIZATIONAL OBJECTIVES-
Their are many objectives the sector 35 Pizza Hut kept in its
mind. Now days the company has very well image in the
customer eye. They work day and night hard because only for
customer can says “I will be back”.
Branches:-
Sector 35 Pizza Hut has its only two branches which are in the
cities of state Punjab in Patiala and Mohali. Both the branches
have different staff but same manager of sector 35.All the rules
and regulation are given from sector 35 Pizza Hut. Both the
branches vice managers has to report every weak to the
manager of the Pizza Hut.
Turnover/revenue:-
As we know that due recession not a
single company can do its business in a good manner. Every
company in the world has effected by the recession in different
ways. The sector 35 Pizza Hut has done a good profit in the
recession also. Due to a good management Pizza Hut not suffer
to much form recession. Total income including other income
the Pizza hut has Rupee 80 lacks in the end of the fiscal year.
Interest and other financial charges are Rupee 10 lacks approx.
The Pizza Hut has pay
around 16 lacks as tax to
government and get 5%
rebate due to recession.
After all different charges,
rebates, salary, interest and
etc the net profit the Pizza
Hut has Rupee 30 lacks.
TRIPPLE MEAT
NEW DAN S
SPICY SICILIAN
TUSCANI PASSTA
CHOCOLATE DURNKERS
SERVICES:-
• Hot spot service: There is the main rule in the Pizza hut
that they have to deliver the and customer can get to
know it with the help of the beep, which we can see in the
upper side of the Pizza box when it goes to cool the beep
would also go to dark.
The Pizza hut will most target the age group between15 to 25.
Because children like to eat the spicy food and there is no
doubt that they will go to Pizza hut where they can get their
favourite and spicy food according to their choice. The colleges
guys also like to have variety of foods and Pizza hut is a place
where everyone can get food according to his or her choice
SWOT Analysis:
Strengths
• Part of the largest restaurant chain in the world
• Over 20,000 franchises around the world
• Innovative range of pizzas under one roof
• Famous television advertising
• Food attracts people of various ranges from young to old.
• Good financial situation and again profit.
• 100% owned by yum!
• Number 1 in its competitors.
Weaknesses
• Loyal customers are feeling that the satisfaction of the pizzas
is declining.
• The Pizza Hut has complex computer systems and internal
conflicts from franchisees.
• There is a lack of organic pizza which makes its image limited
in the target market
Threat
• Rising competition inside the Pizza Hut stores.
• Rising cheese costs and other stuff.
• Threat from Dominos pizza, also from Mc Donald’s who have
tried to introduce a new meal which called mc pizza
Opportunities
• New Pizzas with different sizes and flavours.
• Starting new branches shortly.
• Prices are low due to the more resources.
Effective communication: - For having a good effective
communication company needs to see or work more in
different ways:-
Hierarchy model:-
Interest:- As from the name we can think that in this step the
company produce interest between the customer about the
product in different ways such as making slogans:-THE BEST
PIZZA OF THE WORLD and etc
Hierarchy of Effects:-
Personal channels:-
Promotional Budget:-
TV: - 5 lack
Newspaper:-2 lack
D.M.C:- 50 thousand
Radio:- 50 thousands
Promotional mix:-
DMA: The DMA team should also be given full training about
the product. So that they can listen the customer’s enquiry
easily and more correctly.
Cover all word: As we know that the company can not cover
all the things which it say to their lover customers or not fulfil
the promise which done with customers.